FMCG news

• New layoffs have Peloton ‘running a race with no finish line in sight’

  06-10-2022 21:20
  Will the once-invincible luxury fitness brand get back in the race?
  Peloton announced today that it will lay off nearly 500 employees – about 12% of its workforce – in an effort to stay afloat. The news comes less than two months after the troubled company upped the prices on a range of its products, announced store closures and slashed jobs. 
  In fact, it’s the fourth round of layoffs the company has undergone this year. When ex-Spotify and Netflix exec Barry McCarthy took
  
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• New layoffs have Peloton 'running a race with no finish line in sight'

  06-10-2022 21:20
  Will the once-invincible luxury fitness brand get back in the race?
  Peloton announced today that it will lay off nearly 500 employees – about 12% of its workforce – in an effort to stay afloat. The news comes less than two months after the troubled company upped the prices on a range of its products, announced store closures and slashed jobs. 
  In fact, it’s the fourth round of layoffs the company has undergone this year. When ex-Spotify and Netflix exec Barry McCarthy took
  
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• Tinder launches ‘Election Center’ tool to attract young singles to the voting booth

  06-10-2022 19:42
  The new tool helps users register to vote, understand local ballot measures and find their local polling station – because nothing is more attractive than someone exercising their civic duty.
  Tinder is making strides to get young singles to get more involved in the electoral process by making voting easier ahead of the 2022 Midterm Election.
  Sixty-three percent of young singles between 18 and 25 – over half of Tinder’s user base – find the information on ballots overwhelm
  
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• Hot Topic celebrates Halloween with its first virtual clothing drop on Roblox

  06-10-2022 19:38
  In its first-ever metaverse activation, the retailer hopes to build its reputation ‘as an innovative, tech-forward brand.’
  Hot Topic - a retailer that will be very familiar to those of you who had Green Day or My Chemical Romance phases in middle school - is aiming to position itself as as a tech-savvy brand by launching a new Halloween activation in Roblox. 
  To celebrate the holiday, Hot Topic is launching a series of 10 branded, Halloween-themed virtual clothing items based on
  
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• BBH expands Black Sheep Studios to target brands directly

  06-10-2022 19:06 via campaignlive.co.uk
  Studio hires new head of design and executive producer as it moves become a full-service production company.
  
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• Virgin Media puts cow on a Triumph Bonneville to illustrate fast wifi speeds

  06-10-2022 18:37 via campaignlive.co.uk
  'Highland rider' by VCCP has been directed by Jeff Low.
  
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• Virgin Media puts cow on a Triumph Bonneville to illustrate fast Wi-Fi speeds

  06-10-2022 18:37 via campaignlive.co.uk
  'Highland rider' by VCCP has been directed by Jeff Low.
  
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• In memory of Dan Wieden: 'He made me feel prouder about where I belonged'

  06-10-2022 18:25
  Dan Wieden not only had a gift for creativity, but also for nurturing others to follow in his footsteps. Among them Santosh Padhi, who shares how an encounter with the the late advertising leader influenced his own independent agency, Taproot, and inspired him to join Wieden+Kennedy India as chief creative officer.
  As a youngster, Wieden+Kennedy’s work used to make me feel that I was in the right industry. As I got older, the healthy competitiveness in me made me jealous every ti
  
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• This Week in the Metaverse: Meta makes deep cuts, NFT sales drop 60%

  06-10-2022 18:17
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Meta rolls back NYC expansion plans, plans first-ever major budget cut
  Show me entity :: 42748
  Meta Platforms plans to terminate the lease at its 225 Park South office location in New York City, per reports. News of the upcoming closure arrives on the heels of a grim milestone for Meta: Last week, the company’s founder and chief executive Mark Zuckerbe
  
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• Crosta & Mollica opens pop-up Italian

  06-10-2022 17:57 via campaignlive.co.uk
  Proceeds from ticket sales will go to the brand’s charity partner Emergency UK.
  
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• Nearly a quarter of independent agencies report cut in client budgets

  06-10-2022 17:53 via campaignlive.co.uk
  A poll by the Alliance of Independent Agencies showed that some independent shops are feeling the pinch.
  
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• Charity donates smiles to Londoners to raise awareness of babies with cleft palates

  06-10-2022 17:33 via campaignlive.co.uk
  Smile Train is aiming to raise awareness that every three minutes, a baby is born in the world with a cleft lip or palate.
  
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• FMCG Logistics Market to See Good Value with high Growth Trends | Roofoods, Schneider National, CaseStack - Digital Journal

  06-10-2022 15:53 via digitaljournal.com
  FMCG Logistics Market to See Good Value with high Growth Trends | Roofoods, Schneider National, CaseStack  Digital Journal
  
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• Pitch Update: Lloyds Banking Group, Tesco, BMW, Dogs Trust, Radisson, Young's Seafood and more

  06-10-2022 15:43 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Lloyds Bank, Tate & Lyle, Tesco, BMW, Radisson, Young's Seafood and more

  06-10-2022 15:43 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Starcom bags £66m Aldi media account

  06-10-2022 15:09 via campaignlive.co.uk
  UM has worked with the supermarket for nearly two decades.
  
