FMCG news

• Shelter campaign mocks ‘unhelpful’ cost-of-living hacks

  23-09-2022 18:05 via campaignlive.co.uk
  Campaign was created in partnership with Yonder Media and Imagen Insights.
  
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• Hybrid shopping is the new normal - here’s what it means for marketers

  23-09-2022 17:36
  People are starting to adapt and settle into post-pandemic life. But when it comes to shopping, is the old way really 'normal', or is there now a ‘new normal’? As part of The Drum’s Deep Dive into E-commerce, Meta’s Shekhar Deshpande (head of strategy, global clients) and Talitha Rutten (regional client partner for global clients) shine a light on what they have learnt from their new ethnographic study on the subject.
  We’re nearly at the end of the year 2022, where
  
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• Global new-biz client spotlight: Nike win makes retail sector most active in July

  23-09-2022 17:34 via campaignlive.co.uk
  While Omnicom agencies pick up the three highest-spending FMCG accounts.
  
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• Brandalism calls out agencies as it takes over billboards to criticize airline ads

  23-09-2022 17:25
  The artist-activist collective name-checks creative shops working with airlines in a bid to highlight the aviation industry’s contribution to climate change.
  Brandalism is calling out agencies including VCCP, Ogilvy, Dentsu and DBB München for working with airline companies as it campaigns for a tobacco-style advertising ban on the industry.
  The activist collective has created posters spoofing ads from airlines KLM, British Airways (which moved its account from Ogilvy to Uncommon
  
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• OC&C Global 50 food and beverage rankings: how fmcg giants are tackling inflation - The Grocer

  23-09-2022 17:02 via thegrocer.co.uk
  OC&C Global 50 food and beverage rankings: how fmcg giants are tackling inflation  The Grocer
  
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• ITV and Sky unite on national campaign to improve children's health

  23-09-2022 16:53 via campaignlive.co.uk
  The ad for children's charity The Daily Mile launched simultaneously across ITV, STV and Sky at 5.55pm on 24 September.
  
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• TikTok’s latest campaign looks to blow the minds of marketers

  23-09-2022 15:21
  The platform is reaching out to marketers and media buyers to show that it is head and shoulders above the competition.
  Tiktok’s latest Europe-wide push sees the disembodied head of creator Luke Vernon stick his neck out for a variety of poses, standing in as a coffee table ornament and a pizza topping, before literally rolling about the floor laughing.
  Three short films, conceived by Gravity Road, embody this head-turning approach on behalf of brand partners such as Ooni Pizza Ovens and D
  
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• The new CX landscape: welcome to the age of 'and'

  23-09-2022 15:10
  DPDK’s head of strategy Helga Torrezan discusses the changing customer experience landscape and the need for brands to adapt to increasing customer expectations and competition. 
  The rat-race to win the customer experience (CX) game isn’t an easy one. Add increasing competition and evolving customer expectations to the mix, and the challenge only gets tougher.
  CX can make or break a brand, so giving it a fraction of your attention (or not allocating enough budget for CX initiati
  
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• The dos and don'ts of naming your startup

  23-09-2022 14:55
  A great company name can have a powerful impact on your brand. Siegel+Gale’s group director Aaron Hall attests that the right name can elevate you, while the wrong name can be a PR nightmare.
  You did it! You decided to create a company to sell your expertly crafted kitchen cutlery. You have the product; now for the name. Culinary Cutter? Blades Bae?
  Choosing a name for a startup typically starts with a brainstorming activity that may not even feel like work – until you get into the t
  
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• Channel 4 reveals Diversity in Advertising Award shortlist

  23-09-2022 14:01 via campaignlive.co.uk
  Seven finalists will contest this year’s award, which tackles the representation of disabled people in advertising.
  
