FMCG news

• Warner Bros. Discovery to merge HBO Max and Discovery+

  04-08-2022 22:33
  
  On an earnings call today, leaders at the entertainment titan expressed hope that combining its streaming services will "delivery quality" to consumers and help drive both subscriptions and engagement.
  Newly formed entertainment and media giant Warner Bros. Discovery today filed its second-quarter financial results.
  The company has confirmed widespread speculation that it plans to consolidate its two subscription video on-demand (SVOD) offerings, HBO Max and Discovery+, beginning next summer. Th
  
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• Twitter and Opendorse help student athletes monetize game footage

  04-08-2022 22:12
  
  Twitter and Opendorse will soon enable college football players nationwide to make money from their game highlights.
  Twitter and athlete endorsement tech company Opendorse have today announced plans to help student athletes to monetize in-game highlights shared on Twitter.
  Twitter Amplify, the platform’s ad tool, will run pre-roll advertising from brands on the athlete’s video content. This will mark the first time that , which will compensate participating student athletes
  
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• FMCG sales value dips for 3rd month in July as prices weigh - Economic Times

  04-08-2022 20:51 via economictimes.indiatimes.com
  
  FMCG sales value dips for 3rd month in July as prices weigh  Economic Times
  
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• This Week in the Metaverse: FC Barcelona's Web3 play & Parkland shooting victim honored in Roblox

  04-08-2022 18:48
  
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  Eleven charged by SEC in $300mn ‘crypto pyramid and Ponzi scheme’
  Show me entity :: 42260
  The United States Securities and Exchange Commission (SEC) has charged 11 pe
  
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• Stagwell leans into media integration as it maintains double-digit growth

  04-08-2022 18:06 via campaignlive.com
  
  The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.
  
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• Marks & Spencer signs up Ian Wright for Eat Well campaign

  04-08-2022 18:06 via campaignlive.co.uk
  
  Retailer is also launching a football competition.
  
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• Sweetarts hosts first branded film fest on TikTok

  04-08-2022 18:01
  
  With the help of Doctor Strange star Xóchitl Gómez, Sweetarts will award four content creators on TikTok with $25,000 in the platform’s first-ever branded film festival.
  To engage with TikTok’s 1 billion monthly global users, Ferrara-made Sweetarts is hosting TikTok’s first branded film festival and awarding four creators on the platform with $25,000. The promotion leverages a new ad format on the platform called the ‘Branded Mission’ pr
  
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• How brands can authentically leverage BeReal

  04-08-2022 18:00
  
  You might have seen a new platform at the top of the social media charts called BeReal. With its quick rise to fame, there are many questions that brands must answer before they consider joining the platform. Here’s what you need to know. 
  BeReal’s mission is to be the antidote to traditional social media. No influencers, no filters, no likes and – most importantly – no ads. It promises “a new and unique way to discover who your friends really are in
  
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• How brands can tap into the cultural zeitgeist & be part of powerful communities

  04-08-2022 17:44
  
  There’s a big shift happening in the online world. Consumers are in the driving seat, and they hold all the power in determining a brand’s next move. They affect the marketing decisions of today – so marketers need to pull up a chair, take a seat, open a dialogue and have a two-way conversation with them, and not be afraid to make a bold change based on what they are asking of you.
  Online communities aren’t new – but in the absence of real-life communities and event
  
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• Understanding the privacy dichotomy to find the audiences that matter

  04-08-2022 17:43
  
  For brands to get the best long-term value from their marketing, they need to listen to their audiences, be invited into the conversation, have an opinion – but be authentic about how they share it, and be comfortable with the potentially uncomfortable when engaging with communities.
  Be comfortable with not being able to measure everything, be comfortable with trying something new, and be comfortable with entering a different type of media that you haven’t done before. The online wor
  
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• Specsavers revamps tagline for home visits campaign

  04-08-2022 16:22 via campaignlive.co.uk
  
  Playful work centres on people not going to Specsavers.
  
