FMCG news

• The Trust Project and Microsoft team up to fight fake news

  15-09-2022 22:33 via campaignlive.com
  A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
  
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• Should brands be mimicking political advertising methods to attract consumers?

  15-09-2022 20:23
  Political fundraisers are ‘the best marketers in the world,’ says Stagwell CEO Mark Penn. Here’s what brands can learn from their efforts.
  When I ran campaigns, I used to lament that corporations would spend more on marketing a hamburger than marketing political ideas and efforts. Back then, campaigns were struggling shoestring enterprises. No longer.
  Today, campaigns and issue groups spend billions of dollars (much of it ineffectively) on communicating to voters, and fundraisi
  
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• The Park launches pitch fee scheme to invest in D&I

  15-09-2022 18:24 via campaignlive.co.uk
  Potential clients will be asked for a “small fee” to reduce the amount of free work produced during the pitching process.
  
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• Are we going about connected TV all wrong?

  15-09-2022 18:05
  The TV ad industry is still overcomplicating connected TV (CTV). Rich Brant, former AV product director at Dentsu and now director of advanced TV at Vevo, calls for a fresh approach and offers his guide to a simpler implementation. 
  To a viewer, the term ‘CTV’ doesn’t matter. Content on television is simply ‘TV.’ It’s really us as an industry that complicates things.
  We complicate it because the buying routes are often siloed, with long-established ways o
  
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• AstraZeneca and Jeff Bridges raise awareness of immunocompromised in 'Up the antibodies'

  15-09-2022 18:00
  AstraZeneca’s ‘Up the antibodies’ sheds light on how the immunocompromised are navigating the pandemic by sharing Academy Award winner Jeff Bridges’s personal story.
  Sometimes it takes the words of a famous actor like Jeff Bridges to make the world understand that “not everyone understands what immunocompromised people are going through right now.” Pharmaceutical company AstraZeneca aims to change that by emphasizing the many challenges they face in pursu
  
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• FMCG firms offer discounts, price cuts as raw materials get cheaper - Business Standard

  15-09-2022 17:30 via business-standard.com
  FMCG firms offer discounts, price cuts as raw materials get cheaper  Business Standard
  
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• This Week in the Metaverse: arrest warrant for top crypto creator, ‘The merge’ arrives

  15-09-2022 17:27
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Roblox to add immersive ads aiming to attract older users 
  Show me entity :: 42571
  Roblox — the immensely popular blockchain-based gaming platform — announced during its annual developer conference on September 9 that it will soon introduce an expanded advertising model and age guidelines in an effort to attract an older demographi
  
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• This Week in the Metaverse: arrest warrant for top crypto creator and ‘the merge’ arrives

  15-09-2022 17:27
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Roblox unveils plans for immersive ads, aiming to attract older users 
  Show me entity :: 42571
  Roblox – the immensely popular blockchain-based gaming platform – announced during its annual developer conference on September 9 that it will soon introduce an expanded advertising model and age guidelines in an effort to attract an olde
  
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• Morrisons goes shopping for creative agency

  15-09-2022 16:46 via campaignlive.co.uk
  The supermarket chain has invited incumbent Publicis.Poke to repitch.
  
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• Netflix and Microsoft: A match made for gaming?

  15-09-2022 16:44 via campaignlive.com
  Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.
  
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• How 9 top agencies are celebrating Hispanic Heritage Month

  15-09-2022 15:57
  With Hispanic Heritage Month officially underway, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora. 
  TBWA\Chiat\Day 
  As a member of the community, this month is incredibly important to me. We’re kicking off Hispanic Heritage Month with an episode of our internal podcast, Pirate Radio, dedicated to further educating the agency on its importance. In
  
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• Pitch Update: Aldi, Skoda, Asahi, TfL, Starbucks and more

  15-09-2022 15:31 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Podcasts: Why Spanish-speaking creators are a superpower for branded content

  15-09-2022 15:00
  With several studies pointing towards a sharp increase in awareness from and affinity with branded content, it's clear that custom podcasts provide brands with a direct path to engage with consumer values in an authentic and relatable way. In this piece, Natalia Aldasoro (creative strategist for Acast Creative, Americas) highlights how much there is to be gained from working with bilingual creators in the space.
   
  My podcast journey started because I missed American reality TV. Embarrassing
  
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• Publicis global shake-up continues with appointment of three regional leaders

  15-09-2022 14:38 via campaignlive.co.uk
  Arthur Sadoun has been making string of appointments after winning new four-year mandate as CEO.
  
