FMCG news

• Maltesers continues to support mums in new campaign

  16-05-2022 18:15 via campaignlive.co.uk
  
  Created by Abbott Mead Vickers BBDO, the campaign is a continuation of #TheMassiveOvershare and #LoveBeatsLikes.
  
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• Q1 global new-biz review: Publicis Media and Mindshare lead in global media rankings

  16-05-2022 17:43 via campaignlive.co.uk
  
  While Havas and Oglivy claim the top spots on the creative side.
  
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• Top FMCG companies cut down supplies to online retailers - BusinessLine

  16-05-2022 17:22
  
  Top FMCG companies cut down supplies to online retailers  BusinessLine
  
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• Elon Musk, master of his own PR, puts Twitter deal on hold

  16-05-2022 17:18 via campaignlive.com
  
  The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).
  
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• Summer 2022: How can cold chain firms ensure fresh transportation of FMCG goods? - Times of India

  16-05-2022 16:42
  
  Summer 2022: How can cold chain firms ensure fresh transportation of FMCG goods?  Times of India
  
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• Customer transformation, digital drive continued resurgence at Dentsu

  16-05-2022 16:01 via campaignlive.co.uk
  
  The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.
  
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• S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

  16-05-2022 12:49 via campaignlive.co.uk
  
  The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.
  
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• Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

  16-05-2022 12:46 via campaignlive.co.uk
  
  Public health minister Maggie Throup insisted government still 'committed to doing everything we can to help people live healthier lives'.
  
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• Building a better biscuit: Meet The Bakery Lab founder - Inside FMCG

  16-05-2022 12:46
  
  Building a better biscuit: Meet The Bakery Lab founder  Inside FMCG
  
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• Dame Helen Mirren and Ian Wright star in youth-focused Cadbury campaign

  16-05-2022 12:12 via campaignlive.co.uk
  
  Ads also star Big Zuu, the rapper and Bafta-winning TV personality, Ellie Simmonds, the five-time gold Paralympic medallist, and broadcaster and former footballer Ian Wright.
  
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• Line-up revealed for Campaign’s Brand Works stage at The Podcast Show

  16-05-2022 11:45 via campaignlive.co.uk
  
  The space has been created for brands and advertisers at the event, with more speakers to be announced.
  
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• Hearst UK launches new experiences division

  16-05-2022 11:37 via campaignlive.co.uk
  
  Experiences will be created for both the physical and the digital worlds.
  
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• Alzheimer's Society: moving spot by NCA distinguishes between old age and illness

  16-05-2022 11:09 via campaignlive.co.uk
  
  Campaign built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
  
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• Adland reacts after Google rolls out further ad controls for users globally

  16-05-2022 10:05 via campaignlive.co.uk
  
  YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
  
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• Liquor Emporium parent bought by Hairydog Group - Inside FMCG

  16-05-2022 07:36
  
  Liquor Emporium parent bought by Hairydog Group  Inside FMCG
  
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• Arnott's unveils new flavours in gluten-free biscuit range - Inside FMCG

  16-05-2022 07:36
  
  Arnott's unveils new flavours in gluten-free biscuit range  Inside FMCG
  
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• FMCG: Taking on the biggies - The Financial Express

  16-05-2022 04:18
  
  FMCG: Taking on the biggies  The Financial Express
  
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• Yes You Can Drinks launches alcohol-free canned cocktails - Inside FMCG

  16-05-2022 04:01
  
  Yes You Can Drinks launches alcohol-free canned cocktails  Inside FMCG
  
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• Woolworths Metro launches in-store vertical farm - Inside FMCG

  16-05-2022 04:01
  
  Woolworths Metro launches in-store vertical farm  Inside FMCG
  
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