FMCG news

• Levi’s prompts consumers to ‘buy better’ jeans for the planet

  21-09-2022 22:22
  Levi’s shows how one iconic pair of 501s stays in style across generations – and lessens the need to buy more.
  Levi’s jeans are classic for a reason: so people can wear them for decades – not seasons, according to a spot released by the brand today.
  The effort marks the latest expansion of Levi’s global 'Buy better, wear longer' campaign, which was initiated in April 2021 and urges consumers to repurpose and re-wear their clothes, as well as highlight Levi’s e
  
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• Google, Comcast, Walmart, IBM team with Ad Council to combat hiring stigmas

  21-09-2022 21:30
  A new multiyear program and workforce coalition aims to break down undue barriers faced by workers without bachelor’s degrees.
  Nonprofit media organization Ad Council has teamed with Opportunity@Work, a nonprofit dedicated to eliminating barriers to economic mobility, to launch a new campaign designed to spotlight the more than 70 million skilled workers in the US without bachelor’s degrees who often face undue stigmas and hurdles to finding meaningful long-term employment. 
  Tog
  
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• Google, Comcast, Walmart and IBM team with Ad Council to combat hiring stigmas

  21-09-2022 21:30
  A new multiyear program and workforce coalition aims to break down undue barriers faced by workers without bachelor’s degrees.
  Not-for-profit media organization Ad Council has teamed with Opportunity@Work – a not-for-profit dedicated to eliminating barriers to economic mobility – to launch a new campaign designed to spotlight the more than 70 million skilled workers in the US without bachelor’s degrees who often face undue stigmas and hurdles to finding meaningf
  
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• Adam & Eve/DDB leads shortlisted entries for Campaign Big Awards

  21-09-2022 19:11 via campaignlive.co.uk
  The awards show takes place on 17 November at The Londoner.
  
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• Pick of the Week: DFS should be as proud as a peacock

  21-09-2022 18:32 via campaignlive.co.uk
  Furniture brand DFS explores the homes of animals.
  
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• WPP adds Miami-headquartered PR agency JeffreyGroup to Hill+Knowlton Strategies

  21-09-2022 17:26
  With JeffreyGroup’s offices across Mexico and Brazil, the deal makes H+K the largest PR and comms agency in Latin America.
  British holding company WPP has announced the acquisition of JeffreyGroup, a corporate comms, public affairs and marketing consultancy based in Miami.
  The company numbers 330 staff across offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires. Combining those outposts with H+K’s own network in Latin America will create the larges
  
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• How digital marketing is directly contributing to climate change

  21-09-2022 17:23
  The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. 
  The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea.
  After I graduated from university, my first full-time job in journalism in the US was as a staff reporter for The Boston Courant. The weekly newspaper covered the Back Bay, Beacon Hill, Fenway, and part
  
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• Movers and shakers: Dentsu, Publicis, Amazon, Future and more

  21-09-2022 17:22 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: Dentsu, Ogilvy, Publicis, Amazon, Iris, Future and more

  21-09-2022 17:22 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: Dentsu, Ogilvy, Publicis, Amazon, Future and more

  21-09-2022 17:22 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Domino’s Pizza continues yodelling campaign with tasty discounts

  21-09-2022 17:10
  The pizza brand’s ‘Domin-oh-hoo-hoo’ campaign has taken its yodelling discounts to new highs with a 50% off offer.
  Domino’s Pizza’s latest 30-second spot is highlighting how its pizzas are now even cheaper as people search for savings.
  Directed by renowned Somesuch director Sam Hibbard, ‘Castaways’ opens on a tropical desert island where three castaways are helplessly stranded as they gaze off into the distance, dreaming of food they&rsquo
  
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• Haymarket to launch new podcasting title PodPod

  21-09-2022 17:09 via campaignlive.co.uk
  Editorial brand will cover craft and business of podcasting.
  
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• Ikea gets real about why people discard its furniture to promote second-hand stores

  21-09-2022 16:55
  Swedish retail giant Ikea hopes to give a new lease of life to unwanted furniture with the introduction of its second-hand stores.
  Last year, Ikea Norway unveiled ‘The Trash Collection,’ which featured discarded furniture that was then upcycled in-store. This year it has taken it a step further and opened second-hand shops that buy back what you no longer need. 
  In the promo spot ‘The Life Collection 2022,’ viewers see various chairs, tables and drawers that have bee
  
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• See the 2022 finalists for The Drum Awards for Digital Advertising APAC

  21-09-2022 16:00
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  InMobi, BBC StoryWork, Yahoo and OMD are among the nominees as we get ready to celebrate the best of the best in Asia Pacific.​
  When creativity and technology come together effectively, digital advertising delivers – which is why The Drum Awards for Digital Advertising APAC highlights the very best digital media and technology coming out of the region. 
  Our judging panel (which this year included experts from Nestlé, Microsoft, Deutsche Ba
  
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• How can brands get ready for Black Friday 2022?

