FMCG news

• In pictures: world’s media descend on Buckingham Palace after death of The Queen

  09-09-2022 21:11
  News crews from around the world have arrived at Buckingham Palace to report on the death of Queen Elizabeth II and the ascension of King Charles III. The Drum team joined them to capture the enormity of the media operation.
  The announcement of Queen Elizabeth II’s death at 96 came suddenly this week, but Palace officials and the world’s media have long been preparing for this moment. And nowhere is their careful choreography more evident than at the late monarch’s official Lon
  
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• In pictures: world's media descend on Buckingham Palace after death of The Queen

  09-09-2022 21:11
  News crews from around the world have arrived at Buckingham Palace to report on the death of Queen Elizabeth II and the ascension of King Charles III. The Drum team joined them to capture the enormity of the media operation.
  The announcement of Queen Elizabeth II's death at 96 came suddenly this week, but Palace officials and the world's media have long been preparing for this moment. And nowhere is their careful choreography more evident than at the late monarch's official London home, where an
  
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• How the media paid tribute to the Queen

  09-09-2022 19:45 via campaignlive.co.uk
  Campaign looks at how news outlets and out-of-home media owners reacted as the UK mourns Queen Elizabeth II.
  
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• Mythbusting the metaverse for marketers: what’s real and what’s next

  09-09-2022 18:17
  The metaverse isn’t a far-off fantasy – in fact, much of the technology is readily available today, and brands risk falling behind if they don’t tap into it now, writes Emodo’s Jake Moskowitz​. 
  It’s the buzzword du jour – we’ve all heard it again and again: the digital industry is busy building the ‘metaverse.’ And while it’s apparent that this next-gen internet will tap into an entire ecosystem of companies to catalyze the
  
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• Meta finishes off Queens of the Metaverse campaign with drag show

  09-09-2022 18:00 via campaignlive.co.uk
  The show was the culmination of a campaign by We Are Social.
  
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• ‘Can’t believe I found out this way’: brands mocked for ill-judged tributes to Queen

  09-09-2022 17:55
   
  After the Queen’s death was announced, many of the world’s biggest brands were quick to take to social media to pay their respects. Some with more tact than others.
  At 6.30pm on Thursday evening, Buckingham Palace confirmed that Queen Elizabeth II has passed away peacefully at Balmoral. Within minutes, messages of condolence flooded social media sites, with many of the fastest responses coming from social media execs manning brand accounts.
  However, rapid reaction from all man
  
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• Nominations revealed for The Drum Awards for PR 2022

  09-09-2022 16:54
  It’s that time again to reveal the nominees of The Drum Awards for PR. This program recognizes the firms, agencies, brands and people at the very top of the global PR business.
  The jury, headed up by Edelman’s US chief operating officer Jim O’Leary, included:Laura Miller, head of public policy and communications, Canada, Uber
  Brandon Dixon, director of communications, Stagwell
  Zarina Banu, head of PR and communications, Tide
  Elizabeth Luke, brand communications lead,
  
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• Oatly aims to make vintage fashion and veganism cool with ‘Drip dry high’

  09-09-2022 16:00
  Popular beverage brand evokes the nostalgia of classic TV reruns, down to the models’ vintage windbreakers.
  It’s cool to wear pre-loved gear, eat more plants and care about the planet, according to Oatly’s ‘Drip dry high’ campaign.
  ‘Drip dry high’ showcases the alternative milk brand’s merch: limited-edition vintage rain jackets that 10 artists revamped with pro-planet, pro-plant-based designs. The jackets, which will become available for purchase
  
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• Ad of the Day: Quirky Samsung spot squarely targets smartphone traditionalists

  09-09-2022 15:47
  Samsung is opening the eyes of consumers to recent smartphone innovations by venturing out of the fold with a new marketing campaign illustrating how mobiles continue to evolve.
  ‘Join the Flip Side’ features a new breed of foldable phones, which shatter preconceptions of stalled innovation to challenge expectations around form and design.
  Developed with Wieden+Kennedy Amsterdam, the campaign plays seeks to encourage consumers to forsake comfort with the status quo and embra
  
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• Big Oil’s green PR disproportionate to its investment, finds research

