FMCG news

• Lee Brand unzips second annual ‘LeeOriginals’ campaign for fall

  13-10-2022 23:10
  Lee's latest campaign introduces a new ensemble of talent and new music from Sam Tinnesz.
  Lee, the 130-year-old American denim brand, has launched its  latest ‘LeeOriginals’ featuring new talent, new music and an ethos of finding the bold in the mundane.
  Concepted and shot by photographer Mark Seliger and styled by costume designer and stylist Arianne Phillips, the creative marks the second iteration of the brand’s ‘LeeOriginals’ campaign. It  ai
  
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• Snap encourages users to learn CPR through AR experience

  13-10-2022 19:26 via campaignlive.co.uk
  The push was created in partnership with the British Red Cross.
  
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• Moncler delivers a mountain of history in multisensory experience

  13-10-2022 18:41 via campaignlive.co.uk
  The Extraordinary Expedition is open until 16 October at London’s 180 The Strand.
  
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• Forget the latest viral TikTok video - here’s how DOOH campaigns are going global

  13-10-2022 18:28
  For The Drum's Deep Dive into Globalization, Ginny Bourne (global marketing & comms director, Hivestack) writes that a truly global or borderless approach to digital out-of-home (DOOH) advertising offers brands new and unique opportunities, giving them complete control to activate campaigns all over the world and connecting with audiences in a combination of global markets, no matter where they are. 
  According to a September 2021 survey among marketers worldwide, 76% of global
  
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• Trump’s Truth Social made available on Google devices after addressing content concerns

  13-10-2022 18:01
  Truth Social has made its Google Play Store debut. But getting there wasn’t easy.
  After a rocky start – with would-be users stuck on long waiting lists and top executives resigning after just months on the team, former President Donald Trump’s social platform Truth Social has finally gained some traction.
  Today, it’s made another big leap: it’s been made available on Google devices – a move likely to help the platform expand its user-base and reach.
  Here&rsquo
  
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• Ikea mulls creative agency review

  13-10-2022 17:58 via campaignlive.co.uk
  It is undecided whether conversations with shops will lead to a full review but Ikea confirmed it is considering the process.
  
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• What you need to know about Netflix Basic with Ads

  13-10-2022 17:54
  At roughly less than half the price of a standard subscription, Netflix Basic with Ads tier will launch Nov. 3 in 12 countries. 
  Coming soon to a screen near you: is 'Basic with Ads.' Netflix advertising-supported subscription tier will cost $6.99 (£4.99) a month. Subscribers will receive access to Netflix content but with 5-10% fewer titles due to licensing restrictions and users won’t be able to download shows. According to Netflix, it is “working on” existing lice
  
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• Basic with Adverts: Netflix unveils half price ad-tier

  13-10-2022 17:54
  At half the price of a standard subscription, Netflix's Basics with Ads tier is to launch in 12 countries. 
  Costing £4.99/$6.99 a month a Basic with Adverts subscriber will get access to Netflix content but with 5-10% fewer titles due to licensing restrictions and users won’t be able to download shows. According to Netflix, it is “working on” existing licensing deals to make more titles available on the ad option.
  The plan will be available in Australia, Brazil, Cana
  
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• Basic with advertising: Netflix unveils half price ad-tier

  13-10-2022 17:54
  At half the price of a standard subscription, Netflix's Basics with Ads tier is to launch in 12 countries. 
  Comin in at £4.99/$6.99 a month a Basic with Ads subscriber will get access to Netflix content but with 5-10% fewer titles due to licensing restrictions and users won’t be able to download shows. According to Netflix, it is “working on” existing licensing deals to make more titles available on the ad option.
  The plan will be available in Australia, Brazil, Cana
  
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• Bumble ad shows the excitement of a new relationship

  13-10-2022 17:52
  Dating app Bumble has released a campaign that highlights the rush of excitement that happens when chatting with someone new.
  Titled ‘Find That Feeling,’ the short ad follows the journey of a young woman and man who match on Bumble. As they message back and forth throughout the day it becomes apparent they have lots of things in common – like going to the gym and hitting up cafes.
  After eventually meeting up in real life, the duo finds there’s something between them. The
  
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• Health advertising is shifting the balance of creativity – here’s what we can learn

