FMCG news

• The move toward green advertising: 'everybody needs to do something about sustainability'

  19-10-2022 22:54
  Things are heating up, not just globally, but also in advertising. The influence that brands have on consumers necessitates immediate action from the industry. Climate and marketing experts at Advertising Week 2022 identified various ways marketers can spearhead the sustainability movement.
  The advertising sector has the power to persuade, educate and impact nearly every person on the planet, and with great power comes great responsibility to use it for good.
  Here’s how brands, marketers a
  
  Read more

• Meta, Google and Snap execs on how they’re prepping advertisers for the cookieless world

  19-10-2022 22:27
  As major publishers divest from tracking-based models of advertising, they’re turning toward other approaches – from conversion modeling and cleanrooms to AI and machine learning.
  Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to talk advertising in a future without third-party cookies. 
  Here are the top themes they spelled out:
  Improved conversion modeling could fill measurement gaps
  The demise of third-p
  
  Read more

• Advertising Week shines light on mental health: marketers ‘a very stressed out bunch’

  19-10-2022 21:42
  Thousands of marketing professionals have been gathering in New York City for one of the industry’s biggest annual events. Psychological health and wellness has emerged as a major focus.
  Advertising Week 2022, now in its third day, has placed a heavy emphasis on mental health. 
  2020 will be remembered by history as a grim year – not only due to rates of physical illness caused by the novel coronavirus, but also due to the psychological impact of a global pandemic. According to t
  
  Read more

• Advertising Week shines a light on mental health: Marketers are 'a very stressed out bunch'

  19-10-2022 21:42
  Thousands of marketing professionals have been gathering in New York City for one of the industry’s biggest annual events. Psychological health and wellness has emerged as a major focus.
  Advertising Week 2022, now in its third day, has placed a heavy emphasis on mental health. 
  2020 will be remembered by history as a grim year — not only due to rates of physical illness caused by the novel coronavirus, but also due to the psychological impact of a global pandemic. According to t
  
  Read more

• Advertisement

• Advertising Week shines a light on mental health: 'Marketers are a stressed out bunch'

  19-10-2022 21:42
  Thousands of marketing professionals have been gathering in New York City for one of the industry’s biggest annual events. Psychological health and wellness has emerged as a major focus.
  Advertising Week 2022, now in its third day, has placed a heavy emphasis on mental health. 
  2020 will be remembered by history as a grim year — not only due to rates of physical illness caused by the novel coronavirus, but also due to the psychological impact of a global pandemic. According to t
  
  Read more

• FMCG companies may let go of discounts as palm oil rally makes ground slippery - The Economic Times

  19-10-2022 21:07 via news.google.com
  FMCG companies may let go of discounts as palm oil rally makes ground slippery  The Economic Times
  
  Read more

• IPA Bellwether: budgets increase but negative outlook hardens

  19-10-2022 19:08 via campaignlive.co.uk
  300 UK marketing professionals are surveyed for the research.
  
  Read more

• Pick of the Week: Palace and Gucci’s galactic rave is ‘bellissimo’

  19-10-2022 18:23 via campaignlive.co.uk
  The film promotes a collaboration between the two brands.
  
  Read more

• Advertisement

• ‘Carbon neutral’ and ‘net zero’ to come under ASA microscope

  19-10-2022 18:21 via campaignlive.co.uk
  Ad watchdog to update guidance around making environmental claims.
  
  Read more

• Overheard at Advertising Week: ‘TikTok is no longer competing with Instagram’

  19-10-2022 18:20
  The Drum's US editorial team is currently reporting on the ground at Advertising Week 2022. Here are the insightful, poignant and provocative things industry leaders are saying.
  “TokTok will be competing with Hulu and Netflix; they are no longer competing with Instagram. This is a massive entertainment platform…I really believe in the power of video. And it’s so natural and organic in a way that Twitter wanted to be – video provides that.” 
  - Emily Ratajkowski
  
  Read more

• Uber launches an advertising division

  19-10-2022 18:16 via campaignlive.com
  The new team will be made up of a new team led by Dr. Mark Grether.
  