  21-09-2022 15:55
  As influencer marketing agency Disrupt along with sister companies Braidr and Found launch a detailed report into Black Friday, the agency trio share their tips for strategies leading up to the big day.
  It may be two months away, but Black Friday is looming. If you’re expecting to soar high in the sales stakes in 2022, then now is the time to get stuck into detailed planning.
  In 2021, UK shoppers spent £9bn during Black Friday weekend, with 78% of purchases made online. This November
  
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• ASA zones in on booze brands with flurry of bans

  21-09-2022 15:44 via campaignlive.co.uk
  Ads from Pernod Ricard, Ramsay's Gin, Tennent's Lager, Smokehead Whisky and Meikles of Scotland have been banned by the watchdog.
  
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• Dating.com wants to help people find love in the metaverse

  21-09-2022 15:00
  The platform’s new ‘meta-dating’ experience is the latest effort to bring romance into virtual reality. 
  Online dating platform Dating.com is tying the knot with virtual reality (VR). Today, the company is opening a “meta-dating space for modern singles” in Decentraland, a blockchain-based virtual world that’s become a popular portal into the expanding metaverse.
  Dating.com is promoting its new experience in part by making the claim that virtual dating is
  
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• Ads of the Week: Papa John’s space age pizza and Jeff Bridges talks up AstraZeneca

  21-09-2022 14:40
  There’s also Budweiser’s Fifa World Cup ad and a wild campaign from sofa seller DFS.  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.
  This week, Papa John’s intergalactic planetary pizza film celebrated its new chorizo topping, pharmaceutical company AstraZeneca’s latest campaign featured actor Jeff Bridges with a personal story and The Melbourne Writers Festival us
  
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• Product Intelligence Platform Offering FMCG Brands Consumer Feedback Via Video - Namnews

  21-09-2022 14:02 via kamcity.com
  Product Intelligence Platform Offering FMCG Brands Consumer Feedback Via Video  Namnews
  
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• Duolingo launches Adoption Center to encourage others to join in family plan fun

  21-09-2022 13:33
  Around 50 middle-aged adults have been pacing the streets of NYC asking people to adopt them as part of the launch of Duolingo’s first Adoption Center. 
  The language learning app Duolingo’s Adoption Center is urging people to join spare slots in random family plans to learn a new language.
  Users can take advantage of spare logins on a Duolingo Family Plan, which has six spots so is not always filled to capacity. Duolingo Family Plan allows
  
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• Havas Group builds e-commerce momentum with the acquisition of Expert Edge

  21-09-2022 13:21
  Havas Group has lit a rocket under its e-commerce business with the acquisition of Expert Edge, a consultancy dedicated to furnishing clients with end-to-end support across their e-commerce ecosystem.
  The deal positions the French advertising and public relations multinational at the forefront of the burgeoning e-commerce market by fueling the expansion of its UK-based full-service e-commerce agency Havas Market.
  Extending Havas Market beyond media, the acquisition brings new capabilities in dat
  
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• Kantar extends the reach of its YouTube measurement services

  21-09-2022 13:04
  Kantar has expanded the scope of its measurement services to include YouTube alongside television and other established media channels.
  Recognizing the growing influence of the video-sharing platform, the changes respond to growing demands from the advertising industry for privacy-first measurement capabilities. In doing so marketers are now able to measure the effectiveness of YouTube ad campaigns 
  The update permits Kantar to incorporate advertisers’ YouTube campaign data
  
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• Stagwell launches consultancy to help brands navigate political and social issues

  21-09-2022 13:00
  The global network is bringing together financial experts and political strategists from both sides of the aisle to help brands nail their messaging on oft-controversial topics.
  Stagwell, the agency network started in 2015 by political strategist and former Microsoft executive Mark Penn, is launching a new business arm designed to help brand leaders navigate the nuances of political and social issues. The new branch, dubbed the Risk and Reputation Unit, brings together experts from across the ai
  
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• S4 Capital reveals operating losses and job cuts after investments ‘knock margins’

  21-09-2022 13:00
  Sales at the Media.Monks owner grew strongly to £446m in the first six months of the year, but operating losses spiralled to £75m on the back of acquisitions, infrastructure and hiring costs.
  S4 Capital has revealed its financial results for the second quarter and first half of 2022, following a rocky few months.
  In July, the company issued a profit warning that saw its stock price halve after an “embarrassing” auditing saga.
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• Quorn’s ‘food porn’ ad encourages deli meat lovers to go plant-based

