FMCG news

• ‘The ad server world is pretty commoditized’ – Why Facebook closed its ad server

  18-11-2016 22:55
  
  Facebook confirmed the closure of its ad server today (November 18), explaining that it is winding down the original function of Atlas due to the ‘commoditization’ of the space; a decision it “didn’t take lightly”. Speaking with The Drum, Damian Burns, global head of sales at Atlas, explains why it is now repositioning Atlas as a measurement tool, soon to be housed within its Marketing Science division.  
  Facebook first revealed it was winding down the ad servi
  
  Read more

• Brexit? Chinese banks pile in to new London banking area for Asian business

  18-11-2016 19:40
  
  With Britain trying to hammer out the terms of its exit from the European Union, is this the best time to start building a new financial district in London? Bloomberg asks  the question today - and answers it: “China thinks so.”Four of China’s  biggest banks have this month agreed to finance the first stage of a $2.12 billion transformation of an old East End dock into a hub for Asian businesses, says Bloomberg. And the report points put.”To the west of the
  
  Read more

• Tesco chief Lewis: Big ads 'not appropriate' when trust is low

  18-11-2016 19:05 via campaignlive.co.uk
  
  Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand.
  
  Read more

• Sky to reduce its dependence on sports broadcast rights in favour of more entertainment content

  18-11-2016 19:05
  
  Sky will become more selective about what sports broadcast rights it buys as it looks to shift its focus onto entertainment content amid shifting viewing habits.
  Speaking at a Morgan Stanley investor conference in Barcelona recently, chief executive Jeremy Darroch, said Sky will reduce its dependence on sports with a new strategy that will prioritise the most important rights and let others go.
  “Sport is very important, obviously football is very important, but relatively, every day it is
  
  Read more

• Advertisement

• Now that the election is over, what is the future of the Trump and Hillary brands?

  18-11-2016 18:59
  
  Before last week's election, one of the most popular topics among brand marketers was the speculation of the damage Trump may have done to his own brand due to the way he conducted his campaign. This would include his personal brand as well as the Trump brand name bestowed upon his vast commercial real estate holdings and array of products.
  Winning has a way of negating the negative effects. Not that his audacious stands, language and behavior during the campaign hasn’t taken its toll &hel
  
  Read more

• Johnnie Walker utilises VR to hammer home the perils of drunk driving

  18-11-2016 18:12
  
  Johnnie Walker is leveraging the immersive qualities of virtual reality to strengthen the poignancy of its drunk driving message in a new awareness campaign.
  The Decisions 360-degree VR video shows consumers what it's like to be in a fatal drunken-driving accident in the hope that it will help discourage people from driving while intoxicated, especially given its more likely to happen during the festive period.
  The four-minute long story follows three different vehicles and their passengers. In
  
  Read more

• Business on the Move: Samsung, MTV, Bulldog Skincare

  18-11-2016 17:49
  
  Samsung has appointed London-based agency Adam&Eve/DDB to its North America TV and home appliances business. The agency is thought to be setting up a New York office next year to service the account.
  MTV has named Mediavest | Spark as its U.S. media agency of record, tasked with media buying and planning responsibilities for MTV and MTV2.
  Bulldog Skincare has awarded The7starts its £2m media planning and buying account. The7stars will start work immediately with Bulldog Skincare,
  
  Read more

• Top Gear to Grand Tour: How the trio ended up at Amazon

  18-11-2016 17:45
  
  Amazon recently released the trailer for The Grand Tour in preparation for it's debut. As fans around the world patiently wait for the former Top Gear trio to return to their screens, The Drum looks at the events that led to the slow death of Top Gear and gave birth to The Grand Tour.
   
