FMCG news

• Meta unveils Quest Pro VR headset, new tech partnerships and full-body avatars

  11-10-2022 22:04
  Meta portrays the metaverse as the future of work, play and social life at today's Connect conference.
  At this year’s virtual Connect connect conference, Meta has finally lifted the curtain on the long-awaited Quest Pro — its latest virtual reality (VR) headset.
  Until today, the Quest Pro has gone by the shadowy codename of “Project Cambria.” Rumors have been swirling for months about the headset’s form factor and capabilities, but Meta hadn’t made any ma
  
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• Chipotle serves up its first BeReal sweepstakes, ‘BooReal’

  11-10-2022 21:48
  Fans of burrito and Halloween, rejoice. Fast Mexican chain Chipotle has revived its in-person Boorito promotion for the first time since 2019, along with a cash giveaway of up to $25,000.
  Chipotle is tapping Gen Z on BeReal to participate in its longest-running tradition, the Boorito, which has made its return to restaurants for the first time since 2019.
  Now in its 22nd year, the Boorito awards Chipotle Rewards members who show up a Chipotle restaurant on Halloween night in costume with a $6 en
  
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• The early holiday shopping rush: how to win the retail race with engaging ads

  11-10-2022 21:46
  Driving consumer engagement and conversions at a time when holiday shopping begins earlier than ever, writes Adludio chief exec Paul Coggins, is no easy task. Luckily, with the right approach to creative, data and technology, the win is within reach. 
  Consumers are doing things a little differently this holiday season. With inflation threatening to undermine Christmas spending, more than a quarter (27%) of US consumers have started their holiday shopping early, and 41% are actively seeking
  
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• Eli Manning on making ads and mastering comedy: 'don't be afraid to laugh at yourself'

  11-10-2022 20:50
  The two-time Super Bowl winner opens up about why philanthropy matters to him, how he’s mastered on-screen comedy and how he plans to chase both personal and professional ambitions in the coming year. 
  Former Giants quarterback Eli Manning has been busy since he announced his retirement in early 2020.
  He’s stayed involved in the franchise through various business operations and last year joined ESPN as an NFL analyst. He presents ‘Monday Night Football’ with brother
  
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• Buy This Small Cap FMCG Sector Stock For Target Price Of Rs 600, Says Axis Securities - Goodreturns

  11-10-2022 19:28 via goodreturns.in
  Buy This Small Cap FMCG Sector Stock For Target Price Of Rs 600, Says Axis Securities  Goodreturns
  
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• 8 top Halloween activations, from Snap’s costume try-on to Burger King’s ghost detector

  11-10-2022 18:30
  Whether you’re on the hunt for some Halloween costume inspiration, or you want to see Martha Stewart in a short slasher film, we have you covered. Here are eight spooky efforts from household brands that will chill your bones.
   
  1. Try and buy Halloween costumes with Snapchat’s AR lens
  Looking for costume ideas, but unwilling to drive to the local Spirit Halloween shop? Starting October 11, Snapchatters can virtually dress up as characters from their all-time favorite TV shows a
  
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• OpenTable encourages diners back into London with pop-up

  11-10-2022 18:28 via campaignlive.co.uk
  The activation highlights British, Italian, Greek and Mexican cuisine.
  
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• ‘Beware the inertia of success’: how experience agency Amplify is evolving

  11-10-2022 18:07
  The Drum finds out how business is going at Amplify after it was named Experience Agency of the Year in 2021. 
  Amplify took home the Experience Agency of the Year (40+ staff) accolade at The Drum Awards for Experience in 2021 after managing the successful launch of Playstation’s PS5 and adding 43 clients to its roster including Aperol, Converse, Diageo, Footlocker, Gran Turismo, Hello Fresh, Pinterest and Sky. It also expanded across the globe, opening offices in Australia, the U
  
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• Anatomy of an Ad podcast: Ogilvy’s Jules Chalkley on celebrating sex in later life

