FMCG news

• Exploring the great divide between agency marketing and new business development

  01-12-2016 23:09
  
  We often question agencies about why they don’t behave like the brands they work with. One aspect they do a pretty poor job of is aligning their marketing and new business (sales), tending to separate their marketing strategy from their new business strategy. But, if they saw their clients behaving that way they would most likely give them a right bollocking. It would shock you how often we find this to be the case, and in our opinion, they really should know better.
  It’s something t
  
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• Agency marketing and new busines development – exploring the great divide!

  01-12-2016 23:09
  
  We often question agencies about why they don’t behave like the brands they work with. One aspect they do a pretty poor job of is aligning their marketing and new business (sales), tending to separate their marketing strategy from their new business strategy. But, if they saw their clients behaving that way they would most likely give them a right bollocking. It would shock you how often we find this to be the case, and in our opinion, they really should know better.
  It’s something t
  
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• Starbucks CEO Howard Schultz set to step down in 2017

  01-12-2016 23:04
  
  Howard Schultz, chairman and chief executive officer (CEO) of Starbucks, will be stepping down in April of next year and will move into the role of executive chairman.
  Starbucks’ president and chief operating officer (COO) Kevin Johnson will replace Schultz as CEO. Johnson has been a Starbucks board member since 2009 and has served as its president and COO since 2015.
  As executive chairman, Schultz will focus on innovation, design and development of Starbucks Reserve Roasteries around the
  
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• 'You learn most out of your failure': Exceptional Women Out West featuring Nandini Nayak, managing director, design strategy, Fjord

  01-12-2016 22:26
  
  Fjord’s managing director, design strategy, Nandini Nayak knows a lot about the human condition, especially as it relates to computers. The Bangalore native has a Ph.D. in Cognitive Psychology and her first job out of school was in a R&D Lab at Hewlett Packard as a human factors engineer.Human-computer interaction is a strength for Nayak, and she even points out that she has two “digital native sons” and a “90 year-old digitally savvy mother.” She has used her v
  
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• Anomaly promotes Karina Wilsher to global COO & Franke Rodriguez to New York CEO as agency makes global growth push

  01-12-2016 22:20
  
  Anomaly has promoted two of its longtime executives to global positions as the agency makes moves to expand its international footprint.
  Partner and chief executive (CEO) of Anomaly New York Karina Wilsher (pictured) will assume the position of global chief operating officer (COO) at the start of next year, and will report to Anomaly’s founding partner and global CEO Carl Johnson.
  The shake-up will also see the chief of Anomaly's Toronto Franke Rodriguez
  
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• NFL players sport custom cleats for philanthropic 'My Cause, My Cleats' campaign

  01-12-2016 22:17
  
  In Week 13, NFL players can wear whatever custom cleats they want. By lifting its ban, the NFL has created it’s “My Cause, My Cleats” campaign which the league is encouraging players to wear personalized shoes that support a good cause and raise awareness for issues like domestic violence, racism and animal cruelty.
  Over 500 players will wear custom cleats and have worked with brands like Nike, Under Armour and Adidas to design and create their custom kicks.
  “One of the g
  
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• 'Do your homework': Droga5's Annette Berry on what it takes to be a great creative

  01-12-2016 21:34
  
  The Drum recently caught up with Annette Berry, group design director at Droga5, to find out what she thinks it takes to be a great creative.
  Berry, who joined Droga5 earlier this year, thinks it is crucial for designers to do their homework if they want to succeed. When approaching a new project, Berry said that designers should research everything they can about the client, product and audience.
  “Gather as much as you can, and when you’ve gotten all that, dig deeper,” she sai
  
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• Trinity Mirror's adtech chief: 'There’s a shroud over some of the pipes that connect buyer to seller, we must remove that'

  01-12-2016 18:30
  
  When Trinity Mirror was bedding in programmatic ad sales technology a year ago, it felt at the mercy of adtech intermediaries. But that was before the news publisher’s acquisition of regional news group Local World, a move which has brought with it an enhanced toolset and a new approach.
  Now the dog is wagging the tail again, as Trinity Mirror uses programmatic to learn about and then re-enable direct deals with advertisers. Speaking ahead of his appearance at The Drum’s Program
  
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• Mother changes name to Grandmother for festive season to rebrand old age

  01-12-2016 18:21
  
  Creative agency Mother is changing its name to Grandmother for the month of December as part of its ambition to rebrand old age, both in the eyes of advertisers and consumers throughout the holiday season.
  “Christmas can be a lonely time for the elderly, so Mother want to make sure they aren’t left in the cold this holiday season,” the agency said in a statement.
  To raise awareness of the problem the agency will rebrand internally, replacing photos of its employees’ mothe
  
