FMCG news

• How top agencies are preparing for impending recession

  25-07-2022 22:28
  
  With inflation at record highs in many markets, agencies are poising for an economic downturn. Top advertising, media and communications agencies share their predictions, advice for adland and insights for guiding clients through a potentially stressful economic period.
  This month, the US market reached the highest annual increase in inflation in over 40 years, at 9.1%, per the latest data from the US Department of Labor. With inflation peaking, the Fed has hiked interest rates, with another inc
  
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• Vrbo's new campaign celebrates “Only Your People”

  25-07-2022 20:07
  
  A spacious home grants vacationers all the room they need for a comfortable getaway. Vrbo's latest campaign illustrates some benefits that their large rental properties can offer, notably, privacy and security.
  Vacation is about spending time with loved ones – not strangers. That’s what makes booking private homes on popular booking platform Vrbo a great option, according to the brand’s latest creative campaign, “Only Your People.”
  Vrbo, an Expedia Group compan
  
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• Vrbo's new campaign celebrates 'only your people'

  25-07-2022 20:07
  
  A spacious home grants vacationers all the room they need for a comfortable getaway. Vrbo's latest campaign illustrates some benefits that their large rental properties can offer — notably, privacy and security.
  Vacation is about spending time with loved ones – not strangers. That’s what makes booking private homes on popular booking platform Vrbo a great option, according to the brand’s latest creative campaign, 'Only Your People.'
  Vrbo, part of Expedia Group, pairs
  
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• Leveraging the power of gaming during economic downturns

  25-07-2022 19:35
  
  Video games have blossomed into an enormous industry, presenting marketers with a valuable new opportunity for audience engagement. Here’s how ‘gCommerce’ — commerce via gaming — can reward both brands and gamers during a period of economic decline. 
  With annual revenues of $200 billion — larger than all other entertainment industries combined — and with a global community of over 2.7 billion, gaming has turned into a massive global i
  
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• Look who's back: George at Asda's viral rappers go back-to-school with a fresh track

  25-07-2022 18:27 via campaignlive.co.uk
  
  Amid the cost-of-living crisis, George at Asda's back-to-school track contains an affordability message.
  
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• With new $200k crypto game, Chipotle hopes to add some sunshine to the ‘crypto winter’

  25-07-2022 18:15
  
  The new game, launched in celebration of National Avocado Day, aims ‘to bring positivity to the crypto conversation.’
  Chipotle Mexican Grill is doubling down on cryptocurrency with a new game called ‘Buy The Dip,’ offering players the chance to win thousands of dollars of crypto. The game will also offer the chance to score promo codes for $0.01 guac and queso – so that fans can literally “buy the dip.”
  The new game is being launched in ce
  
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• With new $200k crypto game, Chipotle hopes to add some sunshine to the 'crypto winter'

  25-07-2022 18:15
  
  The new game, launched in celebration of National Avocado Day, aims ‘to bring positivity to the crypto conversation’.
  Chipotle Mexican Grill is doubling down on cryptocurrency with a new game called “Buy the dip,” offering players the chance to win thousands of dollars worth of crypto. The game will also offer the chance to score promo codes for $0.01 guac and queso — so that fans can literally “buy the dip.”
  The new game is being launched in celebr
  
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• Chipotle releases $200k game to add some sunshine to the ‘crypto winter’

  25-07-2022 18:15
  
  The new game, launched in celebration of National Avocado Day, aims ‘to bring positivity to the crypto conversation.’
  Chipotle Mexican Grill is doubling down on cryptocurrency with a new game called ‘Buy The Dip,’ offering players the chance to win thousands of dollars of crypto. The game will also offer the chance to score promo codes for $0.01 guac and queso – so that fans can literally “buy the dip.”
  The new game is being launched in ce
  
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• ITV’s ‘Britain get talking’ campaign encourages parents to check in on their children

  25-07-2022 18:02 via campaignlive.co.uk
  
  Uncommon Creative Studio executions have used subtitles to illustrate how people are really feeling.
  
