FMCG news

• Newspapers warn government over Google and Facebook taking digital adspend

  22-09-2016 22:56 via campaignlive.co.uk
  
  Newspaper publishers have called on the government to create a fairer "value chain" with digital media owners including Google and Facebook.
  
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• ‘At least’ 500M Yahoo accounts breached

  22-09-2016 21:47
  
  Yahoo has confirmed a data breach “associated with at least 500m user accounts.”
  A statement from CISO Bob Lord said a copy of certain user account information was stolen in late 2014 by what Yahoo believes is a state-sponsored actor.
  That account information potentially includes names, email addresses, telephone numbers, dates of birth, hashed passwords and encrypted and unencrypted security questions and answers. Yahoo said its investigation suggests the information did not include
  
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• Pizza Hut enlists the help of a homesick alien and other “bragspeople” to promote the chain in latest campaign

  22-09-2016 20:52
  After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza.
  The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week.
  In the ads, random Pizza Hut “bragspeople” shamelessly plug the ch
  
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• Pizza Hut enlists the help of a homesick alien and other 'bragspeople' to promote the chain in latest campaign

  22-09-2016 20:52
  
  After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza.
  The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week.
  In the ads, random Pizza Hut “bragspeople” shamelessly plug the ch
  
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• BBC says national newspapers 'overegged' staff pay

  22-09-2016 18:45
  
  The BBC has disputed reports that many of its journalists are paid up to 40 per cent more than their rivals at commercial broadcasters, saying national newspapers “overegged” salary reports to play into licence fee payer concerns.
  While the internal salary report shows some middle ranking grades to be noticeably higher than peers at commercial broadcasters such as ITV, the notion that this applies to all BBC journalists is misleading, the BBC said. Some journalists at the public
  
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• Midcounties Co-op launches village under one roof concept

  22-09-2016 18:26
  
  The format at its Stourport supermarket in Worcestershire could be rolled out to other premier branches next year…
  
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• Hain Celestial gets all-clear for Orchard House acquisition

  22-09-2016 18:26
  
  Hain Celestial can finally takeover Orchard House after getting the green light to sell its UK own-label freshly squeezed fruit juice business to the owner of the Sunmagic juice and smoothie brand by deal regulators.
  
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• This PSA is asking parents and teachers to encourage young women to run for office

  22-09-2016 18:09
  
  Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National.
  To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a public
  
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• Kelly Clark named GroupM global CEO

  22-09-2016 17:45
  
  Top global media company, GroupM, has named Kelly Clark to the position of Global chief executive. Clark replaces Dominic Proctor as chief executive at GroupM.
  Clark was previously chief executive of GroupM in North America before stepping down in November of last year. He was chief executive for Maxus from 2008 to 2012 and before that was GroupM’s chief executive for Europe. Earlier he held chief executive roles at Mindshare in the UK and Asia Pacific, and he bega
  
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• BBC offered Bake Off’s Paul Hollywood a role in Top Gear before he jumped ship to Channel 4

  22-09-2016 17:43
  
  The BBC offered Great British Bake Off host Paul Hollywood “some appearances” in Top Gear before he decided to jump ship to Channel 4 and continue as host of the baking show, The Drum understands.
  Hollywood is the only host of the four to have agreed to stay with the format as it moves from the BBC to Channel 4, with Mary Berry refusing to follow the show out of "loyalty" to the BBC.
  In an attempt to convince the host to show the same solidarity as Berry, Mel Giedroyc and Sue Pe
  
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• Bake Off gate: why the loss of Mel, Sue and Mary won’t affect the show’s appeal

  22-09-2016 16:34
  
  It’s all kicking off in TV-land.
  Loyal Bake Off fans are upset and worried about the future of their beloved show, as Mel, Sue and Mary Berry leave amidst the move to Channel 4, with only Paul Hollywood remaining.
  The question on everyone’s minds is: can the Bake Off brand have the same appeal to viewers now that a lot of its main ingredients won’t be present?
  The answer depends on what’s more important – the format or the presenters.
  For Top Gear, it was unquestion
  
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• Canvs expands to Facebook and YouTube, giving TV networks and advertisers more actionable emotional reaction data

