FMCG news

• High food inflation impacted FMCG sale volumes, says ITC chairman - The Indian Express

  10-08-2022 20:08 via indianexpress.com
  
  High food inflation impacted FMCG sale volumes, says ITC chairman  The Indian Express
  
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• Meta backs drag style to showcase metaverse tech

  10-08-2022 19:09 via campaignlive.co.uk
  
  Three aspiring designers to use VR to create looks for three drag acts.
  
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• Dept swoops for London brand and experience design studio

  10-08-2022 18:15 via campaignlive.co.uk
  
  Deal marks the private equity-backed Dutch company's fifth acquisition this year.
  
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• Ryan Reynolds debuts Hims ED ad that’s ‘not about Rob McElhenney’ on Jimmy Kimmel

  10-08-2022 18:13
  
  In his latest stunt, the Hollywood star chaffs his Wrexham AFC co-owner Rob McElhenney by implying — via a Hims ad — that McElhenney might face some issues in the bedroom. 
  In a cheeky stunt Tuesday night on Jimmy Kimmel, actor and adland darling Ryan Reynolds aired a new ad for Hims — the telehealth platform that specializes in treating men’s hair loss and erectile dysfunction. Reynolds took the opportunity to poke a little lighthearted fun at his friend — and
  
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• Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty

  10-08-2022 18:12
  
  With consumer confidence at an all-time low and no end in sight to the cost-of-living crises, Komi Sarna and Emma Tavernor, consultants at Frog, explore how organizations can still find pockets of growth within their existing portfolios.
  It’s an age-old dilemma for organizations: should we focus on maximizing our existing portfolio, or invest in expanding it? The answer is a bit of both.
  But with consumer confidence hitting record lows, driven by rampant inflation and a protracted cost-of-
  
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• Heavy metal bands join forces against hell in video game launch

  10-08-2022 18:11
  
  Heavy metal music record label Music for Nations and Blizzard Entertainment have joined forces to launch the new game Diablo Immortal.
  The funky partnership, which crisscrosses the world of metal and gaming, features in Diablo Immortal-themed content and campaign activity to celebrate the launch.
  A 35-second film has also been launched, where UK heavy metal acts Dani Filth (of Cradle of Filth), Bury Tomorrow and Witch Fever have taken up arms against the demonic forces of Skarn, Lord of Damnatio
  
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• Liquid Death promotes Indianapolis Colts ‘water boy’ to hydration god

  10-08-2022 18:00
  
  In a world accustomed to Nike’s ‘Just do it’ tagline, Liquid Death encourages consumers to ‘Just murder it’ in a satire-drenched spot that names Indianapolis Colts trainer Travis Poulson as the canned water brand’s first ‘pro football hydration assistant.’
  Rather than getting involved with professional sports, Liquid Death typically has more of a penchant for porn or punk rock. However, the cult favorite canned water brand always continues to
  
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• B2B buyers are more ‘woke’ than typical American consumers, study finds

  10-08-2022 18:00
  
  Business-to-business (B2B) buyers are more open to socially conscious issues than typical consumers, per a report from the American Marketing Association –New York.
  B2B buyers are more ‘woke’ than typical American consumers – as they’re more likely to pay more money for socially-conscious companies – and women will make up the majority of all corporate buyers a decade from now. These are two of the biggest findings from a study released today by the American M
  
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• Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the point

  10-08-2022 17:50
  
  In a recent interview with Stephen Bartlett, Malcolm Gladwell expressed firm reservations about the trend for home working. A (perhaps surprisingly) vociferous backlash proves that people still care deeply about the issue, and their own opinions are pretty strong too. Charli Edwards, creative director at agency LoveThat, tells us that everyone’s missing the point: whether at home or in an office, what mattes is building trust and making your employees care.
  It’s simply not about work
  
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• GA4: how to get ready for the next generation of Google Analytics

  10-08-2022 17:24
  
  Google's recently-released updated edition of Google Analytics – Google Analytics 4 (GA4) is defined as a paradigm shift in its data collection and web traffic analysis software. Federico D'uva, lead marketing strategist at Rawnet suggests how marketers can embrace these changes.
  Google’s analytical tool is used globally by organizations to track visitor engagement across web domains, mobile apps, and offline APIs. Companies use it to track their web traffic, monitor marketing c
  
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• Ads of the Week: 3D Pokémon take over Tokyo and Ford drops a horror film

  10-08-2022 14:59
  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, Pokémon Go characters inhabited a 3D billboard outside Tokyo’s Shinjuku Station, Ford took inspiration from classic horror movies in its latest commercial and Uno enlisted renowned Japanese artist Takashi Murakami to collaborate on a set of playing cards.
  To be in with a chance of being featured, submit your work here.
  Pokémon Go
  To celebrate World Cat Day (August 8), Poké
  
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• Radiocentre turns to Fold7 for brand refresh

  10-08-2022 14:26 via campaignlive.co.uk
  
  The industry body for commercial radio has previously worked with Lucky Generals and The&Partnership.
  