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• The TikTok generation: build brand loyalty by offering creators freedom

  25-07-2022 17:55
  
  As audiences and platforms change, so do the best ways to reach them. Jonathan Lemze, head of social strategy at RAPP, digs into what generation Z wants from content - and what that means for brands competing for a share of their attention.
  TikTok has cemented itself as one of the most popular audience engagement channels on earth, offering brands a direct means of communication with millions of potential customers.
  Don’t just take our word for it. In 2021, TikTok was the most downloaded a
  
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• Uefa and Pepsi Max line up Becky Hill for show at Women’s Euro final

  25-07-2022 17:50 via campaignlive.co.uk
  
  Parent company PepsiCo has an extensive relationship with women’s football.
  
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• Agencies should see challenges and opportunities in latest IPA Bellwether

  25-07-2022 17:11
  
  Yesterday, the latest IPA Bellwether dropped. Jody Osman, group director of growth at Propeller Group, tells us that the report shows plenty of new business opportunities for agencies taking the right steps.
  There are some alarming headlines about the headwinds facing brands, and by extension the agencies that service them.
  But it’s important to realize marketing budgets are not being reined in across the board. Agency new business heads have reasons to be confident that there are opportun
  
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• Snap’s revenue slows as it deals with continued ad deceleration

  25-07-2022 16:50 via campaignlive.com
  
  Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.
  
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• Durex taps influencers for correctly-fitted condom ad campaign

  25-07-2022 16:43
  
  Sexual wellbeing brand Durex, alongside creative agency partner VaynerMedia London, has launched an initiative using influencers to encourage people to use the right condom to enhance their sexual experiences.
  ‘Fit Matters’ is the debut campaign from the agency and uses social media influencers to target consumers. Health expert Dr Emeka Okorocha and professional England rugby player and Calm ambassador Joe Marler feature in the spot.
  “We always want to ensure our clients are l
  
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• Amazon Books ignites readers’ imaginations in striking mixed-media ad

  25-07-2022 16:41
  
  Amazon Books’ first global campaign has portrayed the invisible magic of imagination inspired by reading.
  ‘That Reading Feeling Awaits’ by Droga5 London shows five different scenes where people are engrossed in novels, the plots of which are animated in unique styles.
  The global campaign will run in the US and UK from the end of July through to Christmas in two separate bursts, with each of the ads using claymation, illustration, silhouette animation and SFX to capture the
  
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• The Judges’ Club: meet Nestlé’s global head of digital Liz Caselli-Mechael

  25-07-2022 16:28
  
  Ahead of the September 7 entry deadline for The Drum Awards for Content, we meet this year’s EMEA chair of the jury Liz Caselli-Mechael, global head of digital and content at Nestlé.You can find out more about how to enter the Content Awards here.
  Caselli-Mechael’s start in marketing was perhaps a little unconventional. She began her career working on food security and agriculture projects in developing countries, and over the next decade would develop projects
  
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• Asda’s George sticks to the beat with fresh back-to-school rap

  25-07-2022 15:31
  
  Asda clothing brand George is mounting a back-to-school drive in the dying days of summer in the form of ‘Uniform for the People.’
  Promoting the supermarket chain’s affordable schoolwear range, the campaign surfaces the value and durability of its clothing while the cost-of-living crisis rages.
  Visualizing this proposition in the form of a ‘money gun’ shooting currency directly into the wallets of parents, the campaign builds on last year’s ‘Arrive
  
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• Inside the ‘most influential’ training course in adland: Campaign visits MBC 2022

  25-07-2022 15:19 via campaignlive.co.uk
  
  The course returned for the first time in-person since 2019.
  
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• Hilton debuts global brand campaign with ad starring Paris

  25-07-2022 15:17
  
  Hilton has enlisted entrepreneur, socialite and great-granddaughter of the hotel’s founder Paris Hilton as part of a new brand campaign. 
  Dubbed ‘For The Stay,’ it marks a new approach for the brand’s marketing strategy. It will no longer focus on the traveler’s destination and “minimize the role of the hotel,” which chief marketing officer Mark Weinstein, chief marketing officer at Hilton, said it had been guilty of in the past. 
  “The id
  
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• Samsung reviews social media account

  25-07-2022 13:16 via campaignlive.co.uk
  
  The account was previously handled by Rapp UK.
  
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• Global new-biz client spotlight: Paramount among brands behind media and entertainment billings spike

  25-07-2022 13:13 via campaignlive.co.uk
  
  FMCG slips into second in May, despite billings of more than $500m.
  
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• Shorter ads deliver better attention on social media

  25-07-2022 12:38 via campaignlive.co.uk
  
  Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
  
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• Vice and Gal-dem launch series on abuse in music industry

  25-07-2022 12:17 via campaignlive.co.uk
  
  The articles will be published throughout the week across both websites.
  
