FMCG news

• Instagram’s $402m fine is a sign of what’s to come, say data privacy experts

  06-09-2022 20:39
  Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues. 
  Meta-owned Instagram is under the gun for allegedly mishandling the personal information of children. The social platform has been hit with a fine of approximately $402m by Ireland’s privacy regulator, the Data Protection Commissioner (DPC), on the heels of a two-year investigation into the site&rsqu
  
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• A healthy mix of FMCG and IT stocks: The best risk-adjusted returns delivered! - Economic Times

  06-09-2022 20:31 via economictimes.indiatimes.com
  A healthy mix of FMCG and IT stocks: The best risk-adjusted returns delivered!  Economic Times
  
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• Ocean contest judges revealed

  06-09-2022 19:55 via campaignlive.co.uk
  The annual digital creative competition is run in partnership with Campaign.
  
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• ‘I will miss this team greatly’: Wendy Clark’s exit confirmed as Dentsu moves to one global operation

  06-09-2022 18:57 via campaignlive.co.uk
  She will stay until December as Japanese parent company plans new management line-up.
  
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• Deadline nears for The Drum OOH and B2B Awards 2022

  06-09-2022 18:19
  The September 14 deadline for The Drum Awards for B2B and Out of Home (OOH) is fast approaching, and there is no better time to enter your amazing teams and work to gain the recognition they deserve.
  The Drum Awards for OOH celebrates the campaigns, people and companies driving innovation, creativity and excellence worldwide. This space has been creating amazing work, such as the ever-evolving 3D billboards. Earlier this year, we spoke to the OOH jury about the 3D NYC billboard for Netflix&
  
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• DDB poaches Alex Lubar from McCann Worldgroup as president and global COO

  06-09-2022 18:05 via campaignlive.com
  The 10-year McCann veteran joins the Omnicom-owned creative network to bolster its global strategy.
  
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• DDB poaches Alex Lubar from McCann Worldgroup as global president and COO

  06-09-2022 18:05 via campaignlive.com
  The 10-year McCann veteran joins the Omnicom-owned creative network to bolster its global strategy.
  
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• Noise doesn’t equal success – 5 ways to turn social data into actionable insights

  06-09-2022 18:00
  In a new webinar, NetBase Quid’s Jackie Balchin shares five key lessons for brands to turn raw social and online data into insights to drive real business results. 
  We’ve all heard that data is the new oil but, actually, data is more like the new crude oil. It takes a lot of work to turn crude oil into something useful like petrol or aviation fuel. And after that, you need to make sure you’re putting the right stuff into your car or your airplane.
  Data is the same. There&r
  
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• Neal Stephenson on how Lamina1 is building a metaverse for the people

  06-09-2022 18:00
  The speculative fiction writer has teamed up with crypto pioneer Peter Vessenes to launch Lamina1, a layer-1 blockchain designed to give creators the tools they'll need to launch their own projects in the metaverse.  
  Neal Stephenson coined the term “metaverse” in his 1992 novel Snow Crash. Now, with the metaverse emerging from the realm of science fiction into reality, the author is back as the confounder of Lamina1, a new company which aims to provide the framework for an
  
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• Plant-based bacon brand runs ad campaign... despite not being available in the UK yet

  06-09-2022 17:48
  French plant-based food brand La Vie is taking a gamble with its marketing efforts by advertising in the UK, even though it is not available in the country – yet.
  To intrigue hungry Londoners, the startup has painted the city pink with a range of cheeky out-of-home (OOH) activations. With self-deprecating copy including ‘the best plant-based bacon in town that isn’t available in town,’ the brand aims to leave an impression with locals and get the product into UK supe
  
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• Adam & Eve/DDB appoints creative director of design from Droga5

  06-09-2022 17:30 via campaignlive.co.uk
  Newly-created role will “place design right at the centre of everything we do for our clients”.
  
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• Adam & Eve/DDB hires creative director of design

  06-09-2022 17:11 via campaignlive.co.uk
  Chris Chapman joins from Droga5 London.
  