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• Danone accused of joining Brexit 'shrinkflation' trend

  01-12-2016 17:46
  The brand has reduced the size of its Activia big pots from 500g to 450g
  
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• Hangry launches snack bars aimed at maintaining glucose levels

  01-12-2016 17:43
  
  The Hangry bar takes its name from a word that entered the OED last year referring to irritability caused by low blood sugar
  
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• London Underground chocolate bars approaching

  01-12-2016 17:40
  
  Central Line, District Green, Northern Black, Piccadilly Line and Victoria Line will be available from January
  
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• Tesco's new Finest ready meals inspired by street food

  01-12-2016 17:35
  
  The new range enters a buoyant chilled ready meals category up £72.5m in value
  
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• £3 meal deals under threat as sandwiches face cost hikes

  01-12-2016 17:25
  
  The end could be nigh for the £3 meal deal, as UK sandwich makers face a perfect storm
  
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• IPA appoints CHI's Sarah Golding as next president

  01-12-2016 17:14 via campaignlive.co.uk
  
  The IPA has appointed Sarah Golding, chief executive and partner at CHI & Partners, as its next president, replacing Tom Knox.
  
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• Cheers! Price of Champagne is down 7% since Brexit

  01-12-2016 17:04
  
  The price drop comes as the mults prepare for a festive push on bubbly
  
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• Menabrea Bionda beer makes off-trade debut at Tesco

  01-12-2016 16:59
  
  The 4.8% abv pale lager is being rolled out into Tesco in a larger 660ml bottle format
  
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• SuperAwesome launches PopJam Platform allowing third parties sites to plug-in child safe content

  01-12-2016 16:30
  
  SuperAwesome, a self-dubbed “kids social tool”, has today (December 1) announced the beta-launch of a social extension called PopJam Platform, which lets third-parties to feed its child-safe content into their websites or apps, with companies such as Hasbro and Roald Dahl on board at launch.
  With the latest beta-launch, PopJam’s “safe-social feed” can now be fed into third-party websites and apps, similar to how many publishers use Facebook&
  
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• Asda and Morrisons quartet team up to provide GSCOP advice

  01-12-2016 16:27
  
  Four former Asda and Morrisons executives have joined forces to launch a new GSCOP training company
  
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• Cadbury teams up with Yahoo Storytellers to create 24 short videos as part of #Cadvent campaign

  01-12-2016 16:26
  
  Cadbury has teamed up with Yahoo Storytellers to create a series of 24 videos launched today (December 1) as part of its #Cadvent content marketing campaign.
  The videos, which will be hosted on Tumblr and Yahoo, will each be produced by Fallon with the first one seeing a young boy getting his Christmas wish to decorate his elderly neighbours home for the season. With the help of Cadbury, the young boy and his friends transform his street, and said neighbours home,  into a Christmas lan
  
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• Pro-Trump cheerleader banned for life from Delta sparks social

  01-12-2016 16:12
  
  A fervent supporter of President-elect Donald Trump was recently banned by Delta Air Lines for his rowdy behavior. His mid-plane effusive rally was caught on video by a passenger and went viral fairly quickly after he was heard to call out some passengers as “Hillary bitches,” then saying that Trump was going to be president and there was nothing they could do about it.
  The man’s obnoxious behavior didn’t get him kicked off the flight from Atlanta to Allentown, PA, but di
  
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• Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad

  01-12-2016 16:10 via campaignlive.co.uk
  
  Iceland will today become the last big food retailer to launch its Christmas campaign, choosing to delay the launch until December in a bid to avoid "festive fatigue".
  
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• Food redistribution could save £200m a year says FareShare

  01-12-2016 16:09
  
  The food and drink industry could be the second-biggest contributor to charity after the National Lottery
  
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• Cadbury joins with Yahoo Storytellers for #Cadvent Christmas

  01-12-2016 15:58
  
  Activity will see Cadbury’s debut on Tumblr, featuring a digital advent calendar, as well as TV and radio ads
  
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• The Times revives Luxx magazine as it eyes growth in content verticals

  01-12-2016 15:52
  
  The Times has revived its quarterly luxury magazine Luxx with former Esquire editor Jeremy Langmead at the helm, the latest in a string of high-profile hires from the publisher as it looks to build out its content verticals and realise the revenue potential within.
  Luxx was launched in 2007 but was dropped by The Times as a quarterly title in 2013. Now the publisher sees an opportunity to reach its "affluent readers" with a revamped offering under the experienced eye of Jeremy Landmead, who
  
