FMCG news

• Subaru bottles the heat of its BRZ sports car with a new branded hot sauce and Snap game

  09-08-2022 21:41
  
  The Japanese automaker has kicked off a new cross-channel campaign developed in conjunction with creative agency Zulu Alpha Kilo. 
  To promote its newly unveiled BRZ, a rear-wheel-drive sports coupé, Subaru has unveiled a playful campaign entitled ‘Ignite Your Senses.’
  The campaign’s hero film likens the experience of driving the BRZ with overdosing on hot sauce. A man dining in a pizzeria becomes enraptured with a Subaru BRZ parked outside. When the chef provides th
  
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• From Snoop Dogg concerts to virtual dispensaries: how web3 may revolutionize the cannabis industry

  09-08-2022 21:03
  
  It's high times in the metaverse. Here's one company's vision for the virtual future of cannabis. 
  The US cannabis industry has skyrocketed in recent years; it's expected to reach a valuation of around $40bn by 2030, per Grand View Research. But the booming business is fraught with complications; cannabis is still listed as a Schedule one substance by the US Drug Enforcement Agency (DEA), meaning that it has no officially recognized medical benefits and a high potential for abuse (despite a
  
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• From Snoop Dogg concerts to virtual dispensaries: how web3 may revolutionize cannabis

  09-08-2022 21:03
  
  It's high times in the metaverse pot brownie baking lessons, digital dispenseries and marketing opportunities galore. 
  The US cannabis industry has skyrocketed in recent years; it's expected to reach a valuation of around $40bn by 2030, per Grand View Research. But the booming business is fraught with complications; cannabis is still listed as a Schedule one substance by the US Drug Enforcement Agency (DEA), meaning that it has no officially recognized medical benefits and a high potential
  
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• From Snoop Dogg concerts to virtual dispensaries: how web3 could revolutionize the cannabis industry

  09-08-2022 21:03
  
  It's high times in the metaverse. Here's one company's vision for the virtual future of cannabis. 
  The US cannabis industry has skyrocketed in recent years; it's expected to reach a valuation of around $40bn by 2030, per Grand View Research. But the booming business is fraught with complications. Cannabis is still listed as a Schedule 1 substance by the US Drug Enforcement Agency (DEA), meaning that it has no officially recognized medical benefits and a high potential for abuse (despite a g
  
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• From concerts to virtual dispensaries: how web3 could revolutionize the cannabis industry

  09-08-2022 21:03
  
  It’s high times in the metaverse. Here’s one company’s vision for the virtual future of cannabis. 
  The US cannabis industry has skyrocketed in recent years; it’s expected to reach a valuation of around $40bn by 2030, per Grand View Research. But the booming business is fraught with complications. Cannabis is still listed as a Schedule 1 substance by the US Drug Enforcement Agency (DEA), meaning that it has no officially recognized medical benefits and a high potentia
  
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• Walnut Adds to FMCG and Shopper Teams - Daily Research News Online - Daily Research News Online

  09-08-2022 20:29 via mrweb.com
  Walnut Adds to FMCG and Shopper Teams - Daily Research News Online  Daily Research News Online
  
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• ‘Websites shouldn’t shout, they should serve’ – this award-winning web designer tells us why

  09-08-2022 20:00
  
  The Wix Partner Awards shines a light on Glasgow-based designer Craig Hausman who shares his inspiration, advice and the secret to blazing a trail in the digital space. 
  Simplicity is the ultimate sophistication. While it’s a statement most often associated with Renaissance art and innovation, it can just as easily be applied to modern design and marketing.
  When considering website design for brands, dynamic and exciting visuals tend to grab our attention. But often, simple and refine
  
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• Royal Enfield targets young motorcyclists with mould-breaking NCA ad

  09-08-2022 18:37 via campaignlive.co.uk
  
  Forget Easy Rider, the Hunter 350 is born to be... Instagrammable.
  
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• Mindshare boosts EMEA leadership with chief growth officer hire

  09-08-2022 18:10 via campaignlive.co.uk
  
  WPP agency has also recruited a new EMEA HR chief.
  
