FMCG news

• “Gilmore Girls: A Year in the Life” four-part series debuts on Netflix

  25-11-2016 22:40
  
  As the US cleaned up turkeys and went Black Friday shopping, Netflix released its four-part “Gilmore Girls: A Year in the Life.” Released at 3:01 a.m. Friday, the four 90-minute episodes, which were broke down into fall, winter, spring and summer, had many glued to their couches with their Pop Tarts, cups of coffee and streaming subscription.
  One of the most anticipated arrivals —16 years after the premiere of the first episode on October 5, 2000 — has had much fanfare ar
  
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• Inside Argos’ Black Friday war room

  25-11-2016 21:45
  
  It’s 9am on Thursday 24 November and at The&Partnership’s London offices retail giant Argos has assembled a team of data analysts, copywriters, designers, social  media execs in a conference room filled with chocolate and coffee.
  It’s here that they will spend the next 72 hours, trying to keep the retail giant front of shoppers’ minds during what will arguably the busiest three days in the retail calendar – Black Friday weekend. 
  This is the
  
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• Celtic keep up bizarre Christmas ad tradition with Leigh Griffiths starring as an elf

  25-11-2016 18:20
  
  Celtic FC’s bizarre Christmas ads are becoming something of a festive tradition as the Scottish champions release their 2016 installment which features Leigh Griffiths as an elf and Brendan Rodgers being snubbed by a young fan.
  The two-minute spot promotes the club’s merchandise while also marking the countdown to the 50th anniversary of the Lisbon Lions’ historic European Cup win on 25 May, something which the club will continue to build on with more activations throughout the
  
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• Greater monitoring of AMR bacteria urged in FSA research

  25-11-2016 18:07
  
  There is a lack of data regarding British-produced food and food imported to the UK says report
  
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• News UK bets big on 'title-led' approach to unearth the crown jewel of its multi-layered audience

  25-11-2016 17:29
  
  Chasing a title-led approach may seem counterintuitive for a publisher in the age of integration, and yet News UK thinks it’s necessary to run The Sun and The Times as separate businesses given both are traveling in different directions.
  The reason for the switch is rooted in a very different strategy to what the publisher had 12 months ago, when The Sun’s paywall fell. Two distinct business models now sit where there used to be one, the result of a publisher that has gained a cleare
  
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• Wes Anderson directs H&M's blockbuster Christmas ad

  25-11-2016 17:13 via campaignlive.co.uk
  
  Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.
  
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• ITV boss shakes up programming for 2017 with slate of new shows and anti-competitive news slot

  25-11-2016 17:11
  
  ITV’s director of television Kevin Lygo unveiled a number of new entertainment formats and returning shows at its Upfronts last night (24 November) as the broadcaster looks to shake up stale programming and boost viewing to its News update by moving slots away from the “dead hand” of the BBC.
  This year's Upfronts was Lygo’s first as director of television, formerly ITV Studios managing director, having taken up the role from Peter Fincham in February this year. Addressing
  
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• Women's Equality Party appoints Cheil London as its lead creative agency

  25-11-2016 17:00
  
  The Women’s Equality Party has announced Cheil London as its lead creative agency.
  The appointment cements Cheil’s existing relationship with the Women’s Equality Party (WE) which began in February this year when Oystercatchers intermediary launched an initiative to build innovative campaigns for the party, supported by several agency figures.
  Since then Cheil London has created numerous campaigns for the party, including “#WEcount” which highlighted the rise in rap
  
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• Business on the Move: Labour Party, Women’s Equality Party, Vital Energi

  25-11-2016 17:00
  
  The Labour Party appointed ad agency Krow Communications and pollsters BMG as part of a raft of measures designed to hone its image with the public.
  The Women’s Equality Party announced Cheil London as its lead creative agency, cementing Cheil’s existing relationship with the Women’s Equality Party (WE) which began in February this year. Since then Cheil London has created numerous campaigns for the party, including “#WEcount” which highlighted the rise in
  
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• What creative businesses can learn about risk-taking from Michael McIntyre

  25-11-2016 16:54 via campaignlive.co.uk
  
  Experimentation, practice and falling flat on your arse: lessons about risk-taking from Michael McIntyre.
  