  The punch
  The beginning of it all, Jeremey Clarkson was involved in a ‘Fracas’ with Top Gear producer Oisin Tymon. He was accused of verbally and physically abusing the producer, which resul
  
  Read more

• Advertisement

• The five best ad startups I saw at Europe’s Web Summit

  18-11-2016 17:37
  
  Look out CES and SXSW, Europe’s Web Summit may eclipse you as the premier place to showcase new technology innovations and launch early stage startups. Billed as “Europe’s Largest Tech Marketplace”, Web Summit took place in Lisbon, Portugal last week and boasted over 53,000 attendees, 7,000 CEOs, and 15,000 companies from 166 countries. One of the themes of the conference was the need for advertisers to cut through the increasing noise in the marketplace. By embracing wha
  
  Read more

• Next generation "expects loyalty schemes to be digital"

  18-11-2016 17:30
  
  Excessive general emails or a lack of personalised rewards cited as reasons for leaving a loyalty scheme says Eagle Eye
  
  Read more

• Demonetisation may hit Q3 net of FMCG firms - Hindu Business Line

  18-11-2016 17:30
  
  Hindu Business Line
  Demonetisation may hit Q3 net of FMCG firms
  Hindu Business Line
  Consumers tightening their purses post demonetisation is not good news for FMCG and packaged food companies. While there has been a slowdown in sales mostly across kirana and mom-and-pop stores; analysts hint at the possibility of a hit in third ...
  
  Read more

• The London No1 Gin toasts the spirit of its home city with new social campaign

  18-11-2016 17:26
  
  Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives.
  The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising.
  Short for
  
  Read more

• McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign

  18-11-2016 17:19 via campaignlive.co.uk
  
  McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year.
  
  Read more

• Eagle Eye growth accelerates in first quarter

  18-11-2016 17:06
  
  Grocery tech group Eagle Eye has accelerated its growth rate in its first quarter as relationships with Asda and Sainsbury’s powered revenues 74% higher year on year.
  
  Read more

• Consumers look to brands for stuff, not moral guidance

  18-11-2016 16:57
  
  Increasingly brands are reacting against the madness of Thanksgiving shopping. Last year REI, T.J. Maxx, HomeGoods and Apple, among others, chose to close their doors to the crowds. They took the noble view that a holiday which is meant to be about family and community had been hijacked by consumerism. It made sense. Closing their doors for the day demonstrated a brand purpose and spoke to the 65% of consumers who admit they “hate or dislike’ the trend of retailers opening stores on
  
  Read more

• Lidl offers to drop Christmas prices in return for tweets

  18-11-2016 16:43 via campaignlive.co.uk
  
  Lidl will drop the price on products including lobster based on the number of customers who tweet about the product.
  
  Read more

• Domino’s Facebook Live auctions reworked Italian artwork and a year's supply of pizza

  18-11-2016 16:40
  
  Domino's Pizza is giving the public the chance to win a year's worth of pizza in a Facebook Live auction dubbed 'Master Pizzas' today (Friday 18 November) at 3.15pm on the Domino’s Pizza UK Facebook Homepage.
  It will be hosted by auctioneer Dominic Toppington with viewers able to bid on the goods using only emojis.
  In addition to a year's worth of pizza, bidders have the chance to win some of the artwork too, created by artist, China Jordan, across a period of 16 weeks.
  Celebrati
  
  Read more

• The Create Britain Video Round Up

  18-11-2016 16:39
  
  This is Create Britain. A hub of creativity and thriving talent.
  Post-brexit, we want the world to know that we are still a global creative force despite the rhetoric of politicians in Westminster and Brussels. We still have the same enthusiasm, the same skillset and the same opportunities on offer for creative marketing investors and young talent to tap into.
  Create Britain aims to visually demonstrate that Britain is the place to be despite the result of the referendum. Create Britain is an in
  
  Read more

• Molson Coors CFO resigns over “personal conduct” issues

  18-11-2016 16:19
  
  In an unexpected turn of events, Mauricio Restrepo, chief financial officer at Molson Coors Brewing Co., resigned Thursday “because of matters regarding personal conduct.” Those matters were not disclosed by the company, but a story by the Denver Business Journal said they were not related to the business or its financials, citing a filing with the Securities and Exchange Commission.
  The beer conglomerate quickly named Tracey Joubert as its new CFO. Joubert was previously CFO of Mill
  
