FMCG news

• Instagram debuts ads in user profile feeds as Meta fights to reverse revenue declines

  04-10-2022 23:08
  New ad formats on Instagram aim to help the tech titan recoup ad revenue losses amid ongoing troubles. 
  With users leaving Meta-owned platforms in droves and Apple’s privacy-centric iOS updates chipping steadily away at the company’s ability to serve targeted ads – the tech giant is in a bit of a pickle. Or, as CNBC has put it, a “death spiral.” The company posted the first quarterly dip in revenue in its history in the second quarter.
  A year after the company
  
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• Humans are irrational - here’s why your business should be, too

  04-10-2022 21:28
  Rational thinking might be overrated - especially during a recession, argues Collette Eccleston, senior vice president of Material.
  For many businesses, it can be difficult to resist that gut instinct to “batten down the hatches” at the first sign of trouble. But playing it safe isn’t what makes a brand recession-proof. The truth is that times of uncertainty can offer one of the best opportunities for your brand to make new connections with customers - that is, if you’re
  
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• 4 failings of today’s data privacy legislation

  04-10-2022 20:00
  Increasingly stringent – but often opaque – privacy laws inhibit both the optimization of the user experience and effective marketing, writes Verve Group exec Aviran Edery.
  Despite the fact that the marketing and adtech industry is built around consumer data and the ongoing quest to deliver targeted, relevant messaging, few leaders in the industry will deny that enhanced protections for consumers’ privacy and personal information are sorely needed. And yet, very few privacy-rel
  
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• Halloween’s scariest products, from Baskin ghost pepper ice cream to Heinz blood ketchup

  04-10-2022 18:00
  Spooky season is upon us. To kick it off, The Drum has uncovered the most petrifying product launches thus far.
  1. Heinz brings ‘blood’ ketchup bottles back from the dead
  Heinz has brought its limited-edition ‘blood’ ketchup bottles back to life, made available at retailers nationwide for $2.99 in 20oz bottles. However, this time the brand also recruited TikTok star EJ Marcus to play the role of Toby in a mock-PSA film. Toby is a reformed vampire who has given up the
  
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• Gen Z putting the brakes on UK drinking culture

  04-10-2022 17:02
  New data suggests gen Z are more health-conscious and more in control post-pandemic. Emily Lowes of Raptor expands on its State of the Nation report – and the possibility that gen Z is leading a new kind of drinking culture. 
  With freshers’ week across the country in full swing for university students, the stereotype of student life would expect this year’s first-year students to be truly integrating into traditional UK ‘drinking culture.’
  But in Raptor&rs
  
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• AMV BBDO strengthens team with creative pair

  04-10-2022 16:50 via campaignlive.co.uk
  Will Brookwell and Louis Prenaud join from Saatchi & Saatchi and Omnicom, respectively.
  
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• House 337 partners Good Business to launch ethical consultancy

  04-10-2022 16:49 via campaignlive.co.uk
  Former M&S marketer Nathan Ansell heading venture.
  
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• Do you need a B2B marketing agency?

  04-10-2022 16:40
  What are the sorts of problems a B2B marketing agency can help you fix? In the first of a mini-series, George Sanders of Earnest goes back to basics.
  When you’re thinking about employing the services of a B2B marketing agency, one of your first questions should be, “Do I actually need one?” Frustratingly, there’s often no one to ask, so here’s a guide on what to consider for B2B brand marketers left feeling stranded.
  The right agency can do incredible things for you
  
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• What does the end of free money mean for fmcg M&A? - The Grocer

  04-10-2022 16:34 via thegrocer.co.uk
  What does the end of free money mean for fmcg M&A?  The Grocer
  
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• The agency taking B Corp seriously with chief happiness and sustainability officers

  04-10-2022 16:08
  The ‘triple bottom line’ of people, profit and planet is being taken on by more businesses in every sector. We sat down with two leaders from digital agency Kyan, which has restructured its C-suite to reflect that bottom line.
  Becoming a B Corp reflects a company’s commitments to a ‘triple bottom line’: a fundamental pledge to organize around a triumvirate of priorities – people, profit and planet. A number of agencies have by now taken the B Corp plunge. When
  
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• Gatorade pushes its ‘beyond-the-beverage’ efforts with three new Gx System products

  04-10-2022 16:00
  The brand aims to promote its reputation as a holistic athletic health and wellness brand with three new innovations. 
  Gatorade wants to be more than just a sports drink. Today, the brand is unveiling three new innovations in an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio: gummy dietary supplements, a ‘Smart Bottle’ and an updated app. 
  The Gx system launched last year, debuting with the Gx sweat patch – an adhesive fitness
  
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• Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

  04-10-2022 15:18 via campaignlive.co.uk
  Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.
  
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• Channel 4 launches attribution platform for brands

  04-10-2022 15:01 via campaignlive.co.uk
  The tool, developed in partnership with ViewersLogic, allows brands to measure ad campaign effectiveness by tracking viewer data.
  
