FMCG news

• Tesco media pitch down to shoot-out between two agencies

  05-10-2022 19:47 via campaignlive.co.uk
  Mediacom is defending the business against Zenith in a repeat of the final stages of the Lloyds Banking Group pitch.
  
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• Tesco media pitch down to a shoot-out between two agencies

  05-10-2022 19:47 via campaignlive.co.uk
  Mediacom is defending the business against Zenith in a repeat of the final stages of the Lloyds Banking Group pitch.
  
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• Pick of the Week: RNIB’s authentic depiction of sight loss strikes the perfect balance

  05-10-2022 18:27 via campaignlive.co.uk
  The craft behind The & Partnership’s short film makes for a moving but informative watch.
  
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• This FMCG which paid 4,000% dividend in FY22 is likely to surprise investors yet again on 20 Oct | Mint - Mint

  05-10-2022 17:50
  This FMCG which paid 4,000% dividend in FY22 is likely to surprise investors yet again on 20 Oct | Mint  Mint
  
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• Stagwell rolls LA creative shop Wolfgang into Doner in west coast push

  05-10-2022 17:42
  The creative agency works with NBCUniversal and Adidas, and will join the Doner network.
  Stagwell Group has acquired Los Angeles creative agency Wolfgang for an undisclosed fee.
  The agency will become part of the Doner network, and current creative boss Colin Jeffery will take on the role of chief creative officer of the combined operation.
  Wolfgang will be added to the Doner Partner Network of agencies, alongside Cahoots, DonerNorth, Yamamoto, HarrisX and Veritas, cementing Doner
  
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• Lucozade Alert salon goes on tour to get students to 'look sharp'

  05-10-2022 17:21 via campaignlive.co.uk
  The experience was developed in partnership with Hyphen.
  
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• Digitas names new UK chief executive

  05-10-2022 17:20 via campaignlive.co.uk
  Jennifer Berry has spent 15 years at Publicis Groupe.
  
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• Imperial Leather sashays back onto UK’s TV screens after seven-year ad hiatus

  05-10-2022 15:20 via campaignlive.co.uk
  Campaign is the first work for the brand by Fold7, which won parent PZ Cussons’ ad account last year.
  
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• From material to meta: how fashion brands can leverage web3

  05-10-2022 14:59
  How can fashion brands make the tangible digital? Rose Skews of Favoured explores the potential for them to be immortalized in the metaverse, while reminiscing iconic moments from some of fashion's powerhouses. 
  The metaverse has the potential to become part of our every day, creating new marketing opportunities for companies spanning all industries. The ever-expanding digital world has given brands the ability to market products and open new streams of revenue. 
  But how does this work
  
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• The worst thing a client ever said to me

  05-10-2022 14:46
  Reflecting on a past client relationship and brand campaigns gone by, Simon Derungs of The Maverick Group anecdotally affirms that while there’s nothing wrong with playing it safe, safe is often synonymous with unseen.
  I have an admission. I once presented a new campaign to a client that I was sure they’d love. We’d answered the brief, then the re-brief, addressed every challenge, and pulled it all together with some lovely design – practically tied it up with a ribb
  
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• Tesco pledges ‘strong’ Christmas marketing investment

  05-10-2022 14:44 via campaignlive.co.uk
  Full-year profit forecast downgraded from £2.6bn to between £2.4bn and £2.5bn.
  
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• Smart Energy’s Einstein ad encourages Brits to embrace smart meters

  05-10-2022 13:36
  The likeness of the famous scientist is encouraging the British public to save energy and money this winter.
  Albert Einstein is demonstrating how Brits can use smart meters can help them better manage their energy use for Smart Energy GB.
  The continuation of the ‘Join the Energy Revolution’ campaign – created by AMV BBDO – showcases Einstein discussing smart meters with his neighbor Darren, who is teasing him about his love of gadgets. Einstein explains that his
  
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• Serena Williams and Odell Beckham Jr show the ease of paying peers with Cash App

  05-10-2022 13:16
  The two American sports stars demonstrate a modern way to pay.
  Serena Williams and Odell Beckham Jr have fronted Cash App's first integrated brand campaign to show how consumers can utilize its instant payment feature: the $Cashtag.
  The spot, developed in partnership with creative agency R/GA, shows Williams coming home from a night out while opening up Cash App on her cell phone to pay the babysitter. The ad closes with the tennis great checking on her daughter before settling in for the evenin
  
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• Serena Williams and Odell Beckham Jr front Bitcoin ad for Cash App

  05-10-2022 13:16
  The two American sports stars demonstrate a modern way to pay.
  Serena Williams and Odell Beckham Jr have fronted a new campaign by mobile payments app Cash App showing the pair pay people in Bitcoin using the app. 
  The spot, directed by RiffRaff, shows Williams coming home from a night out while opening up Cash App on her cell phone to pay the babysitter. The ad closes with the tennis great checking on her daughter before settling in for the evening, with the words ‘tha
  
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• Ads of the Week: Burberry follows ‘Open Spaces’ and Dole prints posters with fruit ink

  05-10-2022 13:00
  There’s also a zombie musical from freelancing platform Upwork and Dove’s collaboration with Epic Games highlighting a lack of diversity in gaming. 
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.
  This week, Burberry follows up ’Open Spaces’ with an equally beautiful film called ’Night Creatures’, Dole Sunshine Company prints ‘Malnutrition Labels’ with fruit waste ink
  
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• Dame’s Mitch McConnell dildo to raise funds for abortion access

  05-10-2022 12:50
  The sexual wellness brand has launched the tongue-in-cheek toy to allow people to ‘get fucked by the government on their own terms.’
  Dame has teamed up with creative agency Mischief at No Fixed Address to launch a politically-charged sex toy that will funnel 100% of sales going to organizations fighting for the right to access abortion care.
  The limited-edition dildo features the face of Mitch McConnell, the Republican senator from Kentucky. He helped engineer the fall
  
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• FCB Inferno appoints chief executive

  05-10-2022 12:36 via campaignlive.co.uk
  Katy Wright has been promoted from her role as managing director.
  
