FMCG news

• Project Everyone pushes world leaders to achieve the UN’s Global Goals

  22-09-2022 21:43 via campaignlive.com
  The campaign by Accenture Song UK asks world leaders attending the UN General Assembly in New York this week to do their part in creating a sustainable world.
  
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• This Week in the Metaverse: Post Malone NFT perks, VR for surgery patients

  22-09-2022 18:42
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Here’s what you need to know from this past week:
  Zuck loses 71% of his wealth (so far) on Meta gamble
  Show me entity :: 42639
  Mark Zuckerg's net worth has dropped by around 71% thus far in 2022, per Bloomberg. Its new report details just how much Meta founder and chief executive Mark Zuckerberg’s recent spending on the metaverse has cost the company – and himself personally. Zuck's now reported
  
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• Trolli releases sweet treat disguised in a cereal box

  22-09-2022 18:30
  Just what you never knew you wanted or needed: the ultimate ‘cereal’ for those who can’t get enough sugar.
  From chocolate to marshmallows, lots of cereals on grocery shelves today can be considered candy in disguise. Embracing this phenomenon, Trolli today released ‘Oops! It’s a Box of Worms’ – a five-pound box of sour gummi worms packaged in a cereal box.
  The brand aims to gift the candy boxes to some of its biggest fans and cereal experts to review thr
  
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• 59pc companies in FMCG, FMCD, Healthcare, Pharma sectors keen on formalising employees: Report - Press Trust of India

  22-09-2022 17:37
  59pc companies in FMCG, FMCD, Healthcare, Pharma sectors keen on formalising employees: Report  Press Trust of India
  
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• Sainsbury’s and Argos CMO Mark Given to chair Agency of the Year awards judging

  22-09-2022 17:30 via campaignlive.co.uk
  Last year, Uncommon Creative Studio picked up two top prizes.
  
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• Pitch Update: Costa, Morrisons, The AA, Peta UK, Molson Coors, King's Cross, Dazn and more

  22-09-2022 17:06 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Your e-commerce strategy isn’t complete unless it includes video

  22-09-2022 17:00
  Online brands not using video might be missing a trick. For The Drum’s e-commerce deep dive, Kimara Saldanha and Robyn Bailey of agency Found explore a new creative approach to campaign structure and video content.
  It’s easy to get caught up in chasing new developments and expanding tech capabilities when your team should really be championing what you already have and thinking creatively about how you can use it better.
  But the most important thing that marketers and advertisers can
  
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• Channel 4 bolsters creative team with new hires

  22-09-2022 16:46 via campaignlive.co.uk
  The new creative duos join from AMV BBDO and BBC Creative.
  
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• ₹58,521 crore in taxes lost due to illicit trade in FMCG, mobile, tobacco, alcohol industry: Ficci report | Mint - Mint

  22-09-2022 16:10
  ₹58,521 crore in taxes lost due to illicit trade in FMCG, mobile, tobacco, alcohol industry: Ficci report | Mint  Mint
  
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• How alcohol brands can catch the experience wave

  22-09-2022 16:04
  Tom Jarvis at Wilderness believes brands in the alcohol industry can use the resurgence of retail to connect with their younger audiences. Here he explores the need for brand campaigns to be experience-led. 
  With the world re-emerging following two years of the pandemic, the experience economy is set to boom; a disruption driven by younger demographics as they go in search of experiences that enrich their lives and connect them with the people and activities most important to them.
  From sun
  
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• Calling all emerging talent: Creative Futures awards competition is now open

  22-09-2022 15:56
  The ‘Creative Futures’ awards competition officially launches today, giving students and emerging creative talent the chance to design an omnichannel campaign for leading youth charity YMCA.
  The Drum has teamed up with Canon Europe and a specialist working group of industry leaders to develop a client brief for leading youth charity YMCA, that will form the basis of the ‘Creative Futures: Omnichannel Marketing Excellence Award’ competition, which officially launches today
  
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• Anti-obesity alliance lobbies PM Liz Truss over touted HFSS ad U-turn

