FMCG news

• Margins still under pressure: FMCG price hikes to stay, as firms continue to feel cost impact - The Financial Express

  11-08-2022 23:30 via financialexpress.com
  
  Margins still under pressure: FMCG price hikes to stay, as firms continue to feel cost impact  The Financial Express
  
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• Margins still under pressure: FMCG price hikes to stay, as firms continue to feel cost impact - msnNOW

  11-08-2022 23:30 via msn.com
  
  Margins still under pressure: FMCG price hikes to stay, as firms continue to feel cost impact  msnNOW
  
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• Reddit data reveals new consumer behaviors: 'they're doing way more research before buying'

  11-08-2022 22:06
  
  Doom and gloom dominates much of the news cycle, whether it concerns financial, political or sociological movements. Amid it all, consumer behaviors are shifting. Reddit shares exclusive data with The Drum that suggests how brands should react.
  No, the impending economic downturn is not a guaranteed calamity for brands. In fact, the current state of affaris offers a range of new opportunities for brands, according to exclusive Reddit data for The Drum — pulled from first-party datasets, a
  
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• Reddit data reveals new consumer behaviors: 'they're doing more research before buying'

  11-08-2022 22:06
  
  Doom and gloom dominates much of the news cycle, whether it concerns financial, political or sociological movements. Amid it all, consumer behaviors are shifting. Reddit shares exclusive data with The Drum that suggests how brands should react.
  No, the impending economic downturn is not a guaranteed calamity for brands. In fact, the current state of affaris offers a range of new opportunities for brands, according to exclusive Reddit data for The Drum — pulled from first-party datasets, a
  
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• Samsung’s social campaign ‘reveals’ its new foldable Galaxy smartphones

  11-08-2022 21:20
  
  The electronics giant is bringing flip phones back into the fold with a social media campaign that showcases its new foldable smartphones.
  Nearly 15m views can’t be wrong. That’s how many times people have viewed the ‘Reserve’ campaign for Samsung’ Galaxy Z Flip4 and Z Fold4 foldable phones on YouTube.
  This week, a major multichannel follow-up to ‘Reserve’ is being rolled out. The new three-spot series, titled ‘Reveal,’ marks the second
  
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• Auto, FMCG lead market charge as Nifty closes at a four-month high - Business Standard

  11-08-2022 19:21 via business-standard.com
  
  Auto, FMCG lead market charge as Nifty closes at a four-month high  Business Standard
  
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• This Week in the Metaverse: Tornado Cash banned in US, Paris Hilton plans to enter The Sandbox

  11-08-2022 19:15
  
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  US Treasury sanctions ‘notorious’ crypto mixing service Tornado Cash 
  Show me entity :: 42312
  The US Department of the Treasury’s Office of Foreign Assets
  
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• This Week in the Metaverse: Tornado Cash banned in US, Paris Hilton enters The Sandbox

  11-08-2022 19:15
  
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  US Treasury sanctions ‘notorious’ crypto mixing service Tornado Cash 
  Show me entity :: 42312
  The US Department of the Treasury’s Office of Foreign Assets
  
  Read more

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• This Week in the Metaverse: Celebs warned about shilling NFTs, Paris Hilton enters The Sandbox

  11-08-2022 19:15
  
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  US Treasury sanctions ‘notorious’ crypto mixing service Tornado Cash 
  Show me entity :: 42312
  The US Department of the Treasury’s Office of Foreign Assets
  
  Read more

• Iris mourns 'inspirational' co-founder Sam Noble

  11-08-2022 18:15 via campaignlive.co.uk
  
  Former strategy chief and deputy CEO dies of bowel cancer at 47 years old.
  
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• 6 things B2B marketers need to know about influencers

  11-08-2022 17:19
  
  B2B marketers need to pay more attention influencers, writes Carbon Design chief executive Scott Gillum. Here is who you need to target and, more importantly, how to do it. 
  Business-to-business marketing campaigns often die before they ever launch. Why? Because marketers often target titles, roles and budget owners to influence sales. And that would be fine if marketing’s job was to sell. It’s not. Our goal is to grab someone's attention and have them take action, by eithe
  
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• Aldi opens Dumpling Truck, serving meals for less than $1.50 - Inside FMCG

  11-08-2022 16:14 via insidefmcg.com.au
  
  Aldi opens Dumpling Truck, serving meals for less than $1.50  Inside FMCG
  
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• Boots Opticians encourages people to prioritise eye health as it repositions branding

  11-08-2022 16:11 via campaignlive.co.uk
  
  'See what's possible' has been created by WPP's dedicated agency The Pharm.
  