  22-09-2016 16:14
  Canvs, the emotional reaction measurement company, today announced that it has integrated with Facebook and YouTube. Before, the popular service had only analyzed Twitter data.
  The data, which analyses user posts for emotional reactions (“love,” “hate”), has been used by TV networks, brands, advertisers, and publishers to impact content and buying decisions, and while Twitter provided a large enough sample size, Facebook and YouTube will help complete the picture.
  “
  
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• Instagram doubles its advertiser base and argues brands shouldn't create ads that 'depend on sound'

  22-09-2016 15:53
  
  The photo-sharing app, once a closed book to advertisers, has introduced a raft of new features over the last year designed to make it an advertiser’s playground.
  Before September 2015 Instagram’s capabilities were available only to a select number of advertisers in eight countries. The platform heavily controlled the environment to let users adapt to ads in a controlled way.
  Last September, it opened up its ad inventory in 200 countries to businesses of all sizes. Today (2
  
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• Group M promotes Kelly Clark as Dominic Proctor steps down

  22-09-2016 15:37 via campaignlive.co.uk
  
  Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down.
  
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• Wipro consumer care acquires Chinese FMCG company Zhongshan Ma Er Daily Products - Economic Times

  22-09-2016 15:32
  
  NDTV
  Wipro consumer care acquires Chinese FMCG company Zhongshan Ma Er Daily Products
  Economic Times
  BENGALURU: Wipro consumer care and lighting's Singapore arm has acquired a Chinese FMCG company Zhongshan Ma Er Daily Products Ltd in an all cash deal for an undisclosed amount. This is the Bengaluru-based company's 10th acquisition and it ...
  Wipro Consumer Care buys Chinese FMCG firmThe Hindu
  CHINA: Wipro Announces Second-Biggest Acquisition, Buys Local FMCG FirmNamnews
  Wipro Consumer Car
  
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• 'No brand will be disappearing': Arthur Sadoun on Publicis Communications

  22-09-2016 15:32 via campaignlive.co.uk
  
  Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of ad agency brands within the creative agency collective.
  
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• How creatives can get in the loop on programmatic

  22-09-2016 15:30
  These days in advertising, media buyers are viewed as techies leading the charge while liberal arts-educated creatives try to keep pace. Things have only intensified in this era of big data and programmatic buying, as research commissioned by Turn illustrates.
  Not filtering down
  The survey of 206 creative decision-makers in the UK showed that while 88 per cent appreciated the idea of using data insights to create personalised ads, many had problems accessing that information. 35 per cent said it
  
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• ‘Assume your opinion matters, because it does’: All voices heard in Swift video

  22-09-2016 15:18
  “Assume your opinion matters, because it does.”
  That quote sums up the philosophy at Swift, a Portland, Oregon-based agency that bucks the trend of the traditional Mad Ave. agency. What makes this quote – taken from a video showing the many women and some men in the agency talking about how great and open the company is – matter is that it is from an employee at an agency that is run by two women and employs many women.
  But Swift isn’t just about being a women-run c
  
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• Instagram hits half a million active monthly advertisers

  22-09-2016 15:11 via campaignlive.co.uk
  
  Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five verticals being consumer packaged goods, e-commerce, retail, entertainment and technology.
  
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• FSA admits antimicrobial resistance 'knowledge gaps'

  22-09-2016 14:41
  
  Noy yet clear what contribution food makes to AMR, it says
  
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• Sainsbury's inspired by Bake Off with patisserie overhaul

  22-09-2016 14:40
  
  The range review involves 20 new lines and a further 40 improved products
  
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• Ad of the Day: Sony brings a derelict casino to life with a multi-coloured glitter explosion

  22-09-2016 14:32
  
  Following the same pattern as its 'Balls' and 'Colour Like No Other' spots, Sony is back at it again with a mesmerizing multi-coloured campaign to promote its 4K technology. 
  The brand's 'More Brilliance, More Beauty' ad sees an  enchantingly grand, derelict old building come to life with the help of 4000 exploding balloons filled with brightly hued glitter.
  Set to the soundtrack of Tom Odell's take on Cyndi Lauper's classic track 'True Colours', the film 
  
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• Mary Berry's Great British Bake Off exit has "weakened its value"