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• Beware of BeReal and 3 other urgent influencer marketing tips

  09-08-2022 18:09
  
  Influencer marketing has had its ups and downs, yet its ability to drive awareness and sales for brands is undeniable. However, executing a successful creator campaign may not be as easy as you may think. The Drum asked three experts what they think marketers need to know about the rapidly evolving practice today.
  1. Understand that influencers are not platform agnostic
  Creators are individuals with their own strengths and weaknesses, meaning most are more adept at creating sponsored content for
  
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• ASA raps PrettyLittleThing for third time in three months

  09-08-2022 17:56 via campaignlive.co.uk
  
  Fashion retailer disputes that it portrayed a person under 18 in a sexual manner.
  
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• Chiptole honors teachers with $1m of free meals

  09-08-2022 17:54
  
  Chipotle Mexican Grill will honor teachers at 2,000 schools in the US with more than $1m in free meals, with the aim to rally students and entire communities around their indispensable tutors.
  Chipotle fans can nominate their favorite K-12 educators to give their schools a chance to receive free Chipotle entrées for all teachers at their school. Through August 12, fans can tag a teacher and leave a comment about their impact on Chipotle’s Instagram, Facebook and Twitter channel
  
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• Corona joins forces with Oceanic Global to create a sustainable tourism island

  09-08-2022 17:40
  
  Beer brand Corona has partnered with not-for-profit organization Oceanic Global to create Corona Island, a tropical sustainable destination for eco-tourism off the coast of Colombia.
  Corona Island claims to be free of single-use plastic, and aims to encourage guests to reconnect with the natural world through immersive hospitality experiences. 
  The island has achieved Oceanic Global’s three-star plastic-free Blue Seal for eliminating single-use plastic and adopting sustainable op
  
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• Steven Bartlett censured over undisclosed Huel ad in Diary of a CEO

  09-08-2022 17:21 via campaignlive.co.uk
  
  Bartlett is a non-executive director of Huel, which sponsors his podcast.
  
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• ASA censures Steven Bartlett over undisclosed Huel ad in Diary of a CEO

  09-08-2022 17:21 via campaignlive.co.uk
  
  Bartlett is a non-executive director of Huel, which sponsors his podcast.
  
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• Mark Read: UK faces 'challenging few months and quarters'

  09-08-2022 17:10 via campaignlive.co.uk
  
  WPP chief executive recommends brands stay close to customers and get ready to change their work if they need to.
  
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• Ather Energy on using Indian sports sponsorship to make electric vehicles mainstream

  09-08-2022 16:06
  
  India’s leading electric vehicle (EV) maker is using sports sponsorships to sell younger audiences on the new vehicle category. The Drum speaks with Nilay Chandra, vice-president of marketing and charging infrastructure.
  Founded by IIT Madras alumni Tarun Mehta and Swapnil Jain in 2013, Ather Energy launched one of India’s first intelligent electric scooters five years later. It has been building its portfolio and the category ever since, as well as installing a public charging netwo
  
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• Perkier bar takes dig at hardcore wellness trends in first major campaign

  09-08-2022 15:24
  
  Health bar Perkier’s first major campaign has taken aim at the inconvenience of hardcore health and wellness. 
  Three 30-second films have been launched. The first one features a health-freak mum whose beetroot smoothie explodes in a bloody-looking mist. Her embarrassed teenage daughter then offers her a Perkier bar stacked with plant-based ingredients to have instead. 
  Video of PERKIER // BLENDER 
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  The second film is about an unfortunate man who takes to
  
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• Sainsbury’s Vegfast Van hits road bearing free healthy breakfasts

  09-08-2022 14:15 via campaignlive.co.uk
  Parents claim they are more conscientious about their children’s diets, except during the summer hols.
  
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• Sainsbury’s Vegfast Van distributes free healthy breakfasts

  09-08-2022 14:15 via campaignlive.co.uk
  Activity includes a challenge on the Nectar app.
  
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• Will audiences ever accept brands using memes in ads?

