FMCG news

• Integral Ad Science and DoubleVerify named as Netflix's measurement partners

  10-10-2022 22:18
  Netflix has named DoubleVerify and Integral Ad Science as its measurement partners ahead of launching its ad tier next month.
  Netflix has struck a deal with the two third-party measurement firms to reassure advertisers that they can offer industry standards. The news was first reported by Ad Age.
  Netflix is gearing up to unveil its ad product in collaboration with its ad tech partner Microsoft, DoubleVerify and Integral Ad Science will be used to tell advertisers where their ad will run and
  
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• Toyota encourages families to ‘Live legendary’ with the 2023 Toyota Sequoia

  10-10-2022 22:11
  Families take on the open road in the third-generation, hybrid SUV that’s designed to make adventures easy.
  Families can live ordinary lives or they can live the existence of legends. This is the central idea behind the new 2023 Toyota Sequoia campaign. The ‘Live legendary’ campaign for new 2023 Sequoia goes live today with “Campfire Stories.”
  The 30-second commercial tells the fabled story of the Donovans, an ordinary, yet adventurous family surrounded with lore. &
  
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• Lil Baby, Nicki Minaj and Pete Davidson tell Call of Duty fans to ‘Squad Up’

  10-10-2022 19:23
  Call of Duty: Modern Warfare II celebrates the communal and social aspects of gaming.
  Call of Duty, the popular video game series owned by Activision, is hoping to harmonize with gaming squads around the world in a new video spot promoting the much-anticipated upcoming release of Call of Duty: Modern Warfare II. 
  The new spot features an ensemble of celebrities — including rappers Lil Baby and Nicki Minaj, actor Pete Davidson, and English soccer player Bukayo Saka — singing
  
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• How can advertisers overcome the challenges of a festive season like no other?

  10-10-2022 18:55
  Brands who are customer-centric, adaptable, responsible, and relevant will be best placed to overcome 2022 festive season challenges, say experts from OMG Unite, VCCP, Craft Media and ITV.  
  The Q4 holiday season is notoriously the busiest and most competitive period in the retail calendar. This year is a little different. Inflation has hit double digits; the world is going through a cost of living crisis and there’s the added bonus of the FIFA World Cup taking place in Winter fo
  
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• FMCG companies may see price hike-led revenue growth In July-Septembers - Business Standard

  10-10-2022 18:15
  FMCG companies may see price hike-led revenue growth In July-Septembers  Business Standard
  
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• FMCG companies may see price hike-led revenue growth In July-September - Business Standard

  10-10-2022 18:15
  FMCG companies may see price hike-led revenue growth In July-September  Business Standard
  
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• IHOP's tasty new NFT has nothing to do with web3

  10-10-2022 18:00
  The brand announced on Twitter last week it was 'dropping an NFT.' Turns out it was talking about french toast. 
  The International House of Pancakes (IHOP) is getting in on the NFT craze without actually launching an NFT. 
  In the same way that a public speaker might find a way to mention sex in order to capture a bored audience’s attention, the restaurant chain announced this morning that it had “dropped its first NFT” — only to clarify that it was referring to
  
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• Uber Eats calls on customers to enjoy downtime

  10-10-2022 17:42 via campaignlive.co.uk
  Work has been created by Mother London.
  
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• Bumble matches with Apple TV+ to create new dating experience

  10-10-2022 16:56 via campaignlive.co.uk
  The partnership plays on Apple’s comedy series ‘Ted Lasso’.
  