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• Meta courts mobile publishers with incentivized app adverts

  15-09-2022 14:30
  The Facebook owner launches rewarded interstitial ads, providing publishers with a new way to generate revenue.
  Meta is broadening its advertising offer with a new category of skippable incentivized advertising available via its audience network.
  The new format permits developers to reward players in-game with coins or extra lives after they complete a video review, encouraging greater consumption of commercial content.
  Sold as a way to present products and messages to gamers in a less
  
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• Meta courts mobile publishers with incentivized app ads

  15-09-2022 14:30
  The Facebook owner launches rewarded interstitial ads, providing publishers with a new way to generate revenue.
  Meta is broadening its advertising offer with a new category of skippable incentivized advertising available via its audience network.
  The new format permits developers to reward players in-game with coins or extra lives after they complete a video review, encouraging greater consumption of commercial content.
  Sold as a way to present products and messages to gamers in a less
  
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• Lionel Messi, Neymar Jr and Raheem Sterling star in Budweiser’s Fifa World Cup ad

  15-09-2022 14:18
  Budweiser is amping up football fans with a star-studded spot that sees Lionel Messi, Neymar Jr and Raheem Sterling promote the Fifa World Cup tournament.
  ‘The World Is Yours To Take’ sees the football legends lead a group of animated fans down the player tunnels and on to the pitch. The excited group dances, struts and walks down the passageway while holding flags from various countries and groups, including the rainbow-hued Pride flag.
  Soundtracked by pop anthem Everybody Wants to
  
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• Media and advertising on the day of The Queen’s funeral: everything you need to know

  15-09-2022 14:06
  UK media will go almost entirely advertising-free on Monday for The Queen’s state funeral. Here’s your complete guide to what broadcasters, publishers, platforms and out-of-home (OOH) companies will be doing to mark the day.
  The death of The Queen prompted media owners to rapidly rip up their schedules, pull programming and advertising and introduce round-the-clock coverage commemorating the life of the monarch in their place. During Monday’s state funeral, UK media will o
  
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• Ad of the Day: Papa John’s intergalactic planetary pizza film celebrates new range

  15-09-2022 13:50
  Papa John’s is celebrating a new limited-edition menu addition by catapulting pizza lovers into an alien world full of cheese, fashion and chorizo. 
  ‘Planet Chorizo’ sees a woman sitting on her bed watching TV before being transported to another dimension. The trippy surroundings are amplified with meaty flowers, and the woman meets unique-looking aliens, who all munch on the spicy snack.
  As the spot closes, the galactic tourist is given a box of pizza and transported back
  
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• ‘A turning point in predatory capitalism’: Patagonia’s profit handover sets a new bar

  15-09-2022 13:38
  The outdoor clothing retailer’s radical decision to hand over all profits (about $100m a year) to fight the climate emergency has been hailed as a landmark moment, setting a benchmark for corporate sustainability. 
  Patagonia has been experimenting with ethical business models for half a century. In one of its most radical moves yet, it has announced that all profits it makes will be donated to fighting the environmental crisis, protecting nature and biodiversity and supporting the com
  
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• ‘Our work is never done’ salutes Gore-Tex’s storied past and sustainable future

  15-09-2022 13:30
  The global campaign shows how the waterproof apparel brand continues to evolve and innovate for outdoor enthusiasts.
  From drying off hippies in the 1970s to cooling down skaters in the 2010s, Gore-Tex has revealed its plans to consistently build and rebuild on its 40-year history.
  The outdoor apparel brand today announced a global campaign that shows its journey of innovating high-performance apparel, while revealing a new product line that emphasizes sustainability. The new creative and product
  
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• Indian tire brand burns some rubber for high-velocity off-road push

  15-09-2022 13:08
  Indian motoring brand Apollo Tyres has ventured off the beaten track to promote its Tramplr range of motorcycle tires, designed specifically for younger riders wishing to escape the city.
  Targeting bikers after something a little different, the ‘Go Beyond Sameness’ campaign – conceived by Wunderman Thompson Dubai – is born from an observation that bikers wish to be inspired, not sold to.
  Satish Sharma, president APMEA, Apollo Tyres, said: “T
  
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• Schlotzsky’s gets NSFW with exclusive pizza content on OnlyFans

  15-09-2022 13:00
  The fast-casual chain is out to prove that its sourdough pizza crust is just as good naked as it is all dressed up.
  Popular American franchise Schlotzsky’s, which specializes in sandwiches and pizza, has unveiled a new stunt designed to showcase just how sexy its pizza crust is.
  The brand says it’s “giving crust lovers the overdue indulgence they deserve” – by bringing steamy videos of its sourdough crust to OnlyFans. On the oft-NSFW creator platform, Schlotzky&rsqu
  
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• Behind Semafor’s ‘radical’ digital news offering

  15-09-2022 12:37 via campaignlive.co.uk
  Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
  
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• Investment firm PAG takes control of Patties Foods, Vesco Foods - Inside FMCG

  15-09-2022 12:34 via insidefmcg.com.au
  Investment firm PAG takes control of Patties Foods, Vesco Foods  Inside FMCG
  
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• Campaign podcast: Adland pays tribute to the Queen; John Lewis' new brand positioning

  15-09-2022 12:27 via campaignlive.co.uk
  Campaign discusses the passing of the Queen, how the UK ad industry paid tribute and what's next for brand Britain as the Carolean era begins, before some brand analysis on John Lewis' new positioning.
  
