FMCG news

• Google’s $4bn fine shows the antitrust ‘floodgates have opened,’ experts say

  14-09-2022 21:41
  The EU is largely upholding a decision to penalize Google for alleged anti-competition abuses of its Android operating systems. But the decision represents a larger sea change underway globally.  
  Google is once again under fire for impeding fair marketplace competition. 
  Just a day after the UK and the Netherlands each filed anti-competition lawsuits against Google, an EU court sided mostly with regulators in an appeal of a 2018 decision to fine the tech company $4.33bn for alleg
  
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• Google’s $4bn fine latest indicator that antitrust ‘floodgates have opened,’ experts say

  14-09-2022 21:41
  The EU is largely upholding a decision to penalize Google for alleged anti-competition abuses of its Android operating systems. But the decision represents a larger sea change underway globally.  
  Google is once again under fire for impeding fair marketplace competition. 
  Just a day after the UK and the Netherlands each filed anti-competition lawsuits against Google, an EU court sided mostly with regulators in an appeal of a 2018 decision to fine the tech company $4.33bn for alleg
  
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• HP’s Omen 16 gaming laptop offers a free can of ‘artisan’ air

  14-09-2022 19:31
  Meant to enhance the cooling system of its new gaming laptop, HP and Wieden+Kennedy offer a can of ‘finely crafted’ air.
  The latest innovation from HP is a product unlike any other: a can of air. Thousands of cans of ‘artisan gaming air’ are available, while supplies last, at airbyomen.com.
  The stunt aims to draw attention to the Omen 16, a new gaming laptop introduced earlier this summer that cools itself with ambient air. The rationale: it wouldn’t be smart to put
  
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• Pick of the Week: John Lewis’ portrayal of a father and daughter bond is La La Luurve-ly

  14-09-2022 19:17 via campaignlive.co.uk
  The film shows the sleepless nights with a newborn, weaning, first words, first steps and birthdays, ending with the girl's first day at school and an emotional father.
  
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• Everything you need to know about crypto’s big moment: ‘the merge’

  14-09-2022 18:29
  The clock is ticking down to one of the most significant moments in the history of cryptocurrency – scheduled for tomorrow, a little before 3pm ET. Here’s an introduction to “the merge,” and why it matters. 
  Remember Y2K? That tense moment when the clock struck midnight on New Year’s Eve in 1999, and people held their breath to see if civilization would survive the global computing system’s sudden switch from “99” to “00”?
  Tom
  
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• Everything you need to know about crypto's big moment: 'The Merge'

  14-09-2022 18:29
  The clock is ticking down to one of the most significant moments in the history of cryptocurrency - scheduled for tomorrow, a little before 3pm ET. Here’s an introduction to “the merge,” and why it matters. 
  Remember Y2K? That tense moment when the clock struck midnight on New Year’s Eve in 1999, and people held their breath to see if civilization would survive the global computing system’s sudden switch from “99” to “00”?
  Tomorrow is go
  
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• How Center Parcs found itself lodged in a PR nightmare

  14-09-2022 18:03
  At times like these following the death of The Queen, PR teams can provide invaluable counsel to the C-suite. Exclude them at your peril, writes comms sage Andy Barr – unless you want to end up in the same mess as Center Parcs.
  The week has been like nothing that any modern-day public relations practitioner will have ever experienced. In extreme times, it is easy for a brand to accidentally stumble into a communications disaster and, just as many who are senior operators in our industry ha
  
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• Valentino slammed for inadequate warnings on ads that could trigger epilepsy

  14-09-2022 17:46
  Italian fashion house receives criticism for a targeted promotion that features flashing images. 
  People with epilepsy have taken to Twitter to complain about an ad from luxury fashion brand Valentino. The spot, which promotes its new collection in collaboration with the author Douglas Coupland, features flashing images and photo repetition across a black and pink background and has been criticized for having the potential to cause seizures.
  While the ad included a trigger wa
  
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• Ads of the Week: John Lewis shows journey of fatherhood and Monopoly pushes family feuds

