FMCG news

• AXE Enlists Lil Baby for ‘Fresh as Fr*sh’ TVC

  21-07-2022 21:16
  
  To remain “fresh” and relevant among Gen Z guys, AXE has chosen Lil Baby to front its new ‘Fresh as Fr*sh’ campaign, which comprises a TV advert as well as a limited-edition product set that a few lucky participants can soon win.
  Men’s grooming brand AXE is trying to grab the attention of Gen Z guys by featuring award-winning rapper Lil Baby along with his 2020 single “All In” in its latest campaign, “Fresh as Fr*sh.”
  The 30-second spot,
  
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• Deliveroo launches 'Chipwatch zones' to protect beachgoers

  21-07-2022 20:17 via campaignlive.co.uk
  
  The seagull-free zones will be installed at Brighton and Scarborough beaches.
  
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• This Week in the Metaverse: Crypto’s 'Lehman Brothers moment,' Tesla dumps Bitcoin holdings

  21-07-2022 17:56
  
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  Celsius Network files for bankruptcy 
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  Major crypto lending company Celsius Network filed for Chapter 11 bankruptcy last week. Some analysts are calling the incide
  
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• IPG organic growth slows in Q2 but remains strong over COVID period

  21-07-2022 17:41 via campaignlive.com
  
  Q2 earnings dropped just after news of a new leadership team at McCann Worldgroup.
  
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• Campaign podcast: As fears of recession gather pace, is adspend heading for a fall?

  21-07-2022 17:07 via campaignlive.co.uk
  
  The latest IPA Bellwether report shows marketers are downbeat, but what does this mean for adland?
  
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• Arthur Sadoun: Clients are still spending but there are fewer pitches and ‘clouds’ over 2023

  21-07-2022 17:04 via campaignlive.co.uk
  
  Publicis CEO talks after upgrading growth forecast at Q2 results.
  
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• Beefeater Gin launches lively ad by newly-appointed agency McCann London

  21-07-2022 16:55
  
  Gin brand Beefeater has launched the next phase of its ‘The Spirit of London’ creative platform.
  Devised by the brand’s new international creative agency partner McCann London, the campaign invites viewers to experience all the different facets that fuel the energy of London.
  ‘The Spirit of London: Next Wave’ is a lively snapshot of the city’s landmarks including Big Ben and Tower Bridge, as well as iconic areas such as Camden and Soho.
  “Our first iterat
  
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• Engine Creative and Odd rebrand as House 337

  21-07-2022 16:33 via campaignlive.co.uk
  
  The two agencies merged following Next 15’s purchase of Engine.
  
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• The clean room inevitability: demystifying the privacy-dominant advertising future

  21-07-2022 16:30
  
  The issue of data privacy has risen to the top of the CMO agenda. It was a significant - and arguably critical- discussion point at the recent Cannes Lions International Festival of Creativity. That's largely because data deprecation and privacy regulations are presenting significant challenges to brands and publishers who need to maintain, clean, and share customer and prospect data across partners in order for marketing and measurement to work in the future. 
  With interest in th
  
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• ITC looks to achieve double-digit EBITDA in non-cigarette FMCG business - BusinessLine

  21-07-2022 15:48
  
  ITC looks to achieve double-digit EBITDA in non-cigarette FMCG business  BusinessLineITC sees market potential of ₹5 trillion for its FMCG business  Mint5L-cr FMCG biz by 2030: Puri  Times of IndiaITC to focus on exports for FMCG portfolio, says Chairman Sanjiv Puri  The New Indian ExpressFMCG exports to make substantial contribution to ITCs growth: Sanjiv Puri  Business StandardView Full coverage on Google News
  
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• IPG records first-half growth despite higher wage and real estate costs

  21-07-2022 15:43
  
  Interpublic Group (IPG), the holding company of agencies including McCann, Acxiom and FCB, recorded a net revenue increase of 9.6% in the first half of 2022. Summarizing the financial results published today (July 21), chief executive officer Philippe Krakowsky hailed “a strong second quarter and first half” building on years of “our industry-leading performance.”
  However, the company’s operating margins fell slightly, and it held guidance to investors in the face o
  
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• Can a sporting superstar transform your brand? They’re only human, after all

  21-07-2022 15:30
  
  It’s not hard to see why elite athletes are so in demand by brands, but in a world where scrutiny is higher than ever before, how can brands and sports stars strike the perfect partnership? We take a look as part of The Drum’s Sports Marketing Deep Dive.
   
