FMCG news

• FMCG retail price hikes to be verified for reasonability - The Daily Star

  07-09-2022 21:51 via thedailystar.net
  FMCG retail price hikes to be verified for reasonability  The Daily Star
  
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• Why Bose is shifting marketing focus from demographics to cycles of demand

  07-09-2022 19:30
  While music remains the core of its pitch to consumers, the audio brand is also opening its ears to gaming and podcast audiences as it markets its new range of noise-canceling headphones.
  Bose has always been associated with music and musicians, through partnerships with huge bands like Gorillaz. But as audio formats evolve, the brand is transitioning its approach to reaching consumers. Its plan is to increasingly market itself as a publisher of a range of content including podcasts and gaming.
  
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• Mother creates venture to address topical issues such as gun control and gay rights

  07-09-2022 19:28 via campaignlive.co.uk
  Mother Goods will donate profits to organisations tied to the social issues.
  
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• Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO

  07-09-2022 18:36 via campaignlive.com
  Main joined Ogilvy from Deloitte Digital in 2020 and oversaw a transformation of the network; longtime McCann vet Bulchandani steps into his shoes.
  
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• Johnnie Walker partners with Billie Jean King for inspirational quote billboards

  07-09-2022 18:27
  Johnnie Walker has teamed up with sports icon Billie Jean King to celebrate women’s equality and achievements in sports and close the gender gap with an out-of-home (OOH) billboard campaign.
  The campaign, which is a continuation of the earlier ‘First Strides’ initiative, features billboards with motivational quotes by King herself to inspire the next generation of female athletes to continue to push their boundaries and enable more future firsts for other women.
  The billbo
  
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• Pick of the Week: Made’s fishy spot is a much-needed maze of fun

  07-09-2022 18:16 via campaignlive.co.uk
  The 30-second film by Wonderhood Studios brings furniture to life.
  
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• Here’s the antidote to quiet quitting: give employees a piece of the company

  07-09-2022 18:00
  Here are three magic words for staving off quiet quitting: employee ownership stakes. Russ Williams, chief executive officer of Archer Malmo, explains.
  Quiet quitting, the Great Resignation and looming economic uncertainty are top concerns for employers today.
  As a result, advertising agencies have invested in several ‘perks’ that entice employees to stay loyal, productive and enthusiastic, from hybrid work arrangements to expanded PTO and family-friendly schedules. But why not&
  
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• Amazon is most-preferred ad environment for consumers globally

  07-09-2022 17:43 via campaignlive.com
  Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.
  
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• Financials, FMCG get nearly half of FPI flows in August, says report - Business Standard

  07-09-2022 17:26 via business-standard.com
  Financials, FMCG get nearly half of FPI flows in August, says report  Business Standard
  
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• Want to watch football in a giant pack of Pepsi for 18 weeks? Here’s your chance

  07-09-2022 15:00
  Pepsi’s 18 Week Pack gives football fans the home away from home they never knew they needed.
  Pepsi is taking brand immersion to a whole new level with the launch of the ‘18 Week Pack,’ a mobile home shaped like a case of Pepsi in which one sweepstakes-winning fan will be able to spend the entirety of the upcoming NFL season. 
  The 18 Week Pack is a tiny branded home that contains a Pepsi Gametime Fridge TV (a Pepsi-filled fridge inside of a TV), stadium seats, a &ldqu
  
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• Singaporean insurer Income questions if virtual care works

  07-09-2022 14:11
  Singaporean insurer Income is taking a stand against virtual care and spotlighting how real care is tangible.
  The new campaign, crafted by BBH Singapore, reminds people of what real care looks like. The 60-second TV spot begins with a voiceover artist narrating how care in today’s world has been reduced to virtual ‘likes,’ ‘hugs’ and ‘hearts’ on social media posts.
  However, the voiceover says that real tangible care includes providing urgent accident ass
  
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• Ads of the Week: Rick and Morty pop up in PlayStation spot and Nike pays tribute to Serena

  07-09-2022 13:54
  There’s also a fish-headed man in Made.com’s new big-ticket campaign and a pool full of oil in Woolmark’s push against fossil fuels, while Tesco encourages shoppers to spend less.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, The Woolmark Company created a dramatic campaign to show that the production of synthetic clothing is extremely harmful to the environment, Birds Eye preyed on KFC in a cheeky out-of-home (OOH) spot for i
  
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• Boots tackles cost of living with three-part value campaign

  07-09-2022 13:29 via campaignlive.co.uk
  The push was created in collaboration with WPP’s The Pharm.
  
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• Find out what the UK public’s most-liked TV ads were in August

  07-09-2022 13:21
  Ad-ranking database System1 has shared its highest-ranked UK TV ads from August. Jon Evans, chief marketing officer at System1, explains how the ad industry’s darlings aren’t always the most effective work in the eyes of the Great British public.
  Methodology
  System1 tests ads on measures that predict long-term brand growth (star rating) and short-term sales growth (spike rating) – each between one and five stars. These measures are validated using the independent Institute of P
  
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• GB News poaches commercial director from News UK

  07-09-2022 12:44 via campaignlive.co.uk
  Nicole O'Shea will be based in Manchester, where GB News says it has its biggest audience reach.
  
