FMCG news

• UK adspend rises by nearly 30% in Q1 2022

  27-07-2022 19:13 via campaignlive.co.uk
  
  Inflationary pressures are expected to affect growth in 2023.
  
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• Tourism Australia campaign pays tribute to Neighbours as show ends after 37 years

  27-07-2022 19:09 via campaignlive.co.uk
  
  The ad was created by Neighbours’ production company Fremantle and CHEP Network.
  
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• M&C Saatchi partners University of Greenwich to launch creative advertising degree

  27-07-2022 18:30 via campaignlive.co.uk
  
  The programme aims to attract more diverse talent across gender, ethnicity, sexuality, class, age and disability to the advertising industry.
  
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• Adidas partners football media brand Indivisa to provide fanzone for Euros finals

  27-07-2022 18:23 via campaignlive.co.uk
  
  A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
  
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• Adidas partners football media brand Indivisa to provide fanzone for Euro 2022 finals

  27-07-2022 18:23 via campaignlive.co.uk
  
  A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
  
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• Pick of the Week: Amazon Books creates a page-turner with its mixed-media masterpiece

  27-07-2022 17:08 via campaignlive.co.uk
  
  The spot portrays different genres of writing, and it results in an evocative film that closely captures a feeling of escapism.
  
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• Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

  27-07-2022 16:15 via campaignlive.com
  
  He’s defending recent changes as Instagram incorporates more video.
  
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• Colgate cuts teeth as first branded social sponsor of Married At First Sight UK

  27-07-2022 15:33
  
  Channel 4 has onboarded Colgate Max White Ultra as the first branded social sponsor of Married At First Sight UK.
  As part of the partnership, Colgate’s Max White Ultra range will be promoted on E4 and All 4, including the spin-off show MAFS: Afterparty and across linear, digital and social. Furthermore, Colgate Max White, Palmolive and Sanex products will all feature as product placements. 
  Colgate has also purchased the rights to use the Married At First Sight UK branding across
  
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• How B2B marketing can level up its creative game

  27-07-2022 15:23
  
  B2B marketing needs to take inspiration from the B2C world – be simple, to the point, authentic and personal. The Drum caught up with Vicki Kassioula and Maggie Walkoff of The Marketing Practice post-Cannes, to reflect on the creative learnings and biggest lessons for B2B marketers.
  Creativity is critical to marketing. Without it, how can any campaign hope to stand out, catch the eye, or grab the attention it demands? Yet the business-to-business (B2B) world is notoriously ‘un-creati
  
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• Doritos and Just Eat help fans celebrate at the Uefa Women’s Euro 2022 Fan Festival

  27-07-2022 14:23 via campaignlive.co.uk
  The event takes place until 31 July in Trafalgar Square.
  
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• As the TV content boom fosters ‘decision paralysis,’ Samsung thinks big ads can help

  27-07-2022 14:08
  
  An explosion in ad-funded streamers (AVOD) is driving the “decision paralysis” of TV viewers. As a result, Samsung Ads’s director of product marketing thinks it’s time for recommendation ads to step in and ensure discovery on its own platform Samsung TV Plus.
  The ad-funded ecosystem has been growing exponentially, with services such as Pluto TV, Tubi and Xumo making in-roads in the market – so much so that its execs think viewers need ads to help them find the
  
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• How Manifest’s ‘fierce independence’ helped it win agency of the year

  27-07-2022 14:00
  
  Ahead of The Drum Awards for Agency Business later this year, we caught up with “fiercely independent” ad agency Manifest – which won the Independent Agency of the Year (1-49 employees) in 2021 – to find out if it’s been building upon its winning formula.
  Manifest, led by founder and group chief executive Alex Myers since its inception in 2009, has since grown across the globe with offices in London, New York, Stockholm, Manchester and Melbo
  
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• New FMCG Price Tool Launched For UK Market - Namnews

  27-07-2022 13:58 via kamcity.com
  New FMCG Price Tool Launched For UK Market  Namnews
  
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• Ads of the Week: Kanye West drops Gap collab and Amazon Books debuts striking film

  27-07-2022 13:38
  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, Kanye West and Gap released a surreal video to raise awareness of a new product drop in its New York store, Amazon Books rolled out its first global campaign that portrayed the invisible magic of imagination inspired by reading and KFC took inspiration from B horror movies with a 14-minute film to promote the release of a limited-edition pizza with a base made of fried chicken.
  To be in wi
  
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• Jo Wallace joins MediaMonks as global ECD

  27-07-2022 13:36 via campaignlive.co.uk
  
  Former global creative director at Wunderman Thompson will initially work from the UK but is likely to move to the US.
  
