FMCG news

• ‘Days of smacking a rainbow flag on a logo are limited,’ per Advertising Week panelists

  18-10-2022 22:36
  Representation can no longer be a check-the-box activity for advertisers, experts say.
  At a time when historically disenfranchised populations have been disproportionately affected by the pandemic and its economic effects - and our political and social landscape has grown increasingly fraught - brands are facing more pressure than ever to advance equity, inclusion and representation for diverse populations.
  This was a prevailing a hot topic at Advertising Week New York, where marketing prof
  
  Read more

• Four tips for nurturing authenticity within the creator economy

  18-10-2022 22:00
  Authenticity: it’s something that consumers expect from content creators – and something brands often fail to convey in creator partnerships. Here are four points to remember about influencer marketing from experts at Advertising Week.
  1. Do not equate content creators to spokespeople
  Many marketers try to project the spokesperson model – whereby they feed someone a script – onto content creators. This doesn’t work in a space whose audience knows an influencer on a
  
  Read more

• Overheard at Advertising Week: 'Don't overdevelop the brief for creators'

  18-10-2022 21:46
  The Drum's US editorial team is currently reporting on the ground at Advertising Week 2022. Here are the insightful, poignant and provocative things industry leaders are saying.
  “There is so much power in three little letters: ‘yes.’ Take risks. It’s okay to fail. You fail hard, you move on, you move on quickly.” 
  - Jennifer Healan, vice-president of US marketing and content, McDonald’s
  "It isn't cookie or no cookie. It's who do you know and who do y
  
  Read more

• McD's and Monster on attracting Gen Z with AR and QR

  18-10-2022 20:38
  McDonald’s, Snapchat and Monster Energy are meeting Gen Z – the first digitally native generation – where they live: on their phones. Industry leaders divulged how AR and QR codes during day two of Advertising Week 2022.
  As Gen Z matures into an active consumer base, it’s time for brands to get comfortable with emerging mobile trends.
  Take McDonald’s, which has launched over a dozen augmented reality (AR) lenses with Snapchat to-date, and Monster Energy, which now a
  
  Read more

• Advertisement

• 'Extraordinarily bullish': media buyers criticise Netflix’s ad-tier prices

  18-10-2022 19:52 via campaignlive.co.uk
  Netflix is launching its ad-tier on 3 November in the UK.
  
  Read more

• Battersea Power Station appoints Ocean Outdoor as digital out-of-home partner

  18-10-2022 19:01 via campaignlive.co.uk
  The competitive pitch was handled by The Out of Home Media Consultancy.
  
  Read more

• 3 lessons Liquid Death’s killer marketing can teach B2B brands

  18-10-2022 18:00
  Liquid Death is a commodity. It’s water in a can. Yet its irreverent marketing has led to a recent $700m valuation. So, what can B2B marketers learn from a brand that’s not afraid to leverage punk rock and porn stars? ASAPP’s Shiloh Gray explains.
  Brand and creative leaders like me have followed Liquid Death Mountain Water’s unapologetic run to be the go-to when you need your thirst murdered. Quarter after quarter we’ve applauded, shared and dissected the work the b
  
  Read more

• All In set to launch second industry-wide census in 2023

  18-10-2022 17:20 via campaignlive.co.uk
  The census was conceived by the Advertising Association, the IPA and ISBA in 2021.
  