  11-10-2022 16:00
  In this week’s episode of The Drum’s Anatomy of an Ad podcast, Ogilvy UK’s chief executive creative director talks about sex and how he got older couples to open up on the importance of intimacy.
  Sex and intimacy in the later years of life are rarely spoken about, never mind shown in advertising, which was something the relationship charity Relate and Ogilvy UK set about tackling with their ‘Let’s Talk The Joy of Later Life Sex’ campaign.
  Ogilvy’s c
  
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• Bupa campaign emphasizes individuality of health and wellness

  11-10-2022 15:59
  Private healthcare provider Bupa is emphasizing individuality in a brand campaign exploring how the concept of health and wellness can take on different meanings for everyone.
  Over an uplifting 60 seconds, Bupa’s ‘This is Health’ by MullenLowe Group showcases the human experiences that determine our health through a personable look at the specific needs of individuals over broader health concerns.
  Drilling down to the nitty gritty of specific needs, the campaign spotlights the
  
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• Football ace Kylian Mbappe gets ‘microsized’ for Nike’s Instagram takeover

  11-10-2022 15:43
  Mbappe’s mini-me is engaging with customers through social media.
  Nike is thinking small for its latest football campaign – a hyper-energetic takeover of its Instagram page by a lilliputian avatar of French footballer Kylian Mbappe.
  The pint-sized Lil Mbappe takes center stage of the sports brand’s social media account, inviting anyone who sends a direct message to ‘Engage their Mbappe Mode’ through a week-long selection of fun challenges.
  <!-- inArticl
  
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• Influencers call for regulation to prevent further racial discrimination over pay

  11-10-2022 15:35 via campaignlive.co.uk
  The Equality Act 2010 was set up to protect people from discrimination in the workplace and wider society, but research shows influencers regularly face inequality in work due to their race.
  
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• Majority of CMOs set to increase digital retail media budget in next year

  11-10-2022 14:32 via campaignlive.co.uk
  The Campaign poll of senior marketers from across the world found about half planned a 25% rise.
  
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• Uber Eats campaign encourages downtime with ‘less is more’ maxim

  11-10-2022 14:05
  The delivery brand is encouraging food delivery audiences to put their feet up.
  Uber Eats wants its customers to take it easy with a ‘less is more’ attitude.
  ‘Embrace the art of doing less’ picks up on the lying flat phenomenon in China, where burnt-out millennials are increasingly saying no to overworking. The lackadaisical promo urges people to do less to spend more time living life to the fullest.
  Maya Gallego-Spiers, head of marketing at Uber Eats UK&I,
  
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• Bupa campaign brings health and wellness into the modern age

  11-10-2022 13:51 via campaignlive.co.uk
  The ad was created by MullenLowe Group.
  
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• British Cycling faces Shell sponsorship backlash

  11-10-2022 13:48
  Prominent figures in cycling and environmental activism have expressed anger after British Cycling signed a partnership with Shell due to the oil and gas company’s lack of commitments on net zero. 
  The main national governing body for the sport says the partnership will see a shared commitment to support cyclists and para-cyclists, drive innovation and most notably “accelerate British Cycling’s path to net zero.” But many, including Clean Creatives’ director Du
  
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• Plea to brands: start speaking out against the cost of living crisis

  11-10-2022 13:25
  This month, Shelter took a stand against the UK government by mocking its cost of living ‘hacks’ and demanding it acts on spiraling rent inflation in a series of out-of-home (OOH) ads. Industry execs are now calling on more brands to take action. 
  We recently saw Shelter release a poignant campaign mocking the government’s cost of living ‘hacks.’ Want to save on the things that get you through the day? Re-use your teabags, or simply cancel your N
  
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• Are price cuts in the offing for FMCGs as commodity prices are cooling off? Ankur Bisen explains - Economic Times

  11-10-2022 13:17 via economictimes.indiatimes.com
  Are price cuts in the offing for FMCGs as commodity prices are cooling off? Ankur Bisen explains  Economic Times
  
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• Ferrero International names MullenLowe Group UK as its agency of record

  11-10-2022 13:07 via campaignlive.co.uk
  The account spans the Kinder, Nutella, Tic-Tac and Ferrero Rocher brands in the UK and Mexico.
  
