FMCG news

• Why ecommerce marketers should be experimenting with formats and working with creative partners

  19-09-2022 23:20
  TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change.
  With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth.
  As part of The Drum’s ‘The evolution of e-commerce’ Deep Dive, Thinkbox’s research and planning director Matt Hill suggests e-commerce m
  
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• Verizon celebrates 10 years of giving back to students with powerful firsthand testimonies

  19-09-2022 21:26
  Students from low-income brackets get candid about how Verizon technology has empowered them to achieve more.
  To celebrate the 10 year anniversary of Verizon Innovative Learning, a program that equips Title I schools with free technology and curricula, the telecoms giant is spotlighting the students who have been most impacted. 
  The new campaign gives a voice to four students who have been impacted by the program – each of whom share how Verizon has shaped their education experience a
  
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• NBC Universal and Samsung are bringing 'The Tonight Show' to the metaverse

  19-09-2022 19:09
  Ever wanted to play giant beer pong in Fortnite? Soon you'll be able to. 
  NBC Universal (NBCU) and Samsung are launching a new marketing and fan engagement push, titled “Tonight at the Rock - Powered by Samsung Galaxy,”which will take place in a virtual rendering of Rockefeller Center. The virtual experience is being hosted in Fortnite, the hugely popular online multiplayer game that has come to serve as a major gateway for brands looking to connect with their audiences in the &
  
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• Despite a surge in FMCG volumes, beverages and homecare products witness decline in sales - BusinessLine

  19-09-2022 18:20 via thehindubusinessline.com
  Despite a surge in FMCG volumes, beverages and homecare products witness decline in sales  BusinessLine
  
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• Operating margins in FMCG likely to remain skewed despite input cost corrections - BusinessLine

  19-09-2022 18:03 via thehindubusinessline.com
  Operating margins in FMCG likely to remain skewed despite input cost corrections  BusinessLine
  
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• 'F-List' spotlights the 239 ad and PR agencies working with fossil fuel clients

  19-09-2022 18:00
  The ‘F-list 2022’ is an independently researched report by the climate activist advertising network, Clean Creatives and the non-partisan group Comms Declare.  
  First launched last year, the ‘F-list 2021’ highlighted over 90 agencies with fossil fuel clients on their books. This year the research was extended to include a greater focus on Latin America and the Asia Pacific regions, showcasing the agencies actively under contract with the fossil fuel industry, an
  
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• Ad of the Day: SlimFast channels its '80s roots

  19-09-2022 17:37
  The popular weight loss brand indulges in nostalgia – while promoting its future-focused keto and intermittent fasting products. 
  SlimFast, the weight management brand, is taking a look back at how it’s evolved over the course of its nearly five-decade history in a playful new campaign.
  In one of the new spots, viewers see a woman travel back in time, where she intervenes in a SlimFast ad from the 80s to explain how the brand’s products have transformed. Now, SlimFast not
  
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• The PGA Tour taps Tom Brady’s Autograph brand for new golf NFTs

  19-09-2022 16:55
  The new platform is scheduled to tee off in early 2023.
  The PGA Tour is hoping to score in the web3 space by launching a new NFT campaign, developed in partnership with Autograph - a NFT brand co-founded by Tom Brady. The new “digital collectibles platform,” according to the company, is aimed at “revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied history.”
  The new NFTs will feature some of the world’s mo
  
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• Buy This FMCG Sector Mid-Cap Stock For Target Price Of Rs 200: ICICI Securities - Goodreturns

  19-09-2022 15:59 via goodreturns.in
  Buy This FMCG Sector Mid-Cap Stock For Target Price Of Rs 200: ICICI Securities  Goodreturns
  
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• Sensex, Nifty Snap Three-Day Losing Streak Aided By FMCG, Auto, Financials Stocks; FPIs Turn Net Buyers - BQ Prime

  19-09-2022 15:01 via bqprime.com
  Sensex, Nifty Snap Three-Day Losing Streak Aided By FMCG, Auto, Financials Stocks; FPIs Turn Net Buyers  BQ Prime
  
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• From The Beatles to Jay-Z: the 10 best songs used in ads

  19-09-2022 13:00
  We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California raisins.
  A great song in an ad can make it, well, great. But far too often, the selections are just plain tone-deaf. Here are 10 of the very best, famous songs used in ads, according to top experts and The Drum editors.
  10. First Day of My Life by Bright Eyes for Zillow
  Video of Zillow - Find Your Way Home 
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  Selecting this depres
  
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• Sensex, Nifty Snap Three-Day Losing Streak Aided By FMCG, Auto, Financials: Market Wrap - BQ Prime

  19-09-2022 12:56 via bqprime.com
  Sensex, Nifty Snap Three-Day Losing Streak Aided By FMCG, Auto, Financials: Market Wrap  BQ Prime
  
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• Smells like candy: Startup Mask Co reimagines the fragrance category - Inside FMCG

  19-09-2022 12:02 via insidefmcg.com.au
  Smells like candy: Startup Mask Co reimagines the fragrance category  Inside FMCG
  
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• Tonic Alchemy launches functional beverage range into Woolworths - Inside FMCG

  19-09-2022 11:55 via insidefmcg.com.au
  Tonic Alchemy launches functional beverage range into Woolworths  Inside FMCG
  
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• Buy This Large-Cap FMCG Stock For Target Price Of Rs 2,750: ICICI Securities - Goodreturns

  19-09-2022 09:00 via goodreturns.in
  Buy This Large-Cap FMCG Stock For Target Price Of Rs 2,750: ICICI Securities  Goodreturns
  
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• FMCG Sector Outlook: HUL, Emami at higher risk due to direct-to-consumer model, says Axis Cap - MintGenie

  19-09-2022 05:29 via mintgenie.livemint.com
  FMCG Sector Outlook: HUL, Emami at higher risk due to direct-to-consumer model, says Axis Cap  MintGenie
  
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• ProcMart sees huge demand from FMCG sector; eyes Rs 1000 crore revenue in next 3 years - ETRetail

  19-09-2022 05:27 via retail.economictimes.indiatimes.com
  ProcMart sees huge demand from FMCG sector; eyes Rs 1000 crore revenue in next 3 years  ETRetail
  
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• WeAre8 launches Australian marketing campaign as it eyes New Zealand launch

  19-09-2022 03:27
  WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion.
   
  The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and revealed the local celebrity' change makers' who will add content and clout to the app.
  WeAre8 Australia CEO Lizzie Young told The Drum the campaign is targeting an audie
  
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