FMCG news

• FMCG sales dip in September as traders go slow on stocking - Economic Times

  03-10-2022 21:00
  FMCG sales dip in September as traders go slow on stocking  Economic Times
  
  Read more

• Kim Kardashian fined $1.26m by SEC for failing to disclose ties to crypto company

  03-10-2022 18:30
  The reality TV star was charged for violating federal 'anti-touting' law after promoting EthereumMax to her many millions of Instagram followers.
  Kim Kardashian has been gassing up a crypto company on social media, and today she got burned. 
  This morning, the US Securities and Exchange Commission (SEC) announced that it had charged Kardashian $1.26m for promoting a crypto company on social media without disclosing that the content was part of a paid partnership.
  The news arrives during some
  
  Read more

• Vin Murria drops out of race for M&C Saatchi

  03-10-2022 18:21 via campaignlive.co.uk
  Advanced AdvT's final offer was rejected by shareholders.
  
  Read more

• Preeya Vyas joins Wunderman Thompson as first global chief experience officer

  03-10-2022 18:04 via campaignlive.com
  EXCLUSIVE: Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group.
  
  Read more

• Advertisement

• The most important streaming metric is not subscribers, but time spent

  03-10-2022 17:37
  The days of prioritizing subscriber count are over – as they should be, writes Innovid’s chief technology officer and cofounder. 
  With streaming video adoption booming – with no end in sight – and one new streaming service after another entering the marketplace, industry stakeholders continue to jump on any news related to subscriber numbers. Of course we all want to know who’s winning. But what does winning actually look like in today’s streaming world?
  
  Read more

• Apartment goes from hostile to homely in latest Ikea spot

  03-10-2022 17:30
  Retailer’s new campaign also includes a psychologist-fronted docuseries showing the importance of a welcoming home.
  Ikea has rolled out a new campaign by Mother London to remind shoppers their space ‘won’t feel like home, ‘til it feels like you’.
  At the heart of the latest marketing push is a spot that shows how a home can feel hostile until you make the touches that reflect who you are.
  It opens on a family as they move into their new apartment only to be met with
  
  Read more

• Here’s how new EU accessibility rules affect UX design

  03-10-2022 17:00
  New accessiblity regulations will largely concern UX design, as well as trading of products and services. Vertical Leap’s Rick Toovey shines a light on what we know so far.
  The European Accessibility Act (EAA) will come into force on June 28, 2025, bringing new regulations into law for the accessibility of products and services. As a result, building accessible experiences will become a regulatory requirement. The rules will also apply to physical products and services.
  This will impact al
  
  Read more

• Black Friday has peaked. Here’s what you should focus on instead

  03-10-2022 16:40
  Following findings from their recent report, growth agency Assembly questions whether Black Friday has in-fact peaked, and guides brands toward a profitable peak sales season. 
  With brands and agencies running the gauntlets of the post-pandemic advertising landscape – including first party data, intense acceleration of e-commerce, and the hyper-connected gen Z – it’s safe to say that there is no such thing as ‘normal’. This rings particularly true for the peak
  
  Read more

• Advertisement

• Anatomy of an Ad podcast: Rankin spills all about taking on adland’s traditional agencies

  03-10-2022 16:00
  In this week’s episode of The Drum’s Anatomy of an Ad podcast, we hear from world-renowned photographer Rankin about what it has been like launching his own agency. 
  As a photographer, Rankin has shot some of the world’s most famous faces, including Kate Moss, Madonna and even the late Queen Elizabeth II. And in a career that has so far spanned more than three decades, he has also launched magazines, published photobooks, been a familiar face on TV and, more recently, star
  
  Read more

• How brands and advertisers can build kid-friendly experiences for the metaverse

  03-10-2022 15:55
  Investing in experiences that are designed with all audiences in mind will help ensure we are collectively creating a welcoming metaverse for all, writes SuperAwesome CEO Dylan Collins.
  The metaverse will be a place where people of all ages meet, compete, create, and take part in events just like they do in the physical world. As the metaverse is built, it won’t just be the work of a single company – but the collective work of many. And, as we build out the metaverse collectively, it
  
  Read more

• FMCG sector booming in rural India with even premium products in demand - CNBCTV18

  03-10-2022 15:51
  FMCG sector booming in rural India with even premium products in demand  CNBCTV18
  
  Read more

• 'Who's this?': Ikea campaign focuses on homes being a place of belonging

  03-10-2022 15:10 via campaignlive.co.uk
  'It won't feel like home 'til it feels like you' has been made by Mother London.
  