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• Ad of the Day: Volvo trucks fall ‘head over wheels’ in love in this epic story

  11-10-2022 13:02
  Fun meets efficiency in this love story for the ages that sees two Volvo trucks fall ‘head over wheels’ for each other.
  Never mind stunt men, truck towers or Jean Claude Van Damme’s epic splits, this ad from Forsman & Bodenfors highlights that fun and fuel efficiency are no longer an impossible match. Throughout ‘The Love Story’ viewers see two gray trucks meet for the first time on a dark rainy day and begin their journey together.
  Soundtracked by George B
  
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• ‘Not all animated pigs are adorable’: how Moonpig took its mascots from creepy to cute

  11-10-2022 12:47
  Moonpig’s very pink, super-cute piglet mascots are back. The Drum caught up with Creature London to find out how these adorable animals landed on screens and their hilarious journey from ‘terrifying’ to endearing.
  Last month, online retailer Moonpig injected a little dose of pastel-hued happiness back on to our screens with its latest ad to feature the cheeky piglets. The mascots made their debut last year amid the pandemic: “[Moonpig] called up and said, ‘you know
  
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• Nike explores social barriers stopping black community from swimming

  11-10-2022 12:47 via campaignlive.co.uk
  The campaign builds on the short film 'Fear of the water', directed and shot by Tayler Prince-Fraser, with a two-day public exhibition at The Black and White Store in Soho.
  
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• Adidas and Calm partner to support wellbeing in sport

  11-10-2022 12:30
  The sports brand and app have joined forces in the hope of progressing sports through mental health care.
  A partnership between Adidas and the meditation app Calm has kicked off with a pilot program in the UK and the US that allows AdiClub loyalty members to redeem points and unlock Calm premium services. There will also be specially tailored Calm-created content available to all global users, curated by Adidas and aligned to supporting sports performance. 
  The initial collaboration wi
  
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• Europe agency rankings: Mondelez account move sees big shifts in media league

  11-10-2022 11:14 via campaignlive.co.uk
  Publicis Media, Wavemaker and Carat among the agencies affected by review
  
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• Heinz launches Black Garlic Mayo version for Halloween - Inside FMCG

  11-10-2022 11:08 via insidefmcg.com.au
  Heinz launches Black Garlic Mayo version for Halloween  Inside FMCG
  
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• Marketers must be proactive on data privacy to maintain customer trust

  11-10-2022 11:00
  Google’s ‘Privacy by design: the benefits of putting people in control’ research highlights the importance of having a good privacy strategy and offers advice for brands to help consumers ‘feel’ in control of their data. 
  The internet has reached a critical moment. People are spending more time online than ever before; they want to know that they can browse the web privately; they want to feel in control of the personal data they share with brands; and they exp
  
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• It takes many villages: creating a marketing ecosystem for international success

  11-10-2022 11:00
  In a hyper-connected world, growing globally should be effortless – but as marketers know all too well, that isn’t the case. For our deep dive on globalization, Coegi’s Ryan Green argues the secret is a tight-knit ecosystem and a concentrated pool of contractors. 
  You couldn’t run a successful business without a diverse team with unique skill sets. So, why would you attempt to launch a global marketing campaign without the same care; without assembling
  
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• Design classics: Jasper Morrison, simplicity and quiet

  11-10-2022 10:30
  In design, as elsewhere, simplicity is often the most elegant solution. In the latest of his series on design geniuses, The Maverick Group's Andy Myring casts his eye upon British furniture designer Jasper Morrison.
  I’m writing this sitting on one of two identical chairs that I bought over 20 years ago. Made from a plywood frame, stainless-steel base and molded-leather upholstery, the chairs have the thickness of a typical ironing board and don’t look particularly comfortable.
  Guests
  
