FMCG news

• Google vows to ‘vigorously fight’ $25bn in potential antitrust fines in Europe

  13-09-2022 23:27
  The tech giant is under the gun as antitrust efforts across the globe heat up.
  Two new lawsuits, filed in the UK and the Netherlands, take aim at Google’s adtech practices, alleging that they unfairly inhibit competition for other publishers. The two suits, announced today, seek up to $25.4bn in damages from lost advertising revenues on behalf of various publishers, per reports by Reuters.
  The tech giant is pushing back on the allegations. A spokesperson for Google said in a statement shar
  
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• FMCG firms claw back, hope for demand rebound | Mint - Mint

  13-09-2022 19:31 via livemint.com
  FMCG firms claw back, hope for demand rebound | Mint  Mint
  
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• As the Carolean era begins, what next for brand Britain?

  13-09-2022 18:36 via campaignlive.co.uk
  Campaign asks adland about brand Britain's uncertain future, on the death of Queen Elizabeth II.
  
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• Mobile advertising is evolving for the better thanks to high standards for brands

  13-09-2022 18:00
  In light of wider privacy concerns, in-app mobile has emerged as a major, scalable opportunity due to sophisticated measurement, a brand-safe environment, and the ability to demonstrate strong ROI.
  Mobile advertising is experiencing its era of growth and possibility. In fact, the US mobile ad market will reach $169bn in 2022, accounting for 68% of total digital ad spend, according to eMarketer. What’s more, programmatic digital display ad spending on mobile far exceeds that on desktop in t
  
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• Media Spotlight: How Carat helped Vodafone unpack 'ReBoxing Day'

  13-09-2022 17:58 via campaignlive.co.uk
  Our regular look at the industry’s best media campaigns.
  
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• Asahi Super Dry reviews global creative account

  13-09-2022 17:56 via campaignlive.co.uk
  It is working with The Observatory International in London.
  
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• Stelda sponsors Packaging Converter of the Year (FMCG) category - PrintWeek India

  13-09-2022 17:26 via printweek.in
  Stelda sponsors Packaging Converter of the Year (FMCG) category  PrintWeek India
  
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• Ryan Reynolds broadcasts his colonoscopy to spotlight cancer prevention

  13-09-2022 17:26
  Actors and co-owners of Welsh football team Wrexham AFC Ryan Reynolds and Rob McElhenney are fronting the ‘Lead from Behind’ campaign to raise awareness that colon cancer is a preventable cancer.
  The campaign, by Brooks Bell and the Colorectal Cancer Alliance, includes a spot featuring the 45-year-olds, who made a friendly wager that Reynolds would broadcast his colonoscopy if McElhenney learned Welsh... which he did. 
  Lead From Behind was created in partnership with Maximu
  
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• Monopoly encourages family feuds in ‘Fighting Is Good’ billboard campaign

  13-09-2022 17:11
  Hasbro-owned board game Monopoly admits to being the cause of many a fall out as it puts a positive spin on expressing emotions.
  Rather than paint a picture of happy-go-lucky family time, Monopoly is leaning into the many emotions felt by players with its ‘Fighting Is Good’ campaign, which depicts the many lessons that can come from losing.
  In one billboard ad, a young boy is seen screaming with the overlayed copy reading ‘for learning how to calm down,’ while in ano
  
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• In-housing a ‘nightmare’ say a third of brand marketers

  13-09-2022 17:08
  A new study suggests the promise of in-housing has failed to materialize for many marketing leaders who now admit struggles in building a functioning department.
  Over a third of chief marketers say that bringing marketing, advertising and communications functions in-house is an “operational nightmare” and too hard for non-agency organizations to put in place.
  A study of 150 chief marketing officers at companies with more than 250 staff found 43% of chief marketing officers thought in
  
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• The Judges’ Club: meet Claire Sanderson, editor-in-chief of Women’s Health UK

  13-09-2022 17:06
  While there’s still time to enter The Drum Awards for Social Purpose, we caught up with co-chair Claire Sanderson, editor-in-chief of Women’s Health UK.
  You can find out more about how to enter the Social Purpose Awards here.
  Claire Sanderson’s career began on a very different path. In 1999, she snagged a spot on The Mirror’s highly competitive training scheme, which led to a globe-trotting staff job at The Sunday People covering current affairs. But, in 2007, she left th
  
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• Final Trade: Nifty Ends Above 18,050, Sensex Rises 456 Points; FMCG, Metal Stocks Shine - Zee Business

  13-09-2022 16:24 via zeebiz.com
  Final Trade: Nifty Ends Above 18,050, Sensex Rises 456 Points; FMCG, Metal Stocks Shine  Zee Business
  
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• Deadline nears for The Drum’s Experience and Social Purpose awards

  13-09-2022 15:00
  The September 28 deadlines for The Drum Awards for Social Purpose and Experience are fast approaching. Here’s what you need to know to enter. 
  The Social Purpose Awards celebrate the people and brands making a positive contribution through socially responsible marketing globally. This year the awards jury will be co-chaired by Claire Sanderson, editor-in-chief of Women’s Health UK (Hearst), and Eduardo Sarmiento, executive creative director of Brunet-Garcia Advertising
  
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• Why publishers worry red tape will strangle audience monetization

  13-09-2022 14:30
  Hard-pressed publishers are staring into a financial abyss under a combined assault of cookie crackdowns and legislation in a fresh wake-up call published by the IAB.
  The media and marketing body found that the potential for havoc from pending state privacy laws, due to take effect next year, could eclipse the deprecation of third-party cookies and online identifiers.
  That’s the headline conclusion of the IAB’s State of Data report, conducted by MediaScience, which grilled 30 de
  
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• Snap and Lego launch central London AR experience

  13-09-2022 14:25 via campaignlive.co.uk
  Users can build fairgrounds and roller coaster-themed Lego models through a new Snapchat Lens.
  
