FMCG news

• The day after: the industry reacts to Google’s postponed cookie purge

  28-07-2022 21:27
  
  Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology. 
  The marketing, media and publishing space is ablaze a day after Google for the second time said it will postpone Chrome’s moratorium on third-party cookies. 
  The Drum quizzed industry leaders and analysts on what the move means for data brokering and the future of digital adver
  
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• This Week in the Metaverse: The Gray Man goes web3 and Bieber up for metaverse VMA

  28-07-2022 20:02
  
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing – and for almost everything else – or an overhyped fad. Here’s what you need to know from this past week:
  The VMAs finds its groove in the metaverse
  Show me entity :: 42198
  The MTV Video Music Awards (VMAs) announced a new category earlier this week for its upcoming 2022 awards
  
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• This Week in the Metaverse: The Gray Man goes Web3 & will Bieber win MTV's metaverse VMA?

  28-07-2022 20:02
  
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  The VMAs finds its groove in the metaverse
  Show me entity :: 42198
  The MTV Music Video Awards (VMAs) announced a new category earlier this week for its upcoming 2022 awards show:
  
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• Havas reports 11.5% growth despite higher staff costs

  28-07-2022 18:54
  
  French holding company Havas Group, which owns agencies such as Rosa Paris and Gate One, has reported an 11.4% increase in organic growth for the first half of 2022. Havas parent company Vivendi reported its financial results today (July 28). 
  Arnaud de Puyfontaine, chairman of Vivendi's management board, said that the group had seen “outstanding performance over the entire first half of 2022.” 
  Havas is the second largest unit in Vivendi’s business, after Canal+.&nbs
  
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• JCDecaux on track for 7% organic growth in Q3

  28-07-2022 17:32 via campaignlive.co.uk
  
  China lockdowns partly offset strong recovery from pandemic.
  
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• Smirnoff kicks off global branding review

  28-07-2022 17:29 via campaignlive.com
  
  The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.
  
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• Marketers should consider federal privacy bill ADPPA a done deal. What’s next?

  28-07-2022 17:15
  
  Though a number of hurdles remain to passing a federal data privacy law in the US, the country is the closest it’s been in years. It’s time for marketers to be proactive. 
  The clock is on when considering the passing of the American Data Privacy and Protection Act (ADPPA). The US House of Representatives is going on break in August and will not return until September, which is critical as it leaves limited time for ironing out any objections to the bill before the midterm electi
  
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• Anytime Fitness picks Mischief as global creative AOR

  28-07-2022 17:08 via campaignlive.com
  
  The creative agency is working on its debut campaign for the fitness brand.
  
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• FMCG companies see strong growth in premium items: Kantar report - Business Standard

  28-07-2022 16:56 via business-standard.com
  
  FMCG companies see strong growth in premium items: Kantar report  Business StandardVolume growth for FMCG industry under stress, consumers rationalising spends, shifting to unbranded segments: Kantar  BusinessLineFMCG volume growth slowed in May as buyers cut spending  MintIndians buying less despite more shopping trips; small packs seeing higher sales growth: Kantar report  The Economic TimesView Full coverage on Google News
  
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• Instacart celebrates 10 years with fashion collection from Anwar Carrots

  28-07-2022 16:00
  
  As Instacart rounds one decade in business, the popular grocery app has dropped a trendy summertime collection with in-demand streetwear designer Anwar Carrots.
  Fans of street fashion (and vegetables) rejoice: a carrot-themed collection has dropped today from streetwear designer and entrepreneur Anwar Carrots and grocery delivery service Instacart.
  The four-piece collection is designed by Carrot with summertime in mind, and includes a tote bag, water bottle, long-sleeve T-shirt and bucket h
  
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• 66% of ad buyers cite slowing economy for reigning in spending

  28-07-2022 15:27
  
  The IAB has taken stock of the advertising plans of brands and agencies this year amid an increasingly troubled macroeconomic climate to weigh the relative impact of sentiment v reality.
  The half-year study found that ad spend was up 7% over the period v planned spending. Buyers expect ad spend to be up 9% v the year prior – albeit a fall from a 13% projection made last year in the IAB’s Fall Impact Study.
  Growth is patchy across different categories, however, with some sectors
  
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• Inspired by Kerala's Ayurvedic legacy, this FMCG brand has health and wellness at its core - YourStory

  28-07-2022 15:26 via yourstory.com
  
  Inspired by Kerala's Ayurvedic legacy, this FMCG brand has health and wellness at its core  YourStory
  
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• Idris Elba puts smiles on the faces of holidaymakers for Booking.com

  28-07-2022 15:18
  
  Booking.com is dispelling the last vestiges of lockdown gloom with an uplifting campaign that is sure to put a smile on the face of anyone hankering after sun, sea and sand.
  The online travel agency is introducing prospective vacationers to a summer of ‘yeah’ by announcing a range of weekend getaways at ‘Smiley Stays’ across the US including a glamping retreat, a yacht experience and a beachfront break.
  The upbeat campaign is born out of a Booking.com survey indicating th
  
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• B2B brand builders, it’s your time to shine

  28-07-2022 15:12
  
  CEOs are noticing that brand building is giving businesses a competitive advantage, and they want in on it. As a result, brand building has become a strategic priority in the boardroom for B2B brand leaders trying to accelerate growth.
  As part of The Drum’s Cannes-Do 2022, we partnered with Transmission, the largest global independent marketing agency in the world, to discuss the future of B2B brand building and help launch the agency’s new The State of B2B Brand Building research re
  
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• Katy Perry’s zero alcohol apértif brand De Soi nabs $4m in seed funding

