FMCG news

• Notonthehighstreet picks NCA for creative and customer experience account

  30-08-2022 21:24 via campaignlive.co.uk
  NCA will work on strategy, communications and brand identity.
  
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• Tisakorean drops track in honor of McDonald’s Sprite

  30-08-2022 20:37
  For years, social media users have compared taking the first sip of Sprite from McDonald’s to TV static, so the brand responded with a beat from Tisakorean that brings that effervescent feeling, and meme, to life.
  Ordering a McDonald’s Sprite has taken on a life of its own online, with user-generated memes that describe it as “crispy,” “crunchy” and even “electric.” This year alone, over 1,000 mentions compared the fountain drink to static.
  Inspire
  
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• Tisakorean drops the track ‘Static’ in honor of McDonald’s Sprite

  30-08-2022 20:37
  For years, social media users have compared taking the first sip of Sprite from McDonald’s to TV static, so the brand responded with a beat from Tisakorean that brings that effervescent feeling, and meme, to life.
  Ordering a McDonald’s Sprite has taken on a life of its own online with user-generated memes that describe it as “crispy,” “crunchy” and even “electric.” This year alone, over 1,000 mentions compared the fountain drink to static.
  Inspired
  
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• Ready for Hardee’s biscuit-infused beer?

  30-08-2022 18:30
  In honor of National Biscuit Month, Hardee's has partnered up with Southern Grist Brewing Co. to create a liquified version of its famous bready, buttermilk bites. 
  If you ever dreams of drinking down a Hardee's biscuit in liquid beer form, your day has arrived. Hardee’s is teaming up with Nashville, Tennessee-based brewery Southern Grist Brewing Co. to launch Strawberry Biscuit Ale. 
  As a celebration of National Biscuit Month, the new cream ale is infused with 200 pounds of Hard
  
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• Global agency groups H1 2022 report card: Digital transformation is ‘top priority’

  30-08-2022 18:30 via campaignlive.co.uk
  Organic growth occurred across all of the ‘big six’ holding companies in the first half of 2022, with bosses pointing to digital and business transformation as a key focus for clients.
  
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• Rémy Cointreau UK hands media account to Havas Entertainment

  30-08-2022 18:17 via campaignlive.co.uk
  Appointment follows a three-way pitch.
  
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• Jackie Stevenson to chair Campaign’s Female Frontier Awards 2023

  30-08-2022 18:14 via campaignlive.co.uk
  Deadline to enter the awards is 17 November.
  
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• Discovery and attribution: what’s driving Instagram’s new QR code push?

  30-08-2022 18:10
  Instagram, like all social media platforms, is investing heavily in its e-commerce capabilities. But while its ambitions are forward-facing, it is also looking backward at an underappreciated marketing tool to supercharge those ambitions – the QR code.
  The QR code is having a renaissance. Once mostly seen in out-of-home (OOH) grassroots campaigns, the value of the code has skyrocketed as marketers grew to understand its wider implications for attribution and analytics purposes.
  Instag
  
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• Linda McCartney's owner reviews media planning and buying account

  30-08-2022 17:24 via campaignlive.co.uk
  The Hain Daniels account is understood to be worth £5m in billings.
  
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• Starbucks celebrates how ‘every table has a story’

  30-08-2022 17:23
  Starbucks is positioning itself as a ‘Third Place’ where all are welcome to work, reset, connect and further their passions in its latest campaign.
  The integrated brand campaign made by Iris – titled ‘Every Table Has a Story’ – features a 60-second film showcasing the life of aspiring creative entrepreneur Kay. She weathers the lows of rejections and highs of making it on her own and being featured as the next big designer in a magazine –
  
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• Entry deadline nears for The Drum’s social media and content awards

  30-08-2022 17:11
  The September 7 deadline is fast approaching for those entering The Drum Awards for Social Media and Content.
  The Content Awards, taking place on Wednesday November 16, celebrates the world’s best branded content. This year the judging will be chaired by Nestlé’s global head of digital and content Liz Caselli-Mechael. You can find out more about her views on what makes a brilliant content marketing strategy here.
  “I love [awards] and the role they pla
  
