FMCG news

• Rather than quiet quitting, try committing to ideas that scare you

  12-09-2022 21:22
  Committing to a bold idea can feel terrifying. Dentsu innovation executive Jeff Tan offers one big tip for making your big action come true.
  Be honest, when was the last time you really committed to an idea that scared the shit out of you?
  For me, it was nine years ago when a buddy suggested I run the Melbourne Marathon with him. The idea terrified me - I had never run more than three miles and had always thought I was unathletic. Twenty six (and two tenths) of a mile seemed ridiculously impossi
  
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• Starbucks unveils web3 experience ‘Starbucks Odyssey’

  12-09-2022 19:07
  The omnipresent brand pushes sustainability by partnering with Polygon for its new digital loyalty program.
  Starbucks Coffee Company has announced the upcoming launch of Starbucks Odyssey, a branded web3 experience. Interlinked with the Starbucks Rewards loyalty program, Starbucks Odyssey will offer the brand’s US customers and employees “the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences,” ac
  
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• Starbucks unveils new web3 experience, ‘Starbucks Odyssey’

  12-09-2022 19:07
  The omnipresent brand pushes sustainability by partnering with Polygon for its new digital loyalty program.
  Starbucks Coffee Company has announced the upcoming launch of Starbucks Odyssey, a branded web3 experience. Interlinked with the Starbucks Rewards loyalty program, Starbucks Odyssey will offer the brand’s US customers and employees “the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences,” ac
  
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• Tata Group in talks to buy stake in Bisleri, expand FMCG footprint: Report - Hindustan Times

  12-09-2022 17:50 via hindustantimes.com
  Tata Group in talks to buy stake in Bisleri, expand FMCG footprint: Report  Hindustan Times
  
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• Samsung spot lures people into the ‘flip side’

  12-09-2022 17:06 via campaignlive.co.uk
  The campaign was created by Wieden & Kennedy Amsterdam.
  
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• Estée Lauder Company calls review of EMEA media account

  12-09-2022 16:23 via campaignlive.co.uk
  The process is being run by intermediary R3
  
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• Estée Lauder Company calls for review of EMEA media account

  12-09-2022 16:23 via campaignlive.co.uk
  The process is being run by intermediary R3.
  
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• What the last week has taught us about tragedy-social

  12-09-2022 15:30
  There were some spectacular misfires from brands looking to pay their respects to The Queen. David Levin reveals what was likely to have been going on in social media teams and the lessons to be learned from the worst examples of brands publicly mourning. 
  If you work in social media, most days are high-speed, slightly underserviced rollercoasters of reactive mayhem that leave you gasping for air (and gin) by lunchtime.
  When something momentous happens in the real world that your client cou
  
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• What the death of The Queen has taught us about tragedy-social

  12-09-2022 15:30
  To say something or to stay silent? The death of The Queen posed a unique dilemma for brands’ social media managers, all too aware there’s a fine line between respect and ridicule. That Lot’s David Levin tells us what we can learn from the mass marketing mourning we’ve seen in recent days.
  If you work in social media, most days are high-speed, slightly underserviced rollercoasters of reactive mayhem that leave you gasping for air (and gin) by lunchtime.
  When something mom
  
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• Will King Charles rethink royal warrant to focus on brand sustainability credentials?

  12-09-2022 15:00
  600 businesses holding royal warrant from the Queen stand to lose their status unless granted a new one by her successor.
  The Royal Warrant of Appointment dates back to the 15th century and enables brands to advertise that they supply goods or services to the royal household by displaying the coat of arms and the words ‘by appointment‘.
  These do, however, expire after the death of their grantor, meaning that only those issued by the Prince of Wales (now King Charles III) are sti
  
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• FMCG firm Annapurna Swadisht fixes Rs 68-70 per share for book-building issue on NSE Emerge; issue opens Sept 15 - The Financial Express

  12-09-2022 14:08 via financialexpress.com
  FMCG firm Annapurna Swadisht fixes Rs 68-70 per share for book-building issue on NSE Emerge; issue opens Sept 15  The Financial Express
  
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• Karen Blackett becomes UK president of WPP

  12-09-2022 13:45 via campaignlive.co.uk
  Move sees Blackett step down as Group M chief executive.
  
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• Social platforms reconsider content moderation following the Queen’s death

  12-09-2022 13:29
  Following the Queen’s death, social media platforms have been forced to consider their content moderation policies. The Drum looks at the changes they’ve made. 
  Queen Elizabeth II’s death was first broken by the official Royal Family Twitter account. It marks a seismic shift in how news of that magnitude is disseminated – one that acknowledges the importance of community and social platforms when it comes to speaking directly to the public.
  At the same time
  
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• FMCG Brands And Retailers Will Have To Reapply For A Royal Warrant - Namnews

  12-09-2022 13:21 via kamcity.com
  FMCG Brands And Retailers Will Have To Reapply For A Royal Warrant  Namnews
  
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• Authors pen protest signs for climate crisis campaigners

  12-09-2022 13:08
  Renowned authors are playing their part to fight the climate crisis by harnessing their command of language to cause change.
  Jojo Moyes, Anthony Doerr, Lauren Groff and David Lagercrantz urge society not to write off our chances by penning more thought-provoking missives than your typical protest slogans for a series of high-brow placards.
  The chin-stroking communications include deep lines such as ‘We all share a little boat whirling through a vast and frigid night. Protect the boat.&rsqu
  
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• ITV and Channel 4 switch TV ads back on ahead of Queen's funeral

  12-09-2022 13:00 via campaignlive.co.uk
  Broadcasters will continue to observe an advertising blackout for news and royal coverage leading to the funeral of Her Majesty Queen Elizabeth II next Monday.
  
