FMCG news

• Nifty FMCG Outlook for the Week (July 25, 2022 - July 29, 2022) - Equitypandit - EquityPandit

  22-07-2022 22:43 via equitypandit.com
  
  Nifty FMCG Outlook for the Week (July 25, 2022 - July 29, 2022) - Equitypandit  EquityPandit
  
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• Why Are We Still Using Genders in Advertising?

  22-07-2022 21:10
  
  It's 2022, and brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products. This can have devastating consequences for both ignored demographics as well as the brand, explains Casey Hobgood, associate strategy director at We Are Social US. Hobgood lays out four strategies marketers can take to do better in the future.
  Lately, it seems that the universal goal for brands is to be culturally relevant. Marketing teams are briefed to hy
  
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• Privacy experts ‘cautiously optimistic’ about federal bill’s prospects in Congress

  22-07-2022 20:41
  
  Despite achieving bipartisan support, the proposed American Data Privacy and Protection Act faces a number of challenges ahead if it is to become law. Privacy and digital advertising experts spell out the hurdles that remain. 
  On Wednesday, Congress advanced a much-anticipated federal data privacy bill. In a bipartisan decision, the House Energy and Commerce Committee voted 53-2 to push the American Data Privacy and Protection Act (ADPPA) through to a vote in the House. 
  The bill is a
  
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• Twitter’s ad revenue slows as Musk deal hangs in the balance

  22-07-2022 19:21 via campaignlive.com
  
  Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.
  
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• Web3 brands join forces to create ‘Open Metaverse Alliance’

  22-07-2022 19:00
  
  The ‘consortium DAO’ — comprised of some of the leading Web3 brands, including The Sandbox and Decentraland — will aim to foster inclusiveness, transparency, decentralization and interoperability in the metaverse.
  Several prominent blockchain-based companies have collaboratively launched the Open Metaverse Alliance for Web3 (OMA3), an organization designed to steer the evolution of the metaverse in a direction that aligns with some of the core principles of Web3 —&n
  
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• Twitter suffers revenue decline as advertisers retreat

  22-07-2022 17:52
  
  Twitter’s Q2 results have been released, showing a company paying the price of transition. The social media company made some baby steps towards stability in revenue and audience retention, but was stymied by the ongoing chaos about its delayed purchase by Elon Musk and advertisers cutting budgets. 
  In the wake of Snap’s disappointing results, Twitter followed suit in announcing its overall revenue for the three months to 30 June was £986m, representing a decline of 1
  
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• Why brand authenticity still matters in the metaverse

  22-07-2022 17:16
  
  Thinking about planting your brand's flag in the metaverse? Here's why you should be prioritizing your brand's identity, values and reason for entering the Web3 space. 
  Many brands are strategizing their entrance into the metaverse, which is estimated to reach a value of $1.5tn by 2030. This growing virtual space could offer unprecedented opportunities to engage directly with consumers and cash in on cutting-edge technology. 
  But with so much ambiguity surrounding the metaverse, and wi
  
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• NatWest launches ‘motivational’ finance ad during cost-of-living crisis

  22-07-2022 17:00
  
  NatWest has launched the latest iteration of its ’Tomorrow Begins Today’ campaign. The optimistic, upbeat ad looks to show customers that it might have the resources to give them greater confidence in dealing with their finances during the cost-of-living crisis in the UK.
  Developed and created by The&Partnership in collaboration with director Freddie Powell, photographer Tom Van Schelven and the team at Drool Productions, the spot is soundtracked by Gwen Stefani’s catc
  
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• Thanks to social media, the golden era of basketball wasn’t the 90s – it’s now

  22-07-2022 16:45
  
  Sports fans often look back at a certain area of their chosen sport with rose-tinted spectacles. Zach Brown, senior context planner at UnitedMasters (part of Translation), tells us that basketball fans overfocus on the 90s. For our Sports Marketing Deep Dive, he argues that we’re living in basketball’s greatest era right now thanks to a joyful explosion of content on social media and beyond.
  Growing up, my elementary school classmates and I would constantly talk about the greatness o
  
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• Paddy Power stokes football rivalry with 60m-high cliff projection

  22-07-2022 16:27
  
  Ahead of the All-Ireland Senior Football Championship final this Sunday between Kerry and Galway, bookmaker Paddy Power projected a very cheeky message on the sea cliffs of Dún Aonghasa – a collapsed fort that sits opposite Kerry’s Dingle Peninsula.
  Stoking the rivalry between both teams, the message reads: ‘Galway: collapsing kingdoms since 1000BC’. It alludes to the fact that the ancient fort, which is over 3,000 years old, has faced the Galway elements which hav
  
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• Rob Chalmers takes up chief experience officer role at Dentsu Creative

  22-07-2022 16:08 via campaignlive.co.uk
  
  The new position involves growing 'society-changing, future-facing business'.
  
