FMCG news

• Tillamook creates food drive through empty plate emoji

  16-12-2016 22:30
  
  Your addiction to speaking in emojis can help feed hungry kids this holiday season. Tillamook, the popular Oregon dairy co-op famous for its cheddar, and 72andSunny, have teamed up to turn empty plate emojis into real food donations through a social media-fueled food drive.
  Starting Sunday, December 18, social media users who post the empty plate emoji, along with the #RealFoodSunday hashtag, will be helping to provide 50 meals to hungry kids through national non-profit No Kid Hungry. Research h
  
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• FMCG companies slash marketing spends, postpone new product rollouts - Economic Times

  16-12-2016 19:53
  
  Economic Times
  FMCG companies slash marketing spends, postpone new product rollouts
  Economic Times
  NEW DELHI: Leading consumer goods firms have postponed new launches and stalled or slashed expenditure on marketing in the December quarter, following the currency note shortage in the wake of the government's demonetisation drive. Typically, the ...and more »
  
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• FMCG companies slash marketing spends, postpone new product ... - Economic Times

  16-12-2016 19:53
  
  Economic Times
  FMCG companies slash marketing spends, postpone new product ...
  Economic Times
  NEW DELHI: Leading consumer goods firms have postponed new launches and stalled or slashed expenditure on marketing in the December quarter, following ...and more »
  
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• New roster means Government 'will ask rather than instruct' agencies

  16-12-2016 18:11 via campaignlive.co.uk
  
  The new Government Communication Service roster is designed to allow agencies to suggest how to solve problems, rather than simply being commissioned to enact already formed plans, according to Government comms chief Alex Aiken.
  
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• City News: Market worries over Tesco sales slowdown

  16-12-2016 18:04
  
  Tesco once more looked like the clear winner amongst the big four from this week’s grocery market share data, but the City had other ideas.
  
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• The most popular TV on Tumblr in 2016 included 'Supernatural' and Kylie Jenner

  16-12-2016 17:55
  
  Tumblr, the digital platform that Yahoo bought for $1bn in 2013, released its fourth annual “Year in Review,” which looks at the trending topics in categories such as the most popular movies, actresses, memes and more.
  Through an analysis of millions of posts on Tumblr, founded in NYC in 2007, the lists were created by looking into the year’s biggest happenings in pop culture according to Tumblr’s massive community.
  "Tumblr is home to some of the most shareable, crea
  
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• Unilever acquires haircare business Living Proof

  16-12-2016 17:47
  
  Unilever has announced it has agreed to acquire science-based haircare business Living Proof for an undisclosed sum.
  
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• Profits plunge at Tesco data arm Dunnhumby

  16-12-2016 17:28
  
  Operating profits dropped by more than 80% at Tesco data arm Dunnhumby in the year that the supermarket failed to strike a deal to sell-off the business.
  
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• Department of Justice subpoenas Omnicom, Publicis divisions over bid rigging

  16-12-2016 17:25 via campaignlive.com
  
  Both holding company says they are fully cooperating with the ongoing investigation into production practices
  
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• Saatchi & Saatchi invites 40 years of alumni to join farewell photograph

  16-12-2016 16:31 via campaignlive.co.uk
  
  Saatchi & Saatchi has created an interactive school photo that allows current and former colleagues to be part of a momento to commemorate the agency's departure from London's Charlotte Street after more than 40 years.
  
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• Brakes donates equipment to Real Junk Food Project in Leeds

  16-12-2016 16:14
  
  Project turns surplus food into healthy meals for community cafés
  
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• Nestlé loses EU trademark battle over Kit Kat shape

  16-12-2016 16:00
  
  An EU court ruling in favour of a Cadbury appeal means Nestlé could lose its EU trademark for the distinctive shape
  
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• Unhelpful weather shrinks Christmas easy-peelers

  16-12-2016 15:55
  
  The traditional clementine in our Christmas stocking is likely to be smaller than usual this year
  
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• Unilever to buy haircare brand part-owned by Jennifer Aniston

  16-12-2016 15:52 via campaignlive.co.uk
  
  Unilever has agreed to buy Living Proof, the premium hair care business that counts Jennifer Aniston among its investors.
  