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• Former Mondelez ecommerce lead, Alexandra Garcia, joins etaily as FMCG Director - Manila Bulletin

  13-09-2022 14:14 via mb.com.ph
  Former Mondelez ecommerce lead, Alexandra Garcia, joins etaily as FMCG Director  Manila Bulletin
  
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• Brainlabs hires UK chief growth officer

  13-09-2022 14:13 via campaignlive.co.uk
  Emma Storer joins from VMLY&R.
  
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• Karl Lagerfeld and Cara Delevigne avatars take over Times Square

  13-09-2022 13:55
  The late German fashion designer Karl Lagerfeld and model Cara Delevigne have beamed into New York’s Times Square in avatar form as part of a futuristic 3D digital billboard.
  The prominent immersive video depicts the artist-muse pair in a digital playground to celebrate the launch of ‘Cara Loves Karl’,  a gender-neutral joint fashion collection curated by the duo.
  Bringing both larger-than-life figures to the big screen, the experiential campaign depict
  
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• Google Chromebook enables rebellion in Star Wars Andor tie-up

  13-09-2022 13:42
  Google Chromebook, in collaboration with Disney+ Star Wars series Andor, has launched a creative campaign highlighting the features of the Chromebook laptop.
  The campaign, created by B-Reel Stockholm, draws comparisons between the characters of Andor – who are fighting to save the galaxy – and those who have chosen Chromebook.
  The spot to promote the upcoming series on Disney+, which premieres on September 21, features a cheeky interaction between two parents who are o
  
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• MiQ turns to private equity funding to power growth

  13-09-2022 13:18
  Programmatic media partner MiQ is positioning itself for a new phase of expansion by partnering with private equity firm Bridgepoint.
  The tie-up will see Bridgepoint support MiQ’s international expansion and pursuit of new clients with a sizeable investment in the London-based business. Founded in 2010, national borders have proven no barrier to MiQ’s rapacious growth, speaking a common language of return on investment, analytical solutions and tech to global brands.
  Gurman Hund
  
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• Sensex closes above 60,000 points with 455 point spike! Metal and FMCG stocks lead the rally - Free Press Journal

  13-09-2022 13:00 via freepressjournal.in
  Sensex closes above 60,000 points with 455 point spike! Metal and FMCG stocks lead the rally  Free Press Journal
  
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• ITV and Channel 4 won't show ads across all channels for Queen’s funeral

  13-09-2022 12:52 via campaignlive.co.uk
  The public service commercial broadcasters will not show ads for 24 hours on Monday on linear and on-demand services.
  
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• Defiant ballet dancer urges protection of Ukrainian arts and culture

  13-09-2022 12:42
  London’s Covent Garden is to host a unique art installation to support the displaced United Ukrainian Ballet’s production of Giselle. This stunning ad from Mother teases the much-awaited event.
  The United Ukrainian Ballet will take to the stage in London to highlight how the displaced performers cannot be defeated. Amid the war in Ukraine, statues and cultural monuments have been entombed in sandbags to ensure their survival against the missiles and bombs of war.
  The film shows Chris
  
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• Indian Shares Extend Gains For Fourth Day; FMCG & Financials Lead - Nasdaq

  13-09-2022 12:36 via nasdaq.com
  Indian Shares Extend Gains For Fourth Day; FMCG & Financials Lead  Nasdaq
  
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• Europe agency rankings: Publicis Groupe dominates creative league with big wins

  13-09-2022 12:36 via campaignlive.co.uk
  Saatchi & Saatchi, Publicis Sapient and Digitas among the top five
  
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• Gary V: ‘I want to be the greatest creative relevance machine in the world’

  13-09-2022 12:20 via campaignlive.co.uk
  VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.
  
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• Ad of the Day: time stands still in this moving Ikea spot

  13-09-2022 12:17
  To launch its new brand platform, Ikea Canada has released a short film that emphasizes how its products can bring a home to life.
  In the spot, viewers see a man opening the door to his new apartment for the first time. As he looks around the empty living space, he’s met with a group of people who appear to be completely frozen in various positions. Dotted about the room there are friends in a ‘sitting’ position with no chair, and small groups gathered around invisible tab
  
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• Taking India to the world: Schbang's mantra as it launches London agency

  13-09-2022 11:12 via campaignlive.co.uk
  Campaign India catches up with Harshil Karia, founder, Schbang, and Martin Vinter, MD, Schbang UK, to learn about the agency's expansion.
  