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• How sports marketers can tap into the power of goosebumps

  22-07-2022 16:00
  
  Matthew Weiner, creative director at Redtorch, believes that marketers could do a better job tapping into the sheer excitement of competition as part of The Drum’s Deep Dive into sports marketing,
  Goosebumps. Chills. The shivers. Whatever you call them, you know when you feel them. That sudden uncontrollable shudder. Hair standing on end. There can be few greater accolades for creative work than such a primeval, visceral reaction. You can’t fake goosebumps. This is a real connec
  
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• How to improve sales productivity with go-to-market alignment

  22-07-2022 14:15
  
  Only 6% of chief sales officers are confident they’ll hit their numbers. Sales is more difficult than ever – in the digital-first era, sales reps get fewer opportunities to engage buyers, so they need to make every interaction count.
  Maximizing buyer engagement starts with sales and marketing alignment. According to Marketo, sales and marketing teams are 67% more effective at closing deals when they work together.
  Alignment ensures that the revenue engine is well-posit
  
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• Just 6% of Dentsu UK’s workforce is over 50 – here’s how it plans to change that

  22-07-2022 14:01
  
  Dentsu UK has announced it is the first UK advertising network to partner with platform 55/Redefined to tackle ageism and improve the representation of over 50-year-olds in the advertising industry. 
  The recent industry-wide All In Census revealed that the UK advertising industry skews significantly younger than the general population, with just 5% aged over 55.
  Currently, just 6% of Dentsu’s workforce in the UK is over 50. 
  A spokesperson from the holding company told The Drum:
  
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• Why sports brands outpace their competitors in the metaverse

  22-07-2022 14:00
  
  As part of The Drum’s Sports Marketing Deep Dive, we explore the opportunities the metaverse offers sports brands, from Nikeland to WimbleWorld. 
  Web3 is high up the priority list for business leaders, with research by Wunderman Thomson showing that 85% of business leaders view the metaverse as “essential to success”. Sports brands have been among the quickest out of the block when it comes to launching metaverse spaces and have made the most of the e-commerce op
  
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• Why brands need to embrace women’s sport

  22-07-2022 14:00
  
  As part of The Drum’s Sports Marketing Deep Dive, Geoff Miller, director of client services at Interbrand, says it’s not a question of ‘if’ or ‘when’ women’s sports are worth investing in, but ‘how’ and ‘where’ brands can best do so. 
   
  For many of us, fandom is a lifelong pursuit. Whether this fandom is derived from a family connection, a university degree, a childhood experience or a casual encounter, our affinity
  
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• ‘Money talks’: how sportswashing became tournament advertisers’ biggest problem

  22-07-2022 14:00
  
  As part of The Drum’s Sports Marketing Deep Dive,​ we consider the repercussions for brand proximity to sportswashing, from the World Cup in Qatar to LIV Golf.
  You’ve heard of greenwashing, but what about sportswashing? A term popularized by Amnesty International in 2018, it has come to describe the use of sports by harmful organizations to legitimize their causes and mask their true impact.
  It has been around for a lot longer than that though. As early as the 19
  
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• Ad of the Day: KFC’s 14-minute Evil Dead-inspired film might give you nightmares

  22-07-2022 13:48
  
  Taking major inspiration from pretty much every B horror movie from the 70s and 80s, KFC has just dropped a 14-minute film to promote the release of its latest menu item – a limited-edition pizza with a base made of fried chicken.
  ‘The Massacre’ tells the tale of a group of friends heading to the woods for a little rest and relaxation – or so they think. Once they arrive at their log cabin they attempt to order some pizza over the telephone, but after the late-n
  
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• Tom Hiddleston shows how clean air fuels clear thinking for Formula E & Unicef