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• Pepsi and Chlöe remake Footloose to promote ‘Soda Shop’ flavors

  04-10-2022 15:00
  The brand is looking to get TikTok dancing along with Chlöe’s modern take on Footloose as it reboots three limited-time-only soda flavors.
  Pepsi is serving up a sip of nostalgia, blended with TikTok trendiness, in a new revival of its ‘Soda Shop’ product series. Three limited-edition flavors (Black Cherry, Cream Soda and the all-new Zero Sugar Cream Soda) are being released alongside a modern reimagining of the title track from the classic film Footloose. Pepsi-Cola Soda S
  
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• Global new-biz regional analysis: Australia dominates Asia-Pacific after Omnicom snaps up $129m worth of wins

  04-10-2022 13:27 via campaignlive.co.uk
  Omnicom’s DDB also most active in Europe, winning 33 accounts.
  
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• Ben Priest leads hard-hitting creative for Coalition to Stop Slavery debut

  04-10-2022 13:17 via campaignlive.co.uk
  Priest has made a temporary return to adland after leaving the industry in 2018.
  
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• Is pay now the only factor in attracting junior talent?

  04-10-2022 12:54 via campaignlive.co.uk
  Campaign’s question of the week prompted some lively debate.
  
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• The & Partnership and MSix & Partners launch apprenticeship scheme

  04-10-2022 12:32 via campaignlive.co.uk
  The & Academy opened in Birmingham last week.
  
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• Virgin Red appoints Dentsu agency to handle global media

  04-10-2022 12:18 via campaignlive.co.uk
  Incumbent was Bountiful Cow.
  
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• BMW appoints Dentsu agency for European media account

  04-10-2022 12:12 via campaignlive.co.uk
  WPP has handled the UK account for six years.
  
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• Aline Santos named chair of judges for Campaign Global Agency of the Year Awards 2022

  04-10-2022 12:06 via campaignlive.co.uk
  Entries for the awards are now open.
  
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• Westland Dairy spreads butter footprint with Canary Foods acquisition - Inside FMCG

  04-10-2022 09:00 via news.google.com
  Westland Dairy spreads butter footprint with Canary Foods acquisition  Inside FMCG
  
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• Weak rural demand drags down FMCG sales in September, shows data - Business Standard

  04-10-2022 09:00 via business-standard.com
  Weak rural demand drags down FMCG sales in September, shows data  Business Standard
  
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• FMCG sales dip in September as traders go slow on stocking - The Economic Times

  04-10-2022 09:00 via news.google.com
  FMCG sales dip in September as traders go slow on stocking  The Economic Times
  
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• Braintree entrenches African retail, fast-moving consumer goods (FMCG) expertise with repeat awards from LS Retail - ZAWYA

  04-10-2022 09:00 via zawya.com
  Braintree entrenches African retail, fast-moving consumer goods (FMCG) expertise with repeat awards from LS Retail  ZAWYA
  
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• Content to commerce: how to be present in every moment this shopping season

  04-10-2022 05:02
  In a four-part video series, experts from Snap share insights for performance advertisers to multiply performance this festive shopping season, and beyond.
  Consumer expectations have never been higher. It’s clear that shoppers today demand seamless, always-on experiences for brands with the opportunity to build their own shopping journeys. They expect brands to be present on their terms, where they want to be found but, above all, they want brands to be authentic and align with their perso
  
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• A data privacy primer with Google – everything you need to know

  04-10-2022 05:02
  In this privacy primer for advertisers, The Drum caught up with two of Google’s UK privacy leads for insights and advice on how businesses can thrive in a privacy-first world. 
  In the world of digital advertising where consumers want more control of their personal data but are also seeking more personalized experiences, marketers today are faced with a challenge: how to bring all the benefits of data-driven marketing into a world that also puts data privacy first? 
  Every company
  
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• Supply chain challenges – How FMCG can win - Grocery Trader

  04-10-2022 03:56 via grocerytrader.co.uk
  Supply chain challenges – How FMCG can win  Grocery Trader
  
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• Coca-Cola is cooking: inside the drinks giant's platform launch in India

  04-10-2022 01:01
  The Drum heads to the inaugural 'Coke is Cooking' festival in India to experience the major new experiential push first hand and find out why the drinks giant is going so big on food.
  While food has long played a part in Coca-Cola's communications, the beverage brand is now going a step further with the introduction of 'Coke is Cooking', a new series of global food events launched in Kolkata, the capital of West Bengal in India.
  "Food is a space that we have decided to build on actively, and thi
  
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• Coca-Cola is cooking: inside the drinks giant's launch of the platform in India

  04-10-2022 01:01
  The Drum heads to the inaugural 'Coke is Cooking' festival in India to experience the major new experiential push first hand and find out why the drinks giant is going so big on food.
  While food has long played a part in Coca-Cola's communications, the beverage brand is now going a step further with the introduction of 'Coke is Cooking', a new series of global food events launched in Kolkata, the capital of West Bengal in India.
  "Food is a space that we have decided to build on actively, and thi
  
  Read more

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