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• Advertisers must remain ‘realistic’ about brand safety risks on Netflix

  10-10-2022 16:31
  With one month to go until Netflix debuts its ad-funded tier, details remain sparse – but following the release of the gruesome documentary about serial killer Jeffrey Dahmer, potential clients are curious about its brand safety commitment.
  Until now Netflix has only had to answer to its customers and creators, not regulators, and crucially not advertisers. This freedom has allowed it to produce boundary-pushing shows such as Squid Game and Dahmer – Mons
  
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• M&M’s colorful campaign encourages everybody to take part this Halloween

  10-10-2022 15:54
  The confectionery brand is urging sweet treat lovers to celebrate the spooky season in their own unique way this year.
  M&M’s is laying the groundwork for Halloween with the launch of new creative encouraging participation over passivity.
  The offbeat spot, developed in tandem with The&Partnership (T&P), sees the anthropomorphic chocolates get ready for some trick-or-treating in their color-coordinated style.
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  Opening with Brown taking a stab at home
  
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• Channel 4: 70% of Campaign readers think PM should ditch privatisation plan

  10-10-2022 15:34 via campaignlive.co.uk
  Ad industry sentiment against privatisation has hardened since last year.
  
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• VCCP wins IPA Effectiveness Grand Prix for Cadbury campaign

  10-10-2022 14:32 via campaignlive.co.uk
  The campaign also won two further awards on the night.
  
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• VCCP wins IPA Effective Grand Prix for Cadbury campaign

  10-10-2022 14:32 via campaignlive.co.uk
  The campaign also won two further awards on the night.
  
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• Ad of the Day: Puma encourages everyone to be ‘fearless’ in Fifa World Cup film

  10-10-2022 14:02
  Puma has unveiled its Fifa World Cup campaign with a three-minute film dedicated to those who are ‘fearless.’
  The film features FOTs (Football Obsessed Teens) and the ‘Puma Fam,’ which includes top footballers such as Neymar Jr, Antoine Griezmann and Memphis Depay, plus younger players including Nikita Parris, Christian Pulisic and Romeo Beckham.
  The ad is a combination of sports, fashion, music and youth culture, and begins on a bus where one of the youngsters mentions N
  
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• If you want to go global, you’ve got to move at the speed of culture

  10-10-2022 13:20
  Cultural differences should be celebrated, but their near-infinite complexity can hamper brands’ dreams of global expansion. For The Drum’s Globalization Deep Dive, Matthias Gray of Freedman International digs into how to keep pace with culture for global success.
  Keeping up with local cultural trends can be an enormous task for established global brands - never mind a growing brand looking to break into new markets. The complexities of culture when layered with a specific target aud
  
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• Satire site The Onion files free speech brief with US Supreme Court

  10-10-2022 13:10
  The satire site will fight for its right to make light of the day’s affairs by taking its mission to the US supreme court, with a brief defending a man’s right to parody his local police force on social media. 
  The Onion has filed a brief with the US Supreme Court, drawing attention to the case of a man from Ohio arrested for creating a parody Facebook page of his local police force.
  USA Today reports that he did so while bored waiting on a bus. After six posts and 12
  
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• The BD100 celebrates its fifth birthday – here’s what to expect

  10-10-2022 12:48
  Nominations are open for The BD100, after announcing it is joining forces with the ALF Awards. Five years after co-founding The BD100, Jody Osman tells us why it’s important for employers to trust and back their teams – and why there has never been a better time to work in new business.
  Business development (BD) is at the heart of all agencies – it is the driving force. But the landscape has become increasingly competitive over the last few years. Covid forced so
  
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• Nab's CEO on eradicating exclusive cultures when it comes to mental health

  10-10-2022 12:44 via campaignlive.co.uk
  We’ve moved a long way from a ‘fit in or @#!$ off’ attitude in adland, but has intent to change resulted in enough action for everyone in our sector? Research suggests, this World Mental Health Day, that it’s still the most marginalised groups that suffer the most.
  