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• Jio Platforms and Meta bring first-ever end-to-end shopping experience to WhatsApp

  30-08-2022 16:25
  This global first will allow consumers to shop JioMart via the instant messaging app. 
  In a first-of-its-kind initiative that will revolutionize Indian retail, Meta and Jio Platforms have announced the launch of the end-to-end shopping experience on WhatsApp.
  India is one of WhatsApp’s largest markets, but monetization has been a mixed bag of challenges. Business messaging may well be the answer, and this launch could mark the first step toward it becoming a super app. With nearl
  
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• Take a leap to the Chillscape with Churchill

  30-08-2022 16:12 via campaignlive.co.uk
  The ad was created by Saatchi & Saatchi as part of its ‘Bring the chill to the nation’ campaign.
  
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• FMCG firms’ transport costs surge 27% in 6 months - Businessday

  30-08-2022 14:03 via businessday.ng
  FMCG firms’ transport costs surge 27% in 6 months  Businessday
  
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• If advertising won’t talk openly about menopause, it’ll continue to be scary and taboo

  30-08-2022 14:00
  Adland needs to get real in its representation of menopause, writes Lucy Taylor, chief growth officer at MullenLowe Group UK.
  I’m going to start by saying that I am a woman who is yet to experience menopause. I am, however, a 40-year-old mother who works in advertising and is approaching this inevitable reality with some thoughts to share.
  General conversations around how people experience menopause have begun to permeate mainstream media in recent years, but truly adequate awareness and e
  
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• Ice Breaker craft beer won’t turn people into social superheroes

  30-08-2022 13:38 via campaignlive.co.uk
  Three funny spots by Engine Creative take inspiration from the name of the brand.
  
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• McDonald’s pays homage to missed travels with global menu

  30-08-2022 13:33
  McDonald’s Indonesia has talked up the need to travel post-Covid 19 with the launch of its new menu ‘Taste of the World,’ which features burgers from different parts of the globe.
  A witty campaign film titled ‘An Ode to Missed Travels’ shows those who have been unable to travel, either through work, injuries or weather. However, they can still taste the new burgers from around the world at McDonald’s. The campaign is created by Leo Burnett Indonesia and direct
  
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• Young creatives encouraged to ‘wreck’ fossil fuel clients’ advertising briefs

  30-08-2022 13:30
  Following protests outside WPP and Edelmen, we catch up with the organizers who warn agencies that the best new talent will no longer work on high-carbon clients. 
   
  Today (August 30), a network of young creatives called Glimpse has been taking a stand against fossil fuel advertising, holding ‘outdoor brainstorms’ at the London headquarters of WPP and Edelman and handing out The Brief Sabotage Handbook, which gives creatives playful but actionable advice
  
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• How Sky and Now executed their ‘beastly’ House of the Dragon campaign

  30-08-2022 13:08
  The hotly-anticipated Game of Thrones prequel series House of the Dragon dropped this week following a year-long epic marketing campaign. In Europe, Sky and Now tied for their first joint marketing campaign – we found out how they did it.
  On Monday at 2am (August 22) the HBO-produced series was simulcast across Europe on Sky and Now. In the UK alone an impressive 1.3 million tuned in at 2am to watch the premiere.
  The return of the juggernaut franchise had a hefty marketing budget, wit
  
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• Top earner at Dentsu International collects £13.5m pay package

  30-08-2022 12:51 via campaignlive.co.uk
  Payout included £6.3m from 'long-term incentive schemes'.
  
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• Ad of the Day: Cadbury Fingers encourages us all to learn some sign language

  30-08-2022 12:51
  Cadbury Fingers has partnered with the National Deaf Children’s Society (NDCS) for the latest chapter in its ‘For Fingers Big and Small’ campaign.
  ‘Sign with Fingers Big and Small’ hopes to encourage us all to learn some British Sign Language (BSL) to help deaf people feel more included. In the short film, viewers see a young girl telling the camera in BSL that she often feels excluded from conversations due to being deaf. To highlight this, some of the subtitled wo
  
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• Cadbury encourages nation to learn British Sign Language in campaign by VCCP London

  30-08-2022 12:05 via campaignlive.co.uk
  Campaign highlights how deaf BSL users can be excluded from conversations.
  