  09-09-2022 15:27
  Oil and gas companies are spending around $750m each year cumulatively on climate-related communications – but only 12% of their average capital expenditure goes on low carbon investments, according to a report by climate think tank InfluenceMap.
  The research, which analyzed communications from the five big oil companies during 2021, found that 60% of the public messages from BP, Shell, Chevron, ExxonMobil and TotalEnergies contain ‘green’ claims, and 23% promote oil and g
  
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• Nutrafol encourages women to talk about hair thinning and break the taboo around it

  09-09-2022 15:00
  Hair-growth supplement brand Nutrafol is aiming to drive conversations around hair thinning in women and normalize the taboo topic in its latest campaign.
  A TV spot titled ‘The Shed’ features shots of individual women looking perturbed as they face hair fall and hair thinning, going through this physical and emotional turmoil in silence. The message “If this will happen to more than half of us, why do we feel so alone?” flashes across the screen, encouraging women to brea
  
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• New AKQA president Tesa Aragones on what she learned at Discord, Nike

  09-09-2022 15:00
  AKQA North American president Tesa Argones opens up about inspiring the next generation of innovators.
  WPP-owned communications and design agency AKQA this week announced that it’s appointed Tesa Aragones as its new North America president. Aragones, who takes the new post beginning next week, will be charged with heading up strategy and helping to develop the agency’s business in the region and internationally.Aragones comes to the San Francisco-based agency from the gen Z
  
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• New AKQA president Tesa Aragones on lessons learned from Discord

  09-09-2022 15:00
  AKQA North American president Tesa Argones on inspiring the next generation of innovators.
  After serving as chief marketer of the gen Z-beloved communication platform Discord, Tesa Aragones joined AKQA as its North America president. At Discord, she spearheaded a major rebranding effort, complete with a raucous ad campaign starring Danny DeVito, Awkwafina and a handful of other stars. Before her tenure at Discord, Aragones held executive marketing positions at
  
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• FMCG Distribution | Company Profiles - Africa Outlook Magazine

  09-09-2022 14:58 via africaoutlookmag.com
  FMCG Distribution | Company Profiles  Africa Outlook Magazine
  
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• Indian FMCG company Pintola named Sunil Chhetri as Brand Ambassador - Adda247

  09-09-2022 13:50 via currentaffairs.adda247.com
  Indian FMCG company Pintola named Sunil Chhetri as Brand Ambassador  Adda247
  
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• Letter from gen Z: we’re not sold on the metaverse either

  09-09-2022 13:00
  There is a lot of hype about younger generations being amped up about the metaverse. That’s simply not the case, writes high school student and The Drum’s gen Z correspondent Sofia Baracskai.
  It is difficult to understand what web3 is or how it works. And the metaverse itself does not seem to be explicitly clear in what it will be either. What is it really? It is basically an immersive virtual reality (VR) experience digitally connected to people’s real lives, allowing users to
  
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• Cineworld files for bankruptcy in US as theater audiences stay at home

  09-09-2022 12:54
  The world’s second-largest cinema chain is battling to remain solvent in the United States after filing for Chapter 11 bankruptcy protection – a move that will allow it to restructure in an attempt to balance the books.
  Cineworld was dealt a body blow by repeated lockdowns, with audience numbers yet to fully recover. This precarious situation has been exacerbated by a $5bn debt mountain associated with its ill-timed takeover of Regal Cinemas, placing the chain in a perilous financial
  
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• Brands urged to ‘read the room’ as nation mourns the Queen

  09-09-2022 12:40 via campaignlive.co.uk
  Brands have been advised to tread carefully on social media as a period of mourning for the Queen begins, amid a backlash at posts from some brands.
  
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• FMCG Corrugated Board and Packaging Technique Latest Trend - Fighting Hawks Magazine

  09-09-2022 12:37 via fightinghawksmagazine.com
  FMCG Corrugated Board and Packaging Technique Latest Trend  Fighting Hawks Magazine
  
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• FMCG: Raw material prices fall but margins remain under pressure - Moneycontrol

  09-09-2022 11:28 via moneycontrol.com
  FMCG: Raw material prices fall but margins remain under pressure  Moneycontrol
  
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• Co-branding strategies for the Chinese market: how to attract gen Z audiences

  09-09-2022 11:00
  Co-branding is the latest strategy taking the China marketing industry by storm. Michaela Zhu, marketing executive at Emerging Communications, explains what it is and how marketers can get behind it.
  Over the last few years, international brands have grown their sales, increased their social media presence and revitalized their corporate image in China, all through co-branding.
  Some of the best results come from brands working in completely different sectors. Just take the recent, massively
  
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• World suicide prevention day: how can adland support the revolution of masculinity?