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• MPs demand overhaul of government obesity campaigns

  11-08-2022 16:01 via campaignlive.co.uk
  
  The House of Commons Health and Social Care Committee has warned that attempts to tackle obesity have relied too much on changing behaviours rather than dealing with the root causes of the problem.
  
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• Growing agencies can’t afford not to invest in their own systems

  11-08-2022 15:37
  
  Following the profit warning at S4 Capital, Green Square’s Nick Berry warns growing agencies not to ignore the necessary work of building support systems and infrastructure.
  The revelations about ‘chaotic accounting’ at S4 Capital last month not only dampened its share price and future growth forecasts, but also delivered a timely reminder to businesses of all sizes that it is worth holding up a mirror to your own systems and operations and asking if they are fit
  
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• Puma musicians highlight realities of being a girl in the social media era

  11-08-2022 15:11
  
  Puma has dropped a campaign featuring musical artists Le Juiice, Amaria BB, Bellah and Sha Simone that highlights the realities of being a girl in the era of social media.
  Created by The Elephant Room, ‘Here. We Can Be’ is a fast-paced short that features a group of young women dancing and singing together. Coinciding with the launch, a ‘Listening Party’ will take place in London and Paris. Girls and non-binary individuals are invited to share a space with incredible musi
  
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• Michelle McEttrick moves to Primark as chief customer officer

  11-08-2022 14:48 via campaignlive.co.uk
  
  McEttrick left Tesco last year.
  
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• Captain Birds Eye invites the public to get their fingers on some sustainable fashion

  11-08-2022 13:35
  
  Captain Birds Eye, the advertising mascot for the frozen seafood brand, has stripped off his uniform to model a new range of sustainable swimming shorts.
  The limited-edition unisex swimwear range sees the brand leave the freezer far behind as it turns up the heat with its ‘All Aboard Shorts,’ just in time for the summer holidays.
  The nautical blue trunks are sourced from 100% recycled ocean plastic and are available in dark and light variants to signify deep and shallow waters.
  
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• Uncommon Creative Studio promotes Tom Griffin to COO

  11-08-2022 12:43 via campaignlive.co.uk
  
  The appointment to the new role is one of two senior promotions.
  
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• I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses

  11-08-2022 12:27
  
  Marketers are always working under constant time constraints. GottaBe!’s managing director, Tomasz Dyl, shares why taking three months off to participate in the Goldman Sachs 10,000 Small Businesses program was a vital use of his time.
  In February, I stepped away from GottaBe! for 12 weeks to work on the business away from the business. Supported by the Goldman Sachs’ 10,000 Small Businesses program, I would spend the time identifying new growth opportunities and
  
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• As tennis legend Serena Williams retires, we celebrate her 5 greatest ads

  11-08-2022 12:23
  
  Tennis legend Serena Williams recently announced her retirement in an op-ed for Vogue – an announcement from the 40-year-old that was both shocking and inevitable. The Drum looks back at how the star shook up the sport via her ads.
  Williams remains a top Nike athlete and spokesperson. She is also a budding venture capitalist with her firm Serena Ventures, which focuses on early-stage investments in companies led by women and people of color. Williams is also on the boards of Verizon M
  
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• Why China’s booming pet economy is a lucrative trend for digital marketers

  11-08-2022 12:11
  
  The pet care sector is an often-overlooked industry to advertise in but Emerging Communications' marketing executive Michaela Zhu argues that it's full of opportunities. 
  ILast year, McDonalds released a limited-edition 'cat box'. Shaped like the company’s iconic burger, the cardboard package came with a pop-open doorway, just large enough for a feline fur-baby to enter.
  With only 100,000 boxes available (alongside a McDelivery order of their new combo meal), it caused a sensation amo
  
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• King International to produce local textured vegetable protein - Inside FMCG

  11-08-2022 12:01 via insidefmcg.com.au
  
  King International to produce local textured vegetable protein  Inside FMCG
  
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• You need to invest your time (and dollars) in trade media, now