  13-10-2022 17:37
  Health creativity has come a long way, says Natxo Díaz, chief creative officer at VMLY&R Heath Spain.
  This week, a group of brave women with terminal breast cancer will take center stage in the Spanish Parliament to urge faster approval of life-enhancing medicines. Their steely determination to instigate change ultimately earned them their starring roles. But, as I’ll explain later, advertising played a big part in helping them achieve this incredible platform. 
  10 yea
  
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• Global agency rankings: Planet Fitness and Under Armour account moves propel indie shops into creative league

  13-10-2022 17:22 via campaignlive.co.uk
  While Mondelez win puts Publicis Media and Wavemaker at top of media table
  
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• Argos gets colourful in AI-inspired campaign by Ogilvy

  13-10-2022 17:18 via campaignlive.co.uk
  A YouTube series gives the nation’s homes a makeover using emotion-tracking technology.
  
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• Bad localization harms your brand – can an agency fix it?

  13-10-2022 17:09
  Good localization may be pricey, but bad localization is far more costly. For The Drum’s Globalization Deep Dive, digital agency Croud’s Chris Ford makes the case for specialist agencies to help you through the thicket.
  All brands, irrespective of industry, undertake the same journey. Identify a gap in the market. Develop a product or service that caters to a specific consumer need. Consistently deliver premium consumer experiences.
  A strategy that works at home, however, will not au
  
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• This Week in the Metaverse: IHOP’s fake NFT and key Meta Connect takeaways

  13-10-2022 16:57
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here are the top-5 stories from this past week:
  1. The International House of Pancakes (IHOP) released an “NFT” that’s actually a new item on its breakfast menu. The restaurant chain’s “New French Toast” was clearly an attempt to catch the attention of a younger, more tech-forward audience.
  2. Iconic toy brand Barbie announced a new partnership with NFT company Boss Beauties. T
  
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• Pitch Update: Direct Line Group, Aldi, Treatwell, Thames Water, Age UK, Lululemon, Ferrero and more

  13-10-2022 16:49 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• 3 brands that have grown global gracefully: McDonald’s, Apple and Google

  13-10-2022 16:22
  International expansion can make or break a brand. How do they stay on the right side of that line? For our Globalization Deep Dive, Lydia Chenhall of DRPG puts it down to consistency, innovation and evolution. 
  DRPG started in a shed just over 40 years ago and now lives and works in over 30 countries. Growth, expansion and a global presence have not damaged its culture but supercharged it. All it takes is finding the formula to achieve global success with grace. The biggest brands acr
  
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• Marketers urge UK government not to stray too far from GDPR in post-Brexit data reform

  13-10-2022 16:00
  Is a big British version of GDPR likely to balance the demands of consumers, advertisers and media owners alike? We ask marketers what they think of the UK’s planned divergence.
  Michelle Donelan, the secretary of state for digital, culture, media and sport, has said the UK will be “replacing” the EU’s General Data Protection Regulation (GDPR) with its own bespoke version, intent on cutting as yet undisclosed “red tape” i
  
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• Half of chief marketers say unproven ROI is biggest obstacle to metaverse

  13-10-2022 15:39 via campaignlive.co.uk
  The Campaign survey showed senior marketers are split when it comes to investing in the space.
  
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• Shutterfly and Kris Jenner show families how to ‘Win the holidays’ with customizable gifts

  13-10-2022 15:00
  Shutterfly aims to be the one-stop shop for all personalized card needs this holiday season and beyond.
  Shutterfly, an e-commerce brand providing personalized products and designs, is launching a holiday campaign with Kris Jenner called ‘Win the holidays.’
  ‘Win the holidays’ is designed to inspire consumers to think beyond generic cards and gifts and instead create one-of-a-kind pieces that spotlight what matters most: their loved ones.
  In the ads, Jenner showcases the ma
  
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• Netflix's £4.99 ad-funded tier to launch in November

  13-10-2022 14:43 via campaignlive.co.uk
  Beauty brands L’Oreal Paris and Nyx will advertise on the platform on the 'basic with adverts' plan.
  
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• Saatchi & Saatchi and TMW grab top prizes in Ocean Digital Creative Competition

  13-10-2022 14:19 via campaignlive.co.uk
  Work for EE and the Trussell Trust triumph in brand and charity categories.
  