  21-09-2022 12:52
  Placing itself within the ‘food porn’ advertising category, Quorn has taken a tongue-in-cheek approach to promoting the benefits of a meat-free diet.
  In ‘So Tasty Why Choose The Alternative?’, viewers see a woman at her kitchen counter about to tuck into a sandwich when the sensual voice of the narrator confirms that Quorn’s new range of deli-style fake meat tastes delicious.
  Confused, the hungry woman looks around to see a pig puppet speaking slowly into a mic befo
  
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• The Drum Awards winners for 2022 to be revealed at special week-long December festival

  21-09-2022 12:50
  Celebration of marketing excellence will be held from December 5-9, with a dedicated 24-hour TV channel bringing the party to our global audience.
  The Drum’s remaining award shows of 2022 will be held across the course of a single week-long festival later this year.
  This will transform the competitions – normally held over a few months – into a single event that will bring together 2,500 nominees, 400 judges as well as an in-person and online audience of 20,000.
  Gordon Young, c
  
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• Co-op calls on consumers to move away from fossil fuel-funding banks

  21-09-2022 12:49 via campaignlive.co.uk
  Campaign was developed by Dentsu Creative.
  
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• Meta delivers with a custom restaurant and grocery ad format

  21-09-2022 12:34
  Meta has added to its ever-expanding ad roster with the launch of a custom format designed specifically for restaurant and grocery deliveries.
  Inviting consumers not to make a meal of their grocery shopping, the service unites packaged goods brands, delivery firms and food businesses in a convenience-first service. The new format enables participants to raise awareness of their products while simultaneously arranging the delivery, thus lowering purchase friction.
  Born out of research suggesting
  
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• Not On The High Street rebrands to attract younger audiences

  21-09-2022 12:21
  Online marketplace Not On The High Street has rebranded with a new logo and campaign to attract a younger audience.
  As part of its ‘Celebrate Life’ campaign, a spot has been released reflecting the brand moving from traditional gifting occasions to being the destination for all of life’s gifting moments, from being ghosted to getting a bad haircut and receiving some love on your birthday.
  The campaign, devised by New Commercial Arts, is launching today on YouTube and all s
  
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• Australia’s consumer watchdog is set to crack down on greenwashing in advertising

  21-09-2022 12:16
  Australia’s consumer watchdog is set to crack down on greenwashing in advertising and marketing as it seeks to better regulate the environmental claims made by businesses.
  The Australian Competition and Consumer Committee (ACCC) will commence an “internet sweep” to examine the environmental claims made by Australian businesses.
  It aims to use its findings to provide guidance to businesses and has not ruled out policy reform and greater regulation around the use of specific envi
  
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• Lucky Generals tackles ‘gymtimidation’ in debut work for The Gym Group

  21-09-2022 12:05 via campaignlive.co.uk
  Music is at the heart of the campaign as a punchy song addresses everyone’s 'Gym face'.
  
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• Product-on-demand: China’s new DTC brands aren’t just faster, they’re changing the game

  21-09-2022 12:00
  A new wave of Chinese direct-to-consumer (DTC) brands, such as Shein and Anker, have gone stratospheric in the last couple of years. For The Drum’s e-commerce deep dive, EPAM Continuum’s Miro Jin tells us what others can learn – and which keys to their success western brands might struggle to emulate.
  In the last two years, a new crop of Chinese brands has made a name for themselves overseas, outperforming major foreign players on a direct-to-consumer (DTC) e-commerce model. DT
  
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• The Drum's TV Talks podcast is back for series 2

  21-09-2022 11:50
  The Drum’s TV Talks podcast is returning for series two with senior execs from Samsung Ads, Roku, Sky and Banijay among its first guests.
  As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we dig deeper into Netflix and Disney’s ad plans, the CTV measurement debate, branded entertainme
  
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• How Abi Findlay is making her mark at The Brooklyn Brothers

  21-09-2022 11:21
  Since The Brooklyn Brothers was acquired six years ago it has grown exponentially, and it took home the Network Agency of the Year Award (1-499 employees) at The Drum Awards for Agency Business in 2021. We caught up with its new managing director on how her first year in the job is going. 
  The Brooklyn Brothers was a lauded independent creative agency that had, in a few short years, expanded into the UK, Brazil and across the US after it set up a writing room in Hollywood to take
  
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• Havas Media Group buys consultancy to 'turbocharge' ecommerce offering

  21-09-2022 10:59 via campaignlive.co.uk
  Expert Edge will sit within its ecommerce arm, Havas Market, and is Havas Media Group's fourth acquisition this year.
  
