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-
New HP data reveals that diverse marketing is profitable
via campaignlive.comMarketer also announces partnership with The Female Quotient's The Girls' Lounge -
Sir Martin Sorrell reportedly poised to take the helm at Derriston Capital
Just weeks after he was ousted as chief executive of WPP, Sir Martin Sorrell will take the helm at investment firm Derriston Capital with a view to using it as a means of returning to the marketing services industry, according to Sky News.
Sorrell is reportedly poised to be unveiled as chief executive of Derriston Capital tomorrow (May 30) according to sources quoted in the piece which also claimed that the UK-based investment firm will acquire an entity called S4 Capital.
Sky News’ report -
ABC cancels Roseanne following actor’s racist tweet
ABC is canceling its revival of ‘Roseanne’ after its eponymous star Roseanne Barr likened Valerie Jarrett, a former senior advisor to President Obama, to an ape in a now-deleted tweet.
Barr apologized for the offending tweet on Tuesday and said she is leaving Twitter. Shortly afterwards, ABC announced its plans to cancel the show.
In a statement, Channing Dungey, president of ABC Entertainment, said: ”Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent w -
Sunsilk, Lux, Rin top FMCG brands - The Daily Star
via thedailystar.netSunsilk, Lux, Rin top FMCG brands
The Daily Star
Sunsilk shampoo, Lux beauty soap and Rin detergent, all of them manufactured by Unilever, are the most chosen fast-moving consumer goods brands in Bangladesh, according to a new report of Kantar Worldpanel. They were followed by Parachute hair oil ...and more » -
Sir Martin Sorrell set to reignite career with stock market return
via campaignlive.comThe former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group. -
Unidentified object in the packing area: the enigma of WH Smith
The retailer WH Smith has, once again, topped the latest Which? Survey as the worst shop on the UK high street.
The twitter account @WHS_Carpet provides a good smattering of WH Smith mis-steps that people find in the 1300 stores around the country. Like selling a tube of toothpaste for £8 in an NHS hospital. Today they’re also in Hugh Fearnley Whittingstall’s cross hairs. His new BBC series – Britain’s Fat Fight - casts WH Smith as a major obesity -
Mitsubishi enlists freestyle rapper Harry Mack to explain features to test drivers
Going for a test drive at a dealership gives you an insight and feel for your new vehicle, but when that test drive comes with a rapper to rhyme the features of your car, that's going above and beyond. That's what Mitsibushi did in a new spot for the Eclipse Cross.
In the spot, 'Freestyle Test Drive,' we see several people getting into a car and going for a test drive with someone who appears to be a car salesman. The salesman then turns up some beats and starts freestyling about the variou -
Talking culture: Netflix chief talent officer Jessica Neal on the company’s internal values
Netflix might be known for churning out hits like ‘Stranger Things’ and ‘Orange is the New Black,’ but the company’s unique workplace culture is what’s caught the eye of HR aficionados over the years.
It’s a culture that’s been ingrained in the 21-year-old company’s DNA since its early days, largely thanks to the former chief talent officer Patty McCord, who worked at Netflix for 14 years before leaving in 2012.
McCord helped establish many o -
ABP completes switch to green electricity at all its sites
The move brings it within sight of reaching its 2020 carbon reduction targets two years ahead of schedule -
Colossus Bets appoints Influence Digital to ramp up online presence for World Cup
Pools betting operator Colossus Bets has appointed Influence Digital to push the firm’s social media and digital strategy in time for next month’s World Cup.
The agency has been tasked with using social media content in order to attract existing and new customers to Colussus Bet’s crowd betting and lotto sized sports jackpots through a paid media and content strategy approach. Colossus Bets, which was founded in 2012, has distributed more than £100 million in prizes and h -
Rio Ferdinand and Jamie Moralee exchange tales of friendship for Calm's 'Best Man Project'
The Campaign Against Living Miserably (Calm) has turned to Ex-England footballer and pundit Rio Ferdinand to front the latest film in its 'Best Man Project'.
The initiative celebrates the power of friendships and supports men in looking out for their mates, with the most recent film showing the former Manchester United defender chatting through his own experiences with friend and fellow ex-footballer Jamie Moralee.
The pair join a growing list of celebrities who h -
This is why digital advertising is moving in-house
Removing the mystery of digital advertising – that’s what in-house is all about.
In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of agencies.
And what binds these stories? Businesses taking greater control of their digital advertising. For brands the shift in-house is all about removing uncertainty, barriers, and illusion.
Transparency and budgetar -
What winning at Campaign Big Awards meant to me: JWT's Hepworth and Hartley for Ash to Art
Giles Hepworth and Bill Hartley were responsible for the "Ash to Art" project that turned ashes from the Glasgow School of Art into works of art created by artists such as Grayson Perry and Cornelia Parker. The campaign was named joint winner for Experiential in Best of the Best and also picked up a Gold at the Campaign Big Awards 2017. -
Ad of the Day: Forbes Brazil calls out gender inequality by placing women into famous men’s places
The gender pay gap is a global issue, and Forbes Brazil is calling it out by saying that some of the world’s most successful companies wouldn’t have been funded if the founders had been women.
