FMCG news

• Wendy Clark poised to step down as global CEO of Dentsu International

  01-09-2022 23:13 via campaignlive.co.uk
  Ex-DDB boss has been CEO since September 2020.
  
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• New Commercial Arts unveils first campaign for Tu

  01-09-2022 18:49 via campaignlive.co.uk
  The creative agency is taking over from Portas.
  
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• Campaign podcast: The summer juggle, Boris’ legacy and the new term

  01-09-2022 18:31 via campaignlive.co.uk
  Campaign’s podcast reflects on a summer programme to help working parents and ponders what the autumn term has in store.
  
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• Coca-Cola launches Fifa World Cup ad 3 months ahead of tournament

  01-09-2022 18:17
  Coca-Cola has been quick off the mark in getting football fans excited in the run-up to the Fifa World Cup taking place this November in Qatar.
  ‘Believing is Magic’ features a passionate football fan walking down the street, dreaming of her team winning the tournament, as her surroundings magically turn celebratory. 
  “As a valued and long-standing Fifa partner, Coca-Cola plays a vital role in enhancing the Fifa World Cup fan experience worldwide and driving our ultima
  
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• Zenb’s Wheel of Fortune-style billboard gives out free spaghetti in London

  01-09-2022 18:01
  Plant-based food brand Zenb has rolled out a unique out-of-home (OOH) campaign for the launch of its 100% yellow pea gluten-free spaghetti.
  The bespoke interactive billboards featuring the message ‘No wheat but still fun to eat’ have been placed outside the center of King’s Cross Station, and will also be at BoxPark Shoreditch from Saturday September 3.
  These temporary billboards are giving commuters a chance to take home their very own box of Zenb spaghetti via a spin-to-win w
  
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• Ad of the Day: Birds Eye ‘hijacks’ KFC billboard to promote plant-based range

  01-09-2022 17:13
  The frozen food brand has preyed on the fried chicken chain in a cheeky out-of-home spot for its Green Cuisine offering. 
  Taking a swipe at KFC, Birds Eye has challenged chicken-lovers to ditch their favorite bucket and get on board with the brand’s plant-based dippers instead.
  Pasting over what appears to be a KFC billboard, the out-of-home (OOH) stunt reads: ‘It doesn’t have to be chicken to make you wanna lick your fingers.’
  The campaign comes off the back of Bird
  
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• Pitch Update: Google, Crocs, Age UK, NHS, Farrow & Ball, NBA and more

  01-09-2022 16:48 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Global new-biz regional analysis: US dominates Q2 with a third of global spend

  01-09-2022 16:21 via campaignlive.co.uk
  Omnicom winning Restaurant Brands International pitch was most influential for North America.
  
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• This Week in the Metaverse: Eminem and Snoop rap as NFTs

  01-09-2022 16:00
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from the past week:
  The metaverse wins big (kind of) at the 2022 VMAs
  Show me entity :: 42450
  The MTV Video Music Awards – one of the music industry’s biggest annual events – put the metaverse in the spotlight this year. On Sunday night, the awards show announced the winner of its new ‘Best Metaverse Performance’ category: Blackp
  
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• As Cineworld verges on bankruptcy, what does it signal for cinema advertising?

  01-09-2022 16:00
  Cineworld, the second-largest cinema chain in the world and owner of Regal Cinemas in the US, has confirmed it is considering bankruptcy as it grapples with $5bn of debt. We explore what this news means for cinema’s future and – most pressingly – what advertisers should do here and now.
  If Cineworld cannot be saved, some 4,620 screens – accounting for about a quarter of the market – will go dark in the UK. In the US, where it operates t
  
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• Lysol and The Bachelor’s Catherine Lowe strive to keep schools sterile this year

  01-09-2022 15:00
  To stop the spread of illness and to keep kids in school this year, Lysol has launched the latest iteration of its ‘Here for healthy schools’ campaign – this time with the help of The Bachelor star and mother-of-three Catherine Lowe.
  Lysol has teamed up with TV star, graphic designer and mom Catherine Lowe to take on the spread of germs in school this year. Lowe is serving as campaign spokesperson for its latest ‘Here for healthy schools’ initiative.
  The core o
  
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• Coca-Cola launches 60-second World Cup ad

  01-09-2022 14:21 via campaignlive.co.uk
  Central film will be followed by activity focused on fan rituals.
  
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• Sir John Hegarty’s plan to guide brands through (another) recession

  01-09-2022 14:00
  The advertising legend has endured a recession almost every decade of his 60-year career. As another downturn looms, he’s teaching CEOs why investing in creativity is the best way through a crisis.
  Sir John Hegarty joined the advertising industry in 1965, going on to co-found TBWA in 1973 and then Bartle Bogle Hegarty (BBH) in 1982. Since starting out, he has worked through a recession in almost every decade: the 70s oil crisis; in the 80s under Margaret Thatcher; ’Bla
  
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• Clients blowing hot and cold? What you need to know about the fever economy

  01-09-2022 14:00
  The current global downturn hits differently from the economic crises we’ve faced in the past. Fortunately, writes R/GA’s Tom Morton, we know more than before about responding to client caution.
  The economic downturn that is gathering pace around the world feels different from a recession – because it is.
  Interest rates are chilling investment, from buying a house to funding a startup. Rising energy costs are taking money from people’s discretionary spending. Consume
  
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• Channel 4 makes Married at First Sight into an experience

  01-09-2022 13:20 via campaignlive.co.uk
  The new series of Married at First Sight UK debuted on 29 August on E4 and All 4.
  
