FMCG news

• Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking point

  26-07-2022 22:22
  
  The social justice-driven ice cream brand is dialing up the heat on an ongoing spat with Unilever over product sales in Israeli-occupied territories. PR and branding pros weigh in on how the dispute is likely to play out. 
  Ice cream purveyor Ben & Jerry’s has filed a lawsuit in federal court against parent company Unilever in an effort to stop the sale of its products in Israel and the state’s occupied territories. The move follows a decision by Unilever to sell its Israeli
  
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• Post-cookie success demands a shift from ‘personalized’ to ‘personified’ advertising

  26-07-2022 20:58
  
  As cookies surge ever-closer to their imminent death, many advertisers are clinging to ID-based targeting solutions out of fear that sacrificing user-level insights will spell their certain demise. But they’re wrong, argues Ogury’s Geoffroy Martin. What’s needed, he suggests, is a shift away from ‘personalization’ and toward ‘personification.’
  Yes, cookies are going away. What’s interesting is the range of reactions to this ground truth.  Taki
  
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• Great Clips taps NFL great Drew Brees to teach dads the back-to-school playbook

  26-07-2022 20:05
  
  As summer vacation comes to a close and families gear up for their kids' return to school, hair salon chain Great Clips has rolled out a campaign featuring former NFL star and father of four, Drew Brees, who shows how dads can be a team player, starting with a good haircut.
  Great Clips today launched “Dad’s Back-to-School Playbook,” a campaign designed to help train dads for back-to-school season like a quarterback would gear up for football season.
  The campaign comprises a spo
  
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• Unilever highlights Hellmann's purpose campaign as brand reports growth

  26-07-2022 18:23 via campaignlive.co.uk
  
  Unilever was accused of having 'lost the plot' by a major shareholder in January for its campaign defining the purpose of Hellmann’s mayonnaise.
  
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• Show some spine: what is adland reading on holiday this year?

  26-07-2022 18:06 via campaignlive.co.uk
  
  ‘An impeccably assembled miscellany.’ The critics are raving about the line-up of bigwigs that Campaign has found to pitch us their summer reading choices.
  
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• Kylie Jenner’s Instagram criticism sparks scramble to fix platform

  26-07-2022 18:02
  
  Instagram is pledging to make changes to its algorithms in response to high-profile criticism.Kylie Jenner – the most followed woman on the social media platform – sparked a debate among its users by reposting a statement that asked the platform to “stop trying to be TikTok.”
  It followed growing calls from users for the Meta-owned platform to stop prioritizing other types of photos and videos over friends and family content – including the call from J
  
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• COGOS Technologies acquires Porter’s FMCG Modern Trade business - TechGraph

  26-07-2022 17:27 via techgraph.co
  
  COGOS Technologies acquires Porter’s FMCG Modern Trade business  TechGraph
  
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• Women’s Euros sponsors Adidas and TikTok called out for gender pay gap

  26-07-2022 17:13
  
  Truant London has created a guerilla campaign with Talented Ladies Club, calling out gender pay gaps in companies sponsoring the Women’s Euro’s 2022.
  Talented Ladies Club is a woman-led organisation on a mission to unlock the professional and personal potential of women through high quality content, online training and social community.
  Using gov.uk data to highlight how some of the UEFA Women’s Euro 2022 sponsors have very large pay gaps within their organisations, the group w
  
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• McDonald’s Singapore gives out 15,500 meals to celebrate first-ever Delivery Riders’ Day

  26-07-2022 16:40
  
  McDonald’s distributed 15,500 meals on July 25 to food delivery riders at more than 140 of its restaurants across Singapore to commemorate their hard work as part of a wider campaign to raise awareness of these workers. 
  The initiative, which celebrated McDonald’s first-ever Delivery Riders’ Day, had food delivery riders from any delivery platform visit any Singapore McDonald’s in their delivery uniform between 2pm-5pm to receive the free meal, which consisted o
  
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• Sudip Bandyopadhyay on a must-have FMCG stock for your portfolio - Economic Times

  26-07-2022 15:55 via economictimes.indiatimes.com
  
  Sudip Bandyopadhyay on a must-have FMCG stock for your portfolio  Economic Times
  
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• Inside Asics’s plans to market mindfulness to South East Asia

