FMCG news

• 5 trends in cannabis marketing that will light up in 2023, per industry insiders

  20-10-2022 22:28
  From celebrity endorsements to wellness-focused messaging, here are the marketing movements defining the future of cannabis.
  An increasing rate of legalization across the globe is ushering in a boom for the cannabis category. The global legal cannabis market was valued at $17.8bn last year, and is projected to grow at a compound annual growth rate of more than 25% between now and 2030. 
  As players in the category enjoy greater market opportunities, they’re investing more money in adve
  
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• 5 trends in cannabis marketing that will light up in 2023

  20-10-2022 22:28
  From celebrity endorsements to wellness-focused messaging, industry insiders outline the marketing movements defining the future of cannabis.
  An increasing rate of legalization across the globe is ushering in a boom for the cannabis category. The global legal cannabis market was valued at $17.8bn last year and is projected to grow at a compound annual growth rate of more than 25% between now and 2030. 
  As players in the category enjoy greater market opportunities, they’re in
  
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• Ford moves global ad account into Wieden & Kennedy

  20-10-2022 20:13 via campaignlive.co.uk
  Incumbent BBDO will work on CRM in the US.
  
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• New Asos chief to reverse 'underinvestment' in brand-building

  20-10-2022 17:59 via campaignlive.co.uk
  Retailer said 'insufficient spend focused on driving longer-term brand awareness'.
  
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• Asos: We focused too much on performance marketing with ‘insufficient’ brand spend

  20-10-2022 17:59 via campaignlive.co.uk
  Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
  
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• Sky Entertainment projects Gangs of London art across London landmarks

  20-10-2022 17:57 via campaignlive.co.uk
  Locations include Waterloo Station and London Bridge.
  
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• Google is not the only game in town: the overlooked gem of Bing ads

  20-10-2022 17:53
  Google isn’t the only search platform for advertisers. In fact, says Ben Lievens of digital agency Soap Media, the second-biggest player, Bing, offers access to up to a billion monthly users, with lower cost per click and a raft of other benefits.Considering the Google-owned browser Chrome has around 67% of global market share, it’s no wonder that advertisers often prioritize running marketing campaigns through Google Ads. But solely focusing on Google leads to businesses missing out
  
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• Burberry teams up with Minecraft in gamified collaboration

  20-10-2022 17:53 via campaignlive.co.uk
  The partnership includes an in-game experience and a capsule collection.
  
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• Forget empathy. Among widespread consumer concern, marketers must actually do something

  20-10-2022 17:50
  Great advertising has always traded off emotion, but right now people need something more, says TMW Unlimited’s chief strategy officer Dan Bowers. Moving beyond words to action is both the right thing and the way to earn genuine consumer support.
  We’ve all seen them: the advertising effectiveness studies pointing to the importance of emotion. Beautifully crafted campaigns rooted in well-researched, emotive truths that connect with people on a deeper, and therefore more persuasive, le
  
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• Sky lights up 56 sites across UK capital for guerrilla Gangs of London campaign

  20-10-2022 17:48
  Marble Arch, Harrods and London Bridge all illuminated by projections.
  Sky has bathed the capital in the light of an ambitious guerilla marketing campaign to promote season 2 of Gangs of London.
  No less than 56 landmarks and locations across the city were lit up by Sky Entertainment, leaving no corner of the city untouched.
  Heritage locations including Marble Arch, Harrods and London Bridge were shown in a new light for the night, blazing a trail of anticipation for around 75 minutes at each loc
  
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• Pitch Update: Ikea, Tesco, George at Asda, Battersea Power Station, Twinings and more

  20-10-2022 17:33 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Wieden & Kennedy London's Tom Bender joins Mother London as ECD

  20-10-2022 17:14 via campaignlive.co.uk
  The agency has also promoted Nick Hallberry to ECD.
  
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• Brands react on social as Liz Truss resigns as UK prime minister

  20-10-2022 17:00
  As the Conservative party leader resigns after a tumultuous 45 days as PM, we take a look at how brands have been responding to the news on social media.
  It was a short-lived leadership – the briefest premiership in British history – and resulted in catastrophic damage to the UK economy and further diminished trust in the current government. 
  Despite the doom and gloom, Twitter users have once again risen to the challenge to offer some respite from what is fast be
  
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• MBAstack expands with New York office launch

  20-10-2022 14:08 via campaignlive.co.uk
  MSQ’s customer experience agency opens first office outside the UK.
  
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• Kangaroo and unicorn team up in nine-minute Tourism Australia promo

  20-10-2022 13:29 via campaignlive.co.uk
  'Come and say g'day' has been directed by The Greatest Showman's Michael Gracey.
  
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• ‘Confusing’ environmental claims are damaging brand reputations, says ASA research

  20-10-2022 13:00
   
  New report shows consumer confusion around meaning of ‘carbon neutral’ and ‘net zero’.
   
