FMCG news

• UK ad industry joins tributes in mourning for The Queen

  08-09-2022 23:18 via campaignlive.co.uk
  Some media owners have suspended some or all advertising.
  
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• Reliance Industries Is In Negotiations To Take FMCG Brands - Inventiva

  08-09-2022 20:09 via inventiva.co.in
  Reliance Industries Is In Negotiations To Take FMCG Brands  Inventiva
  
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• ITV offers staff cost-of-living payments

  08-09-2022 19:55 via campaignlive.co.uk
  The broadcaster will give most employees an additional £2,000 over the autumn and winter after the government announced plans to cap annual household energy bills to £2,500.
  
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• Gorillas gives customers the freedom to ‘do whatever’ in global campaign

  08-09-2022 19:47 via campaignlive.co.uk
  The spot was created by TheOr.
  
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• Škoda reviews global advertising

  08-09-2022 19:36 via campaignlive.co.uk
  Car marque is working with The Observatory International.
  
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• Mother London puts ballerina on top of sandbags to support United Ukrainian Ballet

  08-09-2022 19:02 via campaignlive.co.uk
  It serves as a reminder that many of Ukraine's statues and monuments are entombed in sandbags.
  
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• Notonthehighstreet encourages people to 'celebrate life' in brand identity relaunch by NCA

  08-09-2022 18:48 via campaignlive.co.uk
  Ad campaign moves away from traditional gifting occasions.
  
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• This Week in the Metaverse: Puma pounces on web3 and Isis NFTs discovered

  08-09-2022 18:00
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Meta teases new VR headset
  Show me entity :: 42525
  Meta announced that its ninth annual Connect Conference has been scheduled for October 11 at 1pm ET. The virtual event will be livestreamed from Reality Labs’ (Meta’s virtual reality [VR] division) Facebook page. Its blog post notes that this year’s conference will “kick things o
  
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• Nestlé Cereals goes to new lengths with world’s widest variety pack

  08-09-2022 17:30
  McCann London comes up with “utterly bonkers idea” of providing breakfasters with a breadth of choice 3.5m wide.
  Nestlé Cereals is monopolizing supermarket shelves with the launch of the world’s widest variety pack – a linear collection of all the cereal you can eat.
  Stretching to a trolley-busting 3.5m, the elongated package promises to banish breakfast cereal indecision for good by bringing together 18 varieties – none of which contain a
  
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• Angus Crowther launches own intermediary after split from Alchemists

  08-09-2022 16:50 via campaignlive.co.uk
  Tuffon Hall Consultancy will focus on chemistry-led UK creative pitches.
  
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• Pitch Update: The AA, Vitality, Dettol, Victorian Plumbing, Northern Trains, Centrepoint and more

  08-09-2022 16:35 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Shocking heart disease ad dispels myth that it’s a male health issue

  08-09-2022 15:32
  Jodie Whittaker and Mark Strong voice this shocking Heart Research UK ad highlighting that the disease kills twice as many women in the country as breast cancer, and yet it is still largely considered a male disease.
  ‘Her Disease’ opens with a middle-aged man in a busy cafe, tucking into a fried breakfast. Suddenly, he begins to exhibit signs of discomfort. He’s grimacing, rubbing his chest – typical signs of an approaching heart attack. However, when the attack happ
  
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• Northwestern Mutual’s ‘The great realization’ urges us to start living our dreams

  08-09-2022 15:00
  ‘The great realization’ is that ‘someday’ is today, so we should stop dreaming and start doing, says Northwestern Mutual.
  Turbulent times remind people of what is most important to them, and financial stability can empower them to make positive changes sooner rather than later. This is the key message behind Northwestern Mutual’s new ‘The great realization’ campaign.
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  ‘The great realization,’ which goes live
  
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• The Drum and the WFA search for the next Global Marketer of the Year

  08-09-2022 13:51
  Nominations are now open for The Drum and World Federation of Advertisers’ annual Global Marketer of the Year award. 
  The Drum and the World Federation of Advertisers (WFA) have partnered for a fifth year to celebrate marketers.
  The coveted award recognizes the work of global and regional marketers, putting a spotlight on the executives who are making a difference by inspiring their teams and adapting effectively to new ways of working and living, while also creating brand strategies
  
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• Mother launches shop front for products pushing for social change

  08-09-2022 13:30
  The creative agency’s latest venture, called Mother Goods, is a design and development company that will sell products with a purpose.
  Mother is branching out from creating advertising campaigns to developing products that will drive progress and create social change.
  Through a new division, called Mother Goods, the agency will work with brands to develop products that target a wide range of social issues, ranging from gun control to LGBTQ+ issues to women’s rights. 
  The product
  
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• Just Eat appoints successor to Matt Bushby

  08-09-2022 13:28 via campaignlive.co.uk
  Victoria Gold promoted from head of marketing communications.
  