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• Amazon Books brings reading to life with mixed media global campaign

  25-07-2022 12:16 via campaignlive.co.uk
  
  'That reading feeling awaits' has been created by Droga5 London.
  
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• Rapp UK partners with Fertifa to provide fertility support for staff

  25-07-2022 11:41 via campaignlive.co.uk
  
  Webinars, online resources and one-to-one support will be available to Rapp UK employees.
  
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• British Podcast Awards 2022 winners revealed: You, Me and The Big C takes top prize

  25-07-2022 10:20 via campaignlive.co.uk
  
  About 650 people attended the awards in Kennington Park.
  
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• Another quarter of pain ahead for FMCG, indicate biggies HUL, ITC - Moneycontrol

  25-07-2022 10:19 via moneycontrol.com
  
  Another quarter of pain ahead for FMCG, indicate biggies HUL, ITC  Moneycontrol
  
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• Media Bites 25 July: FMCG results, The Co-op, UK retail sales - The Grocer

  25-07-2022 10:16 via thegrocer.co.uk
  
  Media Bites 25 July: FMCG results, The Co-op, UK retail sales  The Grocer
  
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• Stock market update: FMCG stocks down as market falls - The Economic Times

  25-07-2022 09:00 via m.economictimes.com
  
  Stock market update: FMCG stocks down as market falls  The Economic Times
  
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• FMCG companies plan promotions, discounts amid reduction in ... - The Economic Times

  25-07-2022 09:00 via news.google.com
  FMCG companies plan promotions, discounts amid reduction in ...  The Economic Times
  
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• YogaBar, One Of The Leading Startups In The FMCG Space, Acquires The IP Of SuperHealthy, One Of The Fastest Homegrown Startups - Outlook India

  25-07-2022 08:16 via outlookindia.com
  
  YogaBar, One Of The Leading Startups In The FMCG Space, Acquires The IP Of SuperHealthy, One Of The Fastest Homegrown Startups  Outlook India
  
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• FMCG Market (Food & Beverage, Personal Care, others ) is Poised to Register 5.4% Growth by the End of 2018 to - EIN News

  25-07-2022 07:59 via einnews.com
  
  FMCG Market (Food & Beverage, Personal Care, others ) is Poised to Register 5.4% Growth by the End of 2018 to  EIN News
  
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• ‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout

  25-07-2022 07:00
  
  Ahead of The Drum Awards for Agency Business later this year, we caught up with Rocketmill, which won the Independent Agency of the Year (50-149 employees) in 2021. 
  From humble beginnings in the beach town of Brighton by brothers Sam and Ben Garrity, digital marketing agency Rocketmill recently expanded its offering to London with plans afoot for additional offices in the UK over the next year. Its roster currently includes Peugeot Citroën, Kimberley-Clark, Dr
  
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• Major retail chains yield to consumer pressure over facial scans - Inside FMCG

  25-07-2022 04:32 via insidefmcg.com.au
  
  Major retail chains yield to consumer pressure over facial scans  Inside FMCG
  
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• Retailers seek national alignment on phasing out single-use plastics - Inside FMCG

  25-07-2022 03:57 via insidefmcg.com.au
  
  Retailers seek national alignment on phasing out single-use plastics  Inside FMCG
  
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• Myer, Close the Loop partner to recycle cosmetics packaging waste - Inside FMCG

  25-07-2022 03:25 via insidefmcg.com.au
  
  Myer, Close the Loop partner to recycle cosmetics packaging waste  Inside FMCG
  
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• Menz Violet Crumble flavours new Espresso Martini - Inside FMCG

  25-07-2022 03:25 via insidefmcg.com.au
  
  Menz Violet Crumble flavours new Espresso Martini  Inside FMCG
  
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• FMCG companies plan promotions, discounts amid reduction in input costs - The Economic Times

  25-07-2022 02:49 via m.economictimes.com
  
  FMCG companies plan promotions, discounts amid reduction in input costs  The Economic Times
  
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• FMCG companies plan promotions, discounts amid reduction in input costs - Economic Times

  25-07-2022 02:49 via economictimes.indiatimes.com
  
  FMCG companies plan promotions, discounts amid reduction in input costs  Economic Times
  
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