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• Brands that empathize during the cost of living crisis will thrive

  23-09-2022 14:00
  It pays to be kind. For The Drum’s e-commerce deep dive, Andrew Turner of agency Incubeta explains how brands are rewarded for being mindful in their marketing efforts amid the recession.
  The next few months will be difficult for consumers: rising energy prices coupled with the highest rate of inflation in 40 years has led to an almost unprecedented collapse in consumer confidence.
  A study released by PWC in June reported that across demographics, consumer sentiment was sitting a
  
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• Why a new media playbook can help FMCG brands unlock future growth - CampaignLive

  23-09-2022 13:45 via campaignlive.co.uk
  Why a new media playbook can help FMCG brands unlock future growth  CampaignLive
  
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• Mother's first H&M work is a love letter to young British women and clothes

  23-09-2022 13:36 via campaignlive.co.uk
  From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.
  
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• ‘Right strategy, bad timing’: UK ad industry reacts to shock mini-budget

  23-09-2022 13:32
  A mini-budget, but in name only. The chancellor’s announcement of the UK’s biggest tax cuts in 50 years has got advertising leaders debating what it means for the industry and the country’s already fragile economy. Here’s what they’re saying.
  UK chancellor Kwasi Kwarteng’s first mini-budget under new prime minister Liz Truss was much wider-ranging than its name suggests, ushering in the biggest tax cuts seen in Britain since 1972 in a move designed to stimulat
  
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• 'Right strategy, bad timing' – UK ad industry reacts to shock mini-budget

  23-09-2022 13:32
  A mini-budget, but in name only. The chancellor's announcement of the UK's biggest tax cuts in 50 years has got advertising leaders debating what it means for the industry and the country's already fragile economy. Here's what they're saying.
  UK chancellor Kwasi Kwarteng's first mini-budget under new prime minister Liz Truss was much wider-ranging than its name suggests, ushering in the biggest tax cuts seen in Britain since 1972 in a move designed to stimulate economic growth but which critics
  
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• Can Kourtney Kardashian really clean up fast fashion?

  23-09-2022 13:30
  After reality TV star is named Boohoo’s new sustainability ambassador, Iris’s Amy Bryson ponders whether it is mere unsustainable lip service that will backfire on the fast fashion retailer.
   
  The fashion industry is littered with environmentally sustainable brands committed to working towards a greener future. The likes of Patagonia and Reformation have been using recycled and sustainable materials from the get-go, while Rapanui has implemented eco-friendly and s
  
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• 4 things retailers can do to recession-proof their comms

  23-09-2022 13:20
  The chancellor’s mini-budget announcement has sent the pound plummeting, a worrying sign after the Bank of England confirmed Britain’s economy is now in recession. So, how can retailers recession-proof their comms? 
  Unlike the recent pandemic, the UK’s cost of living crisis has not arrived suddenly. And we can’t predict the exact extent of the impact it will have, although the Bank of England predicts it will last more than a year, and inflation will r
  
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• Ad of the Day: agencies create pro-bono work for abortion hotline after Roe v Wade repeal

  23-09-2022 12:51
  Following the US Supreme Court’s decision to overturn Roe v Wade earlier this year, Quirk Creative’s founder Meryl Draper put out a rallying cry to her LinkedIn followers to form a coalition of agencies who could offer resources.
  The aim was to create pro bono work for abortion organizations and now, five months later, a powerful film for the National Abortion Federation has been released.
  ‘It’s Your Call’ features actor Kathy Najimy, known for her role in Disney&rs
  
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• Google’s ads privacy lead on why it’s fighting to save the ad-funded internet

  23-09-2022 12:30
  Digital advertising needs to be safer, but giving up on an ad-supported web entirely would be a mistake writes Google’s Claire Norburn.
   
  Access to quality information has never been more important than it is today. We’re living through a pandemic, seeing a cost of living and energy crisis, witnessing a horrific war in Ukraine and experiencing increasing climate crises across the globe.
  People rely on accessible and trusted information to help them navigate the uncertainty. Toda
  
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• Where is brand experience headed?