  28-07-2022 15:00
  
  It’s a ‘teenage dream’: alcohol-free options continue to expand for those seeking sobriety in a social world. The latest, Katy Perry and Morgan McLachlan’s De Soi, recently closed a $4m seed round to propagate the brand’s health-conscious sparkling drinks nationwide.
  As the “sober-curious movement” surges in popularity, another virgin drink has appeared on the scene. De Soi, a new line of non-alcoholic aperitifs from pop star Katy Perry an
  
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• Katy Perry’s startup mocktail brand De Soi nabs $4m in seed funding

  28-07-2022 15:00
  
  It’s a ‘teenage dream’: alcohol-free options continue to expand for those seeking sobriety in a social world. The latest, Katy Perry and Morgan McLachlan’s De Soi, recently closed a $4m seed round to propagate the brand’s health-conscious sparkling drinks nationwide.
  As the “sober-curious movement” surges in popularity, another mocktail has appeared on the scene. De Soi, a new line of non-alcoholic aperitifs from pop star Katy Perry and aw
  
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• Actor Dan Levy learns how to craft the perfect margarita in new Cointreau campaign

  28-07-2022 15:00
  
  Want to know the secret behind creating mouthwatering margaritas? Cointreau has tapped Schitt’s Creek star Dan Levy, as well as chefs Nyesha Arrington and Sohla El-Waylly, to explain how.
  Since Dallas socialite Margarita Sames first created the margarita in 1948, it has become the most popular cocktail in the US, according to Cointreau.
  The 173-year-old brand has enlisted award-winning actor, writer and director Dan Levy to front its campaign that shows consumers how to make the drink
  
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• Just Eat campaign encourages women to keep playing football after Euro 2022 ends

  28-07-2022 14:51
  
  A hundred and one years ago women’s football was banned in the UK, but fast-forward to the present day and the sport is going from strength to strength. Playing on that date, Just Eat has announced the ‘101’ initiative to encourage girls and women across the country to keep playing long after Euro 2022 ends. 
  With the Euros taking place on home soil and attracting record-breaking attendances, the food delivery service wanted to help more girls and women get involved i
  
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• Meta posts first revenue drop in its history as advertisers pull spend

  28-07-2022 14:30
  
  Meta has announced its first-ever drop in revenue during an update on its financial results for the second quarter of the year, saying the ”economic downturn” is having an impact on its digital advertising business. The situation ”seems worse than it did a quarter ago,” warns chief exec Mark Zuckerberg. 
  Compared with the same period in 2021, the Facebook owner saw a 1% drop in overall revenue to just under $29bn. That contributed to its third quarterly dro
  
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• Parle Products remains most chosen FMCG brand for 10 years in a row: Report - Business Standard

  28-07-2022 14:22 via business-standard.com
  
  Parle Products remains most chosen FMCG brand for 10 years in a row: Report  Business Standard
  
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• Ad of the Day: what happens when Heinz asks an AI image generator to ‘draw ketchup’?

  28-07-2022 14:06
  
  After the success of last year’s ‘Draw Ketchup’ campaign, the brand has used an artificial intelligence (AI) image generator to draw a bottle of the red stuff for a follow-up spot. 
  The Draw Ketchup campaign was a social experiment to prove the association of ketchup and Heinz. The brand anonymously asked people from 18 countries to draw a bottle of ketchup – and what it got back was thousands of pictures of Heinz. 
  The Kraft-owned brand clai
  
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• Stock market update: FMCG stocks up as market rises - The Economic Times

  28-07-2022 13:00 via m.economictimes.com
  
  Stock market update: FMCG stocks up as market rises  The Economic Times
  
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• Diageo vows to keep marketing through 'challenging times'

  28-07-2022 12:54 via campaignlive.co.uk
  
  Drinks behemoth tells investors that increased marketing spend has delivered strong growth.
  
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• Finalist interview: Optimising FMCG packaging design with SCALIZE - Packaging Europe

  28-07-2022 11:57 via packagingeurope.com
  
  Finalist interview: Optimising FMCG packaging design with SCALIZE  Packaging Europe
  
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• Motorway to sponsor BT Sport Premier League and Europa League coverage

  28-07-2022 11:31 via campaignlive.co.uk
  
  Brand will share the sponsorship with an as yet unannounced company.
  
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• Google delays death of third-party cookies until 2024

  28-07-2022 10:53 via campaignlive.co.uk
  
  Google said the industry is still not ready for a post-cookie world.
  
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• ITV first-half ad revenues climb 5%

  28-07-2022 10:21 via campaignlive.co.uk
  
  Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup in Q4.
  
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• ITV ad revenues climb 5% in H1

  28-07-2022 10:21 via campaignlive.co.uk
  
  Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup in Q4.
  
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• Zenith tops the pecking order in Nando's media pitch

  28-07-2022 09:29 via campaignlive.co.uk
  Publiicis Groupe agency wins restaurant chain's UK and Ireland media account.
  
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• FMCG companies see strong growth in premium items: Kantar reports - Business Standard

  28-07-2022 09:00 via business-standard.com
  FMCG companies see strong growth in premium items: Kantar reports  Business Standard
  
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• Why Rajat Sharma is bullish on FMCG stocks & betting on Infosys - Economic Times

  28-07-2022 08:23 via economictimes.indiatimes.com
  
  Why Rajat Sharma is bullish on FMCG stocks & betting on Infosys  Economic Times
  
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• Meta reports first-ever quarterly revenue decline, warns of continued advertising weakness

  28-07-2022 05:04 via campaignlive.com
  
  Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.
  
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