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• Lego hosts array of activations to celebrate '90 years of play'

  10-08-2022 14:17 via campaignlive.co.uk
  
  Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.
  
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• Why a recession is the time to double down on brand

  10-08-2022 13:32
  
  As the fear of a recession looms large in many parts of the world, Australia-based David Nemes, regional director of APAC at Templafy, shares why recessions are a great time to reassess brand.
  It was the global financial crisis of the late 2000s that triggered a rebrand for Samsung to become a more customer-driven innovation company as it doubled down on research and development investments. The investment in brand strategy directly contradicted what all of its competitors were doing – nam
  
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• India@100: What Will Be The Move Of FMCG Sector In Next 25 Years? Watch This Video For Details - Zee Business

  10-08-2022 12:57 via zeebiz.com
  
  India@100: What Will Be The Move Of FMCG Sector In Next 25 Years? Watch This Video For Details  Zee Business
  
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• Dick’s Sporting Goods ad features couple in doppelganger dance-off

  10-08-2022 12:55
  
  Dick’s Sporting Goods (DSG) has set its latest musical ad campaign in motion with a husband-and-wife dance duo battling to keep pace with their doubles.
  Promoting the DSG X Twitch + Allison collection, the high-energy piece pairs couple Stephen ‘tWitch’ Boss (The Ellen DeGeneres Show) and Allison Holker (So You Think You Can Dance) together for an uptempo dance session – where their mirror images steal the show.
  Watching incredulously as their reflecti
  
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• IPG creates dedicated agency for new Bentley Motors client

  10-08-2022 12:44 via campaignlive.co.uk
  
  London-based iX given lead global creative and strategic agency status.
  
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• Planters nuts offering mullet makeovers to fans willing to face the chop

  10-08-2022 12:33
  
  Peanut brand Planters is bringing sugar and spice and all things nice to protein fans, with the offer of a mullet makeover for the bravest of nut eaters.
  The snack purveyor has teamed up with US musician Oliver Tree for the sweet and spicy makeover, a celebration of Planters’ latest range of dual-coated dry roasted peanuts that promise to confuse your tongue with a mix of sweet and spicy flavorings.
  The ‘swicy’ concoction is the inspiration behind the boldest hairdo this s
  
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• Planters nuts offer mullet makeovers to fans willing to face the chop

  10-08-2022 12:33
  
  Peanut brand Planters is bringing sugar and spice and all things nice to protein fans, with the offer of a mullet makeover for the bravest of nut eaters.
  The snack purveyor has teamed up with US musician Oliver Tree for the sweet and spicy makeover, a celebration of Planters’ latest range of dual-coated dry roasted peanuts that promise to confuse your tongue with a mix of sweet and spicy flavorings.
  The ‘swicy’ concoction is the inspiration behind the boldest hairdo this s
  
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• Is internal competition at agency groups stoking staff burnout?

  10-08-2022 12:15 via campaignlive.co.uk
  
  Industry figures give their views on whether a root cause of adland's worsening talent drain is 'the mental health hazard' of teams within holding companies 'fighting over the client budget'.
  
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• Movers and Shakers: Havas, Mother, Dentsu, Digitas, Adam & Eve/DDB and more

  10-08-2022 12:03 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Ikea Norway launches name bank for newborn babies after pandemic boom

  10-08-2022 11:59
  
  Ikea Norway is launching a name bank for newborn babies to counter the shortage of unique names caused by a ‘pandemic baby boom.‘
  With 56060 registered births in Norway last year – 3081 more than in 2020 – some soon-to-parents are now experiencing increased difficulty in finding unique baby names. 
  The name bank features more than 800 names, from the popular Ivar to more rare names like Moalie. The names were collected manually
  
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• O2 burnishes its roaming credentials with luxury airport lounge

