FMCG news

• YouTube doubles down on Shorts with new monetization program

  20-09-2022 22:05 via campaignlive.com
  Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
  
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• Molson Coors appoints Carat as UK and Ireland media agency

  20-09-2022 19:21 via campaignlive.co.uk
  The appointment follows a competitive pitch.
  
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• DFS goes wild in latest ‘What’s your thing’ campaign by Pablo

  20-09-2022 18:45 via campaignlive.co.uk
  Puppets, animatronics and real animals feature in the 60-second spot.
  
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• Adland’s perception of public media usage improves – except for TikTok, Netflix and SVODs

  20-09-2022 18:09 via campaignlive.co.uk
  Media professionals use considerably more social media than British public, new research finds.
  
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• Why brands should invest in their Amazon presence

  20-09-2022 17:08
  Amazon is seizing retail’s most trusted brands by allowing them to sell while still being in control. Firmly in its corner is Ollie McAninch from Optimizon, who tells us why working with the e-commerce giant is worth it.
  There’s no doubt that online marketplaces continue to gobble up the retail market pie. Recent data suggests that consumers prefer to purchase from trusted brands on the most trusted marketplaces.
  Customers are given a superior buying experience when buying directly f
  
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• The Gym Group song highlights the many different ‘gym faces’ on show

  20-09-2022 16:41
  The Gym Group has unveiled the ‘Gym Face’ campaign to spotlight the ‘gymtimidation’ many feel when they go to work out for the first time.
  As per the brand statement, research has found that one of the main barriers to fitness is gymtimidation – people feeling self-conscious and lacking confidence in the gym. To tackle this, it has created a memorable and amusing music-led idea, featuring supportive tracks that everyone can work out to.
  The ‘Gym Face’ so
  
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• Moxy Hotels beds down in the metaverse with AR venture

  20-09-2022 15:17
  Moxy Hotels is expanding its presence in Asia Pacific with an embrace of mixed reality to offer unconventional guest experiences for customers who just want to have fun.
  ‘Moxy Universe, Play Beyond’ sees the Marriott brand team up with Media.Monks to provide new avenues for play and entertainment in the cutthroat hospitality sector by drawing on gaming culture to give the brand an edge.
  This process sees guests invited to customize a personal avatar, which can be activated by sc
  
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• Consumers’ data privacy concerns are waning, per new study

  20-09-2022 15:00
  While Congress scrambles to protect data privacy, many consumers say they are willing to trade their data for a more personalized ad experience, according to the Advertising Research Foundation.
  Despite the upcoming cookiepocalypse, most consumers say that collecting certain personal data in order to receive more relevant ads is somewhat acceptable, according to the fifth annual Privacy Study released by the Advertising Research Foundation (ARF) today.
  The study explores consumers’ be
  
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• Ad of the Day: Waitrose tackles sustainability in food journey spot

  20-09-2022 14:59
  Waitrose has launched an integrated brand campaign in the hopes of getting people to feel more positive about the food they are consuming.
  ‘Food to Feel Good About’ tackles big topics such as where food comes from, farmer wages and how animals are treated.
  The 60-second spot also features Waitrose partner Vanessa Jones, who has worked for Waitrose for 26 years as a cheese specialist, in the hopes of showing the care that goes into each of its products.
  Narrated by actor and comedian
  
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• E-commerce personalization begins with marketing - here are 5 brands doing it right

  20-09-2022 14:00
  As part of The Drum’s E-Commerce Deep Dive, Bloomreach explains why personalization efforts need to start with marketing and how understanding the relationship between marketing and true personalization is key for delivering the experiences e-commerce shoppers are looking for beyond the initial purchase. 
   