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• Who’s lying now? Advertising in a post-truth world

  25-11-2016 16:16
  
  Oxford Dictionaries have chosen ‘post-truth’ as their word of the year. Apparently, usage of the term was 2,000% higher in 2016 than last year. You may remember last year’s choice was an emoji – a face with tears of joy. What a long time ago last year seems.
  The huge spike in usage of ‘post-truth’ needs no explanation, but just in case, Oxford says it’s ‘in the context of the EU referendum in the United Kingdom and the presidential election in
  
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• Sainsbury's, Maltesers & PG Tips among Comic Relief partners

  25-11-2016 15:46
  
  Sainsbury’s was the single largest corporate Comic Relief fundraiser this year
  
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• JJ Food Service opens 35,000 sq ft branch in Leicester

  25-11-2016 15:44
  
  Cash & carry and delivery facilities and a customer showroom have been installed since JJ took over the site
  
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• Tobacco retailers improving EUTPD2 knowledge, research shows

  25-11-2016 15:41
  
  JTI found that 90% of retailers are now aware of when the TPD2 legislation will come into effect
  
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• The Big Food Rescue: BBC series to follow food waste charity

  25-11-2016 15:38
  
  The BBC programme tracks the work at the charity over a six-week period
  
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• How Do It Day gave me a stark reminder about all the good creative thinking can do

  25-11-2016 15:10
  
  Martin Fleming, copywriter at Rapp UK and participant at Do It Day, humbly admits he was wrong in thinking the event would be a day of “altruistic chest-beating” by the industry.
  Anybody who just witnessed the US election cannot deny the difference a day can make. And Do It Day was an attempt to collectively harness a group of thinkers and doers to work across a variety or real world briefs and solve them in a day. Easy, right?
  I was conscripted to be part of the whole Do It Day move
  
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• San Miguel teeters on the edge of hitting record sales as it contemplates its future

  25-11-2016 14:58
  
  San Miguel is bucking the largely declining beer sales trend and will soon join an elite club of brewers when the brand hits sales of over one million hectolitres, a milestone that will see it assess the brand’s future and how it reaches consumers.
  While overall beer volumes in the UK have been flat since 2012, San Miguel has seen double digit growth over the past three years, which the Spanish brand attributes to both the craft beer movement and the rise in demand for “global beers&
  
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• Wake up, sheeple: Lyst calls on shoppers to raise the baa on Black Friday

  25-11-2016 14:19 via campaignlive.co.uk
  
  Online fashion retailer Lyst has sent a flock of sheep to London's Oxford Street in a bid to encourage bargain-hunters not to blindly "follow the herd" from shop to shop.
  
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• John Lewis recreates Christmas adverts in Lego to celebrate 10th festive ad

  25-11-2016 13:57
  
  To mark the 10th anniversary of John Lewis’ Christmas ads, the retailer has teamed up with Lego and Bright Bricks to recreate five of its iconic festive ads.
  John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. 
  Bright Bricks, the professional Lego building company, recreated five iconic scenes from the John Lewis adverts which first shot to fame in 2011 when the retailer unveiled The Long Wait.
  
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• John Lewis recreates Christmas adverts in Lego to celebrate 10th anniversary

  25-11-2016 13:57
  
  To mark the 10th anniversary of John Lewis’ Christmas ads, the retailer has teamed up with Lego and Bright Bricks to recreate five of its iconic festive ads.
  John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. 
  Bright Bricks, the professional Lego building company, recreated five iconic scenes from the John Lewis adverts which first shot to fame in 2011 when the retailer unveiled The Long Wait.
  
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• Propercorn’s brand director turns co-founder with AllPlants – a frozen meal delivery brand for the vegan age

  25-11-2016 13:43
  
  Alex Petrides has resigned from his role of brand director at Propercorn to co-found AllPlants, a delivery service spotlighting entirely vegan, plant-based food.
  Petrides was “employee number one” at the popcorn brand and spent five years there before departing in September. He has gone into business with his brother Jonathan (‘JP’), co-founder of east African mobile bank M-Shwari and Kenyan healthcare company Penda. The duo have brought three chefs on board to devel
  
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• Ad of the Day: OK Go create impressive 4.2 second music video for Morton Salt's new campaign

  25-11-2016 13:43
  
  OK Go, the band renowned for their highly creative music videos, have debuted a colourfully stunning new music video for Morton Salt’s new health campaign. 
  Created for the US salt company’s 'Walk Her Walk' campaign, the video opens with a series of sequential quick-fire explosions of colour which are captured as the camera spins around in 360-degrees. 
  The stunt lasts just 4.2 seconds in real-time but a slow-motion replay over four-plus minutes then reveals the magnificent
  
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• Martin Williams bids farewell at FWD Gold Medals night

  25-11-2016 13:38
  
  Williams, who finishes his term as FWD chairman in December, passed on the president’s chain to Andrew Selley
  