  10-08-2022 11:41
  
  O2 is taking the weight off travelers’ shoulders this summer with the launch of a temporary airport lounge at Gatwick Airport, replete with a Disney+ TV room and deckchairs.
  The telecoms brand is cementing its position as the sole remaining network to maintain inclusive roaming rights across the EU post-Brexit by wining and dining holidaymakers at an exclusive lounge.
  The O2 Roam Freely Lounge supports the brand’s summer campaign touting the convenience and savings ushered in by
  
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• Ad of the Day: Harry Potter books get an artistic revamp to mark 25th anniversary

  10-08-2022 11:25
  
  To mark the 10th anniversary of wizarding publisher Pottermore, and 25 years since the first Harry Potter book launched in the UK, Studio La Plage has created the new cover artwork for the next generation of digital readers.
  Iconic moments from the book series such as the flying car from The Chamber of Secrets and the Knight Bus in The Prisoner of Azkaban have been brought to life through illustration. This modern take also captures a whole host of scenes that have never been featured on the cov
  
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• London Packaging Week 2022 | FMCG specialists head to Olympia - Packaging News

  10-08-2022 11:24 via packagingnews.co.uk
  
  London Packaging Week 2022 | FMCG specialists head to Olympia  Packaging News
  
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• ‘There isn’t always an RFP that defines us’: VMLY&R chief details growth strategies

  10-08-2022 08:00
  
  Ahead of The Drum Awards for Agency Business later this year, we caught up with VMLY&R – Network Agency of the Year 2021 (+1000 employees) to find out if it’s been building upon its winning formula.
  VMLY&R has had a few strong formative years. Formed in 2018 when VML joined forces with Y&R, it would go on to win the Agency Business Awards, and be a cornerstone of parent company WPP’s seizure of the Coca-Cola account. It now boasts clients including T-
  
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• ‘There isn’t always an RFP that defines us’: VMLY&R chief details growth challenges

  10-08-2022 08:00
  
  Ahead of The Drum Awards for Agency Business later this year, we caught up with VMLY&R – Network Agency of the Year 2021 (+1000 employees) to find out if it’s been building upon its winning formula.
  VMLY&R has had a few strong formative years. Formed in 2018 when VML joined forces with Y&R, it would go on to win the Agency Business Awards, and be a cornerstone of parent company WPP’s seizure of the Coca-Cola account. It now boasts clients including T-
  
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• To celebrate Lego’s 90th birthday, here’s 5 of its best ads

  10-08-2022 07:00
  
  Today (August 10) marks the 90th birthday of the Danish toy brand Lego. While the Danish giant celebrates its big moments, The Drum looks back at the best ads produced by the beloved brand.
  Established in 1932, carpenter Ole Kirk Kristiansen began making high-quality wooden toys for children. Named after the Danish phrase ‘leg godt,’ which means ‘play well,’ the entrepreneur’s intent was to create items that were fun but also educational.
  Fast forward nine decades a
  
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• Is it the End of a Rally? This Famous FMCG Stock Shows Bearish Signs! - Investing.com India

  10-08-2022 04:50 via in.investing.com
  Is it the End of a Rally? This Famous FMCG Stock Shows Bearish Signs!  Investing.com India
  
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• Endeavour acquires Shingleback Wines, expanding wine portfolio - Inside FMCG

  10-08-2022 03:46 via insidefmcg.com.au
  
  Endeavour acquires Shingleback Wines, expanding wine portfolio  Inside FMCG
  
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• Heineken unveils Green Pub Guide to inspire move toward sustainability

  10-08-2022 01:01
  
  Heineken SmartDispense has unveiled the Green Pub Guide featuring pubs around Britain that are striving to reduce their carbon footprint and minimize waste to inspire more pubs to take sustainable action.
  The Guide, which is part of Heineken’s ambitious commitments aimed at driving a positive impact on the environment, features 55 British pubs, bars and restaurants that have taken substantial steps to reduce their environmental impact. One of them is owned by Candice Brown, who is a campai
  
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• ASA warns Pretty Little Thing not to sexualize teen models after Alabama Barker ads

  10-08-2022 01:00
  
  Fast-fashion retailer, Pretty Little Thing, has once again been warned by the UK's Advertising Standards Authority (ASA) for sexualizing its models, this time teen influencer, Alabama Barker, daughter of Blink 182 drummer and Kourtney Kardashian's stepdaughter, is at the center of the dispute. 
  The campaign in question saw the 16-year-old (at the time of the shoot) brand ambassador featured on the retailer's website along with her clothing collection, 'Y2K Edit'. Here she modeled a col
  
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