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• ‘Worst ever talent crisis’ in media roles is stopping growth, WFA survey reveals

  27-07-2022 13:21 via campaignlive.co.uk
  Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.
  
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• Unilever’s Lifebuoy helps Asian consumers with telehealth services during monsoon

  27-07-2022 13:21
  
  Soap brand Lifebuoy has launched an initiative across markets in South and South East Asia to help impacted communities ahead of one of the worst monsoons in recent history.
  In five countries across Asia – India, Indonesia, Bangladesh, Pakistan and Vietnam – affected individuals will be able to access free telehealth services by calling the number or scanning the QR code from any of Lifebuoy’s packaging and commercials. 
  The region is home to extre
  
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• Moving toward an opt-in internet: how publishers can pioneer the Future of Identity

  27-07-2022 13:10
  
  The internet is rapidly moving to a consent-based, opt-in environment that is set to completely transform the way brands, publishers, and consumers manage their online identity.
  These changes will provide publishers with a unique opportunity to innovate and improve the internet experience by providing more consumer controls to users. It will also preserve the value exchange of relevant advertising for premium content to allow publishers to maximize their revenue.
  As part of The Drum's Cannes-Do
  
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• Coors Light drowns out ‘the ultimate buzzkill’ with new Thirst Trap to catch mozzies

  27-07-2022 13:00
  
  “Officially humans love Coors Light beer, unofficially so do mosquitos,” the Molson Coors-owned beer brand said in a statement. The new ‘Thirst Trap’ device – part of the brand’s larger summer campaign – is designed to kill mosquitos, which have been shown to be attracted to beer.
  Coors Light is continuing to build buzz around its ‘The official beer of everything unofficial’ campaign with a new, mosquito-killing ‘Thirst Trap.&
  
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• ‘Return to mean?’: Alphabet joins tech companies reporting profits slump

  27-07-2022 12:57
  
  Google’s parent company Alphabet has released its Q2 results, joining the list of tech companies that have underperformed against expectations. It recorded around $16bn in profit during Q2, down from $18.5bn year-on-year. 
  Google delivered a 13% increase in revenue over the same period in 2021, and its products all tell different stories. Search and YouTube ad revenue all increased over the same period in 2021. However, they were all outpaced in terms of growth by Google’s Cloud
  
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• Catchy jingle from The Beer Store emphasizes how it has something for everyone

  27-07-2022 12:45
  
  The Beer Store is highlighting how from lagers-drinkers to hard seltzer fans and barbeque enthusiasts wanting pilsners, there’s something for everyone available at its shop in its latest ad campaign.
  The campaign, titled ‘Whatever the Case May Be,’ by Toronto-based agency King Ursa, has rolled out a series of four 15-second videos. Each features how whatever the occasion may be, there is something people can pick up in-store – with customers singing to the
  
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• George Ezra virtual Roblox concert shows he’s in tune with the metaverse

  27-07-2022 12:24
  
  Musician George Ezra is drawing fans closer to his work than ever before by embracing the metaverse for his latest album.
  Gold Rush Kid, the UK number-one album, has launched on Roblox, which translates the concert experience into digital form for online fans to enjoy the next best thing to a live performance.
  The hub and concert experience promises to surface the creative inspiration behind Ezra’s music by whisking wide-eyed concertgoers from a snow-capped mountain to a chalet-s
  
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• Publicis Groupe UK unveils Data Academy in digital transformation push

  27-07-2022 12:23 via campaignlive.co.uk
  
  Programme is delivered in partnership with apprenticeship start-up Multiverse.
  
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• Brazen bodysnatcher leaves commuters aghast on journey to London Dungeon

  27-07-2022 12:11
  
  Tourists and commuters across central London have been left open-mouthed after encountering a gravedigger going about his business in broad daylight.
  Foregoing a nighttime raid on the local cemetery, the brazen bodysnatcher apparently exhumed a corpse in full view of bemused passersby before proceeding to lug it across the tube network to the London Dungeon. It is not known if he had to buy two tickets.
  Evading the Metropolitan Police during his high-profile journey, and with a camera crew in to
  
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• Movers and Shakers: McCann Worldgroup, Bauer, AMV BBDO, Barclays, Dentsu, Iris and more

  27-07-2022 12:06 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Ad of the Day: Billie breaks ‘rules’ of body hair by getting to root of the problem