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• British Cycling’s partnership with Shell is the tip of the sportswashing iceberg

  13-10-2022 13:59
  British Cycling came under fire this week after it inked a sponsorship deal with oil firm Shell. Conscious Ad Network co-founder Jake Dubbins says the move is yet another example of blatant sportswashing. 
  Sportswashing is by no means a new phenomenon. Much like greenwashing, it refers to unethical firms and regimes turning to the glitz, glamour and charisma of the sporting world to legitimize their practices. This genius strategy was kicked off by Hitler and Mussolini, who held the Ol
  
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• Westfield opens in-house agency to be ‘one-stop shop’ for advertisers

  13-10-2022 13:50
  Westfield has set out its ambitions to become a retail media powerhouse. Now it’s launching an in-house agency to become a one-stop shop for advertisers.
  Westfield mall owner Unibail-Rodamco-Westfield (URW) recently shared its plans with The Drum to transform itself into a retail media powerhouse. It has now built the in-house agency Westfield Rise to create campaigns for brands to run across its media inventory.
  With the strapline ‘one platform, one audience, one inventory,&rsq
  
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• Global marketing success starts with local human understanding

  13-10-2022 13:36
  What makes consumers tick? For The Drum’s Globalization Deep Dive, Tim Bonnet of conversion agency group Unlimited argues that the only way to answer that question is to go deep on understanding the rich tapestry of global differences.
  Keeping consumers engaged is more difficult than ever when targeting an audience in one market, let alone when launching global campaigns. Brands that struggle to speak the right language and convey the right messages to international audiences are setting t
  
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• Jägermeister opens pop-up IceCold Supermarket on Oxford Street

  13-10-2022 13:33 via campaignlive.co.uk
  Teaser film stars Michael Dapaah, aka Big Shaq.
  
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• Adidas opens Battersea Power Station store with immersive pop-up

  13-10-2022 13:21 via campaignlive.co.uk
  The ‘Adidas Empower Station’ was created in partnership with Hyperactive London.
  
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• SimplyBe campaign encourages women to break up with ill-fitting clothing

  13-10-2022 13:11
  Fashion brand Simply Be is showcasing the positive side of break-ups for its latest campaign, calling on women to call time on ill-fitting clothes.
  The autumn/winter ad campaign highlights the importance of achieving a comfortable fit not just to look good, but to showcase personality and burnish confidence.
  The message of empowerment extends to plus-size women, who have been sidelined by the fashion industry for decades.
  As a consequence many women have put up with clothes that satisfy the late
  
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• ITV says over-55s underrepresented, appearing in less than quarter of ads

  13-10-2022 13:06 via campaignlive.co.uk
  Study also found it far more likely for older men to appear in ads than older women.
  
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• Building off its massive momentum, The Drum launches first major US ad campaign

  13-10-2022 13:00
  The leading global marketing and advertising publisher is going all-in on the US market with a playful push that spotlights some of the most memorable American campaigns.
  ‘Marketing’s changing. Don’t miss a beat’ is the guiding message at the center of The Drum’s inaugural US ad campaign.
  Following a year of historic growth in the US, The Drum is looking to further expand its reach and readership in North America. The Drum is currently far and away the most-read mar
  
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• ITV study finds advertisers are ignoring the silver pound

  13-10-2022 12:36
  Advertisers are missing a trick in chasing the silver pound, according to new research compiled by broadcaster ITV and marketing platform System1.
  Wise Up! flags the discrepancy in what is billed as the most comprehensive study to be conducted into age-based representation. Despite accounting for 65% of TV impressions and 60% of the UK’s wealth, the over-55s appear in just 23% of ads – significantly underrepresenting a cohort that numbers close to one-third of the UK popula
  
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• Ad of the Day: EastEnders end credits edited to highlight climate change

  13-10-2022 12:14
  BBC One aired a one-off special of the EastEnders credits last night to advertise the last episode in its Frozen Planet II series.
  British soap-lovers might have noticed a change to the BBC’s EastEnders closing credits on October 12. As the camera panned out to the recognizable map of London’s East End that viewers will be familiar with, a more chaotic scene appeared on the screen.
  To highlight the challenges the planet’s frozen regions are facing due t
  
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• The Role Of The Metaverse In Retail And FMCG - ESM – European Supermarket Magazine

  13-10-2022 10:57
  The Role Of The Metaverse In Retail And FMCG  ESM – European Supermarket Magazine
  
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• Liquor advertising complaints on the rise says ABAC - Inside FMCG

  13-10-2022 10:49
  Liquor advertising complaints on the rise says ABAC  Inside FMCG
  
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• Limited-edition M&M's, Skittles products launched for Halloween - Inside FMCG