  Read more

• HSBC greenwashing ad ban is example to other banks, ASA warns

  19-10-2022 15:31 via campaignlive.co.uk
  Ads promoting green projects must not mislead on banks’ overall climate impact.
  
  Read more

• Maya Jama launches McDonald’s McCrispy chicken burger

  19-10-2022 15:30
  Star-studded spot from Leo Burnett also features Keith Lemon, Michael Dapaah and Elz the Witch.
  McDonald’s has come out all guns blazing to celebrate the launch of its McCrispy chicken burger throughout the British Isles.
  The menu addition is revealed by television presenter Maya Jama, who expresses her love for a good chicken burger by gatecrashing diners across the nation to pass commentary on an office lunch, a drive-by dinner and top-deck sandwich sharing.
  
  Read more

• Ad of the Day: cheeky Match billboards encourage daters to love themselves first

  19-10-2022 15:00
  Following last year’s ‘Adults Date Better’ brand platform, the dating site has released a bold billboard campaign encouraging self-love.
   
  From ghosting to gaslighting, love-bombing to breadcrumbing, modern-day dating can often feel confusing. With this in mind, Match and its agency Mojo Supermarket have created ‘Do You. Until You Find Someone Worth Doing.’
  The posters, which are placed around Brooklyn and Los Angeles, feature different images of self-pleasure
  
  Read more

• Shadow of Amazon looms over insurance mascot arena

  19-10-2022 13:50 via campaignlive.co.uk
  Pressure on Gio, Dame Judi and Aleksandr to raise their game as behemoth launches comparison site with £10 credit offer.
  
  Read more

• FMCG major Nestle enters into D2C space, launches online platform - Business Standard

  19-10-2022 13:45 via news.google.com
  FMCG major Nestle enters into D2C space, launches online platform  Business Standard
  
  Read more

• Anatomy of an Ad Podcast: allies in advertising with MadeBrave

  19-10-2022 13:30
  In this week’s episode, MadeBrave’s creative director Paloma Pini-Reed and deputy creative director Naresh Subhash join us to talk about LGBTQ+ representation in the advertising industry.
  Every year during Pride, there are scores of brands that slap a rainbow flag on their comms or products, tick the diversity box and call it a day. It’s harmful, insulting to what the community stands for and ultimately futile, says Naresh Subhash on the latest episode
  
  Read more

• This Week in the Metaverse: Paris Hilton’s Halloween Roblox Party, Cheetos goes Meta

  19-10-2022 13:00
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Experts gather at Advertising Week to discuss web3
  Show me entity :: 42871
  Blockchain-based technologies like NFTs and the metaverse have been a major focus during the opening days of Advertising Week 2022 Experts hailing from agencies and brands have been congregating in Manhattan’s Lower East Side to explore web3 and how it will transform the adverti
  
  Read more

• Ads of the Week: Bombay Sapphire taps Baz Luhrmann and EastEnders highlights climate change

  19-10-2022 13:00
  There’s also a debut TV ad from Coat Paints and a menopause campaign starring Rod Stewart and Jo Brand.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.
  This week, Bombay Sapphire brought in Baz Luhrmann as creative director on its latest campaign, EastEnders’ end credits were edited to highlight climate change and Very was once again the first UK retailer to launch a Christmas ad.
  Bombay Sapphire: Saw T
  
  Read more

• Ads of the Week: Bombay Sapphire taps Baz Luhrmann and EastEnders highlight climate change

  19-10-2022 13:00
  There’s also a debut TV ad from Coat Paints and a menopause campaign starring Rod Stewart and Jo Brand.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.
  This week, Bombay Sapphire brought in Baz Luhrmann as creative director on its latest campaign, EastEnders’ end credits were edited to highlight climate change and Very was once again the first UK retailer to launch a Christmas ad.
  Bombay Sapphire: Saw T
  