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• Martha Stewart turns to butchery for Halloween-themed Liquid Death ad

  06-10-2022 15:00
  See you in our nightmares, Martha. 
  Martha Stewart is channeling her inner psychopath in a gory Halloween video spot for canned water company Liquid Death, created to promote the brand’s ‘Dismembered Moments’ candle.
  The candle, which was created in partnership with Stewart, resembles a dismembered hand clutching a can of Liquid Death. In the video spot, we see a kitchen knife-wielding Martha slicing off the hands of blindfolded audience members, who have queued up excited
  
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• Martha Stewart goes full Michael Myers mode in a new Halloween ad for Liquid Death

  06-10-2022 15:00
  See you in our nightmares, Martha. 
  Martha Stewart is channeling her inner psychopath in a gory Halloween video spot for canned water company Liquid Death, created to promote the brand’s ‘Dismembered Moments’ candle.
  The candle, which was created in partnership with Stewart, resembles a dismembered hand clutching a can of Liquid Death. In the video spot, we see a kitchen knife-wielding Martha slicing off the hands of blindfolded audience members, who have queued up excited
  
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• Campaign podcast: Tesco's TikTok takeover and Campaign's Faces to Watch

  06-10-2022 14:55 via campaignlive.co.uk
  Gen Z are the focus this week – how a TikTok contest lured them in, while adland's younger recruits are worried about their pay.
  
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• Saatchi & Saatchi reveals fresh identity for NBA in debut work

  06-10-2022 14:15 via campaignlive.co.uk
  The new identiy will feature across "Hoop Cities", an eight-part docuseries exploring the culture, history and connective power of basketball in Europe.
  
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• Ad Net Zero hits the US running with a new CEO and publicity blitz

  06-10-2022 13:23
  The scheme is going stateside in its mission to reduce carbon in advertising.
  The UK’s industry-wide advertising zero carbon scheme Ad Net Zero has journeyed to America for the latest phase of its international rollout with the appointment of former Omnicom and BBDO executive John Osborn to head up its US operations.
  The North American push is the latest initiative by the umbrella grouping of advertisers to up the ante in their response to the climate crisis by pushing the world&rsquo
  
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• Corona chases cultural cachet with online lifestyle store

  06-10-2022 12:55
  The drinks brand is demonstrating its sustainability credentials.
  Corona is taking its brand beyond the bar with an online lifestyle store for superfans to mark their appreciation for the alcoholic drink.
  Designed to amplify Corona’s embrace of outdoor relaxation, the branded collection includes a range of organic cotton T-shirts and sweatshirts that wear Corona’s commitment to sustainability on their sleeves. Produced using natural dyes and water-based prints and sold in plasti
  
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• Captain Morgan invites gamers to play NFL video game on giant screen at Spurs

  06-10-2022 12:46 via campaignlive.co.uk
  Winning crews of up to four friends will also win tickets to NFL game this weekend.
  
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• MediaCom partners with support group Over the Bloody Moon for menopause coaching

  06-10-2022 12:29
  The move is part of a rise in support in the workplace for those going through menopause.
  MediaCom is doubling down on support for senior employees going through menopause by augmenting established education programs with tailored one-to-two coaching from a dedicated support provider.
  Support group Over the Bloody Moon has been enlisted by the agency to spark deeper conversations around the impact of menopause symptoms in the workplace.
  The coaching service seeks to empower w
  
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• Ad of the Day: cryptic texts from beyond the grave promo Netflix film Mr Harrigan’s Phone

  06-10-2022 12:19
  In its debut work for Netflix, David Miami has created intrigue around the streaming platform’s latest film, which is inspired by the Stephen King novella Mr Harrigan’s Phone.
  The movie tells the tale of a boy and an aging billionaire who bond over books and their first iPhones. But when the older man passes away, their mysterious connection refuses to die. 
  Tapping into this puzzle, Netflix turned the cryptic messages sent by the deceased Mr Harrigan into secret
  
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• ‘I have to put up with it’: adland reveals the cost of working with fossil fuel clients

  06-10-2022 12:05
  The Drum speaks to workers across the industry and around the world on how they feel about working on fossil fuel clients – and its personal toll. 
  There has never been more pressure on advertising and PR agencies to cease their relationships with fossil fuel clients. Last month, the United Nations secretary-general António Guterres called for stronger scrutiny on the advertising fossil fuel companies pump out. Guterres called the sector a “massive public relati
  
