FMCG news

• Black representation in marketing – has anything changed?

  17-10-2022 22:05
  Maintaining the sense of urgency apparent in the immediate wake of the brutal murder of George Floyd and turning good intentions into meaningful actions were key themes running throughout a Black History Month panel hosted by Meta.
  While the cost-of-living crisis and the war in Ukraine has pushed racial inequality out of the news headlines in recent months, Black History Month (BHM) acts as a timely reminder of the need to continue the push to deliver genuine systemic change.
  Meta’s Fik Wo
  
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• Media Spotlight: How Spark Foundry made Boursin Cheese a year-long luxury

  17-10-2022 18:21 via campaignlive.co.uk
  In this instalment of Media Spotlight, Campaign's regular feature that showcases the best media thinking, Spark Foundry shows how it rebranded Boursin Cheese
  
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• MasterCard announces new program to help banks get into crypto

  17-10-2022 18:04
  The financial services giant hopes to heighten the appeal of crypto by handling security and regulatory assistance. 
  MasterCard has unveiled Crypto Source, a new program designed to help financial institutions provide crypto services to clients.
  The program, created in partnership with a crypto trading platform called Paxos (which is also currently used by PayPal), hopes to help bring a greater number of banks into the fold of the crypto industry. MasterCard will largely focus on security a
  
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• Blockchain lingo made easy: here’s an updated glossary of web3 terms

  17-10-2022 18:00
  Whether it’s Meta, a MetaMask or the metaverse, here’s an explanation for many of the most commonly-used web3 terms.
  Airdrop. In the crypto world, an airdrop is a free distribution of tokens or coins from a company directly into its users’ or members’ wallets.
  Altcoins, or alts, are cryptocurrencies that are relatively new to the market and have relatively low valuations. A conjoining of the words ‘alternative’ and ‘coin,’ the term &lsquo
  
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• Co-op marketing chief Ali Jones leaves supermarket

  17-10-2022 17:46 via campaignlive.co.uk
  Customer director steps down after five years in the role.
  
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• Big tech’s Q2 earnings: what paid social advertisers can learn from Meta, Snap and more

  17-10-2022 16:49
  Back in May, iCrossing UK’s James Mortimer digested for us the quarterly earning reports of big tech’s big beasts. Here, he’s back again for Q2, looking at how the platforms are weathering yet another turbulent period of economic uncertainty and privacy updates.
  With the wider macroeconomic climate looking crazier than ever, a lot of eyes are on big tech’s Q2 earnings. Among considerable doom and gloom, there’s still plenty for advertisers and brands to learn from k
  
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• Palace and Gucci launch fashion collab with galactic rave

  17-10-2022 16:15 via campaignlive.co.uk
  The film features a series of cameo appearances and easter eggs for Palace and Gucci fans.
  
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• FMCG Sector Readiness For Increased Sale This Indian Festive Season - BW Businessworld

  17-10-2022 16:10 via businessworld.in
  FMCG Sector Readiness For Increased Sale This Indian Festive Season  BW Businessworld
  
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• How can we dissolve the barrier of entry into the metaverse?

  17-10-2022 16:03
  Web3 presents a (virtual) world of opportunities, but with them comes a minefield of implications surrounding privacy, accessibility and sustainability. Ting Zheng of PMG delves in, urging brands to consider these factors if they want to establish themselves in the metaverse.
  Meta platforms such as Niantic and Roblox are racing to build the first true metaverse experience and, in doing so, an interesting growth trajectory plays out for users. Like how social media emerged as an online space for
  
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• Argos grays out ‘greige’ phenomenon with colorful AI campaign

  17-10-2022 15:33
  The catalog retailer is opening the eyes of consumers to the color spectrum.​
  Argos is battling against the proliferation of gray furnishings with a campaign conceived by Ogilvy UK that encourages shoppers to look beyond interior design trends and embrace their personalities when redecorating their homes.
  Harnessing artificial intelligence (AI)-powered emotion-tracking tech, the campaign follows one lucky family who put the hi-tech solution to the test to furnish their dining roo
  
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• FMCG demand picks up in the first two weeks of October - BusinessLine

  17-10-2022 15:07 via thehindubusinessline.com
  FMCG demand picks up in the first two weeks of October  BusinessLine
  
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• MNCs to drive new product launches in FMCG in the near term: Report | Mint - Mint

  17-10-2022 14:03 via livemint.com
  MNCs to drive new product launches in FMCG in the near term: Report | Mint  Mint
  
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• Peta UK warns people of ‘The octocurse’

  17-10-2022 13:13 via campaignlive.co.uk
  The 90-second film was created by Grey London in an effort to stop people from eating octopus.
  
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• How influencer marketing was the surprise winner of Sky Glass’s revolutionary roll-out

  17-10-2022 13:00
  A year after it first announced its dish-less TV, we sit down with Sky’s marketing director, Sunny Bhurji, to find out how its biggest-ever product marketing campaign is going.
   
   
  Sky Glass was designed to future-proof the British broadcaster. Its streaming gambit simplifies its offering, bundling together its TV packages with a dish-less 4K screen, voice tech and an inbuilt sound bar, all for a single monthly payment. It also promised to help customers navig
  
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• The Marketing Society Brand of the Year 2022: the shortlist

  17-10-2022 12:53 via campaignlive.co.uk
  A live audience will choose the winner from the 10 shortlisted brands next month.
  