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• Retail space is up for grabs: Why the physical future will be data-driven

  16-12-2016 15:35
  
  Once a sign of a prosperous community, many of today’s malls face strong economic headwinds. But that doesn’t mean the mall will be relegated to the history books. In fact, there may be a new chapter in the mall’s story. As The Wall Street Journal recently reported, a diverse group of players are investing in retail locations, or buying retailers outright, because they see an opportunity to shape the future of brick and mortar. But who will win that future?
  Unlike in years past
  
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• Oberto Beef Jerky takes a page right out of Bridget Jones’s Diary

  16-12-2016 15:29
  
  In a pivotal scene in the 2001 film Bridget Jones’s Diary, our heroine meets her match at her parents’ annual post-Christmas turkey curry buffet and she cannot possibly take him seriously as he is wearing a reindeer sweater, which she calls a jumper because she is British – and apparently one of the most influential women of the last 70 years.
  Since then, ugly sweaters, like perhaps cat selfies, have certainly had their moment. Miramax even branded the “Reindeer Jumper sc
  
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• Creston to go private on 23 December after shareholders approve sale

  16-12-2016 15:12 via campaignlive.co.uk
  
  Marcoms group Creston is set to become a private company next Friday (23 December), after shareholders voted today to sell the business outright to investment firm Dbay Advisors.
  
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• Just Eat to swallow rival Hungryhouse in £200m deal

  16-12-2016 15:08
  
  An extra £40m could be added to the sum depending on delivery service’s performance
  
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• First Milk back in the black after focusing on its core strengths

  16-12-2016 14:47
  
  CEO Mike Gallacher said the “scale of our transformation has been delivered by focusing on the big things”
  
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• Blueberry wine and batter top 2016 Google food searches

  16-12-2016 14:21
  
  Battered fish, Yorkshire puddings and mashed potato were the top three most popular ‘how to’ search queries
  
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• What are the ingredients of a great Christmas ad? The Bravery Index investigates

  16-12-2016 14:00
  
  In adland, the run up to Christmas is a period of intense competition and big budget showdowns as the top brands battle it out to win their audiences’ hearts.
  Each year, the competition intensifies with pressure on John Lewis to beat the previous year’s offering, and pressure on everyone else to knock them off the top spot. But analysing the adverts’ objectively is tricky, with statistical measures influenced by media spend and respondents often influenced by each other.
  The Br
  
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• People on the move: hires and departures featuring BBH LA, Yext and Circle Research

  16-12-2016 14:00
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Livity
  Livity has appointed Stephen Woodford as chairman. 
  Woodford has taken the non-executive role with the ambition to continue working as chief executive of the Advertising Association. 
  Deep Focus
  Duncan Miller has been appointed as business development director.
  In
  
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• M&S plans to ramp up Lunch to You van sales operation

  16-12-2016 13:32
  
  M&S is planning a rapid expansion of its little known Lunch to You van sales operation
  
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• Radio Mercury Awards names Mark Gross chief judge

  16-12-2016 13:30
  
  A top radio awards show now has a big name to lead its panel of judges this year, someone who ushered in radio’s longest-running campaign. Mark Gross, founder and creative director at Highdive Advertising, has been named the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.  
  Gross is a DDB Chicago alumnus, having led creative on some of the agency’s biggest accounts, including Capital One, Cars.com, Bud Light and Mars-Wrigley. He is probably best known for
  
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• Meet M&S’ Mr Claus – Ira Dubinsky on what it takes to be head of Christmas at the most critical time of the year