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• FMCG, manufacturing and many B2B businesses could post better earnings in festive season: Pritam Deuskar - Economic Times

  11-10-2022 10:06 via economictimes.indiatimes.com
  FMCG, manufacturing and many B2B businesses could post better earnings in festive season: Pritam Deuskar  Economic Times
  
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• Consumers value ad-funded content but have no taste for cookies

  11-10-2022 10:00
  Consumers support the move to a cookieless environment but there are still issues to address to deliver effective online advertising, finds a new report from Seedtag. 
  It’s hard to silence the voices of doom proclaiming a crisis in the online advertising world, but there are many reasons to be optimistic.
  While the demise of the cookie is considered an existential threat by the pessimists and third-party vendors who have prospered by selling your privacy, there is a far more positive
  
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• US FMCG Logistics Market Report 2022: Growing E-Commerce Industry and "Direct to Consumer" Initiative Driving Sector - ResearchAndMarkets.com - businesswire.com

  11-10-2022 09:00 via news.google.com
  US FMCG Logistics Market Report 2022: Growing E-Commerce Industry and "Direct to Consumer" Initiative Driving Sector - ResearchAndMarkets.com  businesswire.com
  
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• US FMCG Logistics Market Report 2022: Growing E-Commerce Industry and "Direct to Consumer" Initiative Driving Sector - ResearchAndMarkets.com - Business Wire

  11-10-2022 09:00 via news.google.com
  US FMCG Logistics Market Report 2022: Growing E-Commerce Industry and "Direct to Consumer" Initiative Driving Sector - ResearchAndMarkets.com  Business Wire
  
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• Justin Billingsley abruptly exits as global CMO of Publicis Groupe

  11-10-2022 08:35 via campaignlive.co.uk
  French agency group has 'ended' his employment.
  
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• Your global ‘center of excellence’ could actually be sabotaging you

  11-10-2022 07:00
  Without appropriate cultural relevance, data analysis and distributed resources and knowledge, centers of excellence can undermine global success, writes Salesforce’s Martin Kihn as part of The Drum’s Globalization Deep Dive.
  Many of us remember where we were during the great chopstick scandal of 2018, when a storied luxury fashion maison launched three highly-produced videos on YouTube in China to support an upcoming show.
  In them, models tried to eat traditional Italian f
  
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• The 7 legislative developments that will disrupt the global advertising ecosystem

  11-10-2022 07:00
  From Brussels to New Delhi, for The Drum’s Globalization Deep Dive we check out the key data privacy, protection and governance legislative changes shaking up the advertising landscape. 
  Data privacy is gaining ground across the globe, establishing new protections for consumers and erecting higher hurdles for businesses. 
  While the world’s largest tech companies are making consumer-centric changes with an outsized impact – from Google’s deprecation of third
  
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• In the age of remote working, how can agencies build bridges between cross-border teams?

  11-10-2022 07:00
  As part of The Drum’s Globalization Deep Dive, we ask agency bosses from across the globe how they go about creating intercontinental camaraderie.
   
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  This week, as part of our Globalization Deep Dive, we turn our attention to the challenges faced by global agencies in getting their o
  
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• P&G chairman, CEO Moeller faces challenge from environmentalists, investors - Inside FMCG

  11-10-2022 06:34 via insidefmcg.com.au
  P&G chairman, CEO Moeller faces challenge from environmentalists, investors  Inside FMCG
  
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• Barbie aims to inspire with upcoming NFT series

  11-10-2022 06:00
  Launched in partnership with Boss Beauties, the collection of virtual tokens will showcase the 250 different careers Barbie has occupied over the last 60-plus years. 
  Mattel-owned toy brand Barbie has announced a new partnership with NFT brand Boss Beauties. Launching today — International Day of the Girl — the partnership will include a new NFT series, consisting of 15,000 tokens, representing the 250 professions that Barbie has occupied since she first hit shelves in
  
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