FMCG news

• Airbnb exhibits the many ways to vacation with ‘Categories’

  16-09-2022 22:04
  From a Flinstones cave to a giant potato, Airbnb’s new spots show how its ‘Categories’ feature helps consumers discover the prettiest, or the zaniest, properties.
  Booking a hyper-specific holiday home has never been easier thanks to Airbnb’s new “Categories” feature. To demonstrate the breadth of Categories, the platform released its first-ever product campaign.
  The four new spots, developed by Airbnb’s in-house creative team, highlight the biggest chang
  
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• Chevy wants to sell EVs to ‘everyone, everywhere’

  16-09-2022 21:13
  Featuring one of Fleetwood Mac’s most beloved hits, the auto manufacturer’s new campaign marks the first time that multiple Chevy EVs have been advertised together.
  Chevrolet is hoping to make its electric vehicles omnipresent with its new “Chevy EVs are for everyone, everywhere” push. Anchoring the campaign is “Everywhere” by Fleetwood Mac, one of the band’s most recognizable songs. 
  The automakers' goal is to broaden the appeal of Chevy EVs, edgin
  
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• BRiM seeks to retain black talent with second wave of action

  16-09-2022 19:14 via campaignlive.co.uk
  Two new initiatives will sponsor black talent and raise their profile.
  
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• Conservative social network Parler rebrands, says it is now 'uncancelable'

  16-09-2022 18:43
  The social media haven for conservatives is getting a makeover. Parler will adopt a tech services-based model, with an overarching goal of powering the ‘uncancelable future.’
  Parler, the alternative social media site popular among free speech apologists and conservatives on the far right – which describes itself as “a guiding force in the fight against big tech, big government, censorship and cancel culture” – has announced a major restructuring. As a par
  
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• In times of uncertainty, advertisers must go back to the ‘new’ basics

  16-09-2022 18:32
  In challenging times, brands have an opportunity to aggressively win market share – but they need to go back to basics quickly. We speak to Sam Bevan, EMEA director of emerging at Snap, to find out how.
  Economic instability, a looming global recession, a cost of living crisis; just when we thought the worst of the pandemic was behind us, the road ahead for marketing remains rocky. The latest IPA Bellwether report suggests that the mood among marketers is low – with nearly half (40.3%
  
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• MSQ records 57% revenue boost in full year results

  16-09-2022 17:22 via campaignlive.co.uk
  The independent marketing group reached a total revenue growth of £91.3m.
  
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• Bountiful Cow reshuffles senior management team

  16-09-2022 17:01 via campaignlive.co.uk
  The two new members of the senior team will report to chief executive Adam Foley.
  
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• Minute Media cuts out the middleman to sell advertising direct

  16-09-2022 16:58
  The Players’ Tribune owner is closing the gap between publisher and advertiser with its in-house supply-side platform​.
  Minute Media has marked its 10th anniversary by breaking with convention to launch an in-house supply-side platform (SSP) to sell its adverts, rather than turn to a third party.
  The athlete-centric tech and digital publishing company, owner of titles such as FanSided, 90min and The Players’ Tribune, is reaching out directly to publishers, advertisers
  
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• Disney+ and Publicis Imagine scoop Grand Prix at 2022 Digital Cinema Media Awards

  16-09-2022 16:13 via campaignlive.co.uk
  Judges call winning campaign 'powerful, brave and innovative'.
  
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• Hopeful rural demand will pick up soon; aggressive expansion across FMCG: Patanjali CEO Sanjeev Asthana - Economic Times

  16-09-2022 16:08 via economictimes.indiatimes.com
  Hopeful rural demand will pick up soon; aggressive expansion across FMCG: Patanjali CEO Sanjeev Asthana  Economic Times
  
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• Leading FMCG Distributor Goes Electric In Bold, New Initiative - Lovin Malta

  16-09-2022 15:53 via lovinmalta.com
  Leading FMCG Distributor Goes Electric In Bold, New Initiative  Lovin Malta
  
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• ₹13 to ₹572: Multibagger FMCG stock turns ₹1 lakh to ₹43 lakh in 1 year | Mint - Mint

  16-09-2022 15:09 via livemint.com
  ₹13 to ₹572: Multibagger FMCG stock turns ₹1 lakh to ₹43 lakh in 1 year | Mint  Mint
  
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• ‘Going purpose’: Patagonia set a precedent, but can others follow suit?

  16-09-2022 13:49 via campaignlive.co.uk
  By giving away all future profit to fund anti-climate-change schemes, Patagonia shows that businesses that want to make a difference face structural rather than communications challenges.
  
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• British public calls out brands for insincere tributes to the Queen

  16-09-2022 13:45 via campaignlive.co.uk
  A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.
  
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• Jura recruits its own islanders for global ad push

  16-09-2022 13:43 via campaignlive.co.uk
  The whisky brand is made on the Scottish island of just 212 people
  
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• John Lewis to use marketing budget to help fund staff meals

  16-09-2022 13:29 via campaignlive.co.uk
  Customer director Claire Pointon was talking at an event hosted by Oystercatchers.
  