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• From Iggy Pop to Led Zeppelin: the 10 worst songs used in ads

  08-09-2022 13:00
  Here are the top songs that no one ever wanted to hear in ads for burgers, booze and big crusts.
  Selecting the right song to accompany an ad is often a painstaking process. It can either make the commercial soar or sink. The Drum checked in with a number of experts, on and off the record, about what tracks they absolutely hated and why.
  10. Baby Got Back by Sir Mix-a-Lot for Romano’s Macaroni Grill
  Video of TV Spot - Romano&#039;s Macaroni Grill Fat Breads - I Like Big Crusts 
  Loa
  
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• M&C Saatchi CEO: Takeover saga is distraction. We want to be independent

  08-09-2022 12:58 via campaignlive.co.uk
  Campaign talks to Moray MacLennan after first-half results.
  
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• M&C Saatchi CEO: Takeover saga is a distraction. We want to be independent

  08-09-2022 12:58 via campaignlive.co.uk
  Campaign talks to Moray MacLennan after first-half results.
  
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• John Lewis reveals ad campaign around 'For life's moments' brand positioning

  08-09-2022 12:58 via campaignlive.co.uk
  It shows the ups and downs of having a baby.
  
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• Carling evolves 'Made local' platform to focus on friendships

  08-09-2022 12:40 via campaignlive.co.uk
  Havas London has created a series of four light-hearted ads.
  
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• Carling shifts marketing focus from the power of community to friendship

  08-09-2022 12:16
  Carling is evolving its ‘Made Local’ brand proposition with a pivot from celebrating the power of community to the power of friendship.
  The subtle shift in emphasis is brought to life in ‘We’re Made by our Mates,’ a £6.6m collection of six feel-good spots encapsulated by the spirit of camaraderie and humor between like-minded spirits.
  Airing through the remainder of the year on TV, the campaign has been devised by Molson Coors’s lead creative a
  
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• Medialink continues European expansion with senior hires

  08-09-2022 12:08 via campaignlive.co.uk
  Karl Weaver and Claire Charruau are joining the advisory firm.
  
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• Campaign podcast: Industry reaction to new PM Liz Truss and the cost-of-living crisis

  08-09-2022 12:08 via campaignlive.co.uk
  Adland reacts to Liz Truss and new Culture Secretary Michelle Donelan. New research explores what consumers expect from advertisers during the cost-of-living crisis.
  
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• How 3 brands are utilizing TikTok’s full-funnel formula to turbocharge results

  08-09-2022 11:37
  TikTok is not just shaping culture, it’s shaping commerce. We look at how Dragon City, Ooni Pizza Ovens and Dermalogica Germany have embraced the power of TikTok’s creative solutions to supercharge their performance. 
  Consumers no longer go shopping; they’re always shopping. And with 88% of TikTok users discovering new content they enjoy while using the app and just under a quarter acting on that inspiration and buying something¹, brands have a unique opportunity to w
  
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• VaynerMedia names new EMEA chief as Sarah Baumann exits

  08-09-2022 11:35 via campaignlive.co.uk
  The agency has also hired a creative lead in a new-look leadership team.
  
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• Ad of the Day: John Lewis portrays journey of fatherhood to introduce new slogan

  08-09-2022 11:21
  After killing off its ‘Never Knowingly Undersold’ slogan, British retailer John Lewis has debuted an emotive ad to introduce its new brand promise ‘For All Life’s Moments’.
  In the spot, which was created by long-time agency partner adam&eveDDB, a father takes his new born daughter home from the hospital, and as the late nights, stained clothes and loud crying ensues viewers get to see their relationship grow through the years.
  As the young girls gets older,
  
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• ‘A massive, inflatable interruption’ – Behind the Campaign, ‘I Spy Maynards’

  08-09-2022 11:16 via campaignlive.co.uk
  David Masterman, deputy executive creative director at VCCP, discusses the agency’s larger-than-life campaign for confectionery brand Maynards’ Wine Gums and Jelly Babies.
  