  14-09-2022 17:29
  There’s also a shocking film about heart disease, a live coloscopy from Ryan Reynolds and Heineken’s latest sustainability pledge.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here. 
  This week, John Lewis debuted an emotive ad to introduce its new brand promise, Monopoly encouraged family feuds and time stood still in a moving Ikea spot. 
  John Lewis: F
  
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• Ads of the Week: John Lewis showed journey of fatherhood and Monopoly pushed family feuds

  14-09-2022 17:29
  There’s also a shocking film about heart disease, a live coloscopy from Ryan Reynolds and Heineken’s latest sustainability pledge.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here. 
  This week, John Lewis debuted an emotive ad to introduce its new brand promise, Monopoly encouraged family feuds and time stood still in a moving Ikea spot. 
  John Lewis: F
  
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• Giffgaff promises to fix prices until 2023 despite inflation

  14-09-2022 16:35
  Mobile phone brand Giffgaff has fixed its prices until the end of 2023 amid inflation, announced in its latest advertising campaign.
  ‘Fast Forward’ predicts what life might look like in 2023: sky-high prices; houseplant influencers; chatbot marriages; chainmail as the latest fashion; and turnip lattes. However, one thing that will remain constant is Giffgaff prices. The spot ends with the tagline: ‘Prices that won’t change, for a change.’
  The 360° campaign is th
  
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• The & Partnership breaks first work for Ineos Hygienics

  14-09-2022 16:26 via campaignlive.co.uk
  Craft-led hand wash campaign swerves category norms.
  
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• Purplebricks recruits former McDonald’s CMO as non-exec

  14-09-2022 15:50 via campaignlive.co.uk
  Veteran marketer Gareth Helm joins amid brand turnaround.
  
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• Arthur Sadoun unveils new top team at Publicis as Steve King moves to Europe role

  14-09-2022 15:39 via campaignlive.co.uk
  King, who has been chief operating officer, leaves Directoire.
  
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• Top associations forge ‘Voting Maven’ to boost ad industry turnout for midterms

  14-09-2022 14:30
  The non-partisan group aims to raise awareness about the November 8 midterm elections in the media, marketing and advertising industries.
  The balance of political power in the US is currently at stake. ‘Voting Maven,’ a non-partisan group dedicated to increasing voter turnout, today announced the launch of its platform to promote change, participation and civic action in the media and marketing industries.
  The group – composed of members of the Interactive Advertising Bureau (I
  
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• IPA welcomes possible U-turn by Liz Truss on HFSS ad ban plans

  14-09-2022 14:04
  New government could scrap incoming ban on advertising products that are high in fat, salt and sugar before 9pm.
  One week after being sworn in as prime minister, Liz Truss is thought to be overhauling a suite of Boris Johnson’s obesity regulations in a bid to reduce business costs.  
  A statement from Richard Lindsay, legal and public affairs director at the Institute of Practitioners in Advertising (IPA), reaffirmed the trade body’s ongoing stance that the policy &ldqu
  
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• IPA welcomes Liz Truss' HFSS ad ban u-turn

  14-09-2022 14:04
  The IPA has welcomed Liz Truss’ new government to scrap the incoming ban on high fat, salt and sugar (HFSS) ads before 9pm.
  One week after being sworn in as prime minister, Truss is thought to be overhauling a suite of Boris Johnson’s obesity regulations in a bid to reduce business costs.  
  A statement from Richard Lindsay, legal and public affairs director at the IPA, reaffirmed the trade body’s ongoing stance that the policy “would do nothing to address the pr
  
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• Vodka Cruiser collaborates with The Veronicas to break female masturbation stigma

  14-09-2022 13:59
  Alcopop brand Vodka Cruiser has partnered with iconic Australian pop music duo The Veronicas to break down the societal stigma associated with female and femme masturbation.
  Vodka Cruiser has engaged Jessie and Lisa for ‘The Solo Project’ via TBWA\Melbourne. Produced by Bring, each of the sister’s original tracks and corresponding music videos are an empowering celebration of self-pleasure, intended to encourage more females and femmes to talk openly about the topic.
  Jessie and
  