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• NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health - Yahoo Finance UK

  06-09-2022 16:31 via uk.finance.yahoo.com
  NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health  Yahoo Finance UK
  
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• NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health - Yahoo Eurosport UK

  06-09-2022 16:31 via uk.sports.yahoo.com
  NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health  Yahoo Eurosport UK
  
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• NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health - GlobeNewswire

  06-09-2022 16:31 via globenewswire.com
  NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health  GlobeNewswire
  
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• Barb seeks industry consensus on ‘television-like’ content to guide measurement expansion

  06-09-2022 15:43
  Television audience measurement service Barb has opened a consultation on extending its reporting to all ‘television-like’ content hosted by video-sharing platforms by establishing an agreed measure for such viewing.
  The move follows the body’s embrace of audience metrics for streaming video on demand (SVOD) platforms including Disney+ and Netflix back in November last year, as well as reporting on video-sharing portals such as TikTok and YouTube.
  Now it is looking to spre
  
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• Brands braced for a spartan Christmas as festive spirit flounders

  06-09-2022 15:25
  Christmas 2022 is shaping up to be a frugal affair, according to new research conducted by WPP media agency Mindshare.
  Mindshare’s Reality Check report solicited the opinion of over 1,000 adults to glean advance sentiment toward the pending holiday season, unearthing widespread gloom in the process – with those feeling very negative on the calendar endpoint standing at 14%, almost five times higher than last year.
  Only a quarter of those quizzed felt positive about the pending b
  
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• KFC gamifies loyalty with Rewards Arcade scheme

  06-09-2022 15:16
  KFC is tapping into the gaming habits of Britain with a new rewards scheme called ‘Rewards Arcade.’
  Playing on the history of arcades in the UK, the KFC Rewards Arcade is a rewards program that attempts to reinvent the idea of a loyalty scheme.
  While to date most consumer loyalty schemes have been based around earning points incrementally, KFC’s new scheme is instead designed to offer all consumers a better opportunity to earn rewards rather than just the super-users.
  As a resu
  
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• Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis – Fighting Hawks Magazine - Fighting Hawks Magazine

  06-09-2022 15:02 via fightinghawksmagazine.com
  Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis – Fighting Hawks Magazine  Fighting Hawks Magazine
  
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• Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis - Fighting Hawks Magazine - Fighting Hawks Magazine

  06-09-2022 15:02 via fightinghawksmagazine.com
  Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis - Fighting Hawks Magazine  Fighting Hawks Magazine
  
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• Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis - Fighting Hawks Magazine

  06-09-2022 15:02 via fightinghawksmagazine.com
  Fast Moving Consumer Goods (FMCG) Market Size & Revenue Analysis  Fighting Hawks Magazine
  
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• Starburst becomes the first brand to beam TikToks into space

  06-09-2022 15:00
  Starburst aims to get gen Z’s TikTok videos noticed by extraterrestrial lifeforms by teaming up with astrophysicist Kirsten Banks and SpaceSpeak.
  Aliens, meet gen Z. Gen Z, meet the aliens. In Starburst’s new ‘Ask the universe’ campaign, the fruity candy brand plans on making an interstellar introduction.
  From September 6 to October 14, TikTokers are encouraged to make videos asking the question: “How do they make Starburst taste so juicy?” in a way that might
  
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• Snickers rewards rookie mistakes this NFL season

  06-09-2022 15:00
  To amp up even more buzz around football season, Snickers has brought back its ‘Rookie Mistake of the Year’ program to celebrate fans’ biggest blunders and missteps.
  Ever ‘called in sick’ to a family gathering, only to foolishly post a pic with friends on Instagram? Rookie mistake. This football season, Snickers, the ‘Official Chocolate Bar Sponsor of the NFL,’ is restoring the honor of fans everywhere by rewarding their biggest rookie mistakes with priz
  
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• Why John Lewis refocused around gifting ‘moments’

  06-09-2022 14:00
  Claire Pointon, John Lewis’s customer director, talks The Drum through the retailer’s decision to replace the famous strapline ‘Never Knowingly Undersold’ with ‘For All Life’s Moments.’
  We’ve all heard the expression ‘seize the moment.’ It’s about enjoying the present and embracing all that life has to offer. At John Lewis we think this mindset has never influenced the actions of shoppers more than it does today. 
  We&rsq
  
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• O2 creates decodable art in partnership with Nothing

  06-09-2022 13:58 via campaignlive.co.uk
  The art appears in the form of NFTs, outdoor projections and in-game digital billboards.
  