  Read more

• eBay promotes real-time shopping during episode of Germany's 'Tatort'

  18-11-2016 16:08
  
  Crime series "Tatort" is the most wide-reaching TV show in Germany and among the most commented TV events on Twitter. To take advantage of the large "Tatort" fan community on the social network, eBay and communications agency achtung! came up with the idea of 'Social Thriller Shopping', a real-time social influencer campaign. On October 30th, two leading German Twitter personalities live-tweeted the "Tatort" episode and additionally spread links to eBay offers of products that related to the hap
  
  Read more

• Cannes Lions slashes jury numbers by a quarter

  18-11-2016 15:58 via campaignlive.co.uk
  
  Cannes Lions will reduce the size of its jury panels for the International Festival of Creativity next year by 92 members across the board.
  
  Read more

• Merkle | Periscopix becomes UK’s first certified agency for Google’s Optimize 360 and Data Studio 360

  18-11-2016 15:28
  
  Merkle | Periscopix has been officially named as the first agency in the UK to be certified in Google’s new analytics tools, Optimize 360 and Data Studio 360.
  Shahina Meru, technical web analyst at Merkle | Periscopix, said: “With the release of the Google Analytics 360 Suite in April 2016, we have been working hard to ensure that we are the pinnacle of knowledge for these tools.  For both Optimize and Data Studio, the certification process includes an exam and a
  
  Read more

• Match.com romanticizes the words “I met someone” in charming SS+K spot

  18-11-2016 15:20
  
  When a relationship is on the rocks, a few common phrases are surefire signals that the end is nigh (George Costanza’s “it’s not you, it’s me” is my personal favorite).
  But when starting a new relationship in today’s dating app-filled world, how does one know when someone is no longer just a fling and is actually the real deal? In Match.com’s latest campaign, the dating service is arguing that it’s not “I love you” that’s the trig
  
  Read more

• How the digital industry is tackling its own skills crisis

  18-11-2016 14:57
  
  Alarm bells about the widening digital skills gap in the UK have been ringing for some time. The clamour has stepped up since Brexit and the associated anxieties this is creating in sourcing non-British talent.
  The demand for a digitally skilled workforce is rapidly increasing. No sector is untouched, as businesses of all stripes step up their efforts in digital transformation. Agencies play a pivotal role in futureproofing brands and their propositions, but the pressure to attract and
  
  Read more

• Net neutrality: Is the mother of innovation under threat?

  18-11-2016 14:44
  
  A wind of change is sweeping across the United States, and it may have a dramatic impact on the future of over-the-top (OTT) video services worldwide.  Net neutrality, a contentious issue that was already in a precarious position, is suddenly further endangered.  The ongoing availability of open internet will undoubtedly shape the future of video consumption in the living room, as well as the advertising ecosystem that supports it.
  A hard-won victory
  In 2016, the Federal Communications
  
  Read more

• Segmentations and strategies: how TV audience mix analysis can help service launch

  18-11-2016 14:41
  
  Are you a Content Connoisseur, a Broadcast Binger, or, perhaps, a TV Traditionalist? At Ampere, we divide consumers into one of five types of TV viewer to help simplify some of our analysis. The segments are based not on the TV services people choose, but on their attitudes towards things like technology, social media and content. Different countries have different mixes of each of the segments, by looking at the behaviour of different segments and the mix, we can get an idea of what strategies
  
  Read more

• Little Dish picks M&C Saatchi for creative account

  18-11-2016 14:32
  
  UK children’s ready meals maker Little Dish has appointed M&C Saatchi to handle its creative account, which at one point it also considered Saatchi & Saatchi for, The Drum understands.
  The food business is tasked with honing its brand and growing awareness in its heartland ahead of an international push to the US next year.
  Jeremy Hemmings, global client director at M&C Saatchi, said: “We’re delighted to be working with the team at Little Dish. It’s a wonderfu
  
  Read more

• Barack Obama: fake news creates ‘problems’ for US politics if distinctions are not made