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• McDonald’s takes Big Mac debate to space

  08-09-2022 10:17
  McDonald’s is spotlighting the endless debate about whether a Big Mac with a different patty is actually a Big Mac to promote the release of the Big Mac Chicken.
  Every time a new recipe variation, such as Big Mac BLT or Big Mac Bacon, is released, it provokes debate within the Big Mac fanbase. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate persists.
  The debate has now reache
  
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• Over 150 FMCG brands joined udaan platform in last six months - Economic Times

  08-09-2022 10:02 via economictimes.indiatimes.com
  Over 150 FMCG brands joined udaan platform in last six months  Economic Times
  
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• Udaan adds 150 FMCG brands to its platform; plans to expand its presence to 1,500 cities - ETRetail

  08-09-2022 09:00 via retail.economictimes.indiatimes.com
  Udaan adds 150 FMCG brands to its platform; plans to expand its presence to 1,500 cities  ETRetail
  
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• The Drum Network Podcast: streaming and the future of TV

  08-09-2022 09:00
  In the latest episode of The Drum Network Podcast, we discuss everything from ad-supported streaming to whether we’ll ever see the Xenomorph from Alien 3 drinking a Pepsi again.
  Joining us this week are Tom Jarvis, founder and chief executive officer of Wilderness; Alex Wilson, executive creative director at Amplify; and Harry Evans, account director at VCCP Media, as we consider questions including:Why are some of the biggest names in streaming TV u
  
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• How to make a 3D billboard ad people won’t forget

  08-09-2022 09:00
  3D billboard ads are arguably the hottest thing in advertising right now – so for marketers wanting to make their own mark on the trend, The Drum has gathered experts to learn how to produce them. 
  Anamorphic billboards first began popping up in Asia just a couple of years ago, with some of the most notable activations including giant 3D waves breaking over Seoul’s Gangnam District and an enormous cat presiding over passersby in Tokyo.
  Since then – and thank
  
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• How to make a 3D billboard ad people won't forget

  08-09-2022 09:00
  3D billboard ads are arguably the hottest thing in advertising right now so for marketers wanting to make their own mark on the trend, The Drum has gathered experts to learn how to produce them. 
  Anamorphic billboards first began popping up in Asia just a couple of years ago, with some of the most notable activations including giant 3D waves breaking over Seoul’s Gangham District and an enormous cat presiding over passersby in Tokyo.
  Since then – and thanks to social m
  
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• The PR marketing manager who got 5-star reviews at the Edinburgh Fringe

  08-09-2022 08:00
  The Drum sits down with Alister Heywood, a manager at PR agency Propeller group – or should that be Ali Woods, the TikTok comedian whose debut solo show at the Edinburgh Fringe garnered five-star reviews?
  PR’s all about making a connection and crafting a certain kind of audience response, so it’s no surprise that it’s a world that spawns the odd comedian. British stand-up Rufus Hound started out at a PR agency; more recently, FleishmanHillard’s head of influence has
  
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• As agencies go global, what’s the one thing they need to remember?

  08-09-2022 08:00
  As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders.
  Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking into new markets – both in the traditional way with a new office and big local hires, and in ways enabled by our infamous new normal, with satellite pre
  
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• Banks, FMCG: Time to bet on domestic economy-related sectors, say experts - Business Standard

  08-09-2022 07:55 via business-standard.com
  Banks, FMCG: Time to bet on domestic economy-related sectors, say experts  Business Standard
  
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• Over 150 FMCG Brands Added To Udaan Platform - BW Businessworld

  08-09-2022 07:22 via businessworld.in
  Over 150 FMCG Brands Added To Udaan Platform  BW Businessworld
  
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• How can the FMCG Sector get a Boost from the E-commerce Segment? - https://www.indianretailer.com/

  08-09-2022 06:02 via indianretailer.com
  How can the FMCG Sector get a Boost from the E-commerce Segment?  https://www.indianretailer.com/Jio moment in FMCG! Reliance's turf war with HUL, ITC is set to begin  Business TodayWill Reliances FMCG entry be another Nirma moment?  Business StandardJio 2.0?: Will Reliance’s Aggressive Foray Into FMCG Be Enough To Disrupt The Sector?  Outlook IndiaITC, Britannia, Emami - BNP Paribas suggests these 3 FMCG stocks to buy  MintView Full covera
  
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• Remedy Drinks opens giant fermentary in Melbourne - Inside FMCG

  08-09-2022 04:19 via insidefmcg.com.au
  Remedy Drinks opens giant fermentary in Melbourne  Inside FMCG
  
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• Endeavour Group launches retail media subsidiary - Inside FMCG

  08-09-2022 04:08 via insidefmcg.com.au
  Endeavour Group launches retail media subsidiary  Inside FMCG
  
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• Tic Tac unveils tropical flavour mints - Inside FMCG

  08-09-2022 03:20 via insidefmcg.com.au
  Tic Tac unveils tropical flavour mints  Inside FMCG
  
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• Nutella unveils limited-edition collection inspired by Australian locations - Inside FMCG

  08-09-2022 03:20 via insidefmcg.com.au
  Nutella unveils limited-edition collection inspired by Australian locations  Inside FMCG
  
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• Unity selects Media.Monks as its first media AOR

  08-09-2022 00:18 via campaignlive.com
  The gaming engine consolidates its media responsibilities as it seeks to “be more nimble” with its marketing.
  
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