FMCG news

• ITV announces further reality investment with return of Big Brother

  01-08-2022 23:17
  
  As its hit show Love Island comes to a close, ITV has announced that it will bring Big Brother back to screens after a five year hiatus. 
  After daliances with other UK commercial broadcasters, Big Brother will return to ITV2 and ITVX from 2023. It's a much needed original for ITV's fledgling subscription service and one that could help further engage Love Island's crucial youth audience.
  ITV announced that it has already "carefully selected" housemates "from all walks of life" for a si
  
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• How ‘Attention Time’ unites context and creative for brands

  01-08-2022 22:50
  
  The focus on the attention economy in advertising is becoming sharper. Brewing giant AB InBev is the latest major advertiser to signal its intention to place more emphasis on media investment based on ‘attention’ as opposed to single views or impressions. 
  This shift is explained in part by the rise in contextual advertising as a way of harnessing consumer attention, and the growing necessity to look for new ways of engaging with audiences as the third-party cookie becomes a thi
  
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• HP’s ‘Work Happy’ campaign celebrates the new rules of work and laughs at the old

  01-08-2022 17:49
  
  The old ways of working look awfully funny in HP’s new global campaign.
  ‘The future of work’ has arrived – and HP is welcoming it with open arms.
  In a new campaign, the office tech company celebrates the shifting norms of professionalism while seeking to position itself as an indispensable brand in the new world of remote and hybrid work. 
  ‘Work Happy’ features a hero anthem film and three shorter video spots, each of which pokes fun at the old clich
  
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• Apple to introduce new App Store ad placements: the industry reacts

  01-08-2022 17:34
  
  With Apple set to roll out new ad units within its App Store, adtech, marketing and publicity experts spell out the potential benefits and challenges for brands looking to capitalize on the new opportunity.
  Apple is planning to introduce new ads into its App Store within the ‘Today’ tab as well as on individual app pages, per multiple reports. 
  Ads within the ‘Today’ tab would promote specific apps, placing the apps seamlessly within the existing interface alongside
  
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• Capital One launches first work by Fold7

  01-08-2022 17:26 via campaignlive.co.uk
  
  Ads centre on idea that Capital One 'does credit like everyone's watching'.
  
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• BT Sports tests fans’ faith in their teams with brain scans

  01-08-2022 17:22
  
  BT Sport and creative agency Saatchi & Saatchi have used MRI science to detect whether some supporters’ dedication to their football team stands up to scrutiny. 
  In the ‘Believe It, Now See It on BT Sport’ campaign, the channel has teamed up with Imperial College London, where a group of neuroscientists used MRI technology to analyze fans’ beliefs ahead of the upcoming season.
  Informed by the scans, Saatchi & Saatchi also produce
  
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• ‘Hide the pain Harold’ of meme fame gives us a grin in Vodafone Italy ads

  01-08-2022 17:04
  
  Vodafone Italy has tapped András Arató of ‘Hide the pain Harold’ meme fame for its latest digital video ad campaign.
  In ‘Vodafone Happy,’ viewers see Arató in various super annoying situations such as his sweaty office, where he’s been tasked with looking after his boss’s plant, and standing beside his car, which is in the process of being stolen. In true ‘hide the pain’ fashion, he keeps on grinning throughout.
  The campaign ho
  
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• SuperAwesome returns to the DADIs to reward responsible digital engagement with kids & teens

  01-08-2022 16:56
  
  Young audiences influence more than $1.2trn in direct spend each year; kids and teens are your next customer, your next user, and critical to the growth and longevity of your brand. But with social media frequently grabbing news headlines for creating a negative impact on young audiences, brands have a responsibility to engage them with their digital safety and well-being in mind.
  Kids, tweens, young and older teens are a fragmented group; they use multiple platforms and sites each week (includi
  
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• 'It's home': how brands are reacting to England's Euro 2022 victory

  01-08-2022 16:28 via campaignlive.co.uk
  
  England’s Lionesses grab the spotlight after historic Euro 2022 win.
  
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• Jack in the Box re-hires CEO ‘Jack Box’ and once-fired employee Mark Hamill

  01-08-2022 16:10
  
  Popular fast food chain Jack in the Box is looking to reverse its sales fortunes with the help of two key characters from its storied past.
  Long ago, in a drive-thru far, far away, Mark Hamill once worked at, and got fired from, Jack in the Box. To celebrate the return of Jack’s spicy chicken strips and French toast sticks, which launch today, Hamill reassumes his role as a drive-thru clerk at the restaurant. This is at the behest of mock chief executive ‘Jack Box,’ w
  
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• Victory for women’s football: how brands are reacting

  01-08-2022 15:54 via campaignlive.co.uk
  
  England’s Lionesses grab the spotlight after historic Euro win.
  
