FMCG news

• From America to Zimbabwe: 3 global data privacy trends to be aware of right now

  03-08-2022 21:55
  
  As the pressure mounts on lawmakers and tech platforms to pioneer new protections for consumer data, leading privacy and policy experts spell out the top global trends defining the future of information brokering and digital advertising.
  Consumer data privacy is being legislated and enforced to a broader extent than ever before.
  As the US inches closer than it has come in years to passing a comprehensive federal data protection law, concerns over data transfers heat up in Europe and some of the
  
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• Kyle Harman-Turner joins Uncommon Creative Studio as creative director

  03-08-2022 18:43 via campaignlive.co.uk
  
  He has been working on a climate change project since leaving TheOr.
  
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• ISBA: principle of Project Origin levy approved by industry

  03-08-2022 18:21 via campaignlive.co.uk
  
  Lone, unnamed TV broadcaster raised objections in consultation process.
  
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• Havas rejigs UK creative leadership after Hirst departure

  03-08-2022 18:20 via campaignlive.co.uk
  
  The changes follow the holding company's decision to join up its health and creative divisions under health chief Donna Murphy.
  
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• Starter and median salaries at agencies revealed

  03-08-2022 17:59 via campaignlive.co.uk
  
  Data supplied by agencies to Campaign put adland's median salary at £52,185.
  
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• Tinder swipes left on metaverse plans

  03-08-2022 17:07
  
  The dating app is reassessing its ambitions for the metaverse amid disappointing earnings in Q2. The company’s CEO is also stepping down.
  Online dating giant Match Group has announced that Tinder will be reconsidering its plans for the metaverse in the wake of low earnings last quarter. Tinder chief executive Renate Nyborg —  who became Tinder’s first female CEO less than a year ago — will also be stepping leaving her position. 
  Last year, Match Group unveiled p
  
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• Ads of the Week: Heinz used AI to draw ketchup and Saatchi & Saatchi reprised ‘Pregnant Man’

  03-08-2022 16:31
  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, Saatchi & Saatchi dug deep into its archives to update its famous Pregnant Man poster for the post-Roe v Wade era, ‘Hide the pain Harold’ popped up grinning in a Vodafone spot, and Heinz used an artificial intelligence (AI) image generator to draw a bottle of the red stuff.
  To be in with a chance of being featured, submit your work here.
  Saatchi & Saatchi: Pregnant
  
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• FMCG Major ITC exits lifestyle retail business after two decades - Zee Business

  03-08-2022 16:27 via zeebiz.com
  
  FMCG Major ITC exits lifestyle retail business after two decades  Zee Business
  
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• 'Intensely exciting' Coral ad banned over risk to problem gamblers

  03-08-2022 16:25 via campaignlive.co.uk
  
  Ad watchdog worried by racing spot’s effect on vulnerable betting addicts.
  
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• GST on unbranded food will create level-playing field for FMCG companies: Angshu Mallick of Adani Wilmar - Moneycontrol

  03-08-2022 16:05 via moneycontrol.com
  
  GST on unbranded food will create level-playing field for FMCG companies: Angshu Mallick of Adani Wilmar  Moneycontrol
  
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• Monnet Cognac launches in Australia - Inside FMCG

  03-08-2022 14:28 via insidefmcg.com.au
  
  Monnet Cognac launches in Australia  Inside FMCG
  
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• Dave raps to Marcus Rashford in animated Beats By Dre spot

  03-08-2022 14:25 via campaignlive.co.uk
  
  The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
  
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• Dave raps to Marcus in animated Beats By Dre spot

  03-08-2022 14:25 via campaignlive.co.uk
  
  The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
  
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• Updated streaming service ITVX ‘like going from a Nokia brick to an iPhone’

  03-08-2022 14:15
  
  ITV claims that its planned streaming service ITVX will be “way better than iPlayer” and will deliver a data-driven business transformation that will attract previously untapped audience segments and digital advertisers.
  Rhys McLachlan, ITV’s director of advanced advertising, tells The Drum that staff at the Love Island and Coronation Street producer are “now data natives,” and that the broadcaster is ready to take on Google and Facebook in offering hyper-targe
  
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• How ITVX is plotting to steal viewers from iPlayer and advertisers from big tech

  03-08-2022 14:15
  
  ITV claims that its planned streaming service ITVX will be “way better than iPlayer” and will deliver a data-driven business transformation that will attract previously untapped audience segments and digital advertisers.
  Rhys McLachlan, ITV’s director of advanced advertising, tells The Drum that staff at the Love Island and Coronation Street producer are “now data natives,” and that the broadcaster is ready to take on Google and Facebook in offering hyper-targe
  
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• Maynards Bassetts plays I Spy by 'hiding' giant sweets

  03-08-2022 14:02 via campaignlive.co.uk
  
  The campaign was created by VCCP.
  
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• Global new-biz regional analysis: UK most active in Europe with quarter of billings

  03-08-2022 13:45 via campaignlive.co.uk
  
  Within the region, Germany had the most high-value wins.
  