  Earlier this year, Novack Djokovic’s controversial anti-vax stance reopened the age-old debate around when a brand should support its ambassador and when it should cut ties to protect itself. So, what makes a g
  
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• IPG's global media agency boss to take the helm of McCann Worldgroup

  21-07-2022 15:28 via campaignlive.co.uk
  
  Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.
  
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• YogaBar, one of the leading startups in the FMCG space, acquires the IP of SuperHealthy, one of the fastest homegrown startups - Devdiscourse

  21-07-2022 14:55
  
  YogaBar, one of the leading startups in the FMCG space, acquires the IP of SuperHealthy, one of the fastest homegrown startups  Devdiscourse
  
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• Sports marketing has to do a better job of representing adaptive athletes

  21-07-2022 14:00
  
  People with disabilities and adaptive athletes are still underrepresented in sports marketing. For The Drum’s Sports Marketing Deep Dive, Sofia Ewuraesi Bodger, senior strategist at AnalogFolk Amsterdam, looks at the brands at the forefront of change, and how to follow suit.
  While the global sports market has reached a value of $388bn, Nielsen has reported that just 1% of this goes to spend on ads that feature adaptive athletes or are inclusive of disability themes in creative. Althou
  
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• MoneySupermarket ups ad spend by £20m to jump on Judi Dench campaign success

  21-07-2022 13:27
  
  MoneySupermarket increased its advertising spend by £20m in first half of 2022, up to £83m from £63m the previous year.
  The company is doubling down after seeing an uptick in people using its services to reduce household outgoings thanks to a new Judi Dench-fronted campaign. 
  Its online spend increased by £8m to £42m, while TV and radio spend was up by £6m to £19m.
  News of ongoing investment will be welcomed by the ad industry, which has been rocked
  
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• Fast Moving Consumer Goods (FMCG) Packaging Market Outlook 2022 And Forecast By 2029 – Ball, Crown Holdings, Tetra Pak, Sonoco – Travel Adventure Cinema - Travel Adventure Cinema

  21-07-2022 13:16
  Fast Moving Consumer Goods (FMCG) Packaging Market Outlook 2022 And Forecast By 2029 – Ball, Crown Holdings, Tetra Pak, Sonoco – Travel Adventure Cinema  Travel Adventure Cinema
  
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• The metaverse and consumer data: here’s what you need to know

  21-07-2022 13:00
  
  The gathering of consumer data is a notoriously fraught topic. Here’s a look at how things might get even messier when the metaverse goes mainstream – and why marketers should care.
  If the current version of the internet is anything to go by, consumer data in the metaverse is going to be a complicated topic. 
  The metaverse will pose an opportunity to deliver uncharted levels of personal data collection to marketers. At the same time, the adoption of web3 and decentralizatio
  
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• How are media buyers planning for a winter World Cup?

  21-07-2022 13:00
  
  With the Fifa World Cup taking place in winter this year on account of the extreme heat in host country Qatar, there are dozens of implications for media buyers who (in the west at least) will simultaneously be plotting Christmas campaigns. As part of The Drum’s Sports Marketing Deep Dive, we explore how the moved tournament is kicking up a media sandstorm.
  For decades, the World Cup has drawn some of the largest linear TV audiences, both in the UK media and beyond.&nbs
  
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• Oliver’s Sharon Whale and Mekanism’s Jason Harris to chair 2022 Agency Business Awards

  21-07-2022 12:56
  
  Oliver Agency’s deputy chief executive officer Sharon Whale and Mekanism’s co-founder and chief executive officer Jason Harris have joined The Drum Awards for Agency Business 2022 as co-chairs. 
  The awards are designed to recognize the excellence of the whole agency, from strong leadership to the vital teams and functions often overlooked by other awards.
  On her appointment Whale said: “I am super excited to be joint chair of judges for The Drum Awards for Agency
  
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• Moneysupermarket hails appeal of new campaign

  21-07-2022 12:43 via campaignlive.co.uk
  
  Ads fronted by Dame Judi Dench 'resonating better with consumers than any we have done to date'.
  
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• Canadian Invasion: can Plus Company’s push south weather economic knocks?