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• Every company that profits from the internet should have a concept of ethics, says AppNexus APAC MD

  01-12-2016 15:30
  
  This week AppNexus has scored itself a bit of a publicity trifecta: emerging as one of the ethical frontrunners in a cross-industry response to ‘hate speech’ on publications such as Breitbart; getting a shout out in GroupM’s major digital launch [m]Platform, and the rumours that its IPO is imminent.
  In Asia Pacific these three factors are no less keenly felt than elsewhere and The Drum spoke to APAC managing director Sonal Patel about how these big global wa
  
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• Christina Falzano appointed New York managing director by Brand Union

  01-12-2016 15:25
  
  Brand Union, WPP’s global brand strategy and design agency, has strengthened its New York leadership team with the promotion of Christina Falzano to managing director.
  Falzano most recently held the title of executive director, client services, where she oversaw key client relationships and development initiatives for brands including IHG, Pernod Ricard, CBRE and Dell. Falzano has experience working with Dell in a previous role at Grey, helping launch their first consumer-facing website, a
  
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• Go Compare launches Deal Finder desktop supermarket app

  01-12-2016 15:23
  
  App designed to help customers manage threat of rising post-Brexit food costs
  
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• Publicis' MSLGROUP acquires Toronto-based North Strategic

  01-12-2016 15:21
  
  Toronto-based agency North Strategic has been acquired by MSLGROUP, the strategic communications and engagement arm of Publicis Groupe. The acquisition gives MSLGROUP a new market in western Canada, and North Strategic will be aligned with Publicis Communications in Canada. Publicis Communications is one of Publicis Groupe’s four "solution" hubs bringing together its global creative networks.
  North Strategic is one of the fastest growing independent public relations firms in Canada, and th
  
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• Morrisons' #GivingTuesday raises over £10,000 for Sue Ryder

  01-12-2016 15:19
  
  The supermarket is hoping to generate at least £100,000 for its partner charity this Christmas
  
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• “Keep It Simple, Stupid”

  01-12-2016 14:37
  
  Last week myself and a number of people across the UK marketing community launched our second installment of 'No BS Email Marketing'
  Born out of the frustration of self-promotion obsessed sales guys dominating the stage we set out to diversify who was starting these conversations.
  We started with in-house email marketers to offer their insights + opinion on a range of topics and I think The Drum readers will find these really interesting too.
  As a taster of the email guide, we're exclu
  
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• Aviva's Jan Gooding becomes brand’s first global inclusion director: ‘It makes business sense’

  01-12-2016 14:36
  
  Insurance brand Aviva has appointed its first global inclusion director in brand boss Jan Gooding, a move it says “makes business sense” as “building a culture of inclusive diversity is central to Aviva’s future success.”
  Gooding will lead the inclusion and diversity strategy across the Group full time, formally taking on the role in January 2017.
  “I am thrilled to have been appointed into this role with all the challenges and opportunities that go with it.&nb
  
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• Pandora selects McCann London for global advertising campaign centred on female empowerment

  01-12-2016 14:35
  
  Jeweller Pandora has appointed McCann London to develop a global advertising campaign celebrating female empowerment through jewellery.
  The agency will be responsible for creating Pandora’s above-the-line advertising and supporting other communication channels for the campaign’s launch, which is scheduled for spring/summer 2017.
  The Danish and multinational brand has tasked the ad agency with taking it in a new direction to position female empowerment at the centre of its m
  
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• Sainsbury's extends 'The Greatest Gift' campaign with karaoke Snapchat lens

  01-12-2016 14:30
  
  Sainsbury's has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. 
  The grocer has unveiled the interactive element of its 'The Greatest Gift' animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden.
  The song featured in the ad was written especially for Sainsbury's, and now the brand is using Snapchat to get fans to sing along to the tune. Created by AnalogF
  
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• Vauxhall hooks fans up with football stars over FaceTime

  01-12-2016 14:19 via campaignlive.co.uk
  
  Vauxhall brought in international footballers including Jamie Vardy and Gary Cahill to call up competition winners on FaceTime, thanking them for their support.
  