  Read more

• Advertisement

• Festivities push FMCG sales up 11% in first two weeks of October - Business Standard

  18-10-2022 17:05 via news.google.com
  Festivities push FMCG sales up 11% in first two weeks of October  Business Standard
  
  Read more

• On the BBC’s 100th birthday, here are 5 of our favorite ads from its archives

  18-10-2022 16:08
  On October 18 1922, the BBC started its first daily radio service in London. For the following century, the world’s oldest national broadcaster has been a constant in many of our lives. To mark its milestone birthday, we look back at some of its most memorable ads and idents.
  1. TV Licence (1985)
  Monty Python star John Cleese featured in this star-studded 80s ad that played on the ‘what have the Romans ever done for us?’ sketch by the comedy troupe.
  In the short
  
  Read more

• ‘Stylish, modern and engaging’: marketers react to Netflix’s ad experience

  18-10-2022 15:28
  The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they make of the ad experience. 
  With the help of Microsoft’s Xandr, Netflix has built its Basic with Adverts product in just six months, with roll-out starting from November 1.  
  To show the industry what to expect, Netflix released an example of a pre-roll ad for its original series Emily in Paris. The 30-second spot for NYX was premium, glossy
  
  Read more

• Joe Biden as strategist: lessons for managing a brand through unprecedented times

  18-10-2022 15:18
  If you’re looking for leadership lessons, why not look straight to the top? Rob Shepardson, political strategist and co-founder of M&C Saatchi agency SS+K, looks at the playbook of president Biden. Drawing on experience working for the Obama and Biden White Houses, he also gives us a rare insight into the commander-in-chief’s next moves.
  Defying history, battling an authoritarian-led opposition and digging out from record-low job approval ratings, Joe Biden now has a fighting cha
  
  Read more

• Web2’s advertising risks will be amplified in the metaverse: here’s how to prepare

  18-10-2022 13:42
  GroupM’s Alex Thomas offers up advice for brands venturing into the new frontier of web3.
  Ever since Mark Zuckerberg rebranded Facebook to Meta in 2021, there has been a surge of interest in the metaverse. Thought leaders and media pundits have clamored to voice their perspectives on the virtual world designed to drive social connection through interactive experiences. Much of the coverage has been positive, building the hype around the metaverse and all the possibiliti
  
  Read more

• Greene King shines a light on its history in campaign by House 337

  18-10-2022 13:38 via campaignlive.co.uk
  The 30-second spot uses stop-frame animation to tell the story of the brand’s 200-year heritage.
  
  Read more

• Client demands aren’t always realistic. How should agencies talk them around?

  18-10-2022 13:00
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. Today, we ask how they navigate tough conversations with clients.
  We can’t all be rational all of the time. Sometimes people become fixated on unfeasible projects, sure-fire schemes that will deliver the moon on a stick. Sometimes, those bad ideas are in the heads of your clients. And it’s up to you t
  
  Read more

• Health and charity coalition highlights #Forgotten500k still shielding from Covid

  18-10-2022 12:19 via campaignlive.co.uk
  Medical professionals are urging the government to allow Covid shielders access to a new treatment called Evusheld, manufactured by AstraZeneca.
  
  Read more

• Campaign highlights #Forgotten500k still shielding from Covid

  18-10-2022 12:19 via campaignlive.co.uk
  Medical professionals are urging the government to allow Covid shielders access to a new treatment called Evusheld, manufactured by AstraZeneca.
  
  Read more

• Global integrates programmatic sites across entire Elizabeth Line

  18-10-2022 12:05 via campaignlive.co.uk
  Sephora and Michael Kors join list of advertisers on the line.
  
  Read more

• Ogilvy poaches creative duo from VCCP

  18-10-2022 12:03 via campaignlive.co.uk
  Liam Bushby and Alison Steven will be returning to Ogilvy in November and working on Unilever's Dove.
  
  Read more

• Publicis spends €50m on ‘exceptional bonus’ for 45,000 staff to cope with cost of living

  18-10-2022 09:34 via campaignlive.co.uk
  Upbeat group raises revenue forecast for second quarter in a row at Q3 results.
  
  Read more

• MNCs to Drive New Product Launches in FMCG in the Near Term - https://www.indianretailer.com/

  18-10-2022 09:00 via news.google.com
  MNCs to Drive New Product Launches in FMCG in the Near Term  https://www.indianretailer.com/
  
  Read more

Follow @FMCGNewsUK on Twitter!