  18-11-2016 14:16
  
  President Barack Obama has offered his piece on the uncovering of fake news on Facebook and other social media suggesting that the lack of distinction between serious arguments and propaganda on these platforms creates “problems” for US politics.
  The topic has been hotly debated since the surprise election of Donald Trump as president-elect, which some observers have suggested was affected by the circulation of fake news on social media in the run-up to the vote.
  “If we are not
  
  Read more

• Paddy Power introduces 'You Beauty!' strapline as it champions unsung heroes

  18-11-2016 14:13 via campaignlive.co.uk
  
  Paddy Power is introducing a new 'You Beauty!' strapline in a brand campaign that celebrates sport's unsung heroes.
  
  Read more

• The internet of things that go bump in the night: Why marketers are still cautious about connected devices

  18-11-2016 13:30
  
  The rise of the machines has long been a science fiction fantasy, but one day last month we were given a real glimpse of what such an uprising would look like when thousands of apparently harmless digital cameras, video recorders and routers – possibly even yours – were assembled into an army to bring down much of the internet across America.
  “$18 baby cams shut down a huge chunk of the internet,” was how John Burbank, Neilsen’s president of strategic initiatives, d
  
  Read more

• BBC renews its broadcast rights deal with Wimbledon

  18-11-2016 13:30
  
  The BBC has retained the broadcast rights to Wimbledon for the next seven years after extending its deal with the All England Lawn Tennis Club (AELTC).
  The new agreement continues the longest-standing partnership in sports broadcasting history with 2017 marking 80 years since the BBC first broadcast the tournament.
  As is currently the case, the BBC will show the grass court Grand Slam across BBC One and BBC Two in addition to live radio broadcasts on BBC Radio 5 Live and 5 Live Sports Extra as w
  
  Read more

• HSBC parts ways with EMEA marketing head Philip Mehl

  18-11-2016 13:00 via campaignlive.co.uk
  
  HSBC has parted company with Philip Mehl, the EMEA head of marketing for the bank's retail banking and wealth management division.
  
  Read more

• Christmas Celebrations – IGD’s Glitter Ball

  18-11-2016 12:38
  With the temperature dropping and Christmas sales hotting up – you need a cool place to let off steam. IGD’s Glitter Ball at the Hilton Park Lane on 15 December is the perfect place to celebrate with your team or (more…)
  
  Read more

• Tesco Chief Warns Suppliers That Currency-Related Price Hikes Must Be Justified

  18-11-2016 12:37
  Tesco’s Chief Executive yesterday warned suppliers not to artificially inflate their prices because of the fall in value of sterling and that any increases must be fully justified. Speaking at a briefing at Tesco’s HQ, Dave Lewis agreed inflationary pressures (more…)
  
  Read more

• Michelin-star chef Tom Kerridge reveals new brand identity with help from The Clearing

  18-11-2016 12:36
  
  Tom Kerridge, a two Michelin-starred pub chef, turned to brand consultancy The Clearing to generate a new brand strategy, visual and verbal identity for his retail range.
  The brief was to build a brand that encapsulated his character and style and allowed him to capitalise on the market opportunity to create a range of products that he’d be proud to put his name to. The result tells an authentic story around the unique manufacturers and products that Tom had personally selected, built
  
  Read more

• Another Disappointing Quarter For Asda But Says Trading Is Improving

  18-11-2016 12:34
  Asda has posted another big fall in underlying sales, although it stressed that its turnaround efforts were starting to pay off. In its third quarter to 30 September, the chain’s like-for-like sales slid 5.8% – a slight improvement from the (more…)
  
  Read more

• Tesco To Grow Concession Partnerships To Fill Excess Space In Stores

  18-11-2016 12:32
  Tesco has revealed that it intends expand its tie-ups with other retailers in effort to find use for excess space in its larger stores. Tesco kicked off a partnership with Arcadia last year and currently has 14 Dorothy Perkins, Burton, (more…)
  