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• Coke launches Honest organic bottled tea in the UK

  01-12-2016 13:54
  
  The challenger to Britvic’s Lipton Ice Tea is being offered by selected cafés and specialist stores in a soft launch
  
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• The big opportunity for advertisers with digital audio

  01-12-2016 13:35
  
  This year has been significant for DAX.  We’ve been working hard on some major new innovations to evolve the digital audio exchange we created in 2014. In October we launched Listener ID.  This allows advertisers to measure and track the impact of their advertising in a way that’s never been done before. This is the first time anyone has attempted to use such tags at this scale in digital audio advertising so that’s been something our clients have welcomed with o
  
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• Single market access 'vital' for farms, fmcg leaders tell PM

  01-12-2016 13:25
  
  Lack of access would risk food security, safety and hygiene, claims NFU
  
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• Post-Brexit access to single market 'vital' say retailers and suppliers

  01-12-2016 13:25
  
  Letter to PM, co-ordinated by the NFU, urges tariff-free access to EU
  
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• 2016's most shared ads- Buster the Boxer fetches multiple accolades for John Lewis

  01-12-2016 13:20
  
  John Lewis’ ‘Buster the Boxer’ Christmas campaign has not only fetched the retailer the accolade of this year's most shared Christmas ad, but topped the list of 2016 most popular ads.
  The two-minute video film, created by Adam&EveDDB, lead Unruly’s annual ‘Top 20 Global Video Ads Chart’ with 1,949,387 shares across social media.
  According to the video ad tech company’s research Buster the Boxer now sits in fifth place in the list of most shared Chris
  
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• Nestlé claims a way to reduce sugar in its confectionery by 40%

  01-12-2016 13:19
  
  Scientists used new technology to hollow out sugar crystals so less needs to be used while products taste “just as good”
  
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• Luxx relaunches on Saturday as News UK eyes newspaper supplements renaissance

  01-12-2016 13:18 via campaignlive.co.uk
  
  News UK is relaunching Luxx this Saturday as a supplement for The Times, after a five-year hiatus.
  
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• Waitrose, John Lewis and Argos use new renewable fuel in lorries

  01-12-2016 13:01
  
  The fuel is claimed to be the most cost-effective, low-carbon alternative to diesel for HGVs
  
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• Just Eat completes 'world first' takeaway delivery by self-driving robot

  01-12-2016 12:56 via campaignlive.co.uk
  
  Just Eat has carried out what it says is the world's first delivery of an online food order by robot.
  
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• Co-op Christmas ad plays up ethical and community credentials

  01-12-2016 12:55
  
  Co-op pledged to give 1% of own-brand sales to good causes in September
  
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• Watch The Drum nail the Mannequin Challenge at the Social Buzz Awards

  01-12-2016 12:51
  
  We've had the Ice Bucket Challenge, the Harlem Shake and the #NoMakeUpSelfie but the latest viral craze sweeping the web is the Mannequin Challenge. 
  Never one to miss a trend, The Drum has muscled in on the craze – enlisting attendees at the Social Buzz Awards to take part.
  Following in the footsteps of the White House, Ant and Dec and Hillary Clinton, the challenge sees people stand still for a set timeframe while striking a ridiculous pose as a camera pans around the
  
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• Creative Work of the Month: Publicis New York, White Bear Studio, Drum, MullenLowe and more in the running

  01-12-2016 12:41
  
  As we step into December and wave goodbye to November it's time to find out which work will be crowned as our latest Creative Work of the Month. 
  Earlier this year we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. And as the month draws to a close it's time to find a new winner.
  Voting for Creative Work of the Month will be open until 12pm 
  
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• 120 Marketing Moments Book launches to mark Ad Club of New York's 120th anniversary

  01-12-2016 12:30
  
  To commemorate the Advertising Club of New York’s 120th anniversary, The Drum has launched a book titled ‘120 Marketing Moments’ that details the influential campaigns, people and innovations that have helped shape our industry into what it is today.
  Many of the moments within the book were chosen by the industry’s best and brightest - Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng, Ad Council president Lisa Sherman, and co-chairman at Goodby,
  
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• Salty Dog makes confectionery debut with Cheggs

  01-12-2016 12:12
  
  The NPD will compete with the likes of Cadbury Mini Eggs
  
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• The Ad Club Evolution: Marketing Moments

  01-12-2016 12:11
  
  Every industry needs a network organization to connect and give its members a voice. Advertising has many such entities based all around the world, however few will have had quite as interesting a history as the Ad Club of New York. 
  Since its formation in 1896, the advertising industry has come a long way. Thousands of agencies – many of them clustered in New York City – now have locations across the globe, specializing in everything from virtual reality to influencer marketing
  
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