  21-07-2022 12:42
  
  Canada’s top agencies have been making big moves within the United States of late. In this series, The Drum takes a look at the key Canadian players and their ambitions for the US and the world.
  Plus Company has had a few different faces in its history. First known as Cossette, then as publicly-traded Vision7, then Chinese-owned BlueFocus International, it’s now making waves as Plus Company, a ”new model holding company” in the words of its chief executive officer Brett M
  
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• Aston Martin rebrands to prove it is more than just ‘British and James Bond’

  21-07-2022 12:02
  
  Aston Martin has shaken if not stirred its image with a global rebrand, which has most noticeably tweaked the famous logo.
  Marek Reichman, executive vice-president and chief creative officer, said the brand faced a battle to show it is so much more than “British and James Bond.”
  Two years in the making, the strategic repositioning is the largest investment in Aston Martin for more than a decade. The project was spearheaded by new executive chairman Lawrence Stroll, who
  
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• Sports clubs and leagues are upping their game by redesigning fan relationships

  21-07-2022 12:00
  
  It’s hard to think of any organization with more organic brand love than sports clubs and leagues. But – as Louis Sheppard, experience director at Unrvld, tells us for The Drum’s Sports Marketing Deep Dive – they’ve only recently started to make the most of that enormous resource through digital channels. What can the rest of us learn from sports brands’ recent successes?  Historically, sports clubs and organizations have lagged b
  
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• It’s not just the TV ecosystem — brand safety needs an unbundling makeover, too

  21-07-2022 12:00
  
  In a rapidly-evolving digital ecosystem, it’s time for brand safety and suitability players to take a page from the book of the television and streaming industries. It’s time to unbundle and innovate measurement in brand safety, argues Zefr’s Andrew Serby.
  Brand safety technology hasn’t changed in five years, while media consumption has migrated nearly entirely towards platforms. It’s time for marketers to reassess what they’re paying for.
  In the media industr
  
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• Ad of the Day: rockers perform drowned out gig with deeper meaning

  21-07-2022 12:00
  
  If a heavy metal band can’t make itself heard inside a swimming pool, would a child be able to? The Association for the Promotion of Child Safety (APSI) and creative agency Havas Portugal have reinforced this point with a poignant and unique campaign that sees a group of rockers perform underwater.
  ’Heavy Silence’ is a 30-second black and white short that sees the tattooed musicians scream and bang on their instruments in the depths of a pool – the catch being that v
  
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• The Guardian's digital revenue surpasses print with strong gains in advertising

  21-07-2022 11:59 via campaignlive.co.uk
  
  Total revenue grew by 13% to its highest level in 14 years.
  
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• Big brands back government's ‘Help for Households’ initiative

  21-07-2022 11:58 via campaignlive.co.uk
  
  Amazon and Sainsbury’s are some of the brands cutting prices to help consumers.
  
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• Bridgethorne Offers New Training Workshop To Help FMCG Professionals ‘Present With Impact’ - Namnews

  21-07-2022 11:33
  Bridgethorne Offers New Training Workshop To Help FMCG Professionals ‘Present With Impact’  Namnews
  
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• S4 Capital shares plunge on new profit warning as staff costs spiral

  21-07-2022 11:21 via campaignlive.co.uk
  
  Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.
  
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• S4 Capital shares plunge on profit warning as staff costs spiral

  21-07-2022 11:13 via campaignlive.co.uk
  
  Sir Martin Sorrell’s marketing group slices more than £30m off Ebitda forecast and plans cost reductions.
  
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• Publicis hikes full-year guidance after ‘extremely strong result’ for first half of 2022

  21-07-2022 11:11
  
  Publicis Groupe, the French holding company behind agencies such as Saatchi & Saatchi, BBH and Leo Burnett, has hiked its full-year growth guidance on the back of strong results for the first half of the year. 
  Outright organic growth in the second quarter was 21%, with net revenue growing 19.1% across the first half of the year, compared to the same period in 2021.
  Chairman and chief executive of the group Arthur Sadoun said the results represented an “all-time high on all KPIs,&
  
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• Publicis upgrades after strong H1 and is ‘ready’ to face economic ‘uncertainties’

  21-07-2022 10:34 via campaignlive.co.uk
  
  Shares rise on the strength of 10% of growth
  
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• Sir Martin Sorrell issues profit warning for S4 Capital, announces hiring freeze

  21-07-2022 10:31
  
  S4 Capital has issued a profit warning to investors as its operating costs threaten to rise beyond incoming revenue. It has put in place a hiring freeze and cost control measures to mitigate the damage. 
  A statement issued to the London Stock Exchange told investors that higher labor costs, especially within its digital agency Media.Monks, following a hiring spree would eat into its operating margins despite revenue and gross profits remaining steady.
  It's share price tanked 
  