  16-12-2016 13:30
  
  Last year, for the first time, Marks and Spencer (M&S) created a marketing role that would be dedicated to nailing its Christmas strategy. It was up to Ira Dubinsky to take on the rivals, namely John Lewis, and ensure the retailer had honed its whole customer experience – not just the ad.
  The creation of the role was not only reflective of the importance M&S places on the “golden quarter” Christmas sales, but of how it wanted the whole marketing team to work all year ro
  
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• Co-op sharpens game with overhaul of IT

  16-12-2016 13:27
  
  Co-op Food has signed a contract with software provider SAP to provide it with a new IT infrastructure
  
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• Just Eat feasts on chatbots to build the ‘greatest digital food marketplace’

  16-12-2016 13:20
  
  From choosing the right takeaway to tracking your order, buying food online is becoming as seamless for customers as it is complex for Just Eat to manage, meaning the food service must innovate at every stage of the transaction to keep its expansion costs down.
  All businesses have a tipping point when demand becomes too high for its existing staff to manage. However, constantly increasing headcounts as orders grow makes a business “less efficient”, chief operating officer Adrian Blai
  
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• Supermarket price wars slash sales by £800m

  16-12-2016 13:19
  
  Fresh meat is biggest victim with £328m lost through price cuts and share declines
  
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• Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on

  16-12-2016 13:01 via campaignlive.co.uk
  
  Fashion retailer Superdry has installed a "smart mirror" at its flagship store in Berlin, allowing shoppers to virtually try on items from its collection.
  
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• Doner global creative chair, Rob Strasberg, leaving advertising to help run non-profit

  16-12-2016 13:00
  
  Rob Strasberg, Doner’s global creative chairman, will be leaving advertising to become co-CEO of non-profit Humble Design, a Detroit-based charity that aids families and veterans emerging from homelessness.
  The Drum has learned that Strasberg will join the charity,  that provides donated furnishings and design services that transform empty residences into more livable, inviting homes.
  “In advertising, you sometimes get the feeling you can change the world; I&rsquo
  
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• Is there life in Coke Life yet?

  16-12-2016 12:46
  
  Reformulation hasn’t boosted sales, and listings and variants have been cut
  
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• VW posts a car to a parcel locker in Danish film

  16-12-2016 12:36 via campaignlive.co.uk
  
  To illustrate the ease with which consumers in Denmark can buy its micro car Up online, Volkswagen Denmark has created a film in which a man is sent one through the post.
  
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• UK milk sales down £240m over two years

  16-12-2016 12:36
  
  Total fresh milk sales fell by more than £180m last year, and by a further £54m this year
  
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• Next year's tech battleground: you

  16-12-2016 12:21 via campaignlive.co.uk
  
  If 2016 was the year of video, then 2017 will see more software consolidation as the big tech giants try and own the entire user journey.
  
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• Bacon sales slump: is that WHO cancer report to blame?

  16-12-2016 12:14
  
  Bacon has been the biggest casualty of the supermarket price war, with sales plummeting by £122.6m
  
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• Predictions Of Potential FMCG Skills Shortage Could Mean Enhanced Role For Outsourced Expertise - Namnews

  16-12-2016 12:12
  Predictions Of Potential FMCG Skills Shortage Could Mean Enhanced Role For Outsourced Expertise
  Namnews
  Predictions that the UK food and drink manufacturing sector may need to recruit up to 130,000 new people by 2024 to replace existing workers likely to retire over the next five to ten years raises the importance for FMCG suppliers of embedding ...
  
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• Burger King to hand out Whoppers in exchange for unwanted gifts

  16-12-2016 12:02 via campaignlive.co.uk
  
  In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger.
  
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• Yorkshire Poultry Products rescue deal saves 126 jobs

  16-12-2016 11:48
  
  More than 120 jobs have been saved at a halal poultry processor after administrators at KPMG struck a rescue deal.
  
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• Trinity Mirror warns of 17% print ad revenue slump

  16-12-2016 11:44 via campaignlive.co.uk
  
  Trinity Mirror has warned of a steep decline in print ad revenue in the fourth quarter of this year.
  