  23-09-2022 12:22 via campaignlive.co.uk
  In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
  
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• Adam & Eve/DDB and DDB Latina win Starzplay project

  23-09-2022 12:22 via campaignlive.co.uk
  The agencies pitched for the account alongside sister shops DDB Mexico, DDB Brazil and Alma DDB.
  
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• UN boss slams agencies for ‘raking in billions’ by ‘enabling’ fossil-fuel companies

  23-09-2022 12:20 via campaignlive.co.uk
  UN secretary-general António Guterres called out agency 'enablers' for their willingness to 'shield the fossil-fuel industry from scrutiny' days after a report called out PR and ad agencies.
  
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• Dentsu adds additional premature and neonatal leave to benefits

  23-09-2022 12:18 via campaignlive.co.uk
  Parents of premature or critically ill newborn babies will get up to 12 weeks of additional paid parental leave.
  
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• Credit-savvy chameleon stars in Experian campaign

  23-09-2022 12:13 via campaignlive.co.uk
  The spot was created by Bartle Bogle Hegarty.
  
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• Half of marcoms pros suffered ‘severe’ stress, anxiety or burnout last year

  23-09-2022 12:11 via campaignlive.co.uk
  Survey suggests the industry needs to 're-energise the conversation and affect real change' around mental health.
  
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• Is digital maturity the solution to your e-commerce problems?

  23-09-2022 12:00
  What do we mean when we talk about digital maturity? For The Drum’s e-commerce deep dive, Christopher Attewell of Search Laboratory clears up the concept and argues that it’s time for brands to use their own data to better understand their audiences.
  Given the increasing hurdles around cookies and privacy regulations, it’s becoming even more difficult to track customers’ journeys. Digital maturity is the data-driven solution to e-commerce problems around attribution and u
  
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• FMCG's answers lie in collaboration - Maersk

  23-09-2022 11:41 via maersk.com
  FMCG's answers lie in collaboration  Maersk
  
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• Half of marcomms pros suffered ‘severe’ stress, anxiety or burnout last year

  23-09-2022 11:37 via campaignlive.co.uk
  New research has found that half of people working in marketing, PR and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months.
  
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• McDonald’s teams up with Finnish rapper for deaf-friendly jingle

  23-09-2022 11:28
  McDonald’s has proven innovation is still possible in the fast food space with the release of a music video ’sung’ in sign language.
  The novel approach to music sees rapper Signmark mute his voice and present his lyrics by hand to mark the International Week of the Deaf.
  Conceived by Nord DDB to raise awareness of deafness, the YouTube presentation sees the burger chain team up with the Finnish artist to translate its sonic jingle into a fully inclusive sound logo.
  By opening p
  
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• Lego Group invites adults to play as it launches event series

  23-09-2022 11:14 via campaignlive.co.uk
  The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.
  
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• Top 10 Best FMCG Companies In India In 2023 - Inventiva

  23-09-2022 11:07 via inventiva.co.in
  Top 10 Best FMCG Companies In India In 2023  Inventiva
  
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• NFL takes over South Bank to kick off London games

  23-09-2022 10:28 via campaignlive.co.uk
  Fans can test their American football skills and meet former players at a host of experiences taking place on 1 October.
  
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• Buy This Small Cap FMCG Stock, Shares Can Surge, Target Price Rs 215: Sharekhan - Goodreturns

  23-09-2022 10:27 via goodreturns.in
  Buy This Small Cap FMCG Stock, Shares Can Surge, Target Price Rs 215: Sharekhan  Goodreturns
  
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• Inspirational Alan Partridge LinkedIn post doubles as ad for Audible

  23-09-2022 10:19
  Ever wondered how to make personal connections on Linkedin? Wondering why your inspirational posts aren’t getting the traction they so deserve?
  Noted broadcaster, podcaster and thoughtcaster Alan Partridge may have the solution to getting noticed on LinkedIn. Portrayed by Steve Coogan, the character is an inept broadcaster with a hugely inflated sense of celebrity (arguably not too dissimilar to some viral advice-givers LinkedIn has become synonymous with).
  In a lengthy
  
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• White Claw rolls out series of nightclub events

  23-09-2022 09:57 via campaignlive.co.uk
  The hard seltzer brand is partnering with clubs in Manchester, London, Glasgow and Bristol.
  