Women face many more challenges in the business world, especially when it comes to entrepreneurship. Women entrepreneurs receive only 7% of venture capital raised each year, 14% of loans and 5% of government grants, according to Fundera.com. Knowing this, a new Forbes Brazil magazine campaign c -
'Sorrell is an annoying buzzword' and more one-word answers from Maurice Lévy
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard. -
One-word answers with Publicis Groupe chairman Maurice Lévy
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard. -
Diet Madison Avenue asks for $100,000 after lawsuit is filed
via campaignlive.comThe group said "Instagram holds all the cards" and called on others to petition the social media giant to protect users' privacy. -
Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We're going to get overwhelmed with World Cup-related advertising so it's difficult for brands to cut through all the noise. -
Penguin to host festival-style events for Pride
Penguin Books is hosting a series of festival-style events around Pride in London, Manchester and Brighton. -
Carapelli appoint Isobar Spain to grow brand through digital strategy
Premium extra virgin olive oil brand, Carapelli, has selected Isobar Spain to lead its digital creative strategy and delivery, following a competitive pitch.
The Isobar Spain team will be responsible for the entire digital experience for Carapelli with the ambition to grow the brand on a global scale. The agency will be tasked with all areas of digital including web redesign, e-commerce, social media and digital content.
Marisa Gonzalez, Isobar Spain MD, commented on the appointment stating -
LV= reviews £20m media account after decade with Carat
LV= is reviewing its £20m media planning and buying account, which is currently handled by Carat. -
Jimmy’s Iced Coffee slashes added sugar in new-look drinks
The brand’s range will appear from next week in ‘fun, vibrant and informative packaging’ -
Ornua Foods bounces back into black with £7.1m profit
The dairy co-op saw total revenue hit £319m for the year to 30 December, up 11.6% on the previous year -
Ornua Foods back in profit thanks to price inflation
The dairy co-op saw total revenue hit £319m for the year to 30 December, up 11.6% on the previous year -
Paul Frampton: advertising enters a new era of leadership
We have entered a new era for marketing and advertising.
The grand old man of advertising, Sir Martin Sorrell is out and plotting with a blank piece of paper. Like Wenger at Arsenal and Ferguson at Man Utd, he perhaps stayed for one or two seasons too many, but few would dispute his remarkable achievements over three decades.
Conversely, with less fanfare, but more elegance, Maurice Levy, stepped back and welcomed a new captain to the helm. In March, the “Sprint to the Future” strate -
Costa Coffee's media account stays with Zenith after pitch
Costa Coffee has decided to keep Zenith in the driving seat of its media account following a competitive pitch.
The partnership has been in place since 2009, during which time the brand has grown substantially thanks to marketing efforts including a Waze partnership and its Coronation Street product placement deal.
Eric Tavoukdjian, commercial marketing director at Costa Coffee UK and Ireland, said the agency had been "instrumental" in delivering a media strategy to eng -
Sainsbury's-Asda supplier threat 'critical' to CMA probe
MP also reveals letter from Mike Coupe predicting senior management departures -
The Lakes Distillery to auction Genesis single malt whisky
It is matured in oloroso sherry hogsheads and finished in casks made of American and European oak -
Hotel Chocolat claims win over Waitrose 'copycat' bars
Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat -
Only a quarter of creatives and marketers happy with jobs
Just one in four creative and marketing employees are happy at work, with a further third so dissatisfied that they are considering careers in other industries, according to research. -
Finding success in a tumultuous marketing world
There are a lot of critical questions and talking points in our industry right now. What is the impact of WPP chief Martin Sorrell’s departure? Do you agree with Marc Pritchard’s comments about the state of the agency world? How do you manage creativity with the forces of data and tech? What is the role of creativity?
I certainly don’t have all the answers, but I have been listening to a lot of smart people whom I work with and respect in the industry, and I am alwa -
Uber lands series of irreverent in-car documentaries on All 4
Uber has expanded its marketing strategy to encompass on-demand TV content with the launch of ‘Where to, Britain?’, a series of reality shorts that take a fly-on-the-wall look inside the cars of the app’s drivers.
Launching today (29 May) the five-minute films are available to watch on Channel 4’s on-demand service, All 4. The fixed-rig series comprises six episodes that are each filmed in and around a different UK city: Bristol, Birmingham, Leeds, Newcastle, Glasgow and -
Why this indie agency hires chefs, comedians and architects instead of traditional marketers
A comedian, an architect and chef walk into an agency. They sit down and get cracking on with a client brief for Asos, maybe even Adidas or Spotify. There’s no punchline, this is Byte – the London indie shop rewriting the rules of agency recruitment.
“We’ve found that some of the best people have come from outside of the industry altogether and we also look for complimentary skills for specific roles,” explained the firm’s founding partner Jamie Kenny.
The age -
Laughlin Constable chief creative Dan Fietsam fired following sexual harassment allegations
Laughlin Constable, a Milwaukee-based independent agency, announced the termination of chief creative officer Dan Fietsam on Sunday (May 27).