  13-10-2022 10:19
  Limited-edition M&M's, Skittles products launched for Halloween  Inside FMCG
  
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• This FMCG player rallies after its Ethanol project announcement - Economic Times

  13-10-2022 09:00
  This FMCG player rallies after its Ethanol project announcement  Economic Times
  
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• The Role Of The Metaverse In Retail And FMCG | ESM Magazine - ESM – European Supermarket Magazine

  13-10-2022 09:00
  The Role Of The Metaverse In Retail And FMCG | ESM Magazine  ESM – European Supermarket Magazine
  
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• FMCG giants signal demand for 800k tonnes of chemically recycled plastics - resource.co

  13-10-2022 09:00
  FMCG giants signal demand for 800k tonnes of chemically recycled plastics  resource.co
  
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• Flour Mills of Nigeria Attains Applaudable Customer Satisfaction Rating in Nigerian FMCG Industry Survey - Nairametrics

  13-10-2022 09:00
  Flour Mills of Nigeria Attains Applaudable Customer Satisfaction Rating in Nigerian FMCG Industry Survey  Nairametrics
  
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• Brand love and guilty pleasures: McDonald's shows we turn to comfort food in a crisis

  13-10-2022 09:00
  McDonald’s is once again the UK’s Most Loved Brand, for an impressive 4th year in a row. In 2021, Savanta analyzed how the mighty chain achieved strong penetration growth during Covid-19 through convenience, speed of service, and fast deliveries even when its physical premises were shut.
  In 2022, facing a cost-of-living crisis, it appears UK consumers are turning to McDonald’s and other consistently accessible brands for comfort. According to our new study of 96,000 consum
  
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• VAT policy collapsing our business – FMCG Traders - GhanaWeb

  13-10-2022 08:33
  VAT policy collapsing our business – FMCG Traders  GhanaWeb
  
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• How to solve a client problem with no clear-cut solution: invent one

  13-10-2022 08:30
  Recently, Oliver Ellis of Propeller Group spoke to founders of design agency Arrive and CRM platform Found, Dan Morris and Scott Sinfield, about how taking time to understand your clients’ challenges can be the inspiration for the products and services you deliver.
  Leading independent design and innovation agency Arrive takes pride in using a human-centric approach to seamlessly deliver future-proof experiences. When it saw several of its clients struggling with the same issue, inquiry man
  
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• ‘Globalization creates opportunities’: how agencies diffuse inter-office competition

  13-10-2022 07:00
  With co-workers flung across the globe, how can you maintain cameraderie and competition in equal parts? For our Globalization Deep Dive, we dig into some of the current realities and solutions for agency success. 
  A little friendly competition can be a good thing, but industry veterans will tell you the rivalries within holding companies and agencies themselves are very real. As agencies struggle for talent and look to get the most out their distributed workforces, keeping teams align
  
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• Creativity in 2023 will require less in-person whiteboards and more time zone empathy

  13-10-2022 07:00
  In the time of quiet quitting and the great resignation, AKQA’s chief creative officers Hugo Veiga and Diego Machado have mapped out a plan for balancing local challenges with international opportunities. They share their best practices as part of our Globalization Deep Dive.
  ’One studio with different rooms worldwide.’ That’s been an AKQA mantra since we joined the agency back in 2013. This took on an entirely new meaning during lockdown and now during the
  
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• Breaking down Coca-Cola’s marketing spell book as Real Magic turns one

  13-10-2022 07:00
  Coca-Cola trademark president Selman Careaga and head of global creative strategy and content Pratik Thakar share a behind-the-scenes look at how they activated this massive global platform.
  Picture this. You’re one of the world’s most iconic brands coming off of a large-scale reorganization, sluggish sales and a spate of underwhelming ad campaigns. With all the world watching, you unleash your first new global platform since 2016. You promise to be more Gen Z-focused, more agile, mo
  
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• Aldi doubles down on idiosyncrasies to spur global growth

  13-10-2022 07:00
  Aldi has climbed the ranks to become a leading global grocery store brand. Continuing The Drum’s Globalization Deep Dive, we look at how it has prioritized a commitment to authenticity all throughout its journey. 
  Founded in 1961 in Essen, Aldi was once a modest discount store in a small German city. Don’t let its history of low prices and friendly marketing slogans fool you, however. The brand is relentless when it comes to expansion, growing in recent years to become one
  
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