  26-07-2022 15:42
  
  Japanese brand Asics has long been campaigning for a ‘sound mind in a sound body.’ Here is how it is evolving its mindfulness message for the South East Asian market.
  In key APAC markets, Asics is featuring five promising sporting personalities and celebrities, showcasing what goes into their hearts and minds as they champion the ‘Live Uplifted’ philosophy. Gabriel Yap, regional marketing director at Asics Asia Pte, explains: “The current campaign ... reminds audien
  
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• Women’s Euro 2022 sponsors slated for UK gender pay gaps

  26-07-2022 14:48 via campaignlive.co.uk
  
  Brands including Adidas, TikTok and Booking.com called out by '#PayFair' ads for Talented Ladies Club.
  
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• Logistics firm COGOS to acquire Porter's FMCG biz - ET BrandEquity - ETBrandEquity

  26-07-2022 14:30 via brandequity.economictimes.indiatimes.com
  
  Logistics firm COGOS to acquire Porter's FMCG biz - ET BrandEquity  ETBrandEquity
  
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• Unilever ups ad spend by €200m to keep customers on side amid 11% price hike

  26-07-2022 14:22
  
  Unilever has said it is increasing its advertising and marketing spend in an effort to stop customers from switching to supermarkets’ own brands as it feels the effect of increasing the price of products by 11%.
  Finance chief Graeme Pitkethly said the price hikes mean that consumers are increasingly opting for supermarket own-brand products, taking market share from Unilever branded goods, especially in the US and Europe.
  Brands including Cif, Hellmann’s mayonnaise and Wall&rsqu
  
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• How brands can adapt to football’s new cultural shift of player power

  26-07-2022 14:07
  
  The shift in modern fan culture has led to more brands seeking partnerships with players beyond traditional boot deals. Amplify’s culture executive Yusuf Ntahilaja reviews the rise of player power. 
  Kylian Mbappé’s recent decision to stay at PSG and turn down his boyhood dream of playing for Real Madrid is the latest example of a growing trend toward player power, where individual players hold more influence than their football clubs. Though an age-old dynamic, societal,
  
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• Campaign from The Times of India spotlights the nation’s change

  26-07-2022 13:13
  
  Indian English-language daily The Times of India is highlighting how Indian stories have evolved for the better, in every field from tech to sports, in its latest campaign.
  As part of the 360° campaign titled ‘The Times of a Better India,’ conceptualized by Wunderman Thompson, a spot has been launched spotlighting whether it is the country’s first underwater tunnel for the Kolkata Metro, India’s ambitions for Mars as part of its space program or youngsters launching i
  
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• VaynerMedia launches first campaign for Durex with #FitMatters

  26-07-2022 13:01 via campaignlive.co.uk
  
  The campaign aims to show consumers that finding the right size of condom can lead to more pleasurable sex.
  
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• Ad of the Day: poignant Britain Get Talking film tackles growing mental health crisis

  26-07-2022 12:52
  
  More than 400,000 young people in the UK are being treated for mental health problems – the highest number on record. To raise awareness, ITV’s mental health campaign Britain Get Talking and creative agency Uncommon have released a new ad that encourages adults to take the time to speak to the teens in their lives.
  ‘The Break Through’ sees a young girl return home from school and sit down on the couch next to her dad in front of the TV. As he offers her a cup of tea
  
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• Anzu partners with IAS to standardize in-game ad measurement

  26-07-2022 12:39
  
  In-game advertising platform Anzu has partnered with verification standard bearer Integral Ad Science (IAS) to help the medium compete with more established forms of media.
  The partnership will enable brands and agencies to track advertising performance using proprietary measurement and viewability tools. In-game advertising has hitherto resembled a Wild West environment for advertisers, who must contend with a plethora of devices, developers and platforms to get their message across &
  
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• UK consumers are shopping little but often as inflation bites

  26-07-2022 12:31
  
  The days of staggering home laden with bags of shopping may be over, according to a new retail survey conducted by NielsenIQ.
  Documenting rapidly-evolving consumer behaviors in response to the cost-of-living crisis, Total Till found that while store footfall rose 10% v a year ago, sales volumes conspired to fall 4.1%.
  The divergence was driven by a 9.4% decline in fish and poultry sales and a 6.4% fall in packaged grocery items. General household items also witnessed a significant 8.1% contracti
  
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• Reach warns on ad slowdown and 40% drop in programmatic yields

  26-07-2022 12:13 via campaignlive.co.uk
  
  National and regional news publisher says Ukraine war coverage is turning off brands.
  