  22-09-2016 14:26
  
  The show is now “tarnished” according to retail marketing expert Catherine Shuttleworth
  
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• How to get verified on Twitter

  22-09-2016 14:22
  
  If you are a brand/publisher/individual that takes their social media presence seriously, then getting verified on Twitter should be extremely important to you. The blue tick next to your user name can add a high level of trust and authority for users interacting with you.
  Follow our step by step guide below and you should be on your way to getting verified.
  Step 1) Missing information
  Before you apply for verification you must have the following on your account:
  Verified phone number
  Confirmed
  
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• Why Centaur is buying Oystercatchers

  22-09-2016 14:19
  
  A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.
  But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.
  Those were the thoughts that struck me when I heard the news on Wednesday that C
  
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• Publicis' Saatchi & Saatchi appoints Kate Stanners as global chairwoman to replace Kevin Roberts amid string of senior appointments

  22-09-2016 14:12
  Saatchi and Saatchi has enlisted its global creative officer, Kate Stanners, to take on the position of global chairwoman to fill the vacancy left following the resignation of Kevin Roberts. 
  Roberts stepped down in August amid a controversy around comments he made during an interview with business insider that the gender debate was "done. 
  The news comes as Publicis Groupe announces a slew of senior appointments throughout its network. In addition to Stanners' new role, whic
  
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• Programmatic: can it really be a tool for branding? - The Drum Dmexco Debate

  22-09-2016 14:12
  
  Programmatic is increasingly being used as a planning tool. What needs to happen for it to be introduced earlier in the agency lifecycle?
  Much more needs to be done on the educational front, believes Sébastien Robin, global programmatic director, Havas Media. “You often get a situation where the programmatic experts sit in one building and agency people in another. As a consequence, many agency people lack a basic understanding of programmatic. Not only do they need to get a definit
  
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• WPP eyes post-Brexit strategy with French media investment

  22-09-2016 14:08 via campaignlive.co.uk
  
  WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote.
  
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• Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions

  22-09-2016 13:58 via campaignlive.co.uk
  
  Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communications' global leadership meeting in New York.
  
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• Saatchi & Saatchi's Stanners and Billingsley elevated in Publicis Communications restructure

  22-09-2016 13:58 via campaignlive.co.uk
  
  Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communication's global leadership meeting in New York.
  
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• P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

  22-09-2016 13:43 via campaignlive.co.uk
  
  Sophie Blum, Procter & Gamble's vice president of marketing for India, Middle East, Africa and Europe, tells Campaign that if the industry is willing to take consumer understanding seriously, the aversion to ads will "solve itself".
  
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• British sparkling wine prices on the rise as demand grows

  22-09-2016 13:29
  
  Supermarket prices for British sparkling wines are on the up as shoppers increasingly clamour for home-grown fizz
  
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• Activia gets premium makeover and new 'Live InSync' tagline

  22-09-2016 13:29
  
  The French dairy giant said the revamp would create a more premium “aspirational lifestyle brand”
  
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• The Co-op seeks bigger stake in craft beer with 18 new lines

  22-09-2016 13:29
  
  The beers will be available from the beginning of next month, featuring a selection from micro and major brewers
  
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• Birra Moretti lager makes debut in canned multipack format

  22-09-2016 13:29
  
  330ml can format aims to broaden appeal of brand to outdoor events and on-the-go
  
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• Kids food brand Annabel Karmel adds frozen meals range

  22-09-2016 13:29
  
  Four flavours will be available from 26 September in 216 Tesco stores
  
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• Nielsen launches fast-track predictor of NPD prospects

  22-09-2016 13:26
  
  Grocery suppliers are being promised a greater sense of their NPD’s prospects
  
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• Breadwinners Foundation to help would-be baking businesses

  22-09-2016 13:12
  
  Breadwinners helps disadvantaged people run a same-day bike delivery service for artisan bread
  
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• Defra to cut antibiotic use in meat & fish production

  22-09-2016 13:09
  
  Defra has committed to a reduction in antibiotic use in livestock and fish of almost 20% by 2018
  
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• New alliance formed to lobby on Brexit fishing policy

  22-09-2016 13:04
  
  The PTF and FDF have partnered to launch the UK Seafood Industry Alliance
  
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• What's the best strategy for marketing on Instagram?

