FMCG news

• ‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

  29-07-2022 19:18 via campaignlive.com
  
  Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.
  
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• It’s time to rethink the purpose of NFTs

  29-07-2022 18:30
  
  Many brands treat NFTs simply as collectible products. But they can be so much more than that. 
  It’s been nearly a decade since the first-ever non-fungible token (NFT) was minted. But it wasn't until last year that NFTs became a mainstream, pop culture phenomenon. As often happens with emergent technologies, the wave of NFTs’ soaring popularity during the pandemic was felt across all industries, and fueled by the promise of virtually endless applications.
  Today — afte
  
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• Are limited edition launches stifling innovation in fmcg? - The Grocer

  29-07-2022 17:15 via thegrocer.co.uk
  
  Are limited edition launches stifling innovation in fmcg?  The Grocer
  
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• Dark role-reversal ad from Havas highlights issue of dog abandonment

  29-07-2022 17:09
  
  Did you know in Portugal around 120 dogs are abandoned every single day? To address this, Havas Lisbon has teamed up with animal organization Animallife to raise awareness of the dire situation.
  In ‘The Walk’ viewers see a dog owner lying on the sofa watching TV. His pet dog starts to jump up and bark, and it becomes apparent he wants to go out. Frustratedly, the man gets up and puts a lead on the dog, and they head out together into the dark night.
  As jaunty music plays in the backg
  
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• Butterkist pops up on social to show support for the Lionesses

  29-07-2022 16:56
  
  Butterkist is marking England’s Lionesses reaching the Uefa Women’s Euro 2022 final with a fun social media activation made in collaboration with creative agency St Luke’s.
  In this latest marketing push, a trio of kernels sits on top of a bold red background.  As they ‘pop,’ each transforms into a lion’s head. The short ends with the tagline: ‘Here for the Lionesses.’
  The fun post will be shared across various social channels before the final
  
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• Above & Beyond creates NFT from Sir Geoff Hurst’s memories of the 1966 World Cup Final

  29-07-2022 16:55 via campaignlive.co.uk
  
  The artists behind the NFT were Voice Gems creators Harry Yeff and Trung Bao.
  
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• Above & Beyond creates NFT from Sir Geoff Hurst’s memories of 1966 World Cup Final

  29-07-2022 16:55 via campaignlive.co.uk
  
  The artists behind the NFT were Voice Gems creators Harry Yeff and Trung Bao.
  
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• Agencies on alert as Tesco goes shopping for media agency

  29-07-2022 16:47 via campaignlive.co.uk
  
  WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
  
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• Agencies on alert as Tesco goes shopping for media account

  29-07-2022 16:47 via campaignlive.co.uk
  
  WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
  
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• McDonald’s brings taste of the Med to the UK in this sun-drenched ad

  29-07-2022 16:44
  
  To celebrate the continued rollout of its summer menu, fast-food chain McDonald’s has released a sun-drenched spot alongside creative agency Leo Burnett London.
  ‘Sunbathing’ shows a man lounging in what appears to be midday Mediterranean heat – complete with palm tree. It’s all an illusion though, as viewers soon see him opening his front door to a sunny British street, as a delivery driver hands over his McDonald’s order. The ad aims to recreate the feeling o
  
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• Global Metaverse in FMCG Market 2022-2026: Growing Number of New Start-ups and Rising Market Penetration in Developing Economies - ResearchAndMarkets.com - Business Wire

  29-07-2022 16:36 via businesswire.com
  
  Global Metaverse in FMCG Market 2022-2026: Growing Number of New Start-ups and Rising Market Penetration in Developing Economies - ResearchAndMarkets.com  Business Wire
  
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• Tourism Australia celebrates 37 years of Neighbours in one-off ad

  29-07-2022 16:30
  
  Iconic Australian soap opera Neighbours bows out today after 37 years on air. To mark the occasion, Tourism Australia has paid tribute to Ramsey Street in a one-off ad.
  The 30-second spot will run on Channel 5 and My5 during the ad break of the show’s finale this evening (July 29) and promote Australian sites like the Great Barrier Reef and Sydney Harbour Bridge.
  Produced by Fremantle – the production company behind Neighbours – and CHEP Network, the ad weaves tourist attractio
  
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• What P&G, Diageo, Coke & Unilever’s earnings updates reveal about cost-crisis marketing