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• Channel 4's fast-paced Married at First Sight trailer highlights 'ridiculous' show

  01-08-2022 14:44 via campaignlive.co.uk
  
  The campaign breaks tonight (1 August) and further activity is yet to be revealed.
  
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• Channel 4's fast-paced Married at First Sight trailer highlights 'bonkers' show

  01-08-2022 14:44 via campaignlive.co.uk
  
  The campaign breaks tonight (1 August) and further activity is yet to be revealed.
  
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• Heart-broken: radio station’s ad breaks interrupted by cardiac charity

  01-08-2022 13:58
  
  The British Heart Foundation and PHD are abruptly interrupting the ad breaks on Heart Radio to raise awareness of the charity’s vital research.
  The heartstopping campaign sees a day’s ads for Sainsbury’s, Admiral Insurance, Dunelm and more unexpectedly make way for the unmistakable sound of a beeping heart monitor that eventually flatlines.
  “Genetic cardiomyopathies are unseen killers. Every week in the UK, 12 people under the age of 35 die of a sudden cardiac arrest, oft
  
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• Asos, Boohoo and Asda face greenwashing investigation

  01-08-2022 13:51
  
  Fashion giants Asos, Boohoo and George at Asda are under investigation by the Competition and Markets Authority (CMA) over greenwashing claims. 
  The CMA said it will scrutinize the three companies having been alerted to the potentially misleading claims they’ve made on how their products were ‘sustainable’ or better for the environment without giving consumers information on the basis of those claims.
  The CMA and Advertising Standards Authority (ASA) announc
  
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• McDonald’s marks launch of rewards scheme with touching road trip spot

  01-08-2022 13:46 via campaignlive.co.uk
  
  The film was created by Leo Burnett.
  
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• Roe vs Wade: Saatchi & Saatchi recreates famous 'Pregnant man' ad in protest

  01-08-2022 13:18 via campaignlive.co.uk
  
  UK agency reacts to recent comments by US Supreme Court Justice Samuel Alito.
  
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• Spanish body positivity ad sparks anger over airbrushed prosthetic

  01-08-2022 13:10
  
  A Spanish body positivity promotion has induced a wave of negativity amid complaints from Instagram models that their images had been used without permission, including one whose prosthetic leg was edited out.
  Sian Green-Lord came forward with her complaint after being surprised to see herself featured in the summer tourism campaign, launched on Wednesday by Spain’s Equality Ministry.
  Displayed prominently in the promotional image in a photo pilfered from Instagram, the model was shocked t
  
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• Currys launches 'No questions unanswered' creative platform

  01-08-2022 12:22 via campaignlive.co.uk
  
  Work by Abbott Mead Vickers BBDO focuses on staff's service and expertise.
  
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• British Heart Foundation halts Heart Radio in new campaign

  01-08-2022 11:52 via campaignlive.co.uk
  
  Ad break interrupted by sound of heart monitor.
  
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• The Football Association hires next marketing and comms chief

  01-08-2022 11:35 via campaignlive.co.uk
  
  The Football Association, fresh off the success of the Lionesses winning Euro 2022 last night, will have a new marketing and communications supremo from next month and a restructured comms operation reporting to chief executive Mark Bullingham.
  
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• Pet care industry grows after pandemic; attracts FMCG cos - The Week

  01-08-2022 10:50 via theweek.in
  
  Pet care industry grows after pandemic; attracts FMCG cos  The Week
  
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• Jellyfish in sale talks with The Brandtech Group

  01-08-2022 10:24 via campaignlive.co.uk
  
  Exclusive negotiations in progress between performance agency and martech group.
  
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• ITC Q1 results today: FMCG major may report 32% jump in net profit - Economic Times

  01-08-2022 09:16 via economictimes.indiatimes.com
  
  ITC Q1 results today: FMCG major may report 32% jump in net profit  Economic Times
  
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• Factors that affect consumer behaviour in the FMCG sector - Times of India

  01-08-2022 09:00 via timesofindia.indiatimes.com
  Factors that affect consumer behaviour in the FMCG sector  Times of India
  
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• Simmone Logue’s country home cooking goes national with Woolies - Inside FMCG

  01-08-2022 04:40 via insidefmcg.com.au
  
  Simmone Logue’s country home cooking goes national with Woolies  Inside FMCG
  
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• How FMCG companies can beat growing inflation - Deccan Herald

  01-08-2022 04:33 via deccanherald.com
  
  How FMCG companies can beat growing inflation  Deccan Herald
  
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