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• Parfetts appoints new GMs at Aintree and Somercotes depots

  25-11-2016 13:36
  
  Steve Miller and Chris Hewitt become joint GMs at Aintree, and Stefan Dremza will take up the role at Somercotes
  
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• People On The Move featuring the Content Marketing Association, Bauer Media and more

  25-11-2016 13:23
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Leicster City 
  Leicester City has appointed Jonathan Gregory as its new commercial chief.
  Gregory brings with him more than 15-years’ experience across sports marketing and will work to strengthen Leicester City’s commercial standing off the back o
  
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• Ferrero pledges probe into Kinder eggs child slavery claims

  25-11-2016 13:19
  
  The Sun’s report claims poor families, including children as young as six are working 13-hour days for 22p an hour
  
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• Disney brings South Pacific adventure Moana to London with themed Thames Clipper

  25-11-2016 12:52 via campaignlive.co.uk
  
  Disney has partnered with MBNA Thames Clippers to transform one of its boats into a "Polynesian Wayfinder" vessel to mark the release of its latest animated film Moana.
  
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• The key components of building a successful sports sponsorship campaign

  25-11-2016 12:45
  
  Brand association within sport is not a new phenomenon. In 1870 tobacco companies started printing baseball cards of specific players to drive awareness of their brands and to increase sales. Similarly in 1936, Adi Dassler, the founder of Adidas, looked to get ahead of the competition (and his brother) by providing free running spikes for Jesse Owens at the Berlin Olympics.
  While sport and brand sponsorships have evolved since then, the basic principles stay the same – it should be in
  
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• Iceland Confirms It Is Taking Legal Action Against Iceland Foods

  25-11-2016 12:38
  The Icelandic government has confirmed that it is taking legal action against Iceland Foods in a trademark dispute over the use of the word ‘Iceland’. The supermarket chain has been trading under the name for 46 years and owns the (more…)
  
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• Kitwave Continues Expansion With Acquisition Of Alcohol Wholesaler

  25-11-2016 12:36
  Fast-growing wholesaler Kitwave has continued its expansion with the acquisition of H.B. Clark, an £80m-turnover wholesale supplier of alcohol and soft drinks to the on-trade sector. H.B. Clark operates across the North of England from 11 depots and also produces (more…)
  
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• Sales At Home Bargains Hit £1.6bn

  25-11-2016 12:34
  Latest accounts filed by Home Bargains owner TJ Morris reveal that the group generated sales of £1.6bn in the 12 months ending 30 June 2016, an increase of 9% on the previous year.  However, pre-tax profits slipped by 6.9% to £137m, (more…)
  
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• Tesco To Banish Microbeads From All Its Own Brand Products

  25-11-2016 12:32
  Amid mounting concern over the environmental impact of plastic microbeads used in cosmetics and cleaning products, Tesco has said it will phase out their use in its own brand products by the end of this year. Microbeads are added to (more…)
  
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• Lidl To Pay Staff Recommended Living Wage

  25-11-2016 12:30
  Lidl announced yesterday that it will increase wages for its UK staff next year to ensure they receive the new recommended Living Wage Foundation pay rate. From 1 March, it will pay its employees a minimum of £8.45 per hour (more…)
  
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• Aldi Named Supermarket Of The Year At Mother & Baby Awards

  25-11-2016 12:28
  Aldi was this week named ‘Supermarket of the Year’ for the second year in a row at the Mother & Baby Awards 2017. Judging in the awards involves over 1,300 parents testing products and sharing their views. Aldi scooped the (more…)
  
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• Asda Highlights Madness Of Black Friday With Mannequin Challenge

  25-11-2016 12:26
  With people having been asking if Asda was holding a Black Friday sale this year, the supermarket’s staff in its Press Office responded in ‘Mannequin Challenge’ style. The 30-second video (see below) spoofs the footage seen on news bulletins in (more…)
  
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• Symington’s Appoints New Chief Commercial Officer

  25-11-2016 12:21
  Symington’s, the owner of brands such as Aunt Bessie’s, Ragu, and Mug Shot, has appointed Matt Lee as its Chief Commercial Officer. According to a report by The Grocer, Lee will join the business in the new year from Associated (more…)
  
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• Increasingly Image-Conscious Men And Baby Boomers Boosting The Beauty Market

  25-11-2016 12:20
  Although image-consciousness is a trait traditionally associated with women and young adults, men and older generations are becoming more susceptible to its influence, as their desire to impress peers and colleagues is growing, according to consumer insight firm Canadean. The (more…)
  