  29-07-2022 15:51
  
  This week, the biggest FMCG companies in the world (which also happen to be the biggest ad spenders in the world, pumping billions into marketing every quarter) issued their latest earnings reports. Here, we look at what they told investors about how they’re navigating the cost-of-living crisis and what that signals to the ad industry on their spending plans.
  But first, let’s put their figures into context. This week, Nielsen analyzed people's spending habits on groceries over the qu
  
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• How the adspend crash is impacting tech giants

  29-07-2022 14:22
  
  The tech giants are scrambling to find silver linings in disappointing Q2 results this week. As the world’s largest digital platforms, they serve as bellwethers for the health of the advertising industry, and the brands they work for. The Drum explores how they’ve been hit. 
  With a busy slate of earnings this week, the dire news came thick and fast with the world’s biggest tech companies warning of significant advertising headwinds for months; their results this week
  
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• This Large Cap FMCG Stock Reported 7% Volumes In Inflationary Environment, Brokerage Upgraded Target Price - Goodreturns

  29-07-2022 14:02 via goodreturns.in
  
  This Large Cap FMCG Stock Reported 7% Volumes In Inflationary Environment, Brokerage Upgraded Target Price  Goodreturns
  
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• Best US Ads for July: GEICO, Hershey's, General Mills and Kellogg's

  29-07-2022 14:00
  
  What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief customer officer at System1, told us which ads received the highest ratings last month – and why they stood out from the crowd.
  Methodology
  System1 tests ads on measures that predict long-term brand growth (star rating) an
  
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• Why Hulu used ambient rooms to promote Only Murders In The Building

  29-07-2022 13:47
  
  Hulu took the unusual approach of creating ‘ambient rooms’ on Youtube to promote the new series of hit drama Only Murders In The Building. 
  Ambient rooms are a form of content unique to streaming services. Against the rise of ASMR videos, creators tapped into the increasing popularity for long-form, immersive video. These videos pair specific scenery with atmospheric music to make viewers feel like they are in the space. Some of the most popular are libraries with roar
  
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• Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales-Revenue, Business Share, Key Development Trend, Prominent Players, Regional Overview, Demand Status, Latest Technology & Forecast 2 - GlobeNewswi

  29-07-2022 13:46 via globenewswire.com
  
  Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales-Revenue, Business Share, Key Development Trend, Prominent Players, Regional Overview, Demand Status, Latest Technology & Forecast 2  GlobeNewswire
  
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• Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales - Benzinga

  29-07-2022 13:46 via benzinga.com
  Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales  Benzinga
  
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• Fast Moving Consumer Goods (FMCG) Market Size In 2022: - GlobeNewswire

  29-07-2022 13:46 via globenewswire.com
  
  Fast Moving Consumer Goods (FMCG) Market Size In 2022:  GlobeNewswire
  
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• How The Works rebranded Uefa’s Women’s Euros

  29-07-2022 13:30
  
  Ahead of the Uefa Women’s Euros final at Wembley Stadium on Sunday, The Drum catches up with brand experience agency The Works to learn about its revamp of the competition’s identity.
  With the aim of putting women’s football ‘on the map’, Leeds-based agency The Works was commissioned to create a new logo, visual identity, TV graphics and opening sequence for the tournament.
  No stranger to developing competition and event branding, the brief came
  
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• Ad of the Day: Snickers tells Lioness critics they’re not ‘full’ fans

  29-07-2022 13:30
  
  Looking to drive more support for women’s football, Snickers and creative agency The&Partnership have dropped a spot that hopes to encourage genuine backing for England’s Lionesses.
  In ’Go Full Fan’, viewers see a footie lover enter the pub wearing a comically cropped version of the England jersey, his hairy belly on display. As the man starts to scoff at the women’s football game playing on the TV, the words ‘You’re only a full fan if you
  
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• Whisky brand Monkey Shoulder brings the party to UK festivals with mixer truck

  29-07-2022 13:24 via campaignlive.co.uk
  
  The truck will drive to Kendal Calling this weekend and is set to appear at Brighton Pride and the Edinburgh Fringe Festival.
  
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• M&A watch: June recorded as busiest month with no signs of activity slowing down

  29-07-2022 13:17 via campaignlive.co.uk
  
  Results data also shows high demand in B2B space
  
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• Cadbury calls on Brits to perform virtual heist in campaign for limited-edition Wispa

  29-07-2022 12:48 via campaignlive.co.uk
  
  Campaign by VCCP London is for the second limited-edition bar from Wispa Gold, following on from Wispa Gold Hazelnut last year.
  