  The Advertising Standards Association (ASA) is calling for stricter regulation on the green claims made by brands after its research revealed consumers find current terminology “challenging and difficult to understand.”
  The report, published today (October 20), highlights research into consumer attitudes and understanding in two priority areas: ‘carb
  
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• Ad of the Day: ‘It’s How We Talk’ challenges misconceptions about stammering

  20-10-2022 13:00
  Stamma has launched a series of billboards and a poignant film with VMLY&R.
  The British Stammering Association, Stamma, has launched a film called ‘It’s How We Talk’ that captures people with a stammer mid-sentence, celebrating each moment while also calling out the damaging comments many have endured.
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  Accompanying the video is also a series of out-of-home (OOH) ads shot by David Vintiner.
  “Some people see stammeri
  
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• What do the latest government vacillations mean for adland?

  20-10-2022 12:30 via campaignlive.co.uk
  'Chaotic' has replaced 'unprecedented' as the go-to adjective to describe national events.
  
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• Accenture Song appoints first Europe CCO

  20-10-2022 12:26 via campaignlive.co.uk
  Jon Wilkins and Liz Wilson have also received leadership promotions.
  
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• Global new-biz client spotlight: Planet Fitness among wins ensuring indie agencies dominate top sectors

  20-10-2022 12:23 via campaignlive.co.uk
  While Mondelez and PepsiCo positioned FMCG in pole position.
  
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• Why influencer marketing and FMCG are the perfect match - London Business News | Londonlovesbusiness.com - London Loves Business

  20-10-2022 12:17 via news.google.com
  Why influencer marketing and FMCG are the perfect match - London Business News | Londonlovesbusiness.com  London Loves Business
  
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• Campaign podcast: World Menopause Day, Gucci's galactic rave and Baz Luhrmann in adland

  20-10-2022 12:14 via campaignlive.co.uk
  Campaign discusses how brands and agencies can support women going through the menopause marathon, Palace and Gucci’s galactic crossover and Baz Luhrmann in adland.
  
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• Channel 4 launches digital-first brand aimed at 13- to 24-year-olds

  20-10-2022 11:35 via campaignlive.co.uk
  Channel 4.0 is led by 4Studio, which signed a deal with Google earlier this year to offer brands advertising and sponsorship opportunities across its YouTube content.
  
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• Channel 4 announces new digital-first brand, Channel 4.0

  20-10-2022 11:10
  New content division is designed to attract younger viewers, bringing together a variety of mischief-making creators with a brief to engage, educate and entertain.
  Channel 4 has punctuated its digital-first drive with the launch of Channel 4.0, an umbrella brand drawing together the network’s ever-expanding array of social formats.
  The content division is designed to attract younger viewers by emphasizing its renegade nature, in comparison with the well-established parent brand, with
  
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• Uber launches advertising division, enabling brands to connect with passengers

  20-10-2022 10:52
  Ride-hailing firm's Journey Ads solution will leverage first-party data to reach its audience of 122 million monthly active users​.
  Uber has put itself in the driving seat of a renewed commercialization focus with the formation of its own advertising division, dedicated to ferrying global brands to their destination of choice.
  Journey Ads, helmed by former Amazon Advertising exec Mark Grether, enables brands to connect with passengers through every step of their ri
  
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• ‘A once-a-year show of support doesn’t move the needle’: do partnerships aid inclusivity?

  20-10-2022 10:00
  When it comes to showing solidarity with marginalized groups, is it really the more the merrier? Partnerships can amplify aligning values, but also risk feeling forced. Three marketing leaders from The Drum Network share what real brand allyship looks like.  
  Jodie Fullagar, managing director at M&C Saatchi Sport & Entertainment: “Partnerships offer an enormous opportunity for brands to drive real change and access a broader variety of voices and identities. Every identit
  
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• Top trends in India's FMCG/D2C space to capitalise on the festive sales 2022 - ETRetail

  20-10-2022 09:00 via news.google.com
  Top trends in India's FMCG/D2C space to capitalise on the festive sales 2022  ETRetail
  
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• How to crack the code of TikTok’s ‘For You’ page

  20-10-2022 09:00
  Weighing in on app’s infamous home screen, Dom Burch explains how brands can best use it to their advantage.
   
   
   
  Eight years ago, I helped launch an innovative influencer-led YouTube channel for Asda called Mum’s Eye View. Rather than create dull, branded corporate videos that sought to mimic YouTuber content, we flipped the tables and handed over the keys to them. It was a bit of a punt, but within six months it had generated 2m views and captured 35,000 subscribers
  
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• FMCG companies may let go of discounts as palm oil rally makes ground slippery - Economic Times

  20-10-2022 09:00 via news.google.com
  FMCG companies may let go of discounts as palm oil rally makes ground slippery  Economic Times
  
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• FMCG companies may let go of discounts as palm oil rally makes ... - Economic Times

  20-10-2022 09:00 via news.google.com
  FMCG companies may let go of discounts as palm oil rally makes ...  Economic Times
  
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• IPA Bellwether: marketers as downbeat about prospects as they were at start of pandemic

  20-10-2022 01:01
  Report shows that, industry-wide, financial confidence is at lowest level since Q2 2020.
  British companies are as pessimistic now about their financial prospects as they were in Q2 2020, according to the latest Institute of Practitioners in Advertising (IPA) Bellwether report.
  After surveying 200 companies, the IPA found half are downbeat about the financial outlook, while just 6.3% were upbeat, resulting in a net balance of -44.3%. It is the most pessimistic assessment of industry-wid
  
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