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• FMCG Q1 results: Britannia's profit dips 13% YoY to Rs 337 cr; Dabur reports in-line numbers - Economic Times

  04-08-2022 16:05 via economictimes.indiatimes.com
  
  FMCG Q1 results: Britannia's profit dips 13% YoY to Rs 337 cr; Dabur reports in-line numbers  Economic Times
  
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• Coors Banquet supports firefighters during peak wildfire season

  04-08-2022 16:00
  
  With ‘Protect Our Protectors,’ Coors aims to raise funds for those injured in the line of duty, as well as their families, in conjunction with Wildland Firefighter Foundation, Brixton and country music star Chase Rice.
  As wildfire season continues to worsen across the western United States, the number of wildland firefighters dwindles. To show support for those risking their lives daily, Coors Banquet has launched the ‘Protect Our Protectors‘ campaign with the Wildla
  
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• FPIs raise bets on FMCG stocks; prune holdings in energy and IT - Business Standard

  04-08-2022 15:45 via business-standard.com
  
  FPIs raise bets on FMCG stocks; prune holdings in energy and IT  Business Standard
  
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• Nominees revealed for 2022 Digital Cinema Media Awards

  04-08-2022 15:43 via campaignlive.co.uk
  
  Expert panel to decide winners ahead of next month’s ceremony
  
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• FMCG Market to Record a 5.4% Y-O-Y Growth Rate in 2025, Procter and Gamble, Unilever Group, The Coca-Cola Company - Digital Journal

  04-08-2022 15:24 via digitaljournal.com
  
  FMCG Market to Record a 5.4% Y-O-Y Growth Rate in 2025, Procter and Gamble, Unilever Group, The Coca-Cola Company  Digital Journal
  
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• Selling on social media is an art – have you mastered it yet?

  04-08-2022 14:30
  
  Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects.
  You need to engage with them through quality content. And finally, you need to guide them towards your social media shop to drive in-app conversions and generate revenue.
  Selling on social media is an art. E-commerce businesses that learn this art and leverage it on social media reap excellent results. After all, that’s where your target audience is – 97%
  
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• NFTs: the brand opportunity in a volatile market

  04-08-2022 14:19
  
  On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there have been wobbles (which is putting it mildly) in terms of how NFTs have been created and monetised to date.
  Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how a
  
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• The Lionesses have scored a 'marketing dream', so what next for women's football?

  04-08-2022 14:09 via campaignlive.co.uk
  
  Football has returned home and the Lionesses are no longer marketing a dream – they are the reality.
  
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• Platform is the largest influence on attention, Finecast report finds

  04-08-2022 14:00
  
  The platform an ad appears on is the most important factor in determining how much audience attention it commands, according to new research from addressable TV company Finecast and research firm Amplified Intelligence. And while TV is brilliant at delivering that attention, over-the-top (OTT) is even better.
  The report – Capturing Attention with Addressable: a study into audience attention and the role relevance plays across TV advertising – shows the OTT audience pays more attentio
  
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• Kantar India study reveals the emerging purchase behavior of the post-pandemic consumer

  04-08-2022 13:42
  
  A new report ranking the most chosen FMCG brands in India has shed light on improved purchase frequency in the post-pandemic world.
  The 10th edition of Kantar’s ‘Brand Footprint’ study deploys consumer reach points (CRPs) as currency, which is based on the actual purchases made by consumers and the frequency at which these purchases are made in a calendar year.
  Study findings Indian-born consumer company Parle Products came at the top of the chart as the most chosen FMCG b
  
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• ‘Eye-watering’ TV inflation to drive incremental CPMs up 19%

  04-08-2022 13:23 via campaignlive.co.uk
  
  Forecast comes from Warc, which points out that the UK is not the only country affected.
  
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• ‘Eye-watering’ TV inflation predicted to hit 19%

  04-08-2022 13:23 via campaignlive.co.uk
  
  Forecast comes from Warc, which points out that the UK is not the only country affected.
  
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• On The Scene: an interview with Qatar Airways’ first metahuman cabin crew member

  04-08-2022 13:20
  
  The Drum goes on the scene with Sama, the travel industry’s first metahuman cabin crew member, to explore Qatar Airways’ virtual metaverse experience QVerse.
  Earlier this year, Qatar Airways took to the skies with its metaverse debut QVerse – a digital, interactive customer experience that allows passengers to virtually tour and navigate Qatar Airways’ premium suite ahead of their next travel adventure, across desktop and mobile.
  At the heart of the activation is Sama &nd
  
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• How to find (and keep) new business in the face of a recession

  04-08-2022 13:00
  
  A coming recession is likely to make keeping a hold of clients much more difficult for agencies. GrowthLab’s Mike Kapetanovic suggests an aggressive remedy.
  Tech holding companies, such as Alphabet, Meta and Snap, have been warning that a pullback in ad spending is coming and, now that their second-quarter results are in, those warnings appear well-founded. The latter two reported significant declines in advertising demand across core products, with Meta even reporting its f
  
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• Author Matthew Ball says 'the nature of the metaverse will depend on who pioneers it'