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• Uber to cover fares of Powerleague’s women footballers over darker months

  26-07-2022 11:44
  
  Uber is covering the fare of cab rides for women participating in matches as part of a partnership with five-a-side football league operator Powerleague.
  Beginning on October 30 2022, Uber will provide Women’s Powerleague teams with credit to allow their players to travel safely to and from their games. Currently being trialed, the initiative will be rolled out nationwide in the winter.
  As per Powerleague data, the volume of women playing football drops over this period, citing&n
  
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• Tremor shakes up adtech sector with $239m Amobee acquisition

  26-07-2022 11:32
  
  Tremor International – the video, data and connected TV (CTV) adtech platform – is to bolster its capabilities and expand its international footprint with the $239m acquisition of Amobee.
  The tie-up will furnish Tremor with an enhanced technology offer at a stroke, as well as introduce new insight tools and capabilities in linear TV. Upon closing the deal in the third quarter, Tremor will also benefit from a greater presence and reach at home in the US as well as internatio
  
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• FMCG Packaging Market to See Incredible Growth to 2031 - openPR

  26-07-2022 11:32 via openpr.com
  FMCG Packaging Market to See Incredible Growth to 2031  openPR
  
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• East Africa's Leading FMCG Packaging Manufacturer Silafrica Introduces Recyclable Multipurpose Crates - Marcopolis

  26-07-2022 10:51 via marcopolis.net
  
  East Africa's Leading FMCG Packaging Manufacturer Silafrica Introduces Recyclable Multipurpose Crates  Marcopolis
  
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• AEL Utility Portfolio Grew by 26%, Transport & Logistics by 19%, FMCG by 34%” - Gautam Adani at AGM - Krishi Jagran

  26-07-2022 09:35 via krishijagran.com
  
  AEL Utility Portfolio Grew by 26%, Transport & Logistics by 19%, FMCG by 34%” - Gautam Adani at AGM  Krishi Jagran
  
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• Nifty above 16,500 level, FMCG stocks decline - Business Standard

  26-07-2022 09:06 via business-standard.com
  Nifty above 16,500 level, FMCG stocks decline  Business Standard
  
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• Logistics firm COGOS to acquire Porter's FMCG biz - ETBrandEquity

  26-07-2022 09:00 via brandequity.economictimes.indiatimes.com
  
  Logistics firm COGOS to acquire Porter's FMCG biz  ETBrandEquity
  
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• Digital Connectivity FMCG Strings Attached - BW Businessworld

  26-07-2022 08:36 via businessworld.in
  
  Digital Connectivity FMCG Strings Attached  BW Businessworld
  
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• Here’s why Digitas made its anonymous CV tool free for rivals

  26-07-2022 08:00
  
  After developing its own CV anonymization tool to weed out bias in recruitment, Digitas quickly saved over 500 hours in the drawn out recruitment process. It's now made the tech free to use for any company, including its agency rivals. We caught up with chief executive, Dani Bassil to find out how hiring has changed at the agency and what opening it up will achieve for the industry at large. 
  Prior to the creation of the software Digitas would anonymize CVs by hand, with a te
  
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• Here's why Digitas made its anonymous CV tool free for rivals

  26-07-2022 08:00
  
  After developing its own CV anonymization tool to weed out bias in recruitment, Digitas quickly saved over 500 hours in the drawn out recruitment process. It's now made the tech free to use for any company, including its agency rivals. We caught up with chief executive, Dani Bassil to find out how hiring has changed at the agency and what opening it up will achieve for the industry at large. 
  Prior to the creation of the software Digitas would anonymize CVs by hand, with a te
  
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• Eat more avocados, Aussies urged, as supplies soar - Inside FMCG

  26-07-2022 03:03 via insidefmcg.com.au
  
  Eat more avocados, Aussies urged, as supplies soar  Inside FMCG
  
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• BabyLove launches premium eco nappy range - Inside FMCG

  26-07-2022 03:03 via insidefmcg.com.au
  
  BabyLove launches premium eco nappy range  Inside FMCG
  
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• Nike splits $1 billion media account between PMG and Initiative

  26-07-2022 00:16 via campaignlive.com
  
  PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade.
  
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