  22-09-2022 15:36
  A grouping of 70 health organizations, including the British Medical Association, British Heart Foundation and Cancer Research UK, have united to urge new prime minister Liz Truss not to abandon measures to promote children’s health.
  The Obesity Health Alliance has penned an open letter warning against any move to renege on prior promises after a review of the government’s much-criticized obesity strategy in England was announced.
  The decision is said to be guided by a desire to
  
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• Lovelorn Tinder users can now feature shelter dogs in search for ideal partner

  22-09-2022 15:23
  Dating app users searching for true love now have the chance to adopt a dog to bring animal magic to their profiles.
  In honor of National Dog Week, Tinder is offering adorable pups for use as props in profile pics amid the widespread belief that sharing the frame with a four-legged friend is the surest path to true love.
  Setting endorphins flowing, the app is partnering with rescue shelters across the US to spread the love to homeless dogs in need of a place to call home and a true friend. To pa
  
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• Morrisons expands retail media offering

  22-09-2022 15:16 via campaignlive.co.uk
  Suppliers will be able to use loyalty and ecommerce data to target advertising across its media platforms.
  
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• Mother’s debut work for H&M a love letter to women and fashion

  22-09-2022 15:15
  H&M has issued a love letter to young British women and their wardrobes.
  It’s the first piece of work for H&M from Mother London since it won the creative account last year. 
  ‘Here For It’ comprises five short ads that truthfully portray the relationship between what we wear and how it can affect our mood, such as feeling naked without hoop earrings or the positive impact of compliments from fellow fashionistas in bathrooms.
  The work will be further amplified throu
  
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• Pepsi releases new limited-edition S’mores Collection

  22-09-2022 15:00
  Graham cracker-flavored cola, anyone? Now you have the opportunity to mix your own s’more-inspired beverage.
  Pepsi is giving its fans the opportunity to crack open and enjoy a cold, delicious s’more; or rather, the ingredients of a s’more. 
  The soft drink company’s new, limited-edition Pepsi S’mores Collection – released today, the fall equinox – features three flavors, each of which is available in 7.5-ounce cans: marshmallow, chocol
  
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• Brandalism hijacks billboards to criticise airline ads in climate protest

  22-09-2022 14:37 via campaignlive.co.uk
  The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.
  
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• Morrisons reveals retail media network and dedicated internal agency

  22-09-2022 14:30
  The supermarket follows its competitors by creating new internal agency team Morrisons Media Group.
  Morrisons is the last of the top four UK grocers to reveal a retail media network that will develop and deliver marketing campaigns for brands.
  Rivals Asda, Sainsbury’s and most recently Tesco have all invested heavily in creating a retail media offering for advertisers in the past two years in the hopes of attracting the burgeoning spend from brands. GroupM predicts global retail
  
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• Ad of the Day: i provokes with Liz Truss, Vladimir Putin and Tiger Woods ads

  22-09-2022 13:47
  In its first campaign for the i newspaper, creative agency St Luke’s has featured world leaders, politicians and sports stars alongside a series of provocative questions about current events.
  ‘i For Open Minds’ is a multimedia campaign running over the next month across press, digital and out-of-home (OOH), which aims to emphasize the media outlet’s ‘open-minded’ approach to news. 
  Readers will see black and white photos of Vladimir Putin, Liz Truss, Rish
  
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• Ad of the Day: i Paper provokes with Liz Truss, Vladimir Putin and Tiger Woods ads

  22-09-2022 13:47
  In its first campaign for the i newspaper, creative agency St Luke’s has featured world leaders, politicians and sports stars alongside a series of provocative questions about current events.
  ‘i For Open Minds’ is a multimedia campaign running over the next month across press, digital and out-of-home (OOH), which aims to emphasize the media outlet’s ‘open-minded’ approach to news. 
  Readers will see black and white photos of Vladimir Putin, Liz Truss, Rish
  
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• Paddy Power dons corsets and cravats for Bridgerton parody