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• Love To Dream is using online content to teach parents the power of sleep

  10-10-2022 12:35
  Adored by parents and babies worldwide, Aussie sleep brand Love To Dream has built a loyal following from word-of-mouth and customer advocacy. As the brand eyes new markets, it has created an online content platform to help drive growth.
  Love To Dream’s success was built on its unique arms-up Swaddle, the Swaddle Up, which gifted sleep-deprived parents with a simple, no-fuss swaddle to help ensure everyone got a good night’s sleep.
  The brand has expanded beyond its award-winning Swad
  
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• Asics campaign brings a twist to ‘before and after’ transformations

  10-10-2022 12:28 via campaignlive.co.uk
  Asics partnered with mental health charity Mind for this year’s World Mental Health Day.
  
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• Qatar 2022: Top five ads from past World Cups

  10-10-2022 12:23 via campaignlive.co.uk
  M&C Saatchi Sports & Entertainment’s global chief executive Steve Martin picks his top World Cup spots.
  
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• What is (and isn't) gamification? How brands are building interactive communities

  10-10-2022 12:20
  Interactivity is spearheading the future of customer experience, and gamification is the sharp end of that spear. Some are already nailing it, but where are others going wrong? We asked five experts.
  Jon Goynshor, senior vice president, global head of partnerships, VMLY&R Commerce
  Gaming is pop culture’s greatest form of escapism, with over three billion players contributing to an estimated $200bn in yearly revenue, $67bn in micro-transactions, and almost 
  
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• Freemans the latest brand to offer advice to cash-strapped public

  10-10-2022 11:50
  Brands are stepping up their support for people struggling with the cost of living crisis as surging inflation erodes consumer spending power. The digital department store has compiled a handy list of ‘ways to save’ so that people don’t have to go without this Christmas.
  Freemans’ top tips include swapping out power-hungry electrical goods for more efficient alternatives, as well as donning woolly jumpers to keep the cold at bay. If cash is still tight, the retailer
  
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• River Island’s first TV ad focuses on seizing the moment

  10-10-2022 11:40
  High-street fashion brand River Island is venturing on to the small screen ahead of the all-important party season with the release of its first television ad.
  ‘Don’t Let the Moment Go’ sees the retailer exhort customers to seize the moment by charting the travails of three women on a big night out that they won’t forget.
  Showcasing the brand’s clothing and accessory ranges in a seasonal light, the high-energy piece explores the mayhem and magic that can arise
  
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• WhatsApp’s 3D billboard touts privacy features

  10-10-2022 11:11
  WhatsApp has taken over Piccadilly Lights, Twitch and Roblox in the final phase of its global brand campaign to highlight the messaging app’s privacy features.
  The campaign is culminating with a week-long 3D activation in London, alongside a privacy-focused minigame on Twitch, in-game advertising in Roblox and a media partnership with Hearst and The Players’ Tribune.
  Vivian Odior, global head of brand at WhatsApp, said: “Following the introduction of three new fe
  
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• How to build responsible marketing practices that protect consumer privacy

  10-10-2022 11:05
  Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. The decisions advertisers make now will impact their ability to execute digital marketing effectively in the future.
  As the industry moves away from third-party cookies and tracking users across the web, advertisers and agencies will need to build long-term viable business solutions for reaching their audiences. That requires responsible marketing practices that protect consumer privacy.
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• The creative community can lead a new kind of globalization – in fact, it already is

  10-10-2022 10:35
  To many, ‘globalization’ reads as Starbuckification – a grey sameness sweeping over the world. But for our deep dive on the topic, Jordan Dale of agency Amplify draws on his own experiences as an organizer for Rubles for Ukraine to argue that we can still make our global dreams more colorful.
  The word globalization is a bit gross. It brings to mind ideas of global homogeneity, with everything becoming the same no matter where you are in the world.
  But when applied through
  
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• Going global, but keeping it local: the role of linguistics in a global strategy

  10-10-2022 10:16
  How do you maintain consistency across your brand while going global, without alienating your new target audience? For The Drum’s Globalization Deep Dive, Florence Bundy of The Tomorrow Group dissects the power of linguistics when appealing to new international markets.
  In a digitally connected world, it’s not just international corporations that can gain worldwide traction. There’s no reason why small- and medium-sized businesses can’t start making an impact on a global
  