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• FMCG firms bet on small packets to evade big inflation monster, drive growth - The Financial Express

  21-07-2022 10:22
  
  FMCG firms bet on small packets to evade big inflation monster, drive growth  The Financial Express
  
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• Sports marketing: how tech empowers sporting communities

  21-07-2022 09:00
  
  It's been a tumultuous couple of years for venues, rights owners, and sports clubs. In this episode of The Drum Network Podcast we hear from their marketing partners: what have the last couple of years been like, and what are the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022?
  Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss:
  • What trends are sports brands riding in 2022? Are audiences more health conscious
  
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• Playboy’s new creator chief on future-proofing the brand through influencers

  21-07-2022 09:00
  
  Earlier this year Playboy hired a former Twitch exec to supercharge its influencer-led platform as it pivots from a publisher to compete with the likes of OnlyFans. 
  The Drum sat down with Loren Pietra, vice-president of creator and influencer marketing at Playboy, who laid out her plans to bring influencers to the fore. 
  “Influencers and talent have always played a central role in Playboy’s business, with a storied history of introducing talent,” Piretra says. Her ta
  
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• The dream of healthy productivity: Scoro and agency leaders on making it a reality

  21-07-2022 08:00
  
  At a recent event hosted by The Drum Network and work management software specialists Scoro, we gathered some of agencyland’s top leaders to ask: what does healthy productivity look like in 2022?
  Productivity – getting stuff done – is so obviously important to a business’s success that it can be easy to overlook. While productivity hacks and stories of successful people’s morning routines abound on social media, many of us spend so much time doing the stuf
  
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• As the fitness industry regains its footing, it’s time to embrace innovation

  21-07-2022 08:00
  
  It’s been a tumultuous couple of years for fitness industry providers. The Covid-19 pandemic placed a renewed focus on health and wellbeing, with an accelerated need for digital transformation putting a spotlight on fitness providers’ ability to react quickly to changes in customer demands. For The Drum’s Sports Marketing Deep Dive, Roger Barr, chief digital officer at iCrossing UK, tells us that innovation is essential in this space.
  With large percentages of the world’s
  
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• How should agencies navigate a hostile fan response to sports rebrands?

  21-07-2022 07:30
  
  Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  This week for our deep dive into sports marketing, we consider the tricky brief of designing for a die-hard fan base. 
  Most designers and agency creatives would kill to have an audience that actually cares about the minutiae of their work. Few get that privilege.
  And designers who take on a rebranding or redes
  
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• ITC hits Rs 300 level! Where is the FMCG stock headed? - Economic Times

  21-07-2022 07:14
  
  ITC hits Rs 300 level! Where is the FMCG stock headed?  Economic Times
  
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• 5 of the best esports ads ever, including Gucci, Nike and more

  21-07-2022 07:00
  
  With more non-endemic brands entering the esports space, it’s no surprise that it’s projected to be worth over $1.5bn by 2023. 
  As part of The Drum’s Sports Marketing Deep Dive, we round up some of the best examples of brands smashing it out of the esports arena by creating out-of-this-world ads.
   
  Gucci and Fnatic
  <iframe width="560" height="315" src="https://www.youtube.com/embed/sdBA9JU_L40" title="YouTube video player" frameborder="0" allow="accelerometer; auto
  
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• 5 of the best eports ads ever, including Gucci, Nike and more

  21-07-2022 07:00
  
  With more non-endemic brands entering the esports space, it’s no surprise that it’s projected to be worth over $1.5bn by 2023. 
  As part of The Drum’s Sports Marketing Deep Dive, we round up some of the best examples of brands smashing it out of the esports arena by creating out-of-this-world ads.
   
  Gucci and Fnatic
  <iframe width="560" height="315" src="https://www.youtube.com/embed/sdBA9JU_L40" title="YouTube video player" frameborder="0" allow="accelerometer; auto
  
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• IPA Bellwether predicts 4 years of slashed UK ad budgets

  21-07-2022 01:01
  
  The latest IPA Bellwether report is a story of two halves. UK marketing budgets will continue to grow in the second quarter, despite the economic headwinds.
  However, the outlook for the next four years is bleak, with predictions of cuts to account for stalling consumer spend.
  According to the survey of British companies, around a quarter (24.2%) raised their total marketing expenditure during the second quarter of this year, while 13.4% reported cuts. The IPA said that at +10.8%, the resulting n
  
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