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• Guinness World Records builds in-house content capacity with a dedicated production arm

  17-10-2022 12:43
  Karen Gilchrist and Kathryn Hubbard will head up GWR Studios.​
  Guinness World Records (GWR) is investing heavily in content with the creation of a dedicated production arm to create, produce and deliver more in-house material.
  Headed up by vice-president of television Karen Gilchrist and head of content licensing Kathryn Hubbard, GWR Studios will be a part of the TV and digital division with a remit to deliver factual and entertainment content for broadcast partners.
  Straight out of t
  
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• Yahoo and DirecTV forge linear and digital TV data with set-top boxes

  17-10-2022 12:30
  Yahoo and DirecTV have added set-top box data to their advanced TV partnership in a bid to unify linear and digital for buyers.
  In June the cable operator made Yahoo the exclusive one-stop demand-side platform for advertisers to get access to its video content. The companies forged a strategic partnership to unlock addressable TV and streaming inventories, and its set box integration is the next phase. 
  The new deal gives TV buyers using Yahoo’s demand-side platform (DSP) access to da
  
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• Havas Media makes first Boost programme investment

  17-10-2022 12:25 via campaignlive.co.uk
  The initiative has invested in Sara Berkai‘s Ambessa Play.
  
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• Ad of the Day: Roojai Online’s car insurance ads can literally save lives

  17-10-2022 12:22
  Campaign includes radio ads designed to stop drivers from falling asleep at the wheel.
  Thailand-based insurance brand Roojai Online has created a series of ‘life-saving’ ads. The first, ‘This Ad Saves Your Emotions,’ has over 50 shades of green within a wavelength of 505-550 nanometers, based on research that it can relax the nervous system.
  BBDO Bangkok developed the campaign, which was then produced by Factory 01 and directed by Un-Wuthisak Anar
  
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• Labour Party ridicules Tory incompetence in series of scathing posters

  17-10-2022 12:06 via campaignlive.co.uk
  Created by Lucky Generals, the print ads attack the Conservative Party for hiking mortgages, crashing the economy and damaging the UKs image overseas.
  
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• Third of major brands to cut EMEA media budgets as recession looms

  17-10-2022 11:17 via campaignlive.co.uk
  The research by WFA and Ebiquity shows signs of retrenchment into short-term performance channels at the expense of brand building.
  
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• Ex-BBC creative directors outline plans as they launch agency

  17-10-2022 10:43 via campaignlive.co.uk
  Salford-based agency Meanwhile opens today, and aims to give ‘big London shops’ a ‘run for their money’.
  
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• Flour Mills of Nigeria Attains Applaudable Customer Satisfaction Rating in Nigerian FMCG Industry Survey - TechCabal

  17-10-2022 10:40 via techcabal.com
  Flour Mills of Nigeria Attains Applaudable Customer Satisfaction Rating in Nigerian FMCG Industry Survey  TechCabal
  
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• How CPG and FMCG Brands Can Unlock Direct-To-Consumer Relationships | LBBOnline - Little Black Book - LBBonline

  17-10-2022 10:23 via lbbonline.com
  How CPG and FMCG Brands Can Unlock Direct-To-Consumer Relationships | LBBOnline  Little Black Book - LBBonline
  
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• iD Fresh Food opens fourth manufacturing unit with investment of Rs 20 cr - ETRetail

  17-10-2022 10:18 via retail.economictimes.indiatimes.com
  iD Fresh Food opens fourth manufacturing unit with investment of Rs 20 cr  ETRetail
  
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• How CPG and FMCG Brands Can Unlock Direct-To-Consumer Relationships - Little Black Book - LBBonline

  17-10-2022 09:00 via news.google.com
  How CPG and FMCG Brands Can Unlock Direct-To-Consumer Relationships  Little Black Book - LBBonline
  
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• How CPG and FMCG Brands Can Unlock Direct-To-Consumer ... - Little Black Book - LBBonline

  17-10-2022 09:00 via news.google.com
  How CPG and FMCG Brands Can Unlock Direct-To-Consumer ...  Little Black Book - LBBonline
  
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• Future Farm seals deal with Soul Burger - Inside FMCG

  17-10-2022 08:33 via insidefmcg.com.au
  Future Farm seals deal with Soul Burger  Inside FMCG
  
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• Why aren’t Australian brands selling on marketplaces today? - Inside FMCG

  17-10-2022 08:20 via insidefmcg.com.au
  Why aren’t Australian brands selling on marketplaces today?  Inside FMCG
  
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• Endeavour Group sales soar, ready for Christmas crowd - Inside FMCG

  17-10-2022 08:20 via insidefmcg.com.au
  Endeavour Group sales soar, ready for Christmas crowd  Inside FMCG
  
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• Innocent Bystander incites a ‘cheeky’ Christmas with QR social game - Inside FMCG

  17-10-2022 03:51 via insidefmcg.com.au
  Innocent Bystander incites a ‘cheeky’ Christmas with QR social game  Inside FMCG
  
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