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• Giffgaff time travels to 2023 in first campaign by Neverland

  15-09-2022 12:23 via campaignlive.co.uk
  Campaign originally set to launch on 12 September but delayed due to the Queen’s death.
  
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• 58% of Brits think brand tributes to The Queen are nothing more than PR tactics

  15-09-2022 12:11
  New research shows most people have seen some kind of brand tribute following the death of Queen Elizabeth II.YouGov has found that 69% of people have encountered some form of brand condolence message following The Queen’s death. It also reports that 58% of the British public hold a skeptical view of the mourning on display, saying they believe brand messages are more driven by PR reasons than a sincere desire to pay respect.
  Just 28% of those surveyed felt that such messaging came spontan
  
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• Trio of agencies approach final stop in TfL media review

  15-09-2022 12:10 via campaignlive.co.uk
  Review has rolled on in recent months after hitting the brakes during Covid.
  
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• Three agencies near final stop for TFL media review

  15-09-2022 12:10 via campaignlive.co.uk
  Review has rolled on in recent months after hitting the brakes during Covid.
  
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• Could seller-defined audiences be an answer to the first-party data conundrum?

  15-09-2022 10:24
  The deprecation of the cookie means the majority of audiences in the future will be non-addressable. Pete Danks, founder of Carbon and vice-president of product at Magnite, says seller-defined audiences could be part of the solution. 
  Buyers may not be paying much attention to seller-defined audiences right now, with third-party cookies around until at least 2024. But they are interested in the ROI that more quality audiences can give them.
  Seller-defined audiences are something to be excit
  
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• M&A activity grinds to halt as fmcg industry battles soaring inflation - The Grocer

  15-09-2022 10:12 via thegrocer.co.uk
  M&A activity grinds to halt as fmcg industry battles soaring inflation  The Grocer
  
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• Food and home care are driving forces behind Asia's FMCG growth - Kantar UK Insights

  15-09-2022 09:04 via kantar.com
  Food and home care are driving forces behind Asia's FMCG growth  Kantar UK Insights
  
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• Food and home care are driving forces behind Asia's FMCG growth - Kantar

  15-09-2022 09:04 via news.google.com
  Food and home care are driving forces behind Asia's FMCG growth  Kantar
  
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• Food and home care are driving forces behind Asia's FMCG growth - cdne.kantar.com

  15-09-2022 09:04 via news.google.com
  Food and home care are driving forces behind Asia's FMCG growth  cdne.kantar.com
  
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• Should we still be advertising during a period of national mourning?

  15-09-2022 08:00
  The Queen’s passing proves that brands must tread carefully following national tragedy. Ruth O’Brien of agency Found recounts the day the news broke and how to navigate marketing during a period of mourning.
  Last Thursday was a wild ride in agency land. When presenters across the BBC all suddenly changed into black clothing, we knew it was likely that operation London Bridge was in motion. In the office, discussion quickly turned to what our clients needed to do next, and which chann
  
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• ‘It’s time for a new model agency’: as B2B expands its horizons, what needs to change?

  15-09-2022 08:00
  As competition hots up in B2B, leaders in the space are expecting growth and shifting shape. We sat down with nine bigwigs, including the major independents vying for pole position, to ask what must change as B2B shifts gears.
  Changes are afoot in the business-to-business (B2B) landscape – and as we’ve heard recently from leaders in the space, many of them think it’s time for B2B’s golden age as work becomes more creative and seen by more people. But what needs to change
  
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• How can brands engage dance music fans?

  15-09-2022 08:00
  Robbie Murch is a DJ, an expert in online communities and founder of culture agency Bump. Following the release of his agency’s inaugural On the Record report, Murch surveys the brand opportunities in the dance music space.
  Economically, the dance music industry is still finding its feet. Before Covid-19, dance music fans in the UK were supporting a nighttime cultural economy contributing £36bn to GDP. Culturally, dance music continues to permeate pop culture and society. Drake&rsquo
  
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• Ahead of festive season, FMCG players stocking up shelves of kirana stores - The Financial Express

  15-09-2022 04:52 via financialexpress.com
  Ahead of festive season, FMCG players stocking up shelves of kirana stores  The Financial Express
  
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• Premium 'frizzante' wine Flamingo Moscato launched in cans - Inside FMCG

  15-09-2022 03:54 via insidefmcg.com.au
  Premium 'frizzante' wine Flamingo Moscato launched in cans  Inside FMCG
  
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• Charlie’s Fine Foods’ Mini Melting Moments hit Woolworths shelves - Inside FMCG

  15-09-2022 03:54 via insidefmcg.com.au
  Charlie’s Fine Foods’ Mini Melting Moments hit Woolworths shelves  Inside FMCG
  
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