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• Ad of the Day: Heineken billboard uses solar energy to cool down your beer

  14-09-2022 13:44
  Heineken has amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down its beers using solar energy.
  Connected to famous Rio bar Brewteco, the out-of-home (OOH) activation has solar panels installed on it and reads: “This billboard is cooling your Heineken. Cheers.”
  It’s the perfect time to get loads of eyeballs on it too as Rock In Rio music festival will take place in the seaside city this month.
  The objective is to draw attention to the
  
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• Trident Gum teams up with Chlöe for #ChewTheVibes campaign

  14-09-2022 13:20
  Mondelēz’s Trident Gum is teaming up with renowned R&B singer Chlöe to release a song as part of the new #ChewTheVibes campaign.
  The campaign has been rolled out to promote Trident Gum’s latest product Trident Vibes featuring Sour Patch Kids gum, which is now available in stores nationwide.
  Trident Vibes featuring Sour Patch Kids gum is a new flavor-packed, sugarless chewing gum that features a crunchy, candy-like outer shell, which transforms into a sour then sweet jui
  
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• Adidas gears its World Cup football kits launch toward Gen Z audiences

  14-09-2022 12:48
  Kit maker turns to manga and influencers to reveal shirt designs for this winter’s competition in Qatar.
  Adidas is adopting a highly targeted approach for the launch of its 2022 World Cup kits, eschewing the dazzle of a traditional high-profile reveal in favor of secretly stashing the kits across cultural hotspots.
  The Easter egg approach is designed to tickle the fancy of the Gen Z demographic by allowing specific fans to discover the kits for themselves instead of being presented as a br
  
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• Simon Lloyd to exit Dentsu

  14-09-2022 12:40 via campaignlive.co.uk
  The creative is set to leave the agency at the end of September.
  
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• How PRs guided brands (and saved some from themselves) after The Queen’s death

  14-09-2022 12:40
  In exchange for anonymity, communications specialists spill the tea on what it was really like being on the front line navigating brands through this historic moment. 
  For 48 hours following the death of The Queen, comms teams and PR professionals were the first port of call for companies unsure how they should respond.
  Uncertainty had been brewing since the Thursday morning, with one PR telling The Drum how he had been spending the morning with the media,
  
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• Accenture Song hires Kristen Kelly as global head of media

  14-09-2022 12:39 via campaignlive.co.uk
  Kelly has previously worked at Publicis Groupe.
  
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• Pinterest urges people to silence negative feelings with ‘Don’t Don’t Yourself’ campaign

  14-09-2022 12:25
  Pinterest’s latest campaign is urging people to believe in themselves by advising them to ‘Don’t Don’t Yourself’
  The campaign aims to highlight how people can be their own worst enemies, as we have the power to silence negative feelings of fear and self-censorship.
  Five spots – ‘Fear of Failure,’ ‘Judgment,’ ‘Doomscrolling,’ ‘Procrastination’ and ‘Inner Critic’ – have been l
  
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• Twitter shareholders approve $44bn Elon Musk deal

  14-09-2022 12:23 via campaignlive.co.uk
  The vote of approval was made during a conference call with investors from Twitter’s San Francisco headquarters.
  
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• Government to review HFSS ad watershed plans

  14-09-2022 12:15 via campaignlive.co.uk
  Liz Truss could reverse interventionist course set by Boris Johnson.
  
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• Novelty solar-powered billboard touts Heineken’s green credentials

  14-09-2022 12:09
  Heineken has unveiled a cool new addition to the streets of Rio de Janeiro in the form of a solar-powered billboard that promises to keep your beer cool.
  The Brazilian initiative is part of the brewer’s global green energy program, which has seen it transition to 100% renewable sources of energy for production.
  Now Heineken is going a step further by introducing renewable energy to 50% of partner bars and restaurants across 19 cities by 2030.
  Enter the solar panel/billb
  
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• Movers and Shakers: WPP, Wonderhood, Just Eat, VaynerMedia, MediaLink, Brainlabs and more

  14-09-2022 11:26 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and shakers: VaynerMedia, WPP, Wonderhood Studios and more

  14-09-2022 11:26 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Midday Market Update: Sensex, Nifty Pare Losses Aided By Gains In FMCG, Financials - BQ Prime

  14-09-2022 09:51 via bqprime.com
  Midday Market Update: Sensex, Nifty Pare Losses Aided By Gains In FMCG, Financials  BQ Prime
  
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• Guillermo Vega joins Ogilvy to lead Coca-Cola

  14-09-2022 09:36 via campaignlive.co.uk
  He has relocated from London to New York.
  