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• WPP has bought another e-commerce business – this time in Amsterdam

  01-09-2022 13:00
  The British holding company has acquired e-commerce consultancy Newcraft, which works with Yakult and Douwe Egberts owner JDE Peet’s.
  Chief executive Mark Read has said that WPP’s latest purchase, Newcraft, will “further strengthen [the holding company’s] global commerce proposition and drive results for clients.”
  Newcraft brands itself as a “digital acceleration agency” specializing in blue-chip businesses. Based
  
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• M&C Saatchi retains NHS Help Us Help You work

  01-09-2022 12:36 via campaignlive.co.uk
  Activity includes campaigns for the 111 medical advice service.
  
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• Cinematic Bang & Olufsen campaign unveils new soundbar through texture of noise

  01-09-2022 12:22
  Danish luxury audio brand Bang & Olufsen has created a cinematic campaign for the launch of its new product Beosound Theatre.
  The film, created by Future Deluxe and inspired by the original concept line ‘A New Vision for Sound,’ explores the emotional connection between person and product. It starts with a photorealistic human eye and then transcends into a flowing fabric world that teases some of Beosound Theatre’s features and finishes.
  The film is accompanied by an elect
  
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• Corona goes alcohol-free with nature-themed pop-up

  01-09-2022 12:21 via campaignlive.co.uk
  People can 'swap their pop' for a Corona Cero in Shoreditch today.
  
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• GoCompare highlights new name and jingle with The Voice sponsorship

  01-09-2022 12:16 via campaignlive.co.uk
  Comparison site also launches ad for rebrand as Go.Compare.
  
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• Movers and Shakers: Uncommon, Netflix, Guardian, VMLY&R, Snap, Pinterest and more

  01-09-2022 12:05 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and Shakers: Uncommon, Netflix, Guardian, Nationwide, VMLY&R, Snap and more

  01-09-2022 12:05 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Why one promising young creative is leaving adland

  01-09-2022 12:00
  After protesting outside WPP and Edelman’s London offices this week, Charlotte Cunningham tells us how adland’s love affair with fossil fuels has left her disillusioned.
  I graduated during the pandemic with a first-class degree in Creative Advertising, a promising portfolio, and a D&AD pencil. Yet, I chose to remove myself from the industry because I could never feel truly proud of my work.
  I was using my talent in a tiny box of creativity with the purpose of making multimilliona
  
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• B2B shop walks the walk with OOH agency advertising

  01-09-2022 10:30
  Global agency The Marketing Practice is shooting to be the biggest B2B indie, with an out-of-home (OOH) and print media campaign for their own agency. We asked their chief marketer, David van Shaick, why – and how it's going.
  In its latest push to become B2B’s biggest indie, agency The Marketing Practice has invested in a unique public-facing agency marketing campaign. Not content to market itself in only the traditional B2B channels, since July it’s been putting up ads in trai
  
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• Churchill ups chill factor to take stress out of big decisions

  01-09-2022 10:09
  Insurance brand Churchill is aiming to change perspectives on what quality insurance means to people by asking them to be chill when taking big decisions in its latest campaign.
  The campaign ‘Bring Chill to the Nation,’ conceptualized by Saatchi & Saatchi, features a woman apprehensive about buying a car in case she prangs it in an accident with an unprepared and uninsured driver. Suddenly she finds Churchill’s mascot ‘Churchie’ sitting on the front hood, and sh
  
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• GA4 and why you need to give a damn about it

  01-09-2022 10:00
  The new era of Google Analytics is on the horizon. Known as GA4, it isn’t just an upgrade but a fundamental shift in how GA records data and a change for marketers relying on marketing metrics, including how to approach reporting.
  What can be done about it? It’s vital to understand the changes that GA4 will bring and adopt them early. Marketers need to act now to avoid losing the opportunity to collect data. The release of Universal Analytics (Google Analytics’ successor)
  
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• Three steps to increasing your video engagement

  01-09-2022 09:00
  Just like almost every digital tool or gadget, video has evolved through time. It started off as a montage of still images that only a few would experience, and now you can gain millions of views by capturing content from the palm of your hand. Mark Darlington, head of video at LoveThat, considers how brands can better embed video into their marketing strategy.
  Over recent years it feels like the evolution of technology has increased in speed. The way we consume media has changed
  
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• Stock Radar: Buy this FMCG stock to gain profits in short term - Economic Times

  01-09-2022 09:00 via economictimes.indiatimes.com
  Stock Radar: Buy this FMCG stock to gain profits in short term  Economic Times
  
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• Coles expands parental leave program - Inside FMCG

  01-09-2022 08:39 via insidefmcg.com.au
  Coles expands parental leave program  Inside FMCG
  
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• What do the marketing industry’s newest hires really care about?

  01-09-2022 08:00
  We sat down with seven recent marketing agency recruits from across The Drum Network to ask them, as representatives of adland’s next generation of leaders, what they hope changes over the next 10 years.
  With worldwide phenomena such as ‘the great resignation’ and now ‘quiet quitting’ – not to mention inflation and the cost-of-living crisis – the marketing industry has had talent on its mind.
  Against this backdrop, we’re hearing time and again from
  
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• Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite - BestMediaInfo

  01-09-2022 06:05 via bestmediainfo.com
  Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite  BestMediaInfo
  
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• Papayacare drives 'global green baby revolution' with Priceline launch - Inside FMCG

  01-09-2022 04:09 via insidefmcg.com.au
  Papayacare drives 'global green baby revolution' with Priceline launch  Inside FMCG
  
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