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• Demand For Global Beers Hits ‘Critical Point’ For San Miguel

  25-11-2016 12:18
  San Miguel plans to put a bigger focus on Instagram and female audiences to defy falling sales in the beer sector and hit one million hectoliters of beer sales this year. Read the full article on the Marketing Week website (more…)
  
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• "It's an industry phenomenon" - Adblock Plus's Christian Dommers on the issue of bad advertising

  25-11-2016 12:04
  
  It’s the mother of all gorillas in the room. Around 21% of UK adults now use ad blocking software, according to IAB UK’s last count.
  Publishers say the technology is stealing their ad income, while advertisers are frantic about lost eyeballs. So, when one of the most popular ad blockers online decided to charge big publishers to unblock their ads this year, the howls of protest were predictable.
  But AdBlock Plus claims to be solving a consumer experience ruined by an ad-tech ecosyste
  
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• "It's an industry phenomenon" - Adblock Plus business development chief Christian Dommers on the issue of bad advertising

  25-11-2016 12:04
  
  It’s the mother of all gorillas in the room. Around 21% of UK adults now use ad blocking software, according to IAB UK’s last count.
  Publishers say the technology is stealing their ad income, while advertisers are frantic about lost eyeballs. So, when one of the most popular ad blockers online decided to charge big publishers to unblock their ads this year, the howls of protest were predictable.
  But AdBlock Plus claims to be solving a consumer experience ruined by an ad-tech ecosyste
  
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• FMCG & Consumer Durables Newsletter - November 21 to 25, 2016 - Indiainfoline

  25-11-2016 11:56
  
  FMCG & Consumer Durables Newsletter - November 21 to 25, 2016
  Indiainfoline
  This week, Britannia Industries opens R&D centre near Bengaluru, LT Foods enters into JV with Kameda Seika. IIFL presents a weekly snapshot of all the major happenings in the FMCG and Consumer Goods industry, nationally and internationally.and more »
  
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• Domino's plans for more ambitious store growth following strong online sales

  25-11-2016 11:54
  
  Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores.
  As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently told investors at its capital markets day that it has upped its target for UK stores by a third to 1,600, up from 1,200 out
  
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• How Veuve Clicquot hopes placing itself on the artistic map can ‘challenge perceptions’ of the brand

  25-11-2016 11:51
  
  Luxury French champagne brand Veuve Clicquot is cementing its ties with the art world after launching the second edition of its immersive Widow Series, a strategy it hopes will continue to “challenge perceptions” of the Moët Hennessy-owned brand as the luxury drinks industry continues to flux.
  First launched in 2015, the Widow Series is live art event in London, and places Veuve Clicquot away from its traditional Polo roots and into a new position and creative direction for the
  
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• Co-op lorry fleet installs a host of safety features

  25-11-2016 11:50
  
  The installation of a host of new safety features on the Co-op’s delivery lorries is a “huge step forward”
  
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• Naked Communications loses Virgin Atlantic account

  25-11-2016 11:49 via campaignlive.co.uk
  
  Naked Communications will no longer be a retained agency for Virgin Atlantic, after the airline made the decision to take the services it provides in-house.
  
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• Asda snubs Black Friday for the second year running

  25-11-2016 11:45
  
  As tills ring out across the country to the sound of bargain hunters grabbing pre-Christmas bargains one retailer is notable only by its absence from the fray, Asda.
  Having been the scene of unseemly store brawls and a whole lot of pushing, shoving and swearing the supermarket has decided to forego the consumerist event for the second year in a row, producing a spoof video instead.
  The mannequin challenge sees staff and customers of its Pudsey store participate in the social media craze by freez
  
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• Yoplait slashes Petits Filous sugar by 17%

  25-11-2016 11:21
  
  Leading kids’ yoghurt Yoplait has become the first brand to announce major reductions in sugar
  
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• Campaign Viral Chart: John Lewis Christmas ad is number one again

  25-11-2016 11:19 via campaignlive.co.uk
  
  John Lewis' "Buster the Boxer" was the most shared ad again this week.
  
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• Cook installs AD tank to make most of waste

  25-11-2016 11:18
  
  Cook has entered into a partnership deal that will see its unavoidable food waste converted into sustainable energy
  
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• Morrisons resurrects Safeway brand as it deepens wholesale links

  25-11-2016 11:16
  
  Morrisons believes it has sniffed out an opportunity to leverage its foodmaker credentials in the independent sector
  
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