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• Catchy ditty introduces Burger King’s ‘You Rule’ brand positioning

  06-10-2022 12:00
  The burger chain launches a new take on its ‘Have it Your Way’ jingle.
  Burger King has unveiled its new brand positioning with the tagline ‘You Rule’ as part of its earlier-announced ‘Reclaim the Flame’ plan.
  As part of the campaign, created by OKRP, a one-minute TV spot ‘You Rule’ has been launched, which has a new take on the classic ‘Have it Your Way’ jingle from the 1970s. The advert puts guests at the forefront and celebrates their
  
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• Mediacom introduces coaching for staff with menopause

  06-10-2022 11:55 via campaignlive.co.uk
  An expanded wellness programme that moves beyond education is being trialled.
  
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• Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 (New Report): Manufacturers Data, Opportunity, Import Export Scenario, Application, Type, Regions and Future - GlobeNewswire

  06-10-2022 11:37 via globenewswire.com
  Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 (New Report): Manufacturers Data, Opportunity, Import Export Scenario, Application, Type, Regions and Future  GlobeNewswire
  
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• Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 (New Report): Manufacturers Data, Opportunity, - Benzinga

  06-10-2022 11:37 via news.google.com
  Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 (New Report): Manufacturers Data, Opportunity,  Benzinga
  
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• Sydney couple creates high-protein ice-cream brand, Gym Bod - Inside FMCG

  06-10-2022 11:29 via insidefmcg.com.au
  Sydney couple creates high-protein ice-cream brand, Gym Bod  Inside FMCG
  
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• Burberry dancers take over nighttime London with an undiscovered creature

  06-10-2022 11:17 via campaignlive.co.uk
  'Night creatures' was created in collaboration with Megaforce.
  
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• Fifa World Cup 2022: watch all of the latest ads

  06-10-2022 11:00
  Here is The Drum’s Fifa World Cup 2022 ad round-up, where you’ll find the latest campaigns from around the world.
  The World Cup is always a momentous moment for brands to celebrate the beautiful game. Though we’re several weeks from kick-off on November 20 in Qatar, brands have already begun to launch their advertising efforts. 
  Coca-Cola was quick off the mark, releasing its family-focused ad three months ahead of the event, while beer brand Budweiser’s star-studded
  
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• DOOH is TV’s wingman this World Cup

  06-10-2022 10:46
  Brands will have a head-to-head battle this winter amid Christmas and the 2022 World Cup. Leia Reuter of Dentsu UK advises that programmatic, digital out-of-home (DOOH) solutions will be saviors for those trying to reach sports fans. 
  Major sporting events play a key role in our cultural lives. The excitement generated, the social currency exchanged, the unifying power of sport – and sometimes its tribalism. It’s no wonder they attract large and engaged audiences, both in-p
  
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• TV Talks: Can ads answer audiences’ discoverability woes? Samsung thinks so

  06-10-2022 10:30
  Samsung Ads’s director of product marketing Minai Bui joins Hannah Bowler on this week’s episode of TV Talks. They talk streaming’s discoverability woes, Samsung TV Plus and, well, the latest series of Selling Sunset... 
  As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we
  
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• 7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond! - Tradeway - Bizcommunity.com

  06-10-2022 10:25 via bizcommunity.com
  7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond! - Tradeway  Bizcommunity.com
  
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• Dogs Trust appoints VCCP as lead creative agency

  06-10-2022 10:04 via campaignlive.co.uk
  Agency briefed to conceive new brand platform as cost-of-living crisis affects dog owners.
  
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• The current scenario and future outlook of the global FMCG sector - Times of India

  06-10-2022 09:00 via timesofindia.indiatimes.com
  The current scenario and future outlook of the global FMCG sector  Times of India
  
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• FMCG sales remained subdued in Q2; cos expect recovery in coming months - Economic Times

  06-10-2022 09:00 via economictimes.indiatimes.com
  FMCG sales remained subdued in Q2; cos expect recovery in coming months  Economic Times
  
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• FMCG firms expect demand to improve in second half - The Economic Times

  06-10-2022 09:00 via news.google.com
  FMCG firms expect demand to improve in second half  The Economic Times
  
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• FMCG firms expect demand to improve in second half - Economic Times

  06-10-2022 09:00 via economictimes.indiatimes.com
  FMCG firms expect demand to improve in second half  Economic Times
  
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• Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 ... - GlobeNewswire

  06-10-2022 09:00 via news.google.com
  Fast Moving Consumer Goods (FMCG) Market Size in 2022-2029 ...  GlobeNewswire
  
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• Nestle revamps coffee sustainability plan as climate challenges mount - Inside FMCG

  06-10-2022 06:13 via insidefmcg.com.au
  Nestle revamps coffee sustainability plan as climate challenges mount  Inside FMCG
  
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