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• White Claw rolls out series of night club events

  23-09-2022 09:57 via campaignlive.co.uk
  The hard seltzer brand is partnering with clubs in Manchester, London, Glasgow and Bristol.
  
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• Why a new media playbook can help FMCG brands unlock future ... - CampaignLive

  23-09-2022 09:00 via news.google.com
  Why a new media playbook can help FMCG brands unlock future ...  CampaignLive
  
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• Our industry has a big age problem

  23-09-2022 09:00
  Age is just a number. Or is it? Simon Derungs of The Maverick Group argues that marketing has an age problem it isn’t addressing. What does this mean for brands?
  As Mark Twain said: “Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.” The trouble is that our industry does seem to mind – a lot. The IPA estimates that just 5.9% of people working in UK agencies are aged 50+. The average age is 33, and it has remained like this fo
  
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• Can Gumtree’s Hollyoaks partnership make ‘re-commerce’ stick with gen Z?

  23-09-2022 09:00
  The classified ad platform’s marketing boss Hannah Rouch talks us through the deal, which includes product placement and some quirky idents that she hopes will drive sustainable shopping.
  Building upon its ‘Good Finds’ campaign, Gumtree has partnered with Channel 4 show Hollyoaks in a deal that will see it have a bespoke storyline written into the Chester-based soap opera. Its ambition, says chief marketing officer Hannah Rouch, is to drive traffic
  
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• 3 things retailers need to do to prepare for the bleakest Black Friday to date

  23-09-2022 09:00
  The annual sales extravaganza comes as rising inflation and a cost of living crisis hit consumer spending. As part of our Evolution of E-commerce Deep Dive, strategist Matt Rhodes offers advice on how retailers can cut through. 
  Black Friday 2022 looks bleak: a recession as long as the financial crisis of 2008, inflation at a 42-year high and an energy bill crisis the scale of the pandemic. YouGov research from August 2022 tells us that 74% of people in the UK expect to
  
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• As e-commerce grows for car sales, automotive brands can’t lose sight of local engagement

  23-09-2022 08:00
  The rising demand for online retail has changed the way people shop, including for cars. For The Drum’s e-commerce dive, Alastair McLeod of TMW Unlimited investigates the shift toward e-commerce as it blurs the roles of car manufacturers and retailers (and how they advertise).Given the price of a new car, the automotive market has been understandably slower to progress to an online, direct-to-consumer (DTC) model than some other markets. But attitudes have clearly shifted &n
  
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• Stock Radar: Buy this FMCG stock to gain profits over 10% in next 5-6 weeks - The Economic Times

  23-09-2022 07:04 via m.economictimes.com
  Stock Radar: Buy this FMCG stock to gain profits over 10% in next 5-6 weeks  The Economic Times
  
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• What does Coles gain from dropping the Express chain? - Inside FMCG

  23-09-2022 04:25 via insidefmcg.com.au
  What does Coles gain from dropping the Express chain?  Inside FMCG
  
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• Recall: Ballistic Beer Co beers - Inside FMCG

  23-09-2022 04:25 via insidefmcg.com.au
  Recall: Ballistic Beer Co beers  Inside FMCG
  
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• Stock Radar: Buy this FMCG stock to gain profits over 10% in next 5-6 weeks - Economic Times

  23-09-2022 02:30 via economictimes.indiatimes.com
  Stock Radar: Buy this FMCG stock to gain profits over 10% in next 5-6 weeks  Economic Times
  
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