  22-07-2022 13:30
  
  All-electric motorsport brand Formula E and humanitarian organization Unicef have turned to Hollywood star Tom Hiddleston to help thrust climate change into the limelight.
  Shot without a single cut to represent an unbroken train of thought, the ’Take a Breath’ film has been produced by creative agency Wing to show that clean air and a clear head go hand in hand.
  Highlighting the importance of pollution-free air for children, the campaign is born out of Unicef research suggesting that
  
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• Snap losses widen as advertisers slash spend in the face of economic pressures

  22-07-2022 13:25
  
  Snap has underperformed financially in its second-quarter results, saying advertisers have cut spending on the platform to combat economic pressures. 
  In its latest financial filing, the company said that daily active users (DAUs) has increased 18% year-on-year to 347 million. The results show that although revenue increased slightly by 13% to $1,111m over the previous year, the net loss increased dramatically. The company reported a net loss of $422m compared to only $152m  the previo
  
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• Inaudible heavy metal band rock out submerged to demonstrate drowning is silent

  22-07-2022 13:08 via campaignlive.co.uk
  
  The Association for the Promotion of Child Safety film highlights how drowning is the second leading cause of accidental deaths among children and young people in Portugal.
  
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• Workplace conflict is having a growing impact on mental health in adland

  22-07-2022 13:07
  
  Mental health-related calls to ad industry support organization Nabs have risen 128% year-on-year, with a noted rise in callers worried about workplace conflict.
  The latest data from the ad industry support organization revealed the scale of the mental health crisis among professionals working in advertising. Mental health-related calls to the support organization now account for more than a quarter of all contact and 66% of all emotional support calls.
  Additionally, calls to Nabs’s A
  
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• Pitch Update: Heineken, British Gas, Marriott, Historic England, Holy Moly and more

  22-07-2022 12:57 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Heineken, British Gas, Historic England, Holy Moly and more

  22-07-2022 12:57 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Global FMCG Logistics Market Growth Insights [2022-2029] | - GlobeNewswire

  22-07-2022 12:50 via globenewswire.com
  
  Global FMCG Logistics Market Growth Insights [2022-2029] |  GlobeNewswire
  
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• Fewer briefs, less budget, less time – the reality of women’s football ads

  22-07-2022 12:30
  
  Brands are slowly waking up to opportunities in women’s football, says Alex Gracion, general manager of footballer publisher 90mins. But he’s still receiving fewer briefs, with shorter lead times and lower budgets than for the men’s football. 
  The 2022 women’s Euros have already set a new attendance record, drawing a total of 248,075 fans, showing the women’s game has endless potential. While there is still some way to go, there is some really positive mom
  
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• Dentsu commits to tackling ageism with 55/Redefined partnership

  22-07-2022 12:26 via campaignlive.co.uk
  
  The partnership means the agency has committed to certain actions to support over-50s in the workplace.
  
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• Spotify opens greasy spoon in Shoreditch

  22-07-2022 12:20 via campaignlive.co.uk
  
  'Greasy Tunes' offers interviews, parties, talks and performances with various creators.
  
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• BT Sport and Eurosport UK merger cleared by competition regulator

  22-07-2022 12:12
  
  Warner Bros Discovery and BT Group have won approval from the Competition & Markets Authority (CMA) to merge BT Sport and Eurosport in the UK & Ireland.
  Regulatory approval clears the way for both media partners to pool their assets into a newly-formed joint venture vehicle (JV), split 50:50 between both parties, as the basis for a distinct live sports offer.
  Marc Allera, chief executive officer of BT’s consumer division, will take the helm of the new business initially u
  
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• How can marketers do a better job of reaching female fans?

  22-07-2022 12:00
  
  Women’s sport is growing rapidly, but sports organizations still struggle to connect with female fans. Lee Gibbons, managing director of Sport Unlimited, tells us that one-size-fits-all approaches won’t cut it. For The Drum’s Deep Dive into sports marketing, Gibbons tells us that successfully reaching more female fans starts with understanding what they really want.
  In today’s complex and fragmented landscape, brands knowing their audience – what motivates them or w
  
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• Multibagger Update: These FMCG stocks gained up to 4126 per cent in five years; do you own any? - Dalal Street Investment Journal

  22-07-2022 11:36 via dsij.in
  
  Multibagger Update: These FMCG stocks gained up to 4126 per cent in five years; do you own any?  Dalal Street Investment Journal
  
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• Three helps music lovers stay connected at UK festivals

  22-07-2022 11:20 via campaignlive.co.uk
  
  The mobile network is boosting its signal and providing a viewing platform for Three+ members.
  