  27-07-2022 11:55
  
  Healthcare brand Billie is challenging the status quo of body hair by asking a very simple question: why are women taught to hate it?
  With its latest campaign ‘The Rules of Bodycare’ – consisting of a short film and kids’ book – the brand hopes to break the cycle of shame by addressing the issue at the root.
  In the 50-second ad, directed by Femke Huurderman, viewers meet a confused young girl who is trying to get her head around all the dos and don’ts of deali
  
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• Rosetta Stone ad highlights importance of discovering new words

  27-07-2022 11:40
  
  Language learning brand Rosetta Stone has revamped itself as a modern brand to combat challenger apps and gamification from the likes of Duolingo.
  As part of the ‘There’s a Word for That’ campaign, conceptualized by Duncan Channon, two spots have been rolled out.
  The first one, titled ‘The Appointment,’ features a dog at the salon for a haircut. A Filipino voice talent in the background says: “Something so cute you want to binge it” &ndash
  
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• Scream star Neve Campbell takes stab at blood shortages in American Red Cross PSA

  27-07-2022 11:19
  
  The American Red Cross is spotlighting the dire consequences of the US blood donation crisis with a horror movie-themed PSA. 
  The spot, named ‘A Bloody Nightmare,’ features Scream actress Neve Campbell reprising her role as Sidney Prescott. Its jumpscares and eerie soundtrack mock the clichéd scenes in horror movies where characters always seem to make the worst decision.
  A teenage girl hiding under a table says: “Going to che
  
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• The rise of edutainment in fintech: How TikTok is accelerating finance literacy

  27-07-2022 11:04
  
  As fintech continues to accelerate, financial brands are looking for ways to create deeper and more meaningful connections with consumers. The Drum joined TikTok's Finance Unboxed webinar to hear how APAC marketers from Atome, Flip, Nativex and Siam Commercial Bank (SCB) are embracing a new content genre, edutainment, to engage consumers with the fintech category.
  The fintech category has experienced rapid growth in recent years. From the surge in mobile banking and digital wallets to the explos
  
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• Colgate signs up to sponsor E4's Married at First Sight UK

  27-07-2022 10:28 via campaignlive.co.uk
  
  The union spans across linear, digital and social.
  
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• What happens when marketing theory meets the real world in a tech startup

  27-07-2022 10:02
  
  As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doing another. So here's what happened when this industry commentator was given the challenge of putting his marketing theory into practice.
  In January 2022, I became the head of marketing for the Israeli hybrid IT mapping software startup Faddom after the chief executive had recruited me.
  Spending two years stuck at home – with the conferen
  
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• This is what happens when marketing theory meets the real world in a tech startup

  27-07-2022 10:02
  
  As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doing another. So here’s what happened when this industry commentator was given the challenge of putting his marketing theory into practice.
  In January 2022, I became the head of marketing for the Israeli hybrid IT mapping software startup Faddom after the chief executive had recruited me.
  Spending two years stuck at home – with the co
  
  Read more

• The Drum Awards for the Metaverse launches to recognize those leading in this new frontier

  27-07-2022 08:00
  
  The Drum has launched the first global awards to celebrate the very best creativity, innovation, people and performance for metaverse, web3 and NFT activations, with expert judges from Journey, Meta and R/GA. 
  Entries are open now, with the first deadline closing on November 17. 
  Although some may say the metaverse is no more than a buzzword, there’s no denying that marketers and agencies are investing heavily (if not in budget, then in time) to explore this new frontie
  
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• 4 FMCG and auto stocks to buy on dips: Hemang Jani - Economic Times

  27-07-2022 07:54 via economictimes.indiatimes.com
  
  4 FMCG and auto stocks to buy on dips: Hemang Jani  Economic Times
  
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• Whole Kids launches two new flavours of Smoothie Drops - Inside FMCG

  27-07-2022 03:59 via insidefmcg.com.au
  
  Whole Kids launches two new flavours of Smoothie Drops  Inside FMCG
  
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• Fiji Kava extends partnership with Network Nutrition, eyes global expansion - Inside FMCG

  27-07-2022 03:59 via insidefmcg.com.au
  
  Fiji Kava extends partnership with Network Nutrition, eyes global expansion  Inside FMCG
  
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• Bankrupt beauty: Lessons from Revlon’s supply chain failures - Inside FMCG

  27-07-2022 03:09 via insidefmcg.com.au
  
  Bankrupt beauty: Lessons from Revlon’s supply chain failures  Inside FMCG
  
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• YouTube's ad revenue growth drops sharply in Q2

  27-07-2022 02:42 via campaignlive.com
  
  Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.
  
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• YouTube’s ad deceleration gathers pace

  27-07-2022 02:42 via campaignlive.com
  
  Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.
  
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