  11-08-2022 11:20
  
  The lion's share of B2B PR happens in a rich tapestry of trade publications - but many who want coverage don't involve themselves in that ecosystem, says Mary Cirincione, vice president, US at Propeller. Cirincione argues that PR seekers ignore the trades at their peril.
  You want PR. You want press, you want attention — a feature, a byline, a podcast.
  But you hate a paywall and don’t have a subscription. And when prompted further, you try your hand at an incognito wind
  
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• Distillery Road Market reveals $6 million anchor tenant - Inside FMCG

  11-08-2022 11:08 via insidefmcg.com.au
  
  Distillery Road Market reveals $6 million anchor tenant  Inside FMCG
  
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• With $100m revenues in its sights, how did The Goat Agency get so big?

  11-08-2022 11:00
  
  A test-and-learn approach to influencer marketing and a unique model that uses an unprecedented volume of campaign data to guarantee results for a fixed price – as The Goat Agency is on a fast track to $100m in revenues, we explore the agency’s meteoric rise to become much bigger than anyone realized and why the founding trio say they have still only scratched the surface of the opportunity in this space.
  “Social media is where consumers spend most of their time, so it’s
  
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• Ad-supported Disney+ to launch December 8 in the US

  11-08-2022 10:43
  
  Disney is building on recent momentum in the streaming space by setting a date for the long-awaited launch of an ad-supported subscription tier for its popular Disney+ service.
  From December 8, American customers will be able to trade time for dollars by saving a few bucks on their monthly subscription by submitting to ad breaks, a move championed by Disney as a means to give customers greater choice.
  Disney Media & Entertainment Distribution chairman Kareem Daniel said: “With our new
  
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• Netflix ventures into Decentraland to promote 'The Gray Man'

  11-08-2022 10:10 via campaignlive.co.uk
  
  The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.
  
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• FMCG companies bet on pet food as ownership jumps in India - Moneycontrol

  11-08-2022 09:57 via moneycontrol.com
  
  FMCG companies bet on pet food as ownership jumps in India  Moneycontrol
  
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• Gurmeet Chadha on why he likes these 4 FMCG and auto ancillary stocks - Economic Times

  11-08-2022 09:00 via economictimes.indiatimes.com
  
  Gurmeet Chadha on why he likes these 4 FMCG and auto ancillary stocks  Economic Times
  
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• FMCG companies face a problem as consumers flock to low-price packs - Moneycontrol

  11-08-2022 09:00 via moneycontrol.com
  
  FMCG companies face a problem as consumers flock to low-price packs  Moneycontrol
  
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• Smaller packages, higher mark-ups fail to help FMCG cos beat inflation - Moneycontrol

  11-08-2022 08:09 via moneycontrol.com
  
  Smaller packages, higher mark-ups fail to help FMCG cos beat inflation  Moneycontrol
  
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• FDI: Foreign investors in Romania avoided building FMCG plants - Romania-Insider.com

  11-08-2022 07:04 via romania-insider.com
  FDI: Foreign investors in Romania avoided building FMCG plants  Romania-Insider.com
  
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• The three ways grocery shopper behaviour is changing right now - Inside FMCG

  11-08-2022 05:10 via insidefmcg.com.au
  
  The three ways grocery shopper behaviour is changing right now  Inside FMCG
  
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• Vitasoy releases new plant-based yogurt range - Inside FMCG

  11-08-2022 04:45 via insidefmcg.com.au
  
  Vitasoy releases new plant-based yogurt range  Inside FMCG
  
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• Darrell Lea, Nomad unveil liquorice chocolate beers for Father's Day - Inside FMCG

  11-08-2022 04:45 via insidefmcg.com.au
  
  Darrell Lea, Nomad unveil liquorice chocolate beers for Father's Day  Inside FMCG
  
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• Bodyscience releases healthy dessert range - Inside FMCG

  11-08-2022 04:45 via insidefmcg.com.au
  
  Bodyscience releases healthy dessert range  Inside FMCG
  
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• Ansell, Kimberly-Clark sued over supplier's alleged labour abuse - Inside FMCG

  11-08-2022 04:45 via insidefmcg.com.au
  
  Ansell, Kimberly-Clark sued over supplier's alleged labour abuse  Inside FMCG
  
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