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• What The Drum Awards for the Digital Industries jurors want to see in entries

  13-09-2022 11:00
  Judges from The Drum Awards for Digital Industries give their top tips on how to write an amazing entry, from a focus on the results and how it’s presented to culling the jargon.
  The Drum Awards for the Digital Industries celebrates the best work, companies and people behind the most effective digital campaigns around the world. 
  The deadline for the awards has passed, but you can still enter by applying for an extension.
  Show me entity :: 42531
  Frederic T Brehm, co-fou
  
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• The Drum announces Media Summit for early November

  13-09-2022 09:00
  New two-day festival dedicated to all things media will run on November 2 and 3, 2022.
  The Media Summit is a global event programmed by The Drum’s editorial team for advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend.
  The event will be broadcast via thedrum.com/tv with a preview of the schedule now available. Speakers announced so far include:Jennifer Barkley, vice-president and head of commercial marketing, Visa
  Raja Rajamannar, chief marke
  
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• Stock Radar: This FMCG stock could give you good returns in the next 4-6 weeks - The Economic Times

  13-09-2022 09:00 via m.economictimes.com
  Stock Radar: This FMCG stock could give you good returns in the next 4-6 weeks  The Economic Times
  
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• SodaStream unveils rebrand, products and ‘Push for good’ tagline

  13-09-2022 08:00
  The at-home soda machine brand has undergone a refreshing rebrand and a new tier of elevated, effervescent products. 
  SodaStream, the PepsiCo-owned maker of soda-making machines, has a new look, new ‘Push for good’ tagline and a swanky new product tier.
  The full rebrand follows several consumer trends, notably a growing interest in mixology and making sparkling water at home, as well as approachable premium products in the food and beverage sector, according to a 2022 consumer t
  
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• SodaStream unveils rebrand, new products and ‘Push for good’ tagline

  13-09-2022 08:00
  The at-home soda machine brand has undergone a refreshing rebrand and a new tier of elevated, effervescent products. 
  SodaStream, the PepsiCo-owned maker of soda-making machines, has a new look, new ‘Push for good’ tagline and a swanky, new product tier.
  The full rebrand follows several consumer trends, notably a growing interest in mixology and making sparkling water at home, as well as approachable premium products in the foot and beverage sector, according to a 2022 consumer
  
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• SodaStream unveils rebrand, new products and 'Push for good' tagline

  13-09-2022 08:00
  The at-home soda machine brand has undergone a refreshing rebrand and a new tier of elevated, effervescent products. 
  SodaStream, the PepsiCo-owned maker of soda-making machines, has a new look, new ‘Push for good’ tagline and a swanky, new product tier.
  The full rebrand follows several consumer trends, notably a growing interest in mixology and making sparkling water at home, as well as approachable premium products in the foot and beverage sector, according to a 2022 consumer
  
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• Should entire agencies be run on the creative teams model?

  13-09-2022 08:00
  Traditionally, creative pairs – art director and copywriter – are a package deal, going together from client to client and agency to agency. We sit down with indie shop Journey Further’s James Addlestone, who reckons whole agencies could learn something from that model.
  Marketing agencies’ approaches to talent and team shape have gone through some forced revolutions over the past few years – but could they all benefit from yet another major talent shift? Perfor
  
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• E-Commerce Market for FMCG Market Is Booming Worldwide by Shopify, Inc., SAP SE - Fighting Hawks Magazine - Fighting Hawks Magazine

  13-09-2022 07:30 via fightinghawksmagazine.com
  E-Commerce Market for FMCG Market Is Booming Worldwide by Shopify, Inc., SAP SE - Fighting Hawks Magazine  Fighting Hawks Magazine
  
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• Recall: Crispbic Gluten Free Wafer Bics - Inside FMCG

  13-09-2022 04:26 via insidefmcg.com.au
  Recall: Crispbic Gluten Free Wafer Bics  Inside FMCG
  
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• Proof and Company launches a spirits refill kiosk in Singapore - Inside FMCG

  13-09-2022 04:26 via insidefmcg.com.au
  Proof and Company launches a spirits refill kiosk in Singapore  Inside FMCG
  
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• Magnum ice cream launches new flavours - Inside FMCG

  13-09-2022 04:26 via insidefmcg.com.au
  Magnum ice cream launches new flavours  Inside FMCG
  
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• High cost of living is making sustainability a luxury of the wealthy, Kantar study finds

  13-09-2022 04:01
  Most consumers would like to live more sustainable lives, but climbing costs prevent them from doing so, according to a study released by Kantar today. Here’s what brands can do to help all consumers lessen their impact on the planet as well as their own.
  More than three-quarters of consumers (77%) believe that sustainable products are more expensive, thus limiting sustainable practices to wealthier populations. This is creating a massive missed opportunity for brands, according to Kantar&
  
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• Stock Radar: This FMCG stock could give you good returns in the next 4-6 weeks - Economic Times

  13-09-2022 02:30 via economictimes.indiatimes.com
  Stock Radar: This FMCG stock could give you good returns in the next 4-6 weeks  Economic Times
  
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