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• How is E-commerce Driving Growth in FMCG Sector & Catering to Consumer Demands? - https://www.indianretailer.com/

  22-07-2022 09:24 via indianretailer.com
  
  How is E-commerce Driving Growth in FMCG Sector & Catering to Consumer Demands?  https://www.indianretailer.com/
  
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• Surge In Rural Consumption: Boon For FMCG Industry - BW Businessworld

  22-07-2022 09:00 via businessworld.in
  
  Surge In Rural Consumption: Boon For FMCG Industry  BW Businessworld
  
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• How to leverage behavioral psychology to make generic products desirable

  22-07-2022 09:00
  
  Distinguishing e-commerce products for consumers is no easy feat. Thankfully Reflect Digital’s head of paid marketing Rob Bridgens shares his guide for creating products with cut-through.
  Beyond the aesthetics, many products that are on sale through competing e-commerce vendors are very similar. In fact, they may even be the same product white-labeled as their own – something we’re seeing more of on sites such as Amazon. 
  So if you are selling the same product as your comp
  
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• Global FMCG Logistics Market Growth Insights [2022-2029] | Worldwide Size Research, Latest Opportunities, Top Growing Factors, Key Dynamic Analysis, Development, Emerging Technologies, Opportunities, Challenges, Share and Forecast to 2029 - GlobeNewswire

  22-07-2022 09:00 via globenewswire.com
  
  Global FMCG Logistics Market Growth Insights [2022-2029] | Worldwide Size Research, Latest Opportunities, Top Growing Factors, Key Dynamic Analysis, Development, Emerging Technologies, Opportunities, Challenges, Share and Forecast to 2029  GlobeNewswire
  
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• Sports betting brands have extra time before the World Cup – so spend it link-building

  22-07-2022 08:00
  
  The 2022 Fifa World Cup will, when it finally arrives in November, bring plenty of on-the-pitch competition. But off-pitch competitions are already heating up: for betting companies, advertisers and all sorts of other players to gather the biggest possible share of the buzz the tournament will generate. For The Drum’s Sports Marketing Deep Dive, Justin Deaville, managing director of agency Receptional, tells us that now’s the time to start the fight for share of attention by focusing
  
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• Why do women’s healthcare ads still have to be ‘taboo-busting’?

  22-07-2022 07:00
  
  In the past month, Canesten and Bodyform have both launched major new campaigns that they promised will bust ‘taboos’ around women’s health. But do brands still have to take it to the extremes to combat the reality of womanhood? 
  Whether it’s depicting thrush, endometriosis or menopausal hot flushes, brands are helping to plug the gaps in public education and debunk the topics that previous generations never wanted to openly talk about.
  And it sells too &nd
  
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• Do women’s healthcare ads still have to be ‘taboo-busting’?

  22-07-2022 07:00
  
  In the past month, Canesten and Bodyform have both launched major new campaigns that they promised will bust ‘taboos’ around women’s health. But do brands still have to take it to the extremes to combat the reality of womanhood? 
  Whether it’s depicting thrush, endometriosis or menopausal hot flushes, brands are helping to plug the gaps in public education and debunk the topics that previous generations never wanted to openly talk about.
  And it sells too &nd
  
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• 5 brands breaking women’s health taboos

  22-07-2022 07:00
  
  Many women’s health topics such as menopause, fertility and menstruation have long been shrouded in stigma and deemed taboo, but brands have realized they can grow their markets by bringing these issues into the light. The Drum highlights work from Bodyform, Canesten, Dame, Elvie and the unambiguously-named Vagina Museum showing us the way.
  Through bold creative executions, these brands are raising awareness, laughing in the face of ‘taboo’ and forging safe spaces for conversat
  
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• FMCG giant Emami acquires 30% stake in petcare startup Cannis Lupus - People Matters

  22-07-2022 06:43 via peoplematters.in
  
  FMCG giant Emami acquires 30% stake in petcare startup Cannis Lupus  People Matters
  
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• Is the FMCG sector coming out of the woods?s - Business Standard

  22-07-2022 03:30 via business-standard.com
  
  Is the FMCG sector coming out of the woods?s  Business StandardRising costs force FMCG firms to raise prices  BusinessdayHow are inflation-hit FMCG players protecting their bottom lines?  Indiantelevision.comPrice Hikes Across FMCG Products In Last Month | ET Now  Times NowView Full coverage on Google News
  
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