  22-09-2022 13:34
  Paddy Power is channeling its distinctive brand of irreverent Irish humor toward Netflix’s Regency-era hit Bridgerton with the release of a parody commercial.
  The period drama has inspired Bingoton, billed as a ‘drama with balls,’ which sees the eligible Miss Bingoton assess a selection of ‘gentlemen callers’ in a 19th-century version of Tinder. The comical courtship sees a procession of bingo ball-clutching suitors paraded, only to be summarily
  
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• FMCG giants forge ahead with forest risk reporting, but face calls to cut ties with palm oil suppliers - edie.net

  22-09-2022 13:15
  FMCG giants forge ahead with forest risk reporting, but face calls to cut ties with palm oil suppliers  edie.net
  
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• 21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right

  22-09-2022 13:00
  Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its success.
   
  Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to
  
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• News brand i aims to provoke with new campaign

  22-09-2022 12:44 via campaignlive.co.uk
  The campaign was created by St Luke's.
  
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• Campaign podcast: Meta's Nick Baughan on advertisers, agencies, cost-of-living crisis, measurement & the metaverse

  22-09-2022 12:44 via campaignlive.co.uk
  Campaign's podcast takes a deep dive into Facebook, Instagram and the metaverse.
  
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• Taking Stock | Market loses more ground after US Fed rate hike; FMCG outshines - Moneycontrol

  22-09-2022 12:35
  Taking Stock | Market loses more ground after US Fed rate hike; FMCG outshines  Moneycontrol
  
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• Essence UK launches sustainable publisher marketplace

  22-09-2022 12:28 via campaignlive.co.uk
  The marketplace means that Essence clients can invest in publishers with strong sustainability credentials.
  
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• Quorn pigs out on deli products in new campaign

  22-09-2022 12:26 via campaignlive.co.uk
  The campaign was created by Adam & Eve/DDB.
  
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• Why are B2B brands lagging behind the e-commerce revolution?

  22-09-2022 12:00
  The stats are clear: e-commerce is booming in B2B. But some brands in that space remain reticent to jump in fully. For The Drum’s e-commerce deep dive, Matt Binz of The Mx Group looks at the four reasons why.
  Before the Covid-19 pandemic, Forrester estimated the US B2B e-commerce market could reach $1.1tn, accounting for more than 12% of B2B sales by 2020. Fast forward to 2022, and demand for global B2B e-commerce market size is estimated to surpass $18.57tn by 2026.
  Pandemic or not,
  
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• The AA shortlists three agencies in creative pitch

  22-09-2022 11:53 via campaignlive.co.uk
  Motoring association is working with Oystercatchers.
  
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• Rs 58,521 Crore In Taxes Lost Due To Illicit Trade In FMCG, Mobile, Tobacco, Alcohol Industry: Report - Outlook India

  22-09-2022 11:52
  Rs 58,521 Crore In Taxes Lost Due To Illicit Trade In FMCG, Mobile, Tobacco, Alcohol Industry: Report  Outlook India
  
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• Play the consumption story but not the FMCG way: Dipan Mehta - Economic Times

  22-09-2022 11:29
  Play the consumption story but not the FMCG way: Dipan Mehta  Economic Times
  
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• Global new-biz round-up: Omnicom agencies scoop the largest creative accounts in July

  22-09-2022 10:35 via campaignlive.co.uk
  The wins meant the company generated the largest billings of all the ‘big six’ holding companies in July.
  
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• FMCG beat market blues; charts hint 15% upside for ITC, Varun Beverages - Business Standard

  22-09-2022 09:38
  FMCG beat market blues; charts hint 15% upside for ITC, Varun Beverages  Business Standard
  
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• Is Amazon’s Just Walk Out technology making shopping too easy?