  Read more

• Co-op Vows To Double Its Number Of Local Suppliers

  18-11-2016 12:30
  The Co-op launched a new small business charter yesterday in which it vows to double its number of local suppliers. The society said the ‘Backing British’ pledge was cornerstone of its food strategy with it set to increase the number (more…)
  
  Read more

• Staples Brand Set To Disappear From UK After Chain Sold To Hilco

  18-11-2016 12:29
  US group Staples Inc announced yesterday that it had reached an agreement to sell its Staples chain in the UK to Hilco Capital for a nominal sum. Hilco has acquired the 106 outlets across the UK, which have struggled in (more…)
  
  Read more

• Aldi Tops Festive Taste Tests With Its Champagne Outscoring Premium Brands

  18-11-2016 12:27
  The strength of Aldi’s product offering has again been highlighted, with several its lines being voted among the best in this year’s annual Which? festive taste tests. Aldi’s ‘Exquisite Collection’ Argentinian Malbec 2016, £5.99, was voted top by the Which? (more…)
  
  Read more

• Aldi Has Big Plans For The North East

  18-11-2016 12:26
  Aldi has revealed that it is planning to open around 120 more stores in the North East of England in the coming years as part of its nationwide expansion strategy. The discounter will open seven stores in the region next (more…)
  
  Read more

• Majestic Boss Warns That Wine Price Rises Are Inevitable

  18-11-2016 12:25
  Along the group’s interim results yesterday, Majestic Wine’s Chief Executive Rowan Gormley warned that the price of wine will rise in the coming months because of the fall in the value of sterling. Gormley said that hedging contracts had delayed (more…)
  
  Read more

• Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots

  18-11-2016 12:22 via campaignlive.co.uk
  
  Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight.
  
  Read more

• Adidas launches Glitch boot by invite-only app in 'revolutionary approach'

  18-11-2016 12:22 via campaignlive.co.uk
  
  Adidas is attempting to "break the pattern of football boot releases" by rolling out its Glitch boots on an invite-only basis.
  
  Read more

• New Study Finds That ‘Sharers are Buyers’

  18-11-2016 12:21
  A new report reveals that consumers who share a brands content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers. Consumers share online content with their (more…)
  
  Read more

• DEMONITISATION AFTER EFFECT: FMCG SECTOR - Dalal Street Investment Journal

  18-11-2016 12:16
  
  Dalal Street Investment Journal
  DEMONITISATION AFTER EFFECT: FMCG SECTOR
  Dalal Street Investment Journal
  Nifty's FMCG (fast moving consumer goods) index has corrected by more than 8 per cent since the demonetisation move announced by the Government of India. FMCG which usually constitutes basic supplies for the public has been impacted negatively.and more »
  
  Read more

• Fairway Foodservice adds voice to FWD

  18-11-2016 12:15
  
  Fairway Foodservice has joined the Federation of Wholesale Distributors as a full member
  
  Read more

• Greencore boosts US sales to $1.3bn with Peacock Foods deal

  18-11-2016 12:03
  
  Greencore’s desire to penetrate the US supermarket sector was the prime motivation for its £600m acquisition
  
  Read more

• English football can only succeed by embracing 'marketing philosophy' says FA CEO Martin Glenn

  18-11-2016 11:53 via campaignlive.co.uk
  
  Martin Glenn, the Football Association chief executive and outgoing president of the Marketing Society, said English football must embrace the philosophy of marketing as he announced he wasstepping down from the Society after three years.
  
  Read more

• Fetching line of waterproof onesies protect Dutch cyclists from the elements

  18-11-2016 11:48
  
  Rain-sodden, puddle-splashed cyclists have a new savior as 72andSunny Amsterdam rides to their rescue with a fetching line in waterproof onesies.
  The waterproof gear has been termed ‘Raynsie’ and is being sold on its water repellant properties to protect Amsterdam’s army of cyclists from storms ahead.
  Nic Owen, managing director of 72andSunny Amsterdam, commented: “Raynsie is a proof point of what 72andSunny is all about: optimistic, modern and culture-driven. Apart from
  
  Read more

Follow @FMCGNewsUK on Twitter!