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• 10 FMCG stocks rose 50-100% in a year; time to explore this theme ahead of Diwali? - Economic Times

  14-09-2022 09:00 via economictimes.indiatimes.com
  10 FMCG stocks rose 50-100% in a year; time to explore this theme ahead of Diwali?  Economic Times
  
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• Why ‘serverless’ is more than just a buzzword

  14-09-2022 08:00
  Understanding how serverless can help speed up processes and make for more efficient marketing is vital. Matthew Thomas, senior PHP developer, backend development team at Rawnet, explains how. 
  Computer scientist Tim Berners-Lee established the first internet network server in 1990. With this breakthrough physical server, team members could effectively organize, delegate and manage tasks at work with newfound proficiencies.
  However, the digital climate has changed dramatically since those e
  
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• Is email marketing dead?

  14-09-2022 08:00
  As the media landscape evolves, so do our preferences for communication. Rose Skews at Favoured delves into the changing world of online comms, audience segmentation and what it takes to engage the younger generation.
  With the rise of short-form video content on platforms including TikTok and Instagram, three-minute videos are affecting our attention span. As online communications move toward Facebook Messenger, WhatsApp and social media direct messaging, the phasing out of email as a communicat
  
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• 10 FMCG stocks rose 50-100% in a year; time to explore this theme ahead of Diwali? - The Economic Times

  14-09-2022 07:03 via m.economictimes.com
  10 FMCG stocks rose 50-100% in a year; time to explore this theme ahead of Diwali?  The Economic Times
  
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• The changing face of Australian grocery shoppers - Inside FMCG

  14-09-2022 06:44 via insidefmcg.com.au
  The changing face of Australian grocery shoppers  Inside FMCG
  
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• Nine Network denies advertiser boycott of controversial MAFS series

  14-09-2022 05:57
  The Nine Network has rejected claims that brands and advertisers will boycott the upcoming of its controversial hit Married At First Sight (MAFS).
  The tenth season of the rating hit is currently filming ahead of a 2023 release. However, media reports have suggested advertisers may be planning to boycott the series due to the controversial antics of the contestants.
  Reports claim advertisers are concerned about negative associations due to the show’s contestants’ turning to sexua
  
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• 2 FMCG stocks that can offer 5% gains in near term - The Economic Times

  14-09-2022 05:22 via m.economictimes.com
  2 FMCG stocks that can offer 5% gains in near term  The Economic Times
  
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• 2 FMCG stocks that can offer 5% gains in near term - Economic Times

  14-09-2022 05:22 via economictimes.indiatimes.com
  2 FMCG stocks that can offer 5% gains in near term  Economic Times
  
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• Mondelez kicks off football fever in Indonesia with Biskuat campaign

  14-09-2022 05:04
  Mondelez is hoping to capitalise on football fever ahead of the FIFA World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.
  The campaign, created by Leo Burnett Indonesia, tells the story of Persigawa football club founder and coach Bang Aji who provides free football training to underprivileged kids.
  The emotive ad shares Aji’s story and highlights his impact on thousands of Indonesian children.
  The campaign heralds the return of Mondelez’s Bisk
  
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• Starbucks projects profit growth from tech, stores, workers spending - Inside FMCG

  14-09-2022 04:29 via insidefmcg.com.au
  Starbucks projects profit growth from tech, stores, workers spending  Inside FMCG
  
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• Cale & Daughters, Vgarden open manufacturing facility in Brisbane - Inside FMCG

  14-09-2022 03:58 via insidefmcg.com.au
  Cale & Daughters, Vgarden open manufacturing facility in Brisbane  Inside FMCG
  
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