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• Ad of the Day: Rick and Morty travel to the Nine Realms in God of War crossover

  06-09-2022 13:57
  Ahead of the November launch of video game God of War Ragnarök, Sony has enlisted cartoon characters Rick and Morty to promote the PlayStation title.
  In the ad, viewers see Rick shaving his head as he prepares to enter a portal leading to the Nine Realms with Morty – who doesn’t seem so keen on the whole idea. As they enter the other world, the mad scientist finds a chest containing an axe and Morty pleads with him to use it to ward off a violent flock of birds.
  It’s
  
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• Seymour the Ostrich encourages travelers to explore iconic destinations with Eurostar

  06-09-2022 13:09
  High-speed rail brand Eurostar is spotlighting how travelers can see far more when they travel by train than by an airline in its first post-pandemic campaign.
  The ‘You see more when you don’t fly’ ads are a continuation of its 2019 campaign, and are focused on audiences in the UK, France and Belgium. Spots featuring Seymour the Ostrich, a character who rejects flying in favor of a better way to travel, have been rolled out as part of the campaign. Seymour visits iconic locatio
  
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• Top 5 cringiest celebrity crypto endorsements

  06-09-2022 13:00
  Turns out it might not be such a good idea for famous millionaires to promote risky, unregulated virtual assets. 
  In recent years – and even in early 2022 – the crypto industry was enjoying blue skies and sunshine. The fair weather prompted a handful of celebrities to sign deals with major crypto companies and to promote the virtual, decentralized currency on TV and through social media. Now that the so-called “crypto winter” has taken hold and untold milli
  
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• The Body Shop will no longer talk about ‘anti-aging’ in its marketing

  06-09-2022 13:00
  The Drum catches up with Laura Keane, global brand development director at The Body Shop, on how it is trying to change the narrative on its anti-aging products. 
  ‘Drops of Youth’ is one of The Body Shop’s best-selling skincare ranges. Its serum is the bestselling product overall, with a bottle sold every 20 seconds around the world. But now it is rebranding to Edelweiss as part of a concerted effort by the company to move away from harmful branding that promotes
  
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• 'Not coming to an iPhone near you': Samsung trolls Apple in latest ad

  06-09-2022 12:59 via campaignlive.co.uk
  There won’t be any innovation when Apple unveils the latest iPhone 14 on 7 September, at least that’s what Samsung wants you to believe.
  
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• Brits cling to life’s little luxuries as the cost of living crisis bites

  06-09-2022 12:04
  Britons are refusing to embrace full austerity, even as wallets get lighter and purses empty, according to YouGov research from influencer marketing platform LTK.
  The survey found that far from battening down the financial hatches in preparation for a bleak winter of turnip and woolly jumpers, most consumers are still willing to splash some cash – so long as the price is right.
  20% of the most spendthrift shoppers professed to increasing their beauty spending over the past s
  
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• My legal fight with the Queen taught me why cookies are good and GDPR is terrible

  06-09-2022 12:00
  Former Insider editor-in-chief Jim Edwards explains why ‘protections’ like GDPR are great for the Queen... but bad for everyone else.
  When I was editor-in-chief of news at Insider, we did an investigation into how the Queen runs the business of Buckingham Palace. We wanted to reveal the sheer scale of the Royal Family as a commercial entity, as an employer and its very expensive cost to the taxpayer. The Queen employs 1,133 people. The Palace spends £90m a year on its operation
  
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• What does adland want from the new Prime Minister?

  06-09-2022 11:44 via campaignlive.co.uk
  New Tory leader and PM Liz Truss takes up her post with a long list of issues to tackle – and adland will need her help too.
  
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• M&A watch: July activity remains strong despite global economic uncertainty

  06-09-2022 11:08 via campaignlive.co.uk
  Results tracked 70 deals in July, with 14 in Western Europe.
  
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• Andrex celebrates 50-year anniversary of puppy mascot

  06-09-2022 11:05
  British toilet roll brand Andrex is celebrating its 80-year anniversary by highlighting the 50-year bond it has created between British families and Andrex the labrador puppy.
  Created by FCB Inferno and Grammy-nominated director Nicholas Jack-Davies, the 30-second film ‘A little love goes a long way’ showcases a mother in the supermarket shopping for her daughter. She picks up a few regular items, before spotting a real puppy on the shelf between packs of Andrex. She picks
  
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• Vitality awards media account to Walk-In Media

  06-09-2022 11:04 via campaignlive.co.uk
  The incumbent was MSix & Partners.
  