  Read more

• Here’s what you might have missed from Netflix’s Q3 results

  19-10-2022 12:21
  Ahead of launching its Basic with Ads plan, the streaming service added 2.4 million subscribers. What else did we learn from its Q3 results?
  After two consecutive quarters of subscriber losses, Netflix has reversed the trend adding 2.4 million and now boasts 223.1 million worldwide. Its Q3 results are to be the last as a fully subscriber-based model, with it gearing up to roll out an ad tier from November 1.
  In a call with investors, chief operating officer and chief product
  
  Read more

• Lays Taiwan creates Finger Washing Machine to sanitise your crisp eating digits

  19-10-2022 12:16
  Love crisps but hate the messy fingers you get eating them? Lay’s Taiwan has engineered an ingenious solution to the issue, which has become particularly troubling during Covid.
  Lays Taiwan has launched the Finger Washing Machine, a contraption that instantly detects and sanitises dirty fingers.
  The Lay’s Finger Washing Machine is a limited-edition six-inch tall washing machine with a sensor that detects fingers, a charging dock, and a refillable tank. The machine issues a burst of s
  
  Read more

• Maya Jama fronts McDonald’s McCrispy campaign

  19-10-2022 12:09 via campaignlive.co.uk
  The 60-second ad was created by Leo Burnett London.
  
  Read more

• Global new-biz round-up: Crocs shifts in-house creative to Digitas as it consolidates global account

  19-10-2022 12:04 via campaignlive.co.uk
  Publicis Groupe and WPP were most active among the 'big six'.
  
  Read more

• AFL team Freemantle Dockers urged to drop major sponsor Woodside Energy

  19-10-2022 11:56
  Western Australian AFL team, the Freemantle Dockers, are facing a campaign from fans to end its partnership with major sponsor Woodside Energy.
  A group of high-profile fans, which includes internationally acclaimed author Tim Winton and former Western Australian premier Carmen Lawrence, along with climate scientists and activists, have called on the club to ditch the company over its association with fossil fuels.
  In an open letter to Freemantle Dockers' president and board members, the group ca
  
  Read more

• Movers and Shakers: Merkle, VCCP, VMLY&R, Co-op, Ogilvy, McCann, Leith and more

  19-10-2022 11:55 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Omnicom raises growth forecast following Q3 results

  19-10-2022 11:35 via campaignlive.co.uk
  It is second agency group to report robust results despite macro-economic jitters.
  
  Read more

• Age is just a number: older models and influencers are showing a new way forward

  19-10-2022 11:11
  Older models and influencers are increasingly garnering the attention they deserve in culture. But is there still work to do – in fashion and beyond? Sue Fernando-Solini, commercial director at media agency JAA, investigates.
  For media agencies, it has long been established that you can no longer rely on simple demographics when targeting.
  In the last decade, it has become impossible to target an ‘older woman’ by identifying the fashion brands they wear. Although not neces
  
  Read more

• Google courts basketball fans with greatest pick-up game of all time

  19-10-2022 11:00
  Pixel 7 push sees The Robot Company and Daps/Anonymous Content turn a humble game at a local park into the craziest NBA pick-up game of the offseason.
  Google Pixel 7 is making the most of its status as the official fan phone of the NBA with a film and campaign that fully integrates the handset with the game.
  ’Okay, I See You’ is a basketball-themed short by The Robot Company and Daps/Anonymous Content that follows an anonymous backcourt pick-up match that snowballs ove
  
  Read more

• With NFTs we need to augment the real world, not attack it

  19-10-2022 10:50
  Following a controversial stunt burning of original Frida Kahlo artwork to launch an NFT, Jellyfish’s James Croft tells The Drum that the future of the technology lies in evolving, not destroying, physical objects.
  With a slump in interest and investment, the future of NFTs is in some doubt. According to a recent survey by Variety and GetWizer, opinion of NFTs being a bad investment increased from 28% in January to 44% in July of this year. 
  This shift in attitude seemingly reflects w
  
  Read more

• Ikea creates song of hope for China's lockdown citizens

  19-10-2022 10:36
  As China continues its zero-Covid strategy and its citizens face constant lockdowns, Ikea has created a song and music video to help raise spirits.
  The furniture giant has teamed with The Shanghai Rainbow Chamber Singers to create the "song of hope" called 'Dining Table'.
  With families cooped up in homes with limited space, the need to repurpose furniture is high – particularly the dining table, which doubles as a table for online meetings, e-learning classes as well as the tasks of daily
  
  Read more

• Are plant-based options still a priority for consumers?