Lauglin chief executive Mat Lignel sent an internal email that afternoon, saying: “Laughlin Constable has removed Dan Fietsam from his position as chief creative officer and, as of today, he is no longer am employee of the agency.”
Fietsam, a veteran of FCB and Energy BBDO in Chicago, held the top creative post at the agency since 2016. Ac -
Anglia Ruskin University appoints Friday to define its future experience
Anglia Ruskin University (ARU) has appointed independent digital agency Friday to define and deliver the future experience for the university’s students and staff.
Friday will partner Anglia Ruskin in shaping their digital strategy, as well as providing long term support with service design and modern digital development capability. Alongside working with ARU to clarify their longer-term ambition for the target customer experience, Friday are expected to start immediate work on two key pro -
Diabetes UK: Swim 22 campaign makes a splash with Manifesto
When charity Diabetes UK wanted to grow its annual Swim 22 campaign, it turned to digital agency Manifesto to boost its acquisition and remarketing strategy…
Background
Swim22 is the virtual channel-swimming challenge from Diabetes UK in which participants clock up 22 miles – the breadth of the English Channel – in their local pool between February and May to raise vital funds for Diabetes UK and to help support people affected by diabetes.
Manifesto originally built the -
Midcounties Co-operative teams up with food-share app Olio
Midcounties is launching the initiative in Banbury, Oxfordshire, with a possible rollout across its 225 stores -
Iceland opens first Norwegian food store
The store in Asker, Greater Oslo opened on Wednesday, with a second set to open in Larvik, Vestfold county in June -
Crussh partners with Sodexo to open 35 outlets
In April Crussh also signed a franchise deal with travel hub operator SSP -
Tilda creates 'Rice-taurant' cooking activation
Tilda, the rice brand, is creating a cooking experience in Shoreditch to encourage Londoners to "embrace their inner freestyle". -
The biggest lies that the martech and adtech worlds tell themselves
This is an edited version of a talk that marketing keynote speaker and The Drum’s Promotion Fix columnist, Samuel Scott, gave last week at the Synergy Digital Forum in Moscow. The deck with related links and source material is here.
I do not remember PPC ads, display ads, social media ads, programmatic ads, or anything else created by adtech that I saw yesterday. But even 20 years after seeing this advertisement, I still want to shave my legs whenever I hear the song Venus. And in case you -
Uber and Channel 4 create documentary series following drivers around the UK
Uber has teamed up with Channel 4 to launch a series that peeks inside the cars of the app's top drivers in Britain. -
Best-one partners with Budweiser and Coca-Cola for World Cup
The symbol group will offer retailers and consumers an array of prizes throughout the tournament -
One Black Bear promotes Kate Hartshorn to managing partner
Full service agency One Black Bear has promoted its associate planning director Kate Hartshorn to the role of managing partner.
The move will see Hartshorn lead the Birmingham-based agency alongside owners and founders, Richard Elwell and Jon Harrison. Her new role will involve a broader remit of developing the agency from its current 25-strong team while retaining planning, insight and client liaison responsibilities.
Hartshorn previously spent fifteen years with Big Communications - now k -
Asics moves past 'blood, sweat and tears' marketing to rediscover founder mindfulness
Almost a year after the biggest brand and marketing shake-up in its history, footwear firm Asics has evolved to engage consumers on digital platforms on a weekly basis to integrate with consumers fitness pursuits and their mindfulness routines. This echoes the founding principles of the company in post-war Japan.
Speaking to The Drum, Björn Hamacher, director of marketing EMEA, reflected on how the brand had to grow up, go digital, and took a leaf out of its founder's book in -
Costcutter launches 'Bringing Summer Home' campaign
As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday -
Creative Works EMEA featuring Y&R Prague, Above + Beyond, TBWA London and more
Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creativ -
Collabsco documents all the companies jostling in the connected play industry
Texas-based strategy and innovation collective Collabsco have launched their Connected Play Landscape, a unified view of 100 separate technologies, experiences and companies competing for the affection of children.
Incorporating physical and digital participants the 360-degree viewpoint includes fields as diverse as the internet of things, AR and social, drawing together all aspects of the connected play landscape that affects how children play, learn and explore.
Collabsco founder Valerie Vacan -
Publicis Groupe answers more questions about Marcel as Walmart CMO praises the platform
After Marcel’s unveiling in Paris last week, The Drum inundated Publicis Groupe with a list of questions that need to be answered about the new artificial intelligence platform that chief executive Arthur Sadoun has placed so much faith in.
Marcel, announced during Cannes Lions 2017, is an AI powered platform which aims to help the group assign the most experienced and relevant professionals working within agency brands, to client needs internationally. Already it has worked with -
Publicis Groupe answers more questions about Marcel
After Marcel’s unveiling in Paris last week, The Drum inundated Publicis Groupe with a list of questions that need to be answered about the new artificial intelligence platform that chief executive Arthur Sadoun has placed so much faith in.
Marcel, announced during Cannes Lions 2017, is an AI powered platform which aims to help the group assign the most experienced and relevant professionals working within agency brands, to client needs internationally. Already it has worked with
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