  04-08-2022 13:00
  
  We all have questions about the metaverse. How can it improve our lives? How will it differ from the internet as we’ve come to know it today? How can we separate fact from fiction? In his latest book, Matthew Ball seeks to provide some clarity by exploring the past, present and possible future of the metaverse.
  Defining the metaverse in 2022 is a bit like trying to define the internet in 1992. It's even more difficult to make predictions about the future, given that the technology is still
  
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• Ad of the Day: Marcus Rashford and Dave team up for animated Beats by Dre spot

  04-08-2022 13:00
  
  Beats by Dre has dropped an illustrated ad featuring the inspiring words of British rapper Dave and starring footballer Marcus Rashford.
  ‘Never Beaten’ takes the form of a flip book and visualizes Rashford’s footballing journey throughout the years. From early starts to late finishes, the animated short shines a light on his perseverance and resilience.
  Throughout, we see the Manchester United forward find solace in music, blocking out external noise and pressures.
  Musician Dav
  
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• H&M taps Jane Fonda and JaQuel Knight for global sportswear launch

  04-08-2022 12:47 via campaignlive.co.uk
  
  The 84-year-old actress gets back into her fitness instructor groove for H&M Move.
  
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• The Judges’ Club: Getty Images on empowering teams to choose authentic representation

  04-08-2022 12:21
  
  While you still have time to apply for an extension to enter The Drum Awards for PR, we caught up with jury member Anne Flannagan, vice-president of communications at Getty Images.
  You can find out more about how to enter the PR Awards here.
  Flannagan began her career in the early noughties at Ogilvy Australia, working on one of the most coveted accounts at the time, Microsoft. It was a ruthless time for tech as Google took a stronger hold on the market and Microsoft faced critici
  
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• The human behind the data: how to create meaningful connections through a modern CRM

  04-08-2022 12:00
  
  It's a challenging but crucial task for marketers to learn how to harness and activate against data insights on their customers — while seeing these customers as real people and working to preserve their trust, writes M&C Saatchi One-to-One's Adam Reader.
  Hello reader.
  I don’t know who you are exactly, but I can see that you’ve clicked on this article. I can probably see where you’ve clicked from, too — heck, if the publisher is willing to share all of their pla
  
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• Global and Bauer help turn tables on BBC dominance

  04-08-2022 11:43 via campaignlive.co.uk
  
  Commercial radio beats BBC on share of listening for first time since 1990s.
  
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• FMCG Companies' Margins Squeezed by Costs, Lower Consumer Spending - Fitch Ratings

  04-08-2022 10:01 via fitchratings.com
  FMCG Companies' Margins Squeezed by Costs, Lower Consumer Spending  Fitch Ratings
  
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• What is the right time to buy IT and FMCG stocks? Digant Haria explains - The Economic Times

  04-08-2022 09:18 via m.economictimes.com
  
  What is the right time to buy IT and FMCG stocks? Digant Haria explains  The Economic Times
  
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• What is the right time to buy IT and FMCG stocks? Digant Haria explains - Economic Times

  04-08-2022 09:04 via economictimes.indiatimes.com
  
  What is the right time to buy IT and FMCG stocks? Digant Haria explains  Economic Times
  
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• The future of employee engagement is in the metaverse

  04-08-2022 09:00
  
  As the metaverse expands and sits more prominently within a brand’s marketing strategy, Damian Ferrar, senior vice-president, innovation director and global head of Jack X, examines what marketers need to consider around changes to employment. Here, he looks at the emerging opportunities and infrastructural challenges.
  The metaverse buzz is louder than a hacksaw. Companies are hiring chief metaverse officers. Metaverse Fashion Week is now a thing, with Dolce & Gabanna launching it
  
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• How can we make sure the metaverse is ready for mass-market brands?

  04-08-2022 09:00
  
  The metaverse is an evolution of existing ideas, rather than something new in and of itself; the collision of web3, gaming and social media, served up in a package that is appealing to audiences and the brands that seek to reach them. We’ve seen early success from the likes of Nike and Gucci in that space, but the greater opportunity for the metaverse still lies ahead.
  Vogue Business has already staked a claim as one of the media brands that understands the potential of metaverse platforms
  
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• FMCG Q1 results: Britannia's profit dips 13% YoY to Rs 337 cr; Dabur reports in-line numbers - The Economic Times

  04-08-2022 09:00 via m.economictimes.com
  
  FMCG Q1 results: Britannia's profit dips 13% YoY to Rs 337 cr; Dabur reports in-line numbers  The Economic Times
  