  19-10-2022 10:35
  Many major eating-out brands are catering to the demand for healthier eating by offering plant-based menus.  Market research group Savanta captured the popularity of plant-based products in a recent study, recounted here by Julie Vigne.
  Data from Savanta’s Grocery Eye study, a tracker of purchase behavior in the FMCG sector, tells us that 28% of consumers are aiming to eat more plant-based food this year.
  With plant-based products increasingly available, it’s no surprise that we
  
  Read more

• Alpin57Lux strengthens its top management team with internationally experienced executives in FMCG - Business Review

  19-10-2022 09:59 via news.google.com
  Alpin57Lux strengthens its top management team with internationally experienced executives in FMCG  Business Review
  
  Read more

• Catch me if you can: how well do you know the on-the-go consumer?

  19-10-2022 09:42
  Burger King, Bicycle and Optimizion take the driving seat in a bespoke quiz show format from The Drum and Waze to explore the driver behaviors of today and how advertisers can make their OOH ads travel further. 
  Out-of-home (OOH) media has long been a playground for advertisers. Tracing as far back as the ancient Egyptians, it’s come a long way since then, and a long way since the static billboards, subway posters and street furniture that were a common staple in the OOH advertising p
  
  Read more

• Rs 120 Dividend: FMCG major fixes record date and payment date - check details - Zee Business

  19-10-2022 09:00 via news.google.com
  Rs 120 Dividend: FMCG major fixes record date and payment date - check details  Zee Business
  
  Read more

• The Drum Awards for PR: all the runners and riders in the Not-for-Profit category

  19-10-2022 08:00
  Ahead of the ceremony on December 8, we take another look at nominated work from the likes of the International Paralympic Committee, Migrant Help and Justice4Grenfell.
  All of the nominees have now been announced for The Drum Awards for PR, but while we impatiently count down the days until the ceremony (part of our week-long awards festival running from December 5-9) we thought we’d take the opportunity to look a bit closer at the campaigns in contention for the Not-for-Profit/C
  
  Read more

• FMCG stock declares ₹120 second interim dividend. Check record date | Mint - Mint

  19-10-2022 07:58 via news.google.com
  FMCG stock declares ₹120 second interim dividend. Check record date | Mint  Mint
  
  Read more

• IAB UK introduces CTV, audio and gaming to its Gold Standard certification

  19-10-2022 01:01
  The Internet Advertising Bureau (IAB) responds to a changing digital advertising environment.
  As gaming, audio and connected TV (CTV) advertising become larger parts of the media mix, IAB UK is broadening the scope of its Gold Standard guidelines with the aim to increase transparency across the spectrum of advertising opportunities.
  The original iteration of the Gold Standard, launched in 2017, was primarily designed to tackle opacity within digital advertising across digital disp
  
  Read more

• HSBC ads among latest ruled to be greenwashing by ASA

  19-10-2022 01:01
  The UK’s regulator of advertising received 45 complaints about whether the bank could advertise itself as environmentally responsible.
  Two posters by the major bank HSBC have been dubbed greenwashing by the Advertising Standards Authority (ASA) in its latest rulings, it was announced today.
  First seen in October last year at bus stations in and around London and Bristol, the posters posited HSBC as a sustainable brand.
  The first poster featured the strapline: &lsqu
  
  Read more

• Clearpay memes branded ‘socially irresponsible’ by ASA

  19-10-2022 01:01
  Buy now, pay later brand sanctioned by the Advertising Standards Association (ASA) for memes encouraging consumers to spend money they don’t have.
  Advertising watchdog the ASA has banned a series of Instagram posts by buy now, pay later company Clearpay for being “socially irresponsible” and “making light” of not having self-control when shopping.
  One post had two images of the Squid Game character Seong Gi-hun, the first with the text ‘sticking to my monthly
  
  Read more

Follow @FMCGNewsUK on Twitter!