  Read more

• Ikea's latest campaign focuses on homes being a place of belonging

  03-10-2022 15:10 via campaignlive.co.uk
  'It won't feel like home 'til it feels like you' has been made by Mother London.
  
  Read more

• Dole campaign posters have 'more nutritional value' than some of UK’s favourite snacks

  03-10-2022 13:28 via campaignlive.co.uk
  The larger-than-life nutritional posters are printed with ink made almost entirely of fruit.
  
  Read more

• Škoda teaches its cars some new tricks in spot by Fallon UK

  03-10-2022 12:23 via campaignlive.co.uk
  The car brand is partnering with UK charity Dogs for Good as part of the campaign.
  
  Read more

• Black organisations advertise for free in The Independent during Black History Month

  03-10-2022 12:23 via campaignlive.co.uk
  Organisations given the space for advertising campaigns include Black Lives in Music, UK Black Comms Network, and Black Pound Day.
  
  Read more

• M&A watch: August finishes strongly despite ‘challenging times’

  03-10-2022 12:22 via campaignlive.co.uk
  There were 10% more deals by the end of August compared with the same period in 2021
  
  Read more

• Wieden & Kennedy co-founder Dan Wieden dies at 77

  03-10-2022 12:19 via campaignlive.co.uk
  He set up Wieden & Kennedy in 1982.
  
  Read more

• Instagram: ‘Romanticising the idea of suicide’

  03-10-2022 12:07 via campaignlive.co.uk
  On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.
  
  Read more

• Gala Bingo unveils hot air balloon activation

  03-10-2022 10:48 via campaignlive.co.uk
  Experience follows the brand's most recent ad campaign.
  
  Read more

• Google enters DOOH space: What does this mean for marketers?

  03-10-2022 10:35 via campaignlive.co.uk
  Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
  
  Read more

• Sensex ends 638 pts lower, Nifty sheds 216; Metal, Bank, FMCG lag; Pharma shines | Mint - Mint

  03-10-2022 09:00
  Sensex ends 638 pts lower, Nifty sheds 216; Metal, Bank, FMCG lag; Pharma shines | Mint  Mint
  
  Read more

• MC Explains: Why FMCG companies aren’t in a rush to lower prices - Moneycontrol

  03-10-2022 09:00
  MC Explains: Why FMCG companies aren’t in a rush to lower prices  Moneycontrol
  
  Read more

• Executive column: Teguk takes on FMCG, global supply chain disruptions - The Jakarta Post - The Jakarta Post

  03-10-2022 09:00
  Executive column: Teguk takes on FMCG, global supply chain disruptions - The Jakarta Post  The Jakarta Post
  
  Read more

• Teguk takes on FMCG, international expansion, supply chain disruptions - The Jakarta Post - The Jakarta Post

  03-10-2022 07:21
  Teguk takes on FMCG, international expansion, supply chain disruptions - The Jakarta Post  The Jakarta Post
  
  Read more

• Victoria makes $3m joint investment in soft plastics recycling - Inside FMCG

  03-10-2022 07:05
  Victoria makes $3m joint investment in soft plastics recycling  Inside FMCG
  
  Read more

• FMCG firms expect double-digit rural growth in December quarter - ETRetail

  03-10-2022 04:41
  FMCG firms expect double-digit rural growth in December quarter  ETRetail
  
  Read more

• Nestle to stop sourcing from Indonesian palm oil producer AAL - Inside FMCG

  03-10-2022 04:03
  Nestle to stop sourcing from Indonesian palm oil producer AAL  Inside FMCG
  
  Read more

Follow @FMCGNewsUK on Twitter!