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• FMCG Companies' Margins Squeezed by Costs, Lower Consumer ... - Fitch Ratings

  04-08-2022 09:00 via news.google.com
  FMCG Companies' Margins Squeezed by Costs, Lower Consumer ...  Fitch Ratings
  
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• Innovation, marketing and distribution key for success of FMCG products: Harsh Mariwala, Chairman, Marico Ltd & Past President, FICCI - Odisha Diary

  04-08-2022 08:40 via orissadiary.com
  
  Innovation, marketing and distribution key for success of FMCG products: Harsh Mariwala, Chairman, Marico Ltd & Past President, FICCI  Odisha Diary
  
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• HSBC urges consumers to embrace life’s uncertainties in new campaign

  04-08-2022 06:24
  
  HSBC has turned fortune teller with a new online experience offering Singaporeans a glimpse into their financial future.
  Created by Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse is a film and technology experience that enables people to view one of 6 million possible futures.  
  However, the aim of the experience is not to predict the future but to highlight the uncertainty and the amazing opportunities that have been created during uncertain times.
  The emotion-led f
  
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• Auto, banking, FMCG, retail good bets for the next one year: Siddhartha Khemka of Motilal Oswal - MintGenie

  04-08-2022 05:48 via mintgenie.livemint.com
  
  Auto, banking, FMCG, retail good bets for the next one year: Siddhartha Khemka of Motilal Oswal  MintGenie
  
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• Supermarkets start rationing eggs as shortage worsens - Inside FMCG

  04-08-2022 04:17 via insidefmcg.com.au
  
  Supermarkets start rationing eggs as shortage worsens  Inside FMCG
  
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• Nike China creates immersive AR experience to reconnect with youth

  04-08-2022 01:08
  
  Nike China has created an immersive digital and AR experience, ‘Trove’, in a bid to reconnect with China’s young people.
  The digital experience aims to serve as an ever-growing archive of Nike’s collaborations with artists – or as Nike calls them ‘Global Catalysts’ – it launches with collaborations with Matthew M. Williams, the creative director of luxury fashion Maison Givenchy and GDragon, a leading figure in Asian pop culture.
  Trove, which is th
  
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• Nike China creates immersive AR experience to reconnect with young people

  04-08-2022 01:08
  
  Nike China has created an immersive digital and AR experience, ‘Trove’, in a bid to reconnect with China’s young people.
  The digital experience aims to serve as an ever-growing archive of Nike’s collaborations with artists – or as Nike calls them ‘Global Catalysts’ – it launches with collaborations with Matthew M. Williams, the creative director of luxury fashion Maison Givenchy and GDragon, a leading figure in Asian pop culture.
  Trove, which is th
  
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• Gambling sponsorship stages a ‘mini comeback’ on the backs of rugby and cricket

  04-08-2022 01:01
  
  Gambling-related shirt sponsorship deals have staged a small revival on the back of several deals signed by English rugby and cricket teams, according to new research published by Caytoo.
  The sponsorship intelligence agency analyzed 226 front-of-shirt (FoS) sponsors across football, rugby and cricket to arrive at its findings, declaring a “mini comeback” for the sector after dramatic falls last year.
  The reversal in fortunes saw gambling emerge with the third-largest jump in FoS
  
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• Pet food category turns profitable for FMCG companies - The Financial Express

  04-08-2022 00:50 via financialexpress.com
  
  Pet food category turns profitable for FMCG companies  The Financial Express
  
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• AU & NZ ad spends robust despite global economic uncertainty

  04-08-2022 00:18
  
  Australia and New Zealand ad spends remain strong despite economic uncertainty, with both markets recording record growth in June, according to SMI figures.
  The figures reveal the markets are yet to be impacted by the economic uncertainty and inflation pressures, unlike overseas counterparts such as the US, the UK and Canada, all of which recorded declines for the same period.
  Australia achieved record levels of ad spend for June, up 0.4 percent year-on-year to reach $775m. This helped boost the
  
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• TikTok owner Bytedance crowned number one Chinese Global Brand Builder

  04-08-2022 00:05
  
  TikTok owner ByteDance has leapfrogged Alibaba to be crowned the number one Chinese Global Brand Builder on the 2022 Kantar BrandZ list.
  ByteDance, which owns global short-form video app TikTok, the Chinese version Douyin and the news app Toutiao, recorded a 21 per cent increase on 2021 to overtake the Chinese ecommerce giant to snare the top spot.
  Alibaba achieved a 9 percent increase to achieve a second place on the sixth annual list, which measures how Chinese brands and perceived and valued
  
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