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• FMCG staples companies may see 5-7% correction | Earnings Preview - CNBCTV18

  10-10-2022 09:07
  FMCG staples companies may see 5-7% correction | Earnings Preview  CNBCTV18
  
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• Hindustan Unilever, Godrej Consumer drop after FMCG firms cut soap prices on easing input costs - Zee Business

  10-10-2022 09:00
  Hindustan Unilever, Godrej Consumer drop after FMCG firms cut soap prices on easing input costs  Zee Business
  
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• Gautam Trivedi: Hindustan Foods is the Dixon of the FMCG business - Times Now

  10-10-2022 09:00
  Gautam Trivedi: Hindustan Foods is the Dixon of the FMCG business  Times Now
  
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• FMCG firms under pressure amid soaring inflation - Moneycontrol

  10-10-2022 09:00
  FMCG firms under pressure amid soaring inflation  Moneycontrol
  
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• Yumi's launches 'speedy' cafe-style fritters in Coles - Inside FMCG

  10-10-2022 07:51
  Yumi's launches 'speedy' cafe-style fritters in Coles  Inside FMCG
  
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• Lost in translation: 10 times brands got it wrong when going global

  10-10-2022 07:00
  Taking your brand around the world is by no means smooth sailing, even if you’re Coke or KFC. As part of The Drum’s Globalization Deep Dive, we look at 10 times taglines and titles really did not travel well.
  Snappy slogans and memorable monikers can be central to a business’s success, cementing a company at the forefront of consumers’ minds and evoking its brand values. KFC’s ‘Finger Lickin’ Good’, for example, quickl
  
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• For brands, impact is the new purpose

  10-10-2022 07:00
  Purpose statements are no longer enough. As part of The Drum’s Globalization Deep Dive, DDB chief strategy officer Auro Trini Castelli explains how marketers can make a sustainable difference during this crucial historical moment.
  “We cannot go on like this,” said UN secretary general António Guterres in his recent opening address of the annual high-level gathering in New York City for the 77th Session of the United Nations General Assembly.
  The event was accompanie
  
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• Five global macro trends set to most impact marketers in 2023

  10-10-2022 07:00
  Global rip currents are forcing marketers to be more agile, more responsive and more daring than ever. As part of The Drum’s Globalization Deep Dive, we explore five key challenges they will need to navigate in the coming year.
  With pandemic-related debt levels, macroeconomic policy changes, the ongoing invasion of Ukraine and other factors, the United Nation’s trade and development body lowered its global economic growth forecast to 2.5% in 2022. This is down from 3.6% the year
  
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• The Drum’s Globalization Deep Dive: how marketers can achieve growth across the world

  10-10-2022 06:59
  Our lateset Deep Dive, in which we explore how brands can win on the global stage during one of the trickiest moments in history, is now live. Here’s what you need to know...
  Our world has simply become more connected – yet more fragmented – than ever before. Of course, there’s nothing simple about that. Evolving channels of communication, rapidly changing consumer behaviors and the great unknowns (be they sociological, psychological or physical) are making glob
  
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• MC Insider: HNI market worries, FMCG deal buzz, pharma setback, visa delays hit home, and more - Moneycontrol

  10-10-2022 04:33
  MC Insider: HNI market worries, FMCG deal buzz, pharma setback, visa delays hit home, and more  Moneycontrol
  
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• B2B infrastructure and energy brands set to become household names in the age of purpose

  10-10-2022 04:05
  B2B brands, particularly large utility and infrastructure companies, are on the rise due to the clear sense of purpose within the businesses, according to FutureBrand Australia CEO Rich Curtis.  
  Speaking to The Drum about the FutureBrand Index 2022, which revealed the world’s most valuable brands list is dominated by energy and technology companies, Curtis says the clear purpose of these brands will see them become household names in the coming years.
  “
  
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