FMCG news

• Forget energy drinks: Chocolate milk is the ‘performance beverage’ of TwitchCon

  07-10-2022 22:33
  Got game? To get Gen Z gamers drinking more milk, MilkPep is meeting them where they’re at: sponsoring their favorite streamers at TwitchCon and releasing video game-inspired content on TikTok.
  Move over, soda and energy drinks, for the next, big gamer drink: chocolate milk.
  ‘You’re gonna need milk’ went live today at TwitchCon, a three-day convention running from October 7 to October 9 in San Diego. MilkPep's experiential activation puts four of the platform's most
  
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• Boots forms alliance with Oliver to open in-house agency

  07-10-2022 19:36 via campaignlive.co.uk
  Oliver Nottingham will work hand-in-hand with Walgreens Boots Alliance’s global marketing and communications AOR, The Pharm.
  
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• Christmas product round-up: The latest festive launches from FMCG brands - Grocery Gazette

  07-10-2022 17:32
  Christmas product round-up: The latest festive launches from FMCG brands  Grocery Gazette
  
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• McDonald’s launches fictitious law firm dedicated to fighting fry theft

  07-10-2022 16:45
  Have you ever been the victim of ‘fry theft’? To serve justice for these horrific crimes, McDonald’s has launched a fictitious law firm dedicated to fighting fry theft and giving fans the chance to claim back stolen ones.
  It’s a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries Claims,’ and will encourage McDonald’s fans to report the offenses.
  Louise Page, head of consumer communications and
  
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• Direct Line Group calls media review

  07-10-2022 16:31 via campaignlive.co.uk
  Mediacom is the long-serving media agency partner of the insurance group.
  
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• Matt Adams to depart as Brainlabs global COO

  07-10-2022 15:37 via campaignlive.co.uk
  Adams joined the agency in January 2020 from Havas Media Group
  
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• Ad of the Day: sex toy brand wades in on chess cheating scandal with butt plug billboard

  07-10-2022 15:25
  After weeks of rumors surrounding 19-year-old chess player Hans Niemann allegedly using anal beads to enhance his chances of winning in tournaments, a Nordic sex toy brand has created a reactive campaign in a clever move to tout its products.
  Last month, Norwegian World No 1 chess champion Magnus Carlsen unexpectedly resigned while playing against American Hans Niemann in the sixth round of the Julius Baer Generation Cup and accused him of cheating. Speculation began, and a strange rumor spread
  
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• Channel 4 collaborates with top brands on ad breaks to give cost of living advice

  07-10-2022 15:16
  Channel 4 has partnered with Boots, Co-op, Giffgaff, Go Compare, Lidl, Nationwide Building Society and Vodafone for ad breaks that provide viewers with money-saving tips and helpful resources during the cost of living crisis.
  Before the unique breaks begin there will be a short explainer from Channel 4, followed by a segment from each participating brand and an outro directing viewers to a specially-created website offering more information and support. 
  The break will run during Steph&rsqu
  
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• ‘Sober October’ gains popularity with consumers and opens new doors for zero-ABV brands

  07-10-2022 14:54
  Mindfulness and moderation are taking center stage for younger consumers and eager brands.
  Social commentator and podcaster Joe Rogan said in an Instagram post in July that he’s once again participating in ‘Sober October,’ a challenge that, similar to ‘Dry January,’ encourages consumers to cut back on their alcohol consumption by ditching booze for a month. This time, he’s pulling in his comedy buddies Tom Segura and Bert Kreischer too.
  Rogan and com
  
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• Channel 4 partners seven brands for cost-of-living crisis ad break campaign

  07-10-2022 14:00 via campaignlive.co.uk
  The 'Ad that gives back' activity offers saving tips and support to viewers.
  
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• Tech-savvy mascot ‘Aunt Helga’ makes her return for Ionos

  07-10-2022 13:48
  Web host service Ionos has reprised its hair-raising Aunt Helga brand character to help broaden its reach among early adopters and technophobes alike.
  The ‘Teutonic tech wizard’ takes the driving seat of the marketing campaign in her trademark black trenchcoat in this TV campaign, which has been overseen by branding agency Nomad and ad agency 2050 London.
  In the ad, Aunt Helga holds court where she imparts tough love and technology-related pearls of wisdom to small business owners, p
  
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• An always-on approach to festive shopping season – advice for a successful Cyber Month

  07-10-2022 13:45
  To make the most of the festive shopping season, brands should plan ahead now. Criteo’s Holiday Checklist offers a step-by-step guide to show you how.
  Black Friday has become a victim of its own success. So much noise has built up around that one day that smart brands have begun spreading their offers and promotions out across the whole of November. Now the forward-thinking move is to capitalize on this ‘Cyber Month’ throughout the year.
  That’s the advice from online comm
  
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• Glebe Farm billboard taunts rivals by emphasizing its ‘homegrown’ credentials

  07-10-2022 13:33
  The alternative milk brand is appealing to patriotic alternative milk drinkers by promoting itself as ‘100% British.’
  A cheeky arrivals board at Luton Airport draws attention to the foreign sources of Glebe Farm’s oat milk competitors, calling out Alpro, Jord and Oatly for sourcing their oat milk from the continent.
  The Cambridgeshire-based brand has emphasized the homegrown nature of its product as a differentiating factor in a highly competitive category, where 80% of oa
  
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• Virgin Media wheels out a motorbike-riding Highland cow to promote fast wifi

  07-10-2022 12:29
  Virgin Media is picking up speed with a motorbike-riding Highland cow for its latest campaign.
  An evolution of its ‘Why walk when you can ride?’ proposition, the film tells the story of the free-spirited cow who embarks on a motorbike journey after being inspired by biker scenes streamed via wifi to Glen Coe.
  Positioning its wifi guarantee as being analogous to living life in the fast lane, the 60-second spot promises a minimum speed of 20Mbps in every room – or your money
  
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• McDonald’s combats ‘fry theft’ in social campaign

  07-10-2022 11:58 via campaignlive.co.uk
  The fast-food restaurant will be rebranding its UK Twitter account as 'Fries Claims'.
  