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• Nadine Dorries to step down as culture secretary

  06-09-2022 10:49 via campaignlive.co.uk
  The mid-Bedfordshire MP and close ally to Boris Johnson championed the Online Safety Bill and privatisation of Channel 4 during a short but colourful tenure.
  
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• Cilmate action organisation Wrap expands APAC reach - Inside FMCG

  06-09-2022 10:33 via insidefmcg.com.au
  Cilmate action organisation Wrap expands APAC reach  Inside FMCG
  
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• Are you leaving value on the table? - Inside FMCG

  06-09-2022 10:20 via insidefmcg.com.au
  Are you leaving value on the table?  Inside FMCG
  
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• How agencies can persuade clients to trust them to solve the big problems

  06-09-2022 09:30
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Agencies love to talk about the huge impacts that campaigns, branding work or digital transformation projects can have on the trajectory of their clients’ businesses. All good and well, but from a client’s POV that’s a huge responsibility to outsource. Your business is facing a world-ending
  
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• NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health - Yahoo Finance

  06-09-2022 09:00 via finance.yahoo.com
  NutriLeads and FMCG Gurus to Host Sept 29 Webinar on Changing Consumer Perceptions, Behaviors and Motivations Toward Immune Health  Yahoo Finance
  
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• ‘No one predicted a fish-headed man’: inside Made.com’s quirky ad

  06-09-2022 09:00
  Brand director Jude Whyte talks us through the made-to-order retailer’s new big-ticket campaign.
  Made.com has unveiled a major advertising pivot with a quirky new campaign film as part of its new brand mantra to “get a bit weirder.”
  In February, brand director Jude Whyte told The Drum she was overhauling the Made brand after admitting competition from other online furniture retailers was chomping away at its market share. At the time, she said it needed to reclai
  
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• 6 tips to maximize your email marketing strategy this Black Friday

  06-09-2022 08:00
  Black Friday is a bonanza of marketing activity where huge value is to be won – but brands also run the risk of being lost in the noise. Zoe Pedersen of Reflect Digital tells us how to be on the winning side.
  With email users reaching over 4 billion in 2020 and expected to reach 4.6 billion in 2025, it’s still one of the best ways to maintain a connection with customers and subscribers. 
  So, how do you maximize the potential of email this Black Friday?
  <!-- inArticleBlock --&
  
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• Sunscreen maker Ego admits misleading consumers over SP50 claim - Inside FMCG

  06-09-2022 05:03 via insidefmcg.com.au
  Sunscreen maker Ego admits misleading consumers over SP50 claim  Inside FMCG
  
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• Fonterra's Perfect Day: dairy giant wins patent dispute - Inside FMCG

  06-09-2022 05:03 via insidefmcg.com.au
  Fonterra's Perfect Day: dairy giant wins patent dispute  Inside FMCG
  
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• Sunil Chhetri joins Indian FMCG business Pintola as Brand Ambassador - Indiainfoline

  06-09-2022 04:57 via indiainfoline.com
  Sunil Chhetri joins Indian FMCG business Pintola as Brand Ambassador  Indiainfoline
  
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• TMS Ep253: Reliance FMCG, IT industry, Shapoorji Pallonji, Nord Stream 1s - Business Standard

  06-09-2022 04:30 via business-standard.com
  TMS Ep253: Reliance FMCG, IT industry, Shapoorji Pallonji, Nord Stream 1s  Business Standard
  
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• Brisbane coffee brand Aromas Coffee Roasters sold - Inside FMCG

  06-09-2022 03:35 via insidefmcg.com.au
  Brisbane coffee brand Aromas Coffee Roasters sold  Inside FMCG
  
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• Will Reliances FMCG entry be another Nirma moment? - Business Standard

  06-09-2022 03:30 via business-standard.com
  Will Reliances FMCG entry be another Nirma moment?  Business Standard
  
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• Recall: Raw Nation Wholefoods ready-to-eat meals - Inside FMCG

  06-09-2022 03:06 via insidefmcg.com.au
  Recall: Raw Nation Wholefoods ready-to-eat meals  Inside FMCG
  
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