FMCG news

• Best Ads for August: New Balance, Gatorade and Hershey's

  29-08-2022 19:35
  What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief customer officer at System1, told us which ads received the highest ratings this past month – and why they stood out from the crowd.
  Methodology
  System1 tests ads on measures that predict long-term brand growth (star ratin
  
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• Sephora’s $1.2m CCPA settlement sends a ‘strong message’ to brands

  29-08-2022 19:19
  California is making an example of cosmetics retailer Sephora. It’s just the start.
  In the first enforcement action of the California Consumer Privacy Act (CCPA) – the US’s most sweeping state-level consumer data protection law – the state’s attorney general Rob Bonta last week announced that it’s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020. 
  “The alleged CCPA viola
  
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• Sephora’s $1.2m CCPA settlement sends a 'strong message' to brands

  29-08-2022 19:19
  California is making an example of cosmetics retailer Sephora. It’s just the start.
  In the first enforcement action of the California Consumer Privacy Act (CCPA) — the US’s most sweeping state-level consumer data protection law — the state’s Attorney General Rob Bonta last week announced that it’s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020. 
  “The alleged CCPA violations are
  
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• Reliance Retail will launch FMCG business this year: Isha Ambani at RIL AGMs - Business Standard

  29-08-2022 18:06 via business-standard.com
  Reliance Retail will launch FMCG business this year: Isha Ambani at RIL AGMs  Business StandardReliance throws its hat into FMCG ring  The Economic TimesReliance's foray into FMCG can offer stiff competition to biggies like HUL, ITC, Nestle  Business TodayReliance To Enter FMCG (Consumer Goods) Business This Year, Partner With 1 Crore Merchants In 5 Years  NDTV ProfitWhy Reliance's Strategy To Enter And Dominate The FMCG Market May Pose Significant Challen
  
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• Reliance Retail will launch FMCG business this year: Isha Ambani at RIL AGM - Business Standard

  29-08-2022 18:06 via business-standard.com
  Reliance Retail will launch FMCG business this year: Isha Ambani at RIL AGM  Business Standard
  
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• Ad of the Day: Gatorade and Beyoncé honor Serena Williams in ‘Love means everything’

  29-08-2022 16:07
  The new TV spot celebrates Williams’ legacy, both as an athlete and as a role model.
  Gatorade has teamed up with Beyoncé for a new TV ad celebrating professional tennis icon Serena Williams, with whom the brand has maintained a long-running partnership. The spot – titled ‘Love means everything’ – debuted yesterday during the MTV Video Music Awards (VMAs), shortly before the start of the 2022 US Open.
  ‘Love Means Everything,’ which runs to a l
  
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• From a D2C brand to a digital FMCG conglomerate: Good Glamm Group’s growth strategy - YourStory

  29-08-2022 15:42 via yourstory.com
  From a D2C brand to a digital FMCG conglomerate: Good Glamm Group’s growth strategy  YourStory
  
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• Squarespace helps creators build their ‘empires’

  29-08-2022 15:30
  Squarespace has embarked on the rollout of a campaign that follows three individuals, each of whom has created a small business website on the platform – the first step of building their ‘empires.’
  Squarespace wants to embolden the next generation of creators to build their empires on its platform. To reach them, the brand’s award-winning in-house creative team has today launched the first glimpse of a three-spot campaign.
  Each spot tells the story of a creative who has t
  
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• The home of SiriusXM adds unlikely roommates 2 Chainz, Alice Cooper and Alanis Morissette

  29-08-2022 15:00
  SiriusXM’s diverse range of content isn’t limited to the confines of the car. The platform’s latest series of spots show how and where stars including Alice Cooper, 2 Chainz and Conan O’Brien tune in.
  Chaos is inevitable when celebrities gain access to their favorite listening material anytime and anywhere, according to the latest installment of SiriusXM’s ‘The Home of SiriusXM.’
  ‘The Home of SiriusXM,’ which was first introduced last summer,
  
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• DoorDash spotlights its role as a force for good in small communities

  29-08-2022 15:00
  Online delivery service DoorDash debuts its latest campaign showing its own contribution to the neighborhoods it serves.
  DoorDash fosters goodness in people’s lives, livelihoods and neighborhoods by creating jobs and keeping small businesses afloat in the convenience economy. Such is the message of DoorDash’s latest campaign, ‘A neighborhood of good in every order.’
  The campaign aims to shed light on the many ways in which everyday orders made on DoorDash contribute to th
  
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• How FMCG companies benefit from supply chain visibility - Maersk

  29-08-2022 13:05 via maersk.com
  How FMCG companies benefit from supply chain visibility  Maersk
  
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• Reliance Retail to enter FMCG space; partners with Whatsapp for online shopping - BusinessLine

  29-08-2022 12:35 via thehindubusinessline.com
  Reliance Retail to enter FMCG space; partners with Whatsapp for online shopping  BusinessLine
  
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• 5G, FMCG business, succession plans: Mukesh Ambani's 5 big announcements | Mint - Mint

  29-08-2022 12:23 via livemint.com
  5G, FMCG business, succession plans: Mukesh Ambani's 5 big announcements | Mint  Mint
  
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• FMCG stocks defy weak market mood, rally up to 4% - Economic Times

  29-08-2022 11:02 via economictimes.indiatimes.com
  FMCG stocks defy weak market mood, rally up to 4%  Economic Times
  
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• Nifty closes above 17300; FMCG shines, IT drags - Dalal Street Investment Journal

  29-08-2022 10:48 via dsij.in
  Nifty closes above 17300; FMCG shines, IT drags  Dalal Street Investment Journal
  
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• Reliance to enter FMCG business this year, partner 10 mn merchants in 5 yrs - Business Standard

  29-08-2022 09:00 via wap.business-standard.com
  Reliance to enter FMCG business this year, partner 10 mn merchants in 5 yrs  Business Standard
  
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• A2 Milk reports double-digit growth, increases investment in China - Inside FMCG

  29-08-2022 05:29 via insidefmcg.com.au
  A2 Milk reports double-digit growth, increases investment in China  Inside FMCG
  
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• XXXX Brewery expands production with $5m investment from Lion - Inside FMCG

  29-08-2022 04:35 via insidefmcg.com.au
  XXXX Brewery expands production with $5m investment from Lion  Inside FMCG
  
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