  22-09-2016 12:59
  
  The Drum, in association with AdRoll, is running a webinar on marketing to consumers on Instagram.
  The social media platform launched advertising in the last quarter of 2015 and brands have been jumping onboard.
  Marketers are eager to take advantage of its highly-engaged audience and explosive growth.
  But how do marketers ensure they’re making the most effective use of the platform?
  The Drum webinar on Instagram marketing will find out on 11 October at 3pm -  4pm BST.
  It fea
  
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• BBC Scotland director, Ken MacQuarrie, takes up new position as director of nations and regions

  22-09-2016 12:59
  
  BBC Scotland director, Ken MacQuarrie, has been appointed as the BBC’s new director of nations and regions.
  MacQuarrie will be responsible for bringing together and enhancing the BBC’s offer to the nations and regions of the UK and will sit on the BBC’s new Executive Committee.
  The role was created by the director general, Tony Hall in July 2016 to ensure that the corporation represented the changing nature of the UK and the calls for more autonomy from individual nations.
  MacQ
  
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• 'Like bread without butter' - Twitter reacts as Mary Berry quits the Great British Bake Off and Paul Hollywood follows the dough to Channel 4

  22-09-2016 12:55
  
  Twitter has gone into meltdown at the news that Mary Berry won't be following the Great British Bake Off to Channel 4 while co-judge Paul Hollywood has signed a three-series deal with the broadcaster.
  Bidding, "farewell to soggy bottoms," the longstanding host announced earlier that she was "so very sad," to be departing from the much-loved programme but conceded that she wouldn't jump ship out of loyalty to the BBC. 
  Less than an hour after the news was announced, Hollywood stole
  
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• Grey London secures Grace Francis as experience planning partner

  22-09-2016 12:54
  
  Grey London has snapped up former Isobar UX and content partner Grace Francis to join to the innovation and tech team as an experience planning partner.
  Having previously worked with the agency on its Marks & Spencer pitch, she will lead the development of the agency’s experience strategy capability, bringing together digital strategists, UX leads and data analysts.
  Wayne Brown, chief operating officer at Grey London, said: “Grace’s know-how in service design, product
  
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• Grocery managers struggling to keep pace with customer demand

  22-09-2016 12:52
  
  A qurter of UK grocers said they were not providing the same customer experience across all channels
  
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• Google tackles programmatic talent deficit by partnering with Singapore government

  22-09-2016 12:30
  
  Google and the Economic Development Board (EDB), part of the Singapore government, announced the launch of an education programme to help people become experts in programmatic and marketing technology.
  Digitize was launched today in Singapore but Google said the format would be taken out to other markets at a later date. Google said it was the first time it’s created a programme like this anywhere in the world and came up with the idea to help plug a skills gap in the country.
  The course w
  
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• The Grocer Own Label Awards 2017 deadline approaches

  22-09-2016 12:09
  
  The Grocer’s revamped Own Label Food & Drink Awards 2017 is still accepting entries but the 30 September deadline looms
  
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• Wrigley signs up to Bin it for Good litter initiative

  22-09-2016 12:09
  
  Scheme aims to reduce litter and raise money for charity
  
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• Do It Day: Business in the Community sets out to save the UK's struggling high street

  22-09-2016 12:02
  
  At The Drum’s Plan it Day and Do it Day events this year, Business in the Community is calling on the marketing industry to help bring together businesses across the UK to turnaround the decline of the high street while tackling a range of issues that are essential to creating a fairer society and a more sustainable future.
  In recent years Britain’s high streets have struggled to deal with a steady decline in footfall as more people turn to online shopping and eating out as a me
  
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• Copying, culture and calligraphy: how modern China is forging a new creative identity

  22-09-2016 12:00
  
  At Spikes Asia today two almost simultaneous talks aimed to uncover the new aesthetic of China and how it relates to traditions as old as a thousand years and stereotypes unduly given by the West.
  Sapient executive creative director Raymond Chin invited artist and designer Zhenhan Hao to discuss the common view that China is a nation of copycats. While design agency Jones Knowles Ritchie (JKR) took and East meets West approach to understand how modern China was developing a new aesthetic for its
  
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