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• How the IAB is getting gaming ad standards on ‘par with the rest of digital media’

  12-09-2022 12:56
  Brands are hungry to reach the world’s one in three people who game – which has traditionally been an ad-free space. In order to supercharge gaming advertising, IAB UK has launched new measurement guidelines for in-game ads.
  In-game advertising has long been the primary source of revenue for mobile games, but tech has progressed to the point that in-game ads on console games can be bought and sold programmatically as well. That’s a new revenue source for games, a
  
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• Starbucks appoints We Are Social as EMEA strategic and creative agency

  12-09-2022 12:37 via campaignlive.co.uk
  The coffeehouse chain sets out to grow its Gen Z and millennial audience.
  
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• Magnet likens kitchen makeovers to nature with owl analogy

  12-09-2022 12:20
  Magnet Kitchens has shifted from cupboards and worktops to owls for an autumn campaign with a difference as it touts its design credentials.
  Reminding audiences that there is more to good design than beauty alone, the campaign delves into the natural world with a 30-second television commercial and associated in-store activations.
  Conceding that nobody does design better than nature, the home improvement retailer showcases the bond between a young girl and a barn owl. ‘Beautiful. Purposefu
  
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• Cool Water scents an opportunity with 90s-inspired sensual spot

  12-09-2022 12:04
  Fragrance brand Cool Water has returned to its 90s roots with a time-warp ad.
  Davidoff’s eau de toilette Cool Water Reborn winds the clock back 25 years by embracing the sensuality of a nude man rising from deep ocean waters.
  Created by Select World, the same agency responsible for the brand’s initial launch, the updated piece of visual storytelling refreshes the brand for a new generation of young male consumers.
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  Herwig Preis, chief executive offic
  
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• WFA research finds marketers are failing to fully exploit their creative potential

  12-09-2022 11:45
  New research compiled by the World Federation of Advertisers (WFA) has found that many members are failing to fully realize their creative potential, as entrenched barriers such as a risk-averse culture, short-termism and too many cooks stymy progress among 51%, 48% and 44% of respondents respectively.
  Clients and Creativity focused on the client’s role in arresting the decline of creativity in advertising, with the perennial bugbear of reductions in budgets cited by 40% of clients for hol
  
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• States urged to clarify trading rules for QE2 holiday - Inside FMCG

  12-09-2022 10:43 via insidefmcg.com.au
  States urged to clarify trading rules for QE2 holiday  Inside FMCG
  
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• Midway through UK’s biggest four-day week trial, here’s how agencies are getting on

  12-09-2022 09:00
  12 weeks into the biggest test run of its kind, are reduced hours making a difference to productivity or team morale?
  Back in June, 3,300 workers at 70 British firms began to trial a four-day week with no loss to their pay.
  Organized by the non-profit 4 Day Week Global alongside London-based thinktank Autonomy plus researchers at Cambridge University, Oxford University and Boston College, the six-month trial will analyze how employees respond to the shorter week, including areas of key concern s
  
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• Tagline busters: what do agencies’ mottos really mean?

  12-09-2022 08:00
  It’s a perennial agency problem: how to stand out from thousands of competitors who do a similar thing. But a good tagline just might sum up why you’re better. We asked seven leaders from The Drum Network: where do their taglines come from – and do they mean anything, really?
  Jim de Zoete, executive creative director, Across the Pond: ‘We make the complex, human’
  We don’t, however, ‘make the complex human.’ That would mean we make ro
  
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• Animal Farm, Reddit and Love Island: 5 steps for merging community and commerce

  12-09-2022 08:00
  Built around an online group of music fans, culture agency Bump knows how to grow a community (and open commercial opportunities) without alienating members. Robbie Murch shares his five rules for success – via Orwell’s Animal Farm, Love Island, Reddit and thinking from community experts.
  “All animals are equal, but some animals are more equal than others.”
  George Orwell’s Animal Farm springs to mind when reading comments on the r/loveisland subreddit abou
  
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• No smooth sailing for Reliance in FMCG sector | Mint - Mint

  12-09-2022 06:59 via livemint.com
  No smooth sailing for Reliance in FMCG sector | Mint  MintWill Reliances FMCG entry be another Nirma moment?  Business StandardReliance Industries in talks to buy bunch of FMCG brands  The Economic TimesJio 2.0?: Will Reliance’s Aggressive Foray Into FMCG Be Enough To Disrupt The Sector?  Outlook IndiaIn FMCG push, Reliance in talks to acquire 3 brands: Report  Deccan HeraldView Full coverage on Google News
  
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• Andrew Holland downplays decoupling theme, positive on FMCG, telecom space - MintGenie

  12-09-2022 05:45 via mintgenie.livemint.com
  Andrew Holland downplays decoupling theme, positive on FMCG, telecom space  MintGenie
  
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