  The advancement of technology has made pretty much anything possible when it comes to e-commerce. Want to try on clothes? Great, there’s augmented reality (AR) to help y
  
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• Data analytics start up aiSight.ai launches in Africa with FMCG giants - Yahoo Finance

  20-09-2022 14:00 via finance.yahoo.com
  Data analytics start up aiSight.ai launches in Africa with FMCG giants  Yahoo Finance
  
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• Campaign for electric goods shows how cats aren’t the only ones with multiple lives

  20-09-2022 13:58
  A burgeoning marketplace dedicated to the resale of reconditioned electrical goods has drawn inspiration from the mythic capacity of cats to cheat death for its first international brand campaign.
  Back Market is making Schrödinger’s Cat proud by resurrecting deceased phones, gadgets and appliances to enjoy many more lives of usage beyond the initial purchase.
  Crafted by Buzzman, the campaign draws on the popular legend to convey the message that we all have the power to bestow new lif
  
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• Brand safety jeopardized as the war in Ukraine drives a spike in violent content

  20-09-2022 13:25
  Brands are facing elevated risks associated with their video adverts, according to a new Integral Ad Science (IAS) report, which documents a spike in violent content associated with the Ukraine war.
  The findings dovetail with the IAS’s mission to protect brands from unsafe content, with France (2.2%) and Germany (1.8%) flagged as the most sketchy jurisdictions for desktop video ads, with the highest levels of brand risk anywhere in the world. Both nations also fared poorly in mobile with e
  
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• Post-pandemic, it’s time for a better work-life balance

  20-09-2022 13:10
  Sometimes, the key to being more productive is slowing down. Propeller Group’s Kate Chaundy divulges the motivation behind her podcast Work, Actually and trialing a four-and-a-half-day work week.
  I launched the Work, Actually podcast in March 2020, a project that had been in my mind for a few years after continually noticing the gap between job descriptions and reality.
  My career in PR has taken many twists and turns. Starting out in the music industry, it has since crossed into lifestyle
  
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• The Judges’ Club: meet gaming and OOH heavyweight Jim Wilson of Talon America

  20-09-2022 13:00
  While there is still time to enter The Drum Awards for Out of Home, we catch up with judge Jim Wilson, chief executive officer of Talon Outdoor America.
  Jim Wilson’s career spans over three decades across the entertainment, gaming and out-of-home industries, but it began in the rather less exciting world of accounting, where he worked with the likes of Sinclair Broadcast Group and Microsoft, which quickly turned his attention to the media and technology sectors. 
  After a stint at Disn
  
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• New culture secretary to ‘re-examine’ Channel 4 privatisation

  20-09-2022 12:44 via campaignlive.co.uk
  Michelle Donelan says Channel 4 privatisation decision to be 'based on evidence and listening'.
  
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• Waitrose cooks up ‘Food to feel good about’ in campaign by Adam & Eve/DDB

  20-09-2022 12:37 via campaignlive.co.uk
  The new brand positioning puts the spotlight on the people behind the grub.
  
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• Stagwell adds 11 new company partners to growing global affiliate network

  20-09-2022 12:20 via campaignlive.co.uk
  The announcement includes a new UK partner and underscores Asian growth plans, tapping new media, content and commerce capabilities in APAC.
  
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• Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account

  20-09-2022 10:54 via campaignlive.co.uk
  WPP’s Mindshare scooped new business for financial services brand Discover, worth $500m.
  
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• Lucky Me tops Kantar ranking of FMCG brands of the decade - BusinessWorld Online

  20-09-2022 10:49 via bworldonline.com
  Lucky Me tops Kantar ranking of FMCG brands of the decade  BusinessWorld Online
  
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• Study reveals top 10 FMCG brands in PH in last decade - Manila Bulletin

  20-09-2022 09:00 via mb.com.ph
  Study reveals top 10 FMCG brands in PH in last decade  Manila Bulletin
  
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• Irish Podcast Awards 2022: winners revealed

  20-09-2022 08:30 via campaignlive.co.uk
  Awards took place for the first time in Dublin.
  
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• Beer Cartel wins international innovation award - Inside FMCG

  20-09-2022 04:50 via insidefmcg.com.au
  Beer Cartel wins international innovation award  Inside FMCG
  
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• ACCC lays down the law on green claims - Inside FMCG

  20-09-2022 04:50 via insidefmcg.com.au
  ACCC lays down the law on green claims  Inside FMCG
  
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• Mitey Makeover: Vegemite launches range with QR scannable labels - Inside FMCG

  20-09-2022 04:09 via insidefmcg.com.au
  Mitey Makeover: Vegemite launches range with QR scannable labels  Inside FMCG
  
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