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• GroupM sharpens its approach to data training with The Edge

  29-07-2022 12:42
  
  GroupM has launched a new data training commitment for UK media specialists within its Nexus division.
  The Edge is a 15-month learning program designed to furnish participants with all the data knowledge necessary to keep pace with frontline client-facing teams.
  Mixing on-the-job learning across a variety of topics from understanding the fundamentals of data analytics to getting to grips with Microsoft’s Power BI data visualization software, the upskilling program will culminate in a
  
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• BMB boosts team with recruits from MullenLowe Group, VCCP, BBH and more

  29-07-2022 12:37 via campaignlive.co.uk
  
  The creative agency has reported a 27% increase in headcount since the end of 2021.
  
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• Cadbury fans challenged to safe-cracking mobile game to win limited-edition Wispa bars

  29-07-2022 12:18
  
  Cadbury is banking on allusions to gold bullion to build anticipation for its limited-edition salted caramel flavor Wispa Gold.
  The confectioner is likening chocolate bars to gold bars for a safe-cracking audio game that invites players to snaffle a prized bar for themselves by pulling off an audacious heist.
  Accessible via QR codes on branded out-of-home (OOH) sites, as well as a TikTok advertising campaign, the mini-game vaults the sweet treat deep into the public consciousness.
  Kelly Souli, j
  
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• Havas sees ‘very good momentum’ in Q2 and has ‘confidence’ about rest of 2022

  29-07-2022 12:12 via campaignlive.co.uk
  
  Organic revenues jumped 11.5% for the period.
  
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• Pitch Update: Nike, Nando's, Samsung, Smirnoff, Philips, Pepsi and more

  29-07-2022 12:00 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Nike, Nando's, Samsung, Smirnoff and more

  29-07-2022 12:00 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• What’s next for women’s football? How brands can help build momentum beyond Euro 2022

  29-07-2022 11:38
  
  Ahead of England’s Euro 2022 final match against Germany, and after some long overdue investment from brands, James Corcoran of sport and entertainment agency Fuse considers how commercial partners can help change the women’s game forever.
  Women’s football has come a long way. I remember attending the first FA Women’s Super League game at Imperial Fields at Tooting & Mitcham FC between Chelsea and Arsenal back in 2011. It had a match day attendance
  
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• Amazon promotes advertising offerings as business growth slows

  29-07-2022 10:59 via campaignlive.co.uk
  
  AWS and advertising sales were the growth driver for the tech giant.
  
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• Can this FMCG company be the next Dabur or Marico? | Mint - Mint

  29-07-2022 09:16 via livemint.com
  
  Can this FMCG company be the next Dabur or Marico? | Mint  Mint
  
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• Mainland China's FMCG growth remains stable in Q2 - Kantar UK Insights

  29-07-2022 09:00 via kantar.com
  Mainland China's FMCG growth remains stable in Q2  Kantar UK Insights
  
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• Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales-Revenue, Business Share, Key Development Trend, Prominent Players, Regional Overview, Demand Status, Latest Technology & Forecast 2029 - Yahoo Fi

  29-07-2022 09:00 via finance.yahoo.com
  
  Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth Opportunities, Future Market Outlook, Sales-Revenue, Business Share, Key Development Trend, Prominent Players, Regional Overview, Demand Status, Latest Technology & Forecast 2029  Yahoo Finance
  
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• Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth ... - GlobeNewswire

  29-07-2022 09:00 via news.google.com
  Fast Moving Consumer Goods (FMCG) Market Size In 2022: Growth ...  GlobeNewswire
  
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• Share Market Live: What To Do With FMCG Stocks Post Quarterly Earnings | Markets With Santo & CJ - Moneycontrol

  29-07-2022 05:23 via moneycontrol.com
  
  Share Market Live: What To Do With FMCG Stocks Post Quarterly Earnings | Markets With Santo & CJ  Moneycontrol
  
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• Nestle raises growth outlook, eyes consumer reaction to price rises - Inside FMCG

  29-07-2022 04:01 via insidefmcg.com.au
  
  Nestle raises growth outlook, eyes consumer reaction to price rises  Inside FMCG
  
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