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• Ad of the Day: Nike’s four-part Jordan film series draws inspiration from indie shorts

  03-08-2022 13:30
  
  Nike’s Jordan brand has dropped a four-part film series that celebrates Parisian basketball culture.
  The ‘Love, Paris’ campaign stars Jordan ambassadors Elias Konaté Dazi and Laura Kechichian in various surreal scenarios. In one spot, a basketball net is placed high on a tower block and Kechichian attempts to make a slam dunk (and fails badly). In another, we see Dazi nursing an injury on the sofa when suddenly his living room is filled with kids playing b
  
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• Ad of the Day: Nike Jordan’s four-part film series draws inspiration from indie shorts

  03-08-2022 13:30
  
  Nike’s Jordan brand has dropped a four-part film series that celebrates Parisian basketball culture.
  The ‘Love, Paris’ campaign stars Jordan ambassadors Elias Konaté Dazi and Laura Kechichian in various surreal scenarios. In one spot, a basketball net is placed high on a tower block and Kechichian attempts to make a slam dunk (and fails badly). In another, we see Dazi nursing an injury on the sofa when suddenly his living room is filled with kids playing b
  
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• Dave Trott 'best of' e-book published for people with dyslexia

  03-08-2022 12:31 via campaignlive.co.uk
  
  'Being Interesting' features selected articles from Trott’s long-running blog about creativity.
  
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• Deadline extended for Campaign’s Brand Leadership and Partnership Awards

  03-08-2022 12:31 via campaignlive.co.uk
  
  Advertising and audience platform The Ozone Project is the headline partner for the awards.
  
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• TV bears the brunt of rampant media inflation as advertising costs jump 31.2%

  03-08-2022 12:28
  
  Media inflation is hitting television hard, with advertising costs increasing by 31.2% from pre-pandemic levels – the biggest jump in two decades.
  Compiled by Warc, the bi-monthly Global Advertising Trends analysis found no let-up in surging global TV media costs, with the sector up 9.9% year-on-year in 2022 alone.
  The closely-watched cost per thousand (CPM) metric now stands at $20.01 globally, but this figure conspires to mask significant regional disparities, chief among them the U
  
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• FMCG companies likely to turn the corner with easing raw material costs - BusinessLine

  03-08-2022 12:14 via thehindubusinessline.com
  
  FMCG companies likely to turn the corner with easing raw material costs  BusinessLine
  
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• Condom brand Skyn hypnotizes married couple so they can meet again for the first time

  03-08-2022 12:13
  
  Condom brand Skyn has conducted a social experiment where it hypnotized a couple to forget about each other in order to rekindle their relationship. This is to remind partners in long-term relationships about the fresh and exciting feelings they had for each other when they first met, which often fades in time.
  As part of the campaign ‘Meeting for the First Time,’ created by UltraSuperNew Tokyo, a short film has been launched featuring Haruka Hatakeyama and Chiaki Hata
  
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• Maynards Bassetts celebrates summer road trips with massive game of I Spy

  03-08-2022 11:46
  
  Maynards Bassetts is highlighting why Wine Gums and Jelly Babies are the perfect travel companions for summer road trips in its latest campaign.
  As part of the campaign ‘I spy Maynards,’ created by VCCP London, the brand has hidden inflatable 20ft Maynards Bassetts Jelly Babies (Brilliant and Bubbles) and Round Sherry and Port Wine Gums along Britain’s roadside and iconic landmarks (such as Stonehenge) for everyone to find in a massive game of I Spy.
  The campaign is supported b
  
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• Vodafone’s Voxi hands social media channels to LadBible

  03-08-2022 11:37 via campaignlive.co.uk
  
  The youth publisher will help the mobile network create culturally relevant moments for young consumers.
  
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• The key to breaking into international markets

  03-08-2022 10:33
  
  Launching a brand in a new international market is no easy feat. Thankfully Ryan Green, vice-president of marketing and innovation at Coegi, shares some of the key challenges and considerations to make the transition as seamless as possible.
  So you want to launch your brand in a new, international market? 
  There’s a lot to consider before you dive in. 
  From a technical standpoint, you have to consider possible language barriers, time zone differences, dynamic advertisin
  
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• Who are the five new CEOs shaking up the FMCG sector? - Grocery Gazette

  03-08-2022 09:00 via news.google.com
  Who are the five new CEOs shaking up the FMCG sector?  Grocery Gazette
  
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• Live music is back – but some fans will need a nudge

  03-08-2022 09:00
  
  The live music industry was one most hit by the pandemic, but has it returned to where it was pre-Covid? Chris Carey, research director, and Georgia Deegan, research executive, Opinium consider how this sector – and its consumers – have changed throughout the lockdown, and whether the effects will be here to stay.
  It’s been a tough time for everyone
  The pandemic was not easy on anyone, and getting back to some kind of normal is going to take a while. Over half (55%) o
  
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• FMCG and consulting companies top recruiters at SPJIMR autumn internship 2022 - Economic Times

  03-08-2022 07:54 via economictimes.indiatimes.com
  
  FMCG and consulting companies top recruiters at SPJIMR autumn internship 2022  Economic Times
  
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• Unilever Nigeria Plc epitomizes FMCG industry’s slippery slope - Nairametrics

  03-08-2022 07:42 via nairametrics.com
  
  Unilever Nigeria Plc epitomizes FMCG industry’s slippery slope  Nairametrics
  
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• 3PL in FMCG Market Disclosing Latest Developments and Technology Advancements – 2028 | CEVA Logistics, C.H. ROBINSON, Deutsche Bahn – Shanghaiist - Shanghaiist

  03-08-2022 06:09 via shanghai.ist
  
  3PL in FMCG Market Disclosing Latest Developments and Technology Advancements – 2028 | CEVA Logistics, C.H. ROBINSON, Deutsche Bahn – Shanghaiist  Shanghaiist
  
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• FMCG major ITC exits lifestyle retail business - The New Indian Express

  03-08-2022 03:53 via newindianexpress.com
  
  FMCG major ITC exits lifestyle retail business  The New Indian Express
  
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• OkCupid CMO Melissa Hobley jumps to Tinder

  03-08-2022 00:00 via campaignlive.com
  
  Hobley moves from leading marketing at one dating app to another under the Match Group portfolio.
  
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