  09-09-2022 10:00
  As World Suicide Prevention Day (WSPD) arrives tomorrow, Media Bounty’s Max Harris explores male representation in the media and its impact on mental health. How can the marketing industry support a vital reimagining of what it means to be a man?
  Trigger warning: suicide
  “Man up”: it’s a phrase I’ve heard throughout my life, and something I’d never really questioned. As a child, I’d often try my best to not show any signs of emotion in front of other peo
  
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• Unleash the power of your data and improve your marketing

  09-09-2022 09:00
  Data is a vital part of the marketing process, yet its worth is increasingly questioned. Rebecca Fell, marketing strategist at Rawnet, considers how marketers can better integrate data into the creative process and looks at why it’s such an important asset.
  Data is crucial to improving marketing within a business, especially in today’s crowded and highly competitive marketplace. Using data to enhance marketing strategies can help brands improve their user experience (UX) and content,
  
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• FMCG stocks in sweet spot: BNP Paribas picks 3 stocks to buy - The Economic Times

  09-09-2022 09:00 via m.economictimes.com
  FMCG stocks in sweet spot: BNP Paribas picks 3 stocks to buy  The Economic Times
  
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• Is social commerce the future of DTC?

  09-09-2022 08:00
  Shoppable formats and livestreaming offer the next opportunity for brands to grow on social media, says Hey Honey’s Chris Adams. With conversations with social shopping leaders, he asks: how can brands jump in?
  While there have been some high-profile strategic changes in relation to e-commerce and livestream shopping by social media platforms including TikTok and Meta, there are still brilliant opportunities for brands to market effectively on social media. Radical changes are afoot. 
  
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• In advertising there actually is such a thing as a bad question – just ask Socrates...

  09-09-2022 08:00
  ‘There’s no such thing as a bad question,’ we hear at school and in pitch meetings. But is it really true? Pete Jackson of Wasserman, who happens to also be a trainee psychologist, says not.
  You’ve just left the meeting having received the big brief. Questions were asked, everyone smiled and you left. 
  A short time later you realize: you have no idea what this challenge is about, what the brand wants or why anyone should care. How did this happen?
  Questioning a brief
  
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• Brixton Finishing School reflects on 5 years of diversifying advertising

  09-09-2022 08:00
  On its fifth anniversary, graduates and founders of the ad school look back at its impact and explain why the current financial crisis threatens that work. 
  Five years ago this month The Brixton Finishing School was founded to help people from backgrounds under-represented in advertising and marketing to find work in the industry. To mark its anniversary, we caught up with founder Ally Owen and program grads from across the years to hear about the role it has played in their development.&nb
  
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• WA Tourism showcases dreamy magic to entice visitors

  09-09-2022 07:27
  The magical, supernatural and dreamlike experiences of Western Australia have been brought to life in a global campaign by Tourism WA.
  The Walking On A Dream campaign showcases the state’s natural tourism attractions, following local performers Rika Hamaguchi and Ian Wilkes, on a dreamlike journey as they interact with the magical and wonderous locations.
  The ad features a re-imagined version of electronic band Empire Of The Sun’s hit song Walking On A Dream.
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• Yash Patel Is One Of the youngest FMCG International Trading Expert in Dubai - Hindustan Metro

  09-09-2022 06:27 via hindustanmetro.com
  Yash Patel Is One Of the youngest FMCG International Trading Expert in Dubai  Hindustan Metro
  
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• FMCG stocks in sweet spot: BNP Paribas picks 3 stocks to buy - Economic Times

  09-09-2022 06:01 via economictimes.indiatimes.com
  FMCG stocks in sweet spot: BNP Paribas picks 3 stocks to buy  Economic Times
  
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• Colonial Brewing Co bows to backlash, rebranding as CBCo - Inside FMCG

  09-09-2022 04:07 via insidefmcg.com.au
  Colonial Brewing Co bows to backlash, rebranding as CBCo  Inside FMCG
  
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• Inflation to hit FMCG volumes but ITC will post good growth: Sanjiv Puri - The Financial Express

  09-09-2022 01:45 via financialexpress.com
  Inflation to hit FMCG volumes but ITC will post good growth: Sanjiv Puri  The Financial Express
  
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