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• Adidas and TikTok bring livestreamed shopping experience to London

  05-10-2022 12:23
  The sportswear brand joined forces with the popular social media app to put on a livestreamed shopping event in London.
  Running over two days last week, an Adidas x TikTok activation celebrated the sportswear brand’s ‘Made Originals’ campaign and featured headline musical performances from British rapper Slowthai, Che Lingo and GirlsdontSync.
  Throughout a livestream on TikTok, people were able to browse through many classic Adidas Originals items to mark the
  
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• Walmart brings TikTok-esque shoppable livestream to its e-commerce site

  05-10-2022 12:16
  The retailer is working with live shopping tech firm Firework to circumvent the walled gardens and take complete control of transactions.
  Walmart’s media retail business, Walmart Connect, is partnering with the live shopping tech firm Firework to bring shoppable content direct to its audiences.
  Social shopping is burgeoning in western markets, estimated to be worth $992bn globally in 2022 and projected at $2.9tn by 2026. But there are a set of specific challenges holding it back from
  
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• Movers and shakers: Hearst, AMV BBDO, MSQ, Wolff Olins, Clockwork and more

  05-10-2022 12:03 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and shakers: Hearst, AMV BBDO, MSQ, Wolff Olins and more

  05-10-2022 12:03 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Boots and Royal Mail join 60 brands in GenM’s 'The future is yours' menopause campaign

  05-10-2022 11:57 via campaignlive.co.uk
  Ads will appear across 18 UK sites including London, Liverpool, Manchester, Nottingham, Hull, Leeds, Bradford and Huddersfield.
  
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• Initiative recruits OMD performance chief to head Amazon account

  05-10-2022 11:43 via campaignlive.co.uk
  Cristina Sagarduy has a strong background in performance marketing in-house and at agencies.
  
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• Ad of the Day: Burberry follows ‘Open Spaces’ with equally beautiful ‘Night Creatures’ film

  05-10-2022 11:30
  Following on from last year’s highly acclaimed ‘Open Spaces’ film, luxury fashion house Burberry has released the latest installment of the dreamlike series.
  ‘Night Creatures’ is the creative vision of Riccardo Tisci and begins with a group of young people traveling on a London night bus (kitted out in recognizable plaid outfits, of course). As the bus abruptly stops, they become aware of people frantically running from something on the street outside.
  Cur
  
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• Agency life is Kryptonite to creatives with dyslexia – but that can change

  05-10-2022 11:24
  Adam Holloway of agency Emperor explores how agency life is inhibiting the superpowers of our creatives with dyslexia – and how to make marketing environments a little more hospitable for them.
  I’m dyslexic, along with 6.3 million people in the UK – around 10% of the population.
  Dyslexia is extremely prevalent in the creative industry. Researchers for Frontiers in Psychology have found that people with dyslexia have “enhanced abilities” in certain areas; one is
  
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• Vivendi to turn the heating down in agency offices this winter

  05-10-2022 11:00
  Havas owner has pledged to lower the temperature of its offices around the world by 1°C to reduce energy use.
  Havas offices will be a little chillier this winter after the agency group’s parent, Vivendi, vowed to turn the thermostats in its offices down by at least 1°C.
  The French media conglomerate, which owns Canal+ and publisher Editis, announced the new ”energy sobriety” commitment this week as part of its efforts to curtail the impact of it
  
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• Q2 FMCG consumption grows 25% in the south despite volumes trending down in September - BusinessLine

  05-10-2022 09:00
  Q2 FMCG consumption grows 25% in the south despite volumes trending down in September  BusinessLine
  
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• How FMCG companies in India can beat the growing inflation - SME Futures

  05-10-2022 09:00
  How FMCG companies in India can beat the growing inflation  SME Futures
  
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• FMCG sales slump in September | Mint - Mint

  05-10-2022 09:00
  FMCG sales slump in September | Mint  Mint
  
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• Grab and growth: post-pandemic success for grab-and-go sector

  05-10-2022 08:00
  Savanta has summarized the UK’s top 100 most loved eating-out brands, revealing which brands UK consumers connect with the most. Drawing on findings from the report, Will Blackett of Savanta explores post-pandemic growth in the grab-and-go sector.
  According to Savanta’s Most Loved Eating Out Brands report, grab-and-go is in a good place, with no shortage of love for major British brands like Greggs and Costa. These two UK icons have consolidated their positions in the top five, remai
  
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• Fiercely independent since 1988, The Mx Group says ‘our best years are ahead of us’

  05-10-2022 08:00
  Earlier this year, the founders of Chicago-based agency The Mx Group stepped back into chairman roles after 30 years at the helm of the indie B2B shop. We sat down with them and their new chief exec to talk independence, growing up and letting go.
  Marketing agencies aren’t always the longest-lived businesses. Even those that do stick around long-term tend to do so with the help of acquisition or investment-backed pivots.
  Not Chicago-based The Mx Group, which was owned and run by Andrew Mah
  
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• Match.com ad banned by ASA for showing women as ‘subservient’ to men

  05-10-2022 07:00
  Advertising regulator rules that dating app’s TikTok ad was sexist and perpetuated negative gender stereotypes.
   
  A TikTok ad for the dating app Match.com has been banned by​ the Advertising Standards Authority (ASA). Telling the story of a girlfriend doting on her football-obsessed boyfriend, the post from June featured a female voiceover reciting lines including: “Things that make him realize I’m a keeper – I will make him his protein shake aft
  
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