  09-08-2022 14:00
  
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Vodafone Italy’s recent campaign featuring stock photography model András Arató, known on the web as ’Hide the pain Harold,’ served as a reminder that brands can, in fact, jump in on online conversations without incurring immediate cringe. 
  Few brands, in their
  
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• Fiverr makes its pitch to larger organizations in new multi-market campaign

  09-08-2022 14:00
  
  The popular freelancer platform is shifting its focus to larger businesses with a new multinational advertising push.
  Fiverr has bigger aspirations for bigger business customers. Today, it unveiled a new campaign to endorse the platform’s merits for various large business-to-business (B2B) applications. The move represents a divergence from the platform’s previous marketing strategy, which has largely targeted individuals and small businesses. 
  The campaign, dubbed ‘Team U
  
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• Moen ad thwarts King Midas’s curse with touchless faucets

  09-08-2022 13:48
  
  American faucet brand Moen has helped King Midas overcome his curse in its latest campaign.
  The campaign, titled ‘King Midas,’ is based on the titular mythological king who turns everything he touches to gold, rendering it useless. The film features the king being frustrated by his curse till he uses the touchless Moen Smart Faucet with Motion Control to fill a cup with water. The Moen’s Smart Faucet with Motion Control uses new sensor technology to allow us
  
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• FMCG Logistics Market to Witness Astonishing Growth by 2031 – Shanghaiist - Shanghaiist

  09-08-2022 13:46 via shanghai.ist
  FMCG Logistics Market to Witness Astonishing Growth by 2031 – Shanghaiist  Shanghaiist
  
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• EasyJet invites Spotify users to 'Listen and book'

  09-08-2022 13:38 via campaignlive.co.uk
  
  Airline suggests destinations based on your music taste in new European push.
  
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• Europe agency rankings: Carat enters media league after retaining 4 of the biggest accounts

  09-08-2022 13:05 via campaignlive.co.uk
  
  While Publicis Sapient enters creative rankings with 25 wins
  
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• Silkie Irish Whiskey launches in Australia - Inside FMCG

  09-08-2022 13:01 via insidefmcg.com.au
  
  Silkie Irish Whiskey launches in Australia  Inside FMCG
  
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• Renovatio secures Coles listing as range, sales grow - Inside FMCG

  09-08-2022 13:01 via insidefmcg.com.au
  
  Renovatio secures Coles listing as range, sales grow  Inside FMCG
  
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• Havas scoops NHS Blood and Transplant creative, CX and PR account

  09-08-2022 12:42 via campaignlive.co.uk
  
  Three-year contract, worth £4.9m, marks Havas' second government win this summer.
  
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• News UK delivers $54m profit boost to Murdoch empire

  09-08-2022 12:08 via campaignlive.co.uk
  
  Full-year performance boosted by ad recovery, but revenues flatten in Q2.
  
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• WeAre8 launches self-serve ad-buying engine

  09-08-2022 11:24 via campaignlive.co.uk
  
  Eponymous app rewards users financially for watching ads.
  
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• Game of Thrones fans invited to Tower of London experience

  09-08-2022 11:10 via campaignlive.co.uk
  
  House of the Dragon is being aired on Sky and Now from 22 August.
  
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• Mother London promotes Tom Wong

  09-08-2022 10:54 via campaignlive.co.uk
  
  He also joins the leadership team.
  
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• Ray of hope for Indian FMCG suppliers as costs ease - GlobalCosmeticsNews

  09-08-2022 07:04 via globalcosmeticsnews.com
  
  Ray of hope for Indian FMCG suppliers as costs ease  GlobalCosmeticsNews
  
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• A new study finds a vegan diet offers price parity - Inside FMCG

  09-08-2022 04:13 via insidefmcg.com.au
  
  A new study finds a vegan diet offers price parity  Inside FMCG
  
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• Penfolds launches two French-blended wines in new collection - Inside FMCG

  09-08-2022 04:00 via insidefmcg.com.au
  
  Penfolds launches two French-blended wines in new collection  Inside FMCG
  
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