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• Hearst UK rebrands experiential division and introduces virtual influencer

  07-10-2022 11:38 via campaignlive.co.uk
  A launch event at Omni Gallery in London took visitors through its new virtual offerings.
  
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• Hearst rebrands experiential division and introduces virtual influencer

  07-10-2022 11:38 via campaignlive.co.uk
  A launch event at Omni Gallery in London took visitors through its new virtual offerings.
  
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• Come to the European Addressable Media Initiative’s Virtual Summit

  07-10-2022 11:34
  The European Addressable Media Initiative (led by Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, OneTrust and PubMatic) invites you to join its virtual Summit on October 13, where it will present and discuss its recommendations to help European ad buyers and sellers position their businesses for the future.
  The European Addressable Media Initiative was established to develop practical recommendations for advertisers, agencies and media owners navigating the fast-c
  
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• Influencer marketing can get brands through the recession

  07-10-2022 11:22
  A global recession is threatening client confidence in the efficacy of marketing, but We Are Social Australia’s Suzie Shaw argues it will only strengthen social and influencer marketing.
  Influencer marketing has long been perceived as a fad, but after almost two decades of growth, brand partnerships with influencers are here to stay. In fact, brands are growing increasingly reliant on this highly lucrative and effective marketing channel. Some advertisers are even hiring TikTok influe
  
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• New-business rankings: 7 October 2022

  07-10-2022 11:07 via campaignlive.co.uk
  Bartle Bogle Hegarty and Havas Media Group move into top new-business rankings.
  
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• 9 retail trends for 2023 – how your retail strategy needs to evolve

  07-10-2022 11:00
  Want to know what's in store for retail in 2023? This handy guide is packed full of insights, trends and best practices to evolve your retail strategy. 
  Today the world is digital-first and there's simply no going back to the old way of selling online. Retail has become more fluid, new trends and tech capabilities are emerging every day and it can be challenging for brands and retailers to keep up. 
  A successful retail strategy is one that is omnichannel, giving brands the power to con
  
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• Why the MGM+ and Lionsgate+ rebrands are less than positive for streaming branding

  07-10-2022 10:48
  Last week two US streamers rebranded to include a ‘+’ in their branding on the same day – Epix became MGM+ and Starz became Lionsgate+. But with the VOD market already flooded with a homogeny of ‘+’ services, The Drum asks if streaming has a branding problem.
  Lionsgate+ and MGM+ now join the likes of Disney+, Paramount+, Apple TV+, Discovery+, ESNP+, BET+, AMC+, We TV+, Documentary+, Daily Wire+, Samsung TV Plus, CNN+, LG Channel Plus, Motortrend+ and 
  
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• The Judges’ Club: meet Ben Richards, chief experience officer of VMLY&R London

  07-10-2022 10:19
  The entry deadline for The Drum Awards for Experience has now passed, but you can still enter by applying for an extension.The Drum Awards for Experience celebrate the very best activations, teams, technologies and venues that made them successful. One of this year’s top judges for the awards is Ben Richards, chief experience officer at VMLY&R London. He is a celebrated marketeer with more than 15 years of experience in the digital creative experience space.
  Over the years he
  
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• Sensex, Nifty Decline; Metals, FMCG, Banking Stocks Drag: Midday Market Update - BQ Prime

  07-10-2022 09:40
  Sensex, Nifty Decline; Metals, FMCG, Banking Stocks Drag: Midday Market Update  BQ Prime
  
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• Indices end flat; Consumer Durable shine; IT, FMCG, Oil & Gas lag | Mint - Mint

  07-10-2022 09:00
  Indices end flat; Consumer Durable shine; IT, FMCG, Oil & Gas lag | Mint  Mint
  
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• FMCG sales remained subdued in Q2; cos expect recovery in coming months - ETRetail

  07-10-2022 09:00
  FMCG sales remained subdued in Q2; cos expect recovery in coming months  ETRetail
  
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• Christmas product round-up: The latest festive launches from FMCG ... - Grocery Gazette

  07-10-2022 09:00
  Christmas product round-up: The latest festive launches from FMCG ...  Grocery Gazette
  
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• FMCG most sought after sector by job-seekers: Study - The Hindu

  07-10-2022 05:02
  FMCG most sought after sector by job-seekers: Study  The Hindu
  
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• PrintWeek Awards 2022: Finalists - Packaging Converter of the Year (FMCG) - PrintWeek India

  07-10-2022 04:34
  PrintWeek Awards 2022: Finalists - Packaging Converter of the Year (FMCG)  PrintWeek India
  
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• Robot makes French fries faster, better than humans do - Inside FMCG

  07-10-2022 03:11
  Robot makes French fries faster, better than humans do  Inside FMCG
  
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