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• 2016 TV Year in Review: Guy Bisson, Research Director, Ampere Analysis

  16-12-2016 11:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Guy Bisson, Research Director, Ampere Analysis.
  What to Watch for in 2017: VR, Native, and Live
  In an industry where change is constant, it’s sometimes easy to miss the subtle transitions that move a development from ‘a minor shift’ to ‘a major trend’. The content business is an area that seems to wax and wane in perceived value, often following a pattern that peaks and
  
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• US food and drink industry wary of UK future

  16-12-2016 10:58
  
  The uncertainty of future trade arrangements with the EU is weighing more heavily on the US food and drink sector than any other, a report has found this week.
  
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• UK food and drink makers must push harder into China - Leadsom

  16-12-2016 10:53
  
  UK food and drinks suppliers should be doing more to trade with China as the UK gets set to begin the process of exiting the EU, Defra secretary told an export forum
  
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• Re-imagining the car showroom

  16-12-2016 10:50
  
  Imagine the typical car showroom. You might picture a pushy salesman, who tries to baffle you with auto lingo. Maybe you see rows upon rows of cars in the same colour, each with a subtle difference that you can’t quite quantify. Perhaps you see yourself pouring over complicated spec sheets, with the pressure of the next customer leaning in behind you.
  But whatever image springs to mind, you might need to scrap it. That’s because 2016’s customers are thinking of something comple
  
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• Uber thanks users in Asia by showing a personalised year’s worth of journeys

  16-12-2016 10:49
  
  Uber has launched an end of year campaign in select Asian cities, creating a personalised ‘Year With Uber’ data visualisation for every user.
  The campaign, only live in Singapore, Manila, Bangkok, Kuala Lumpur and Jakarta, encourages Uber users to log into the website to see an experience which shows total distance travelled, top local destinations, international cities visited and the environmental impact of Uber Pool.
  Eshan Ponnadurai, director of brand and strategy, APAC at Uber,
  
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• Beam Suntory acquires Sipsmith Gin ahead of global push for London craft brand

  16-12-2016 10:48
  
  The maker of Jim Beam and Maker’s Mark has “ambitious” export plans for the brand 
  
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• The Guardian raids Initiative, Primesight and Mediavest

  16-12-2016 10:30 via campaignlive.co.uk
  
  Guardian News & Media has raided Initiative, Primesight and Mediavest for leaders to run its sales teams' new agency-facing hubs.
  
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• Spotify, MTV, Google & more: Creative directors including Ogilvy & Mather, The Partners & St Luke's choose their Creative Work of the Year

  16-12-2016 10:30
  
  So, we’ve heard what the public think with The Drum readers voting for Lovehoney and Brave's 'Fuzzy Buzzy Slinky Kinky' as their Creative Work of the Year, but what do the professionals think?
  From Spotifty's amazing thank you to 2016 (yes, it has been weird) to 14-18 Now's stunning 'We're Here' and the arrival of Google Pixel, creative director's from Ogilvy & Mather, 23red, St Luke's and more have shared their top creative picks of 2016.
  And if that wasn't enough check out yeste
  
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• Media Bites 16 December: Tesco, Heineken, Nestle, Rivington Biscuits, Just Eat

  16-12-2016 10:12
  
  The Serious Fraud Office has told Tesco former group commercial director Kevin Grace that he will not face charges in its probe over a £326m hole in the UK retailer’s accounts. Plus, Heineken strikes a £400m deal for pub group Punch Taverns and Nestlé loses its EU trademark battle.
  
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• Wins this week: EasyJet, BMW, Boots

  16-12-2016 10:06 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
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• City snapshot: Leadsom in China rallying cry to UK food and drink suppliers

  16-12-2016 10:00
  
  UK food and drinks suppliers should be doing more to trade with China as the UK gets set to begin the process of exiting the EU, Defra secretary has told an export forum this week.
  
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