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• Shrinking addressable supply a ‘challenge’ for CTV, Yahoo ad data lead warns

  16-09-2022 11:19
  Yahoo’s vice-president of ad data products has issued a stark warning that 75% of digital ad inventory will be non-addressable by 2024 in the US.
  But what does this mean for CTV? According to Gio Gardelli: “It will now become a lot harder to track web conversions for campaigns.” Speaking at the IAB’s Audience Connect summit, Gio Gardelli called non-addressable supply “the big elephant in the room” and said, “we can’t ignore this any
  
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• Ad of the Day: AI bot draws literary classics to promote Melbourne Writers Festival

  16-09-2022 11:02
  The Melbourne Writers Festival has used artificial intelligence (AI) to bring the words of classic novels such as Dracula and 1984 to life in a unique way.
  ‘The Art of Words’ sees the writings of literary greats Mary Shelley, Herman Melville, HG Wells, Bram Stoker and George Orwell inserted into AI Mid Journey – an AI bot. The results are imaginative posters that depict scenes from each book in a modern format.
  The campaign will be further amplified with out-of-home (OOH)
  
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• Anatomy of an Ad: how Woolmark made its bold ad showing people covered in crude oil

  16-09-2022 10:06
  Earlier this month, fashion brand The Woolmark Company made a stance on synthetic clothing with a dramatic campaign that featured people trying to escape a swimming pool filled with murky crude oil.
  The brief was founded on the statistic that every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of polyester garments. It wanted to make that shocking stat known to shoppers worldwide. 
  Initially Woolmark approached film directors Sil van der Woer
  
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• Patanjali IPO: A look at India’s fastest growing FMCG brand’s journey - CNBCTV18

  16-09-2022 09:38 via cnbctv18.com
  Patanjali IPO: A look at India’s fastest growing FMCG brand’s journey  CNBCTV18
  
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• Lactalis guilty of breaching Dairy Code of Conduct - Inside FMCG

  16-09-2022 09:09 via insidefmcg.com.au
  Lactalis guilty of breaching Dairy Code of Conduct  Inside FMCG
  
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• Hopeful rural demand will pick up soon; aggressive expansion across FMCG: Patanjali CEO Sanjeev Asthana - The Economic Times

  16-09-2022 09:00 via m.economictimes.com
  Hopeful rural demand will pick up soon; aggressive expansion across FMCG: Patanjali CEO Sanjeev Asthana  The Economic Times
  
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• Colgate first FMCG group to have emissions targets approved by The Science Based Targets initiative - Cosmetics Business

  16-09-2022 09:00 via cosmeticsbusiness.com
  Colgate first FMCG group to have emissions targets approved by The Science Based Targets initiative  Cosmetics Business
  
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• Aussie startups makes alt-salmon from carrots - Inside FMCG

  16-09-2022 08:07 via insidefmcg.com.au
  Aussie startups makes alt-salmon from carrots  Inside FMCG
  
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• Patanjali Foods can become a large FMCG and Wellness company: HDFC Securities - CNBCTV18

  16-09-2022 08:05 via cnbctv18.com
  Patanjali Foods can become a large FMCG and Wellness company: HDFC Securities  CNBCTV18
  
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• Aussie uni protests oil & gas company branded sponsorship of childrens' science event

  16-09-2022 05:24
  One of Australia’s leading universities has dropped the branding of an oil and gas production company from a children's science event after complaints.
  APAC oil and gas company Santos is the naming right sponsor of a children’s science event, The Santos Science Experience, which is run in universities and tertiary institutions across the country.
  However, Macquarie University has dropped the brand from its event after complaints from senior Australian climate scientist Professor Lesl
  
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• Four Pillars appoints David Hogan as global travel retail chief - Inside FMCG

  16-09-2022 04:24 via insidefmcg.com.au
  Four Pillars appoints David Hogan as global travel retail chief  Inside FMCG
  
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• CUB gets fruity testing new beer sub-category - Inside FMCG

  16-09-2022 04:14 via insidefmcg.com.au
  CUB gets fruity testing new beer sub-category  Inside FMCG
  
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• Costco sets Westgate opening date - Inside FMCG

  16-09-2022 04:14 via insidefmcg.com.au
  Costco sets Westgate opening date  Inside FMCG
  
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• Publicis Groupe appoints Jane Lin-Baden as APAC CEO as Loris Nold assumes EMEA role

  16-09-2022 03:08
  Publicis Groupe has appointed Jane Lin-Baden as CEO for the Asia Pacific region, replacing Loris Nold, who steps into an expanded EMEA role.
  Lin-Baden, CEO of Publicis North Asia operations, will now also oversee the group’s South Asia, Australia/ New Zealand and South-East Asia operations, reporting directly to Publicis Groupe chairman and CEO Arthur Sadoun.
  Lin-Baden takes the reigns from Loris Nold, previously CEO of APAC/MEA operations and now assumes the newly created CEO role for Eur
  
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• No packaged food, FMCG price cuts in festive October - The Economic Times

  16-09-2022 01:35 via m.economictimes.com
  No packaged food, FMCG price cuts in festive October  The Economic Times
  
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• No packaged food, FMCG price cuts in festive October - Economic Times

  16-09-2022 01:35 via economictimes.indiatimes.com
  No packaged food, FMCG price cuts in festive October  Economic Times
  
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