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• Havas Media Group buys consultancy to 'turbocharge' e-commerce offering

  21-09-2022 10:59 via campaignlive.co.uk
  Expert Edge will sit within its e-commerce arm, Havas Market, and is Havas Media Group's fourth acquisition this year.
  
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• FMCG stock to foray into ethanol blending business. Share rises | Mint - Mint

  21-09-2022 10:41 via livemint.com
  FMCG stock to foray into ethanol blending business. Share rises | Mint  Mint
  
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• LadBible marcoms chief joins influencer agency in leadership role

  21-09-2022 10:15 via campaignlive.co.uk
  Maya Orr becomes MD of Connect Management, which represents Eurovision’s Sam Ryder and Lioness Lucy Bronze.
  
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• LadBible marcomms chief joins influencer agency in leadership role

  21-09-2022 10:15 via campaignlive.co.uk
  Maya Orr becomes MD of Connect Management, which represents Eurovision’s Sam Ryder and Lioness Lucy Bronze.
  
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• Ad of the Day: DFS uses creature comforts to embrace individuality

  21-09-2022 10:00
  Building on last year’s ‘What’s your thing?’ brand platform, furniture retailer DFS has launched a wild campaign featuring a whole pack of animals who are unapologetically themselves.
  In ‘Animal Thingdom,’ viewers go deep into a range of decked-out habitats filled with interiors to suit all manner of tastes. There’s a self-obsessed peacock who can’t stop looking at himself in the mirror, a family of DJing bats, a couple of super relaxed lizards, a
  
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• FMCG specialist Kylie Fitzpatrick joins Verve as global team expands - VERVE - Bizcommunity.com

  21-09-2022 09:55 via bizcommunity.com
  FMCG specialist Kylie Fitzpatrick joins Verve as global team expands - VERVE  Bizcommunity.com
  
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• Operating costs are up – should agencies absorb the increase, or raise fees?

  21-09-2022 09:30
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Operating costs are going up for businesses across the board, but agencies aren’t just dealing with inflation around supply costs or rising energy bills – they’re coping with higher wage bills too. What’s to be done?
  Some agencies tell us they’ll be raising their client fees, but oth
  
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• Can Walmart replicate Amazon’s success when merging retail with entertainment?

  21-09-2022 09:30
  Retail giant is taking a leaf out of the Prime playbook by bundling streaming with its membership program. For our Evolution of E-commerce Deep Dive, we look at why this might be a wise move.
  This month, subscribers to Walmart’s membership scheme will get free access to Paramount+. It might seem like an unlike pairing, but as retailers chomp at the heels of Amazon’s mighty Prime membership, the merging of retail and entertainment could become the norm.
  Bundling video subscr
  
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• Being the top turnover stock on BSE, this multibagger FMCG stock witnessed only buyers today! - Dalal Street Investment Journal

  21-09-2022 09:09 via dsij.in
  Being the top turnover stock on BSE, this multibagger FMCG stock witnessed only buyers today!  Dalal Street Investment Journal
  
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• Explorative selling: how game design can inspire a new model for customer journeys

  21-09-2022 08:30
  For all the talk of ‘gamification,’ how many customer experience designers truly use gaming techniques? For The Drum’s e-commerce deep dive, Merkle’s Chris Hogue and Mark Moskal tell us how games can level up your e-commerce.
  Retailers today understand that consumer shopping journeys are multichannel. Customer touchpoints are carefully crafted for social, search, site and store. The goal is to move consumers down the purchase funnel from awareness to consideration, purcha
  
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• Baba Ramdev-backed FMCG stock hits record high on 2nd day in a row. Buy or sell? | Mint - Mint

  21-09-2022 08:29 via livemint.com
  Baba Ramdev-backed FMCG stock hits record high on 2nd day in a row. Buy or sell? | Mint  Mint
  
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• Indices trade mixed amid volatility; FMCG and auto shine, financials weak - Dalal Street Investment Journal

  21-09-2022 06:17 via dsij.in
  Indices trade mixed amid volatility; FMCG and auto shine, financials weak  Dalal Street Investment Journal
  
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• Star Pharmacy names new CEO - Inside FMCG

  21-09-2022 04:44 via insidefmcg.com.au
  Star Pharmacy names new CEO  Inside FMCG
  
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• Menz unveils new flavour in Violet Crumble range - Inside FMCG

  21-09-2022 03:54 via insidefmcg.com.au
  Menz unveils new flavour in Violet Crumble range  Inside FMCG
  
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