  22-09-2022 09:00
  As part of The Drum’s Evolution of E-commerce Deep Dive, we ask whether the e-commerce giant freezing its ‘frictionless’ physical retail rollout means a little bit of friction isn’t such a bad thing.
  Amazon is pausing the rollout of its cashierless Amazon Fresh stores in the UK, The Sunday Times revealed last month. Although it will reportedly move forward with the opening of new stores for which leases had already been finalized, it is halting its search for new loc
  
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• FMCG beat market blues; charts hint 15% upside for ITC, Varun Beveragess - Business Standard

  22-09-2022 09:00
  FMCG beat market blues; charts hint 15% upside for ITC, Varun Beveragess  Business Standard
  
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• ‘We’ve been working on 1 computer with 2 keyboards for 22 years’: Known on integration

  22-09-2022 08:00
  Ad agency Known has been playing hard since its inception two years ago, clocking in over 200% personnel growth and some out-of-this-world executions. The Drum sat down with two of its founders to talk their Tinseltown careers, the future of data-backed creativity and a particularly proximate working relationship.
  As the marketing landscape consolidates, more and more agencies claim to be ‘fully integrated.’ It’s the dream of truly merged expertise: right-brain creativity and l
  
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• The Drum Network podcast: a deep dive into the evolution of e-commerce

  22-09-2022 08:00
  In the latest episode of The Drum Network Podcast, we turn our attention to the Evolution of E-commerce and zero in on the new and developing relationships between bricks-and-mortar and digital sales.
  How are physical stores making the most of developments from the world of e-commerce? What can digital sales journeys still learn from IRL? And what are the smart ways of merging the two?
  Those are just some of the questions we put to our panel this week, which is made up of George G
  
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• Is ‘e-commerce’ as we know it dead? Expert predictions for 2023

  22-09-2022 08:00
  At a recent roundtable on digital commerce present and future, we asked six experts from The Drum Network one simple question: what will change over the next year? For our e-commerce deep dive, here are their predictions – including one bold prediction that we won’t be talking about ‘e-commerce’ at all in 12 months’ time.
  Nicholas Crane, commerce lead, Adapt Worldwide: The end of ‘e-commerce’
  My prediction for 2023 is the decline in usage of the word &ls
  
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• Hyper-personalization is here, but how can brands use it to boost retail results?

  22-09-2022 08:00
  Personalization in e-commerce is nothing new, but as strategies mature some say we’re entering a new era of ‘hyper-personalization.’ For The Drum’s e-commerce deep dive, Rawnet’s Federico D’Uva investigates how brands can jump in.
  Retailers have been able to create personalized customer experiences for some time now. By tailoring products or services to individuals based on what they are affiliated with or their previous purchases from the company, brands are
  
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• Trader's Guide: 2 stocks from FMCG & QSR sectors that look promising in volatile market - The Economic Times

  22-09-2022 05:36
  Trader's Guide: 2 stocks from FMCG & QSR sectors that look promising in volatile market  The Economic Times
  
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• First Etail Insider roundtable sheds insights on how FMCG brands can thrive in today’s eCommerce landscape - Manila Bulletin

  22-09-2022 03:51
  First Etail Insider roundtable sheds insights on how FMCG brands can thrive in today’s eCommerce landscape  Manila Bulletin
  
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• UK media execs massively overestimate public’s SVOD viewing time

  22-09-2022 01:00
  Media execs have vastly overestimated the UK public’s SVOD viewing by a factor of four, according to an Ipsos study commissioned by TV ad trade body Thinkbox.
  A survey of 216 media professionals found they believe the UK population watches an average of 2 hours and 3 minutes of subscription VOD (SVOD) content per day. This figure is much higher than the 35 minutes of viewing logged by Barb. 
  Thinkbox conducted a similar study in 2016 when estimates of SVOD consumption were one ho
  
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• UK media execs massively overestimate public's SVOD viewing time

  22-09-2022 01:00
  Media execs have vastly overestimated the UK public’s SVOD viewing by a factor of four according to an Ipsos study commissioned by TV ad trade body Thinkbox.
  A survey of 216 media professionals found they believe the UK population watches an average of 2 hours and 3 minutes of subscription VOD content per day. This figure is much higher than the 35 mins of viewing logged by BARB. 
  Thinkbox conducted a similar study in 2016 when estimates of SVOD consumption were one hour and 24 minute
  
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