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• Privacy-driven short-tail bias leaves marketers at a loss as measurement ‘fades to black’

  30-08-2022 12:00
  The clock is ticking on traditional approaches to media measurement, writes Emodo’s Jake Moskowitz​.
  Over the last couple of years, the digital industry has been shaken to its core by the imperative that we rethink targeting and measurement. Google’s coming deprecation of third-party cookies and Apple’s adoption of opt-in-only tracking via its AppTrackingTransparency (ATT) framework have marketers worried they’ll lose audience scale and see rising prices on addressa
  
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• H1 global new-biz review: FMCG billings rise as inflation soars - CampaignLive

  30-08-2022 12:00 via campaignlive.co.uk
  H1 global new-biz review: FMCG billings rise as inflation soars  CampaignLive
  
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• Media Week Awards: Media Leader of the Year shortlist revealed

  30-08-2022 10:16 via campaignlive.co.uk
  Eight industry leaders have been shortlisted.
  
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• 'Wreck the brief': Creatives protest fossil fuel advertising outside WPP offices

  30-08-2022 10:09 via campaignlive.co.uk
  Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients.
  
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• Creatives protest fossil fuel advertising outside WPP offices

  30-08-2022 10:09 via campaignlive.co.uk
  Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients.
  
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• How should agencies persuade clients to keep advertising in a cost-of-living crisis?

  30-08-2022 09:30
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Following on from last week’s debate on how agencies should go about shoring up client confidence, we reveal the second set of responses from our expert agency panel.
  How do you solve a problem like... persuading clients to keep spending?
  Show me entity :: 42402
  James Fox, chief client officer, Havas L
  
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• Graduate Analyst - FMCG - EU-Startups

  30-08-2022 09:20 via eu-startups.com
  Graduate Analyst - FMCG  EU-Startups
  
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• Why advertisers should keep calm and (cautiously) carry on despite media inflation

  30-08-2022 09:00
  Simon Bevan, chief investment officer, Havas Media Group UK, urges clients not to push the panic button on media pricing – after all, inflation doesn’t mean there’s no ROI. Some of the media inflation figures being bandied around will make the recent heatwaves seem like a cool breeze. Earlier this year, the World Federation of Advertisers (WFA) predicted linear TV inflation of 19% for 2022 in the UK, following a staggering 41% rise in 2021. Warc Media’s recent G
  
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• Is B2B becoming less boring?

  30-08-2022 08:00
  It would be unfair to say that the B2B space was ever completely boring, but some argue it’s at a turning point toward deeper connection and more creative work. We tracked down six industry leaders to ask: is B2B becoming more exciting?
  Business-to-business (B2B) marketing has long been thought of as business-to-customer’s (B2C) unattractive sibling. If that’s ever been fair, it’s becoming less so every day with major networks reforming their B2B offerings and a raft of h
  
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• Stock Market Live: Own an FMCG stock? You should be worried | Markets with Santo & CJ - Moneycontrol

  30-08-2022 05:22 via moneycontrol.com
  Stock Market Live: Own an FMCG stock? You should be worried | Markets with Santo & CJ  Moneycontrol
  
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• Fonterra takes first step into non-dairy products - Inside FMCG

  30-08-2022 04:28 via insidefmcg.com.au
  Fonterra takes first step into non-dairy products  Inside FMCG
  
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• Grains Australia appoints Richard Simonaitis as its new CEO - Inside FMCG

  30-08-2022 03:40 via insidefmcg.com.au
  Grains Australia appoints Richard Simonaitis as its new CEO  Inside FMCG
  
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• Middle Britain feels the pinch as the cost-of-living crisis carries up the classes

  30-08-2022 01:01
  Britain’s middle classes are seeing their financial cushion evaporate as the cost-of-living crisis spreads to the suburbs, according to a downbeat new study from Havas Media Group.
  The media division of Havas calculates that previously well-off households earning over £40k per year are now feeling the pinch as disposable income shrinks, with the proportion of high-income households feeling less economically assured than in April rising by 10%.
  The second wave of financial pressures i
  
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