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• Ad of the Day: Lidl uses flightless birds to issue veg transport pledge

  07-09-2022 12:44
  This illustrated Lidl print ad cleverly conveys the retailer’s promise to stop transporting fruit and vegetables by air in Sweden.
  Taking the style of scientific drawings, the ad monochromatically depicts various birds including a penguin and an emu, which don't fly. The end picture shows a Kiwi fruit with the description ‘stopped flying three months ago’ – a double entendre as Kiwi birds are famously flightless.
  In recent years, Lidl Sweden has worked to r
  
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• Why a radio channel ran a TV ad urging people to listen on Amazon Alexa

  07-09-2022 12:27
  Global radio brand Heart recently teamed up with Amazon to drive a major behavioral change in the British public, urging them to engage with radio on their home assistants using voice tech. The Drum touches down with Samantha Codrington, director of brand marketing at Global, to learn about the step change in approach.
  On Monday September 5, Heart launched the campaign on TV alongside activity on audio, outdoor and social including YouTube, Facebook, Instagram and TikTok. The ad – fea
  
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• High prices of toiletries DNCRP to visit FMCG companies' factories - The Financial Express

  07-09-2022 11:49 via thefinancialexpress.com.bd
  High prices of toiletries DNCRP to visit FMCG companies' factories  The Financial Express
  
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• Movers and Shakers: Digitas, Channel 4, Adam & Eve/DDB, Dentsu, BBC, House 337 and more

  07-09-2022 10:40 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and Shakers: Digitas, Adam & Eve/DDB, Dentsu, House 337, DDB and more

  07-09-2022 10:40 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Softening raw material costs lift FMCG stocks; 40% of Nifty FMCG stocks are near 52-week highs - MintGenie

  07-09-2022 09:00 via mintgenie.livemint.com
  Softening raw material costs lift FMCG stocks; 40% of Nifty FMCG stocks are near 52-week highs  MintGenie
  
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• FMCG companies ramp up supply chains, marketing ahead of festive seasons - Business Standard

  07-09-2022 09:00 via business-standard.com
  FMCG companies ramp up supply chains, marketing ahead of festive seasons  Business Standard
  
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• Financials, FMCG get nearly half of FPI flows in August, says reports - Business Standard

  07-09-2022 09:00 via business-standard.com
  Financials, FMCG get nearly half of FPI flows in August, says reports  Business Standard
  
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• Does creative automation mean the end for creative agencies?

  07-09-2022 09:00
  In today’s always-on digital economy, marketers are looking to automated solutions to meet content demands. Does this spell the end of creative agencies? Amy Brooks and Joanna Verkade of Frog investigate.
  It’s becoming increasingly difficult for brands to deliver creative cut-through at scale while maintaining relevancy (and consistency) to match the pace of content consumption and ever-evolving consumer behavior. Add to this swelling time pressures impacting go-to-market (GTM), crea
  
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• 150 FMCG brands joined Udaan platform in the past 6 months - Indiaretailing.com - India Retailing

  07-09-2022 09:00 via indiaretailing.com
  150 FMCG brands joined Udaan platform in the past 6 months - Indiaretailing.com  India Retailing
  
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• TikTok’s got its competitors pressed. What happens next?

  07-09-2022 08:00
  Back in 2020, then-president Donald Trump was among the first to suggest a ban for rising juggernaut TikTok. US-Chinese tensions continue, and competitors would still like to see the app taken down a peg or two. Favoured’s George Gossland investigates what comes next.
  TikTok is currently dominating the social media space: it’s the fastest-growing social media app, with no signs of slowing down. With Facebook and Instagram being pushed to the background, parent company Meta is doing e
  
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• L&T, financials hot favourites among analysts; pessimism centres around IT, FMCG - Moneycontrol

  07-09-2022 05:57 via moneycontrol.com
  L&T, financials hot favourites among analysts; pessimism centres around IT, FMCG  Moneycontrol
  
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• L&T, financials charm analysts; FMCG, tech stocks fall from grace - Moneycontrol

  07-09-2022 05:57 via moneycontrol.com
  L&T, financials charm analysts; FMCG, tech stocks fall from grace  Moneycontrol
  
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• FMCG companies ramp up supply chains, marketing ahead of festive season - Business Standard

  07-09-2022 05:54 via business-standard.com
  FMCG companies ramp up supply chains, marketing ahead of festive season  Business Standard
  
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• Will FMCG brands pump in more AdEx to cash in on festive mood? - Exchange4Media

  07-09-2022 05:07 via exchange4media.com
  Will FMCG brands pump in more AdEx to cash in on festive mood?  Exchange4Media
  
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• Mars Wrigley announces another major Ballarat plant expansion - Inside FMCG

  07-09-2022 04:04 via insidefmcg.com.au
  Mars Wrigley announces another major Ballarat plant expansion  Inside FMCG
  
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