FMCG news

• Paan turns over a new leaf as FMCG - Economic Times

  16-09-2016 23:28
  
  Economic Times
  Paan turns over a new leaf as FMCG
  Economic Times
  MUMBAI: The ubiquitous paan is quietly shedding its repulsive spit stains image and gaining cool quotient as an FMCG product. The modern no-spit paan has approval of the food regulator, is assembled and packed at factories and comes with a shelf life ...
  
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• Thursday Night Football on Twitter does indeed impress

  16-09-2016 23:26
  
  For all of the ink dedicated to the rights deals Twitter has been making of late, it came down to execution of the actual product last night as it streamed Thursday Night Football (TNF) between the New York Jets and Buffalo Bills. Fans had some choice by watching on twitter.com, their mobile app or their three TV apps: Apple TV, Microsoft Xbox One or Amazon Fire TV.
  The matchup was chock full of subplots, especially revolving around Bills head coach Rex Ryan, who used to coach the Jets. There&rs
  
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• Cadillac unveils film featuring boxing underdog Chuck Wepner as part of its ‘Dare Greatly’ campaign

  16-09-2016 22:02
  
  Cadillac has unveiled a short film called ‘Indomitable’ that tells the story of Chuck Wepner, the former pro boxer who became famous in 1975 for going 15 rounds with Muhammad Ali and is now considered by many to be the “Real Rocky.”
  Created by NYC agency Van’s General Store (VGS), which was co-founded by actor Liev Schreiber and former Mother creative director Scott Carlson in 2012, the short documentary is part of Cadillac’s recently-launched ‘Dare Grea
  
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• Mode Media is no more, abruptly shuts down

  16-09-2016 21:06
  
  Lifestyle network Mode Media has suddenly become outmoded, ceasing operations as of September 15, reports say.
  In fact, citing “several people with knowledge” of a staff meeting on Thursday, the Wall Street Journal reports Brisbane, Calif.-based Mode, which was once valued at $1 billion, “abruptly shut down.”
  According to a memo acquired by the Wall Street Journal, Mode had been seeking financing or an acquisition for the last five months.
  The move follows reported layoff
  
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• Navigating a mobile world: Ten trends in news & what they mean for marketers

  16-09-2016 19:22
  
  After half a lifetime in journalism – much of it in the heart of digital transformation – I’m now working with brands. It's a whole new world for me. The language, the business models and, of course, the goals are all quite different. But more surprising is what news publishers and brands have in common.
  At the top of the list: how to navigate a mobile world to reach and engage audiences. Marketers and communications professionals can learn a lot from studyi
  
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• Does branding have a place in short form video?

  16-09-2016 18:58
  
  Panellists from a host of leading online content players including Truffle Pig, Viacom and Tremor video clashed heads on Wednesday (15 September) over the challenges of branding in short-form video.
  A key point in the debate, hosted by The Drum's Found Remote editor Natan Edelsburg, was made by panellist Vimeo’s chief operating officer Mike Weissman who argued that having a brand present in a short context is “just another form of display advertising".
  Weissman suggest
  
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• EasyJet encourages customers to say 'Why Not' to holidays in Europe after revealing it took a hit post-Brexit

  16-09-2016 18:44
  
  EasyJet has launched a fresh pan-European campaign with the aim of getting travelers to embrace trips to Europe. 
  'Why Not' follows on from comments made by the boss of the budget airline last week, Carolyn McCall, who admitted that that the UK's vote to leave the EU impacted the brand in the short-term as sterling tumbled against the Euro. 
  "We took a consumer hit because people think 'oh my God Europe's more expensive', that normalises," said the chief, before announcing that the com
  
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• Production company behind Trollied and People Just do Nothing moves into branded content

  16-09-2016 18:40
  
  Roughcut TV, the production company behind Trollied and the Bafta-nominated People Just Do Nothing, is setting its sights on advertisers with the launch of a branded content division.
  It’s a natural step for the production house, given the growing appetite for broadcast-quality content from advertisers as well as its own recent success. Shows like Trollied and People Just Do Nothing have strong fanbases behind them, particularly the latter which has amassed a strong following on the online
  
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• Route receives £20m in funding for 6 year extension to its OOH advertising research

  16-09-2016 18:14
  
  Route has renewed its out of home (OOH) advertising research project for another six years to enable the industry to access its insights and data to help better plan campaigns.
  The £20m of founding from the OHH industry is part of a new contract which will begin in April 2017. Over the six year period data will be collected from 43,200 people who will carry a bespoke multi-sensory tracking travel meter for 14 days to reveal how people move in all public spaces.
  From the data collected the
  
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• Ad of the Day: TK Maxx takes its 'Biker Ballet' spot to new heights as it unveils 360-degree push

  16-09-2016 17:55
  
  A stylish video push combined with a 360-spot from TK Maxx by Wieden + Kennedy London have taken The Drum's Ad of the Day crown this afternoon. 
  The retailer has extended its 'Ridiculous Possibilities' positioning with a new iteration of the campaign dubbed 'Biker Ballet', which it has taken to new heights with an accompanying 360-degree video. 
  Giving viewers a behind-the-scenes peek at the original spot, the fully immersive film lets them get up close and personal
  
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• Dana May joins Johannes Leonardo as integrated head of production

  16-09-2016 17:52
  
  NYC agency Johannes Leonardo has hired Dana May as integrated head of production.
  May joins from McCann New York, where she worked on Verizon Wireless as executive producer. In her new role, she will be tasked with growing the agency’s integrated production department. She will report to the agency’s co-founders Jan Jacobs and Leo Premutico as well as its president Bryan Yasko, who joined Johannes Leonardo in March from Droga5.
  Johannes Leonardo, which was founded nearly 10 years ago
  
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• Kerry Foods unveils American ready meals brand The Shack

  16-09-2016 17:41
  
  The range features five main dishes and four ‘easy eats’
  
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• Costa Coffee installs 6,000th Express self-serve machine

  16-09-2016 17:41
  
  Costa Express has grown at an average of 70 new units per month since March 2011
  
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• Sensodyne Deep Clean Gel to provide 'advanced cleaning'

  16-09-2016 17:18
  
  Sensodyne Deep Clean Gel is the brand’s first piece of NPD in 15 years
  
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• Slipper brand Lazy Dogz makes major online marketing push with Media Agency Group

  16-09-2016 17:12
  
  Independent designer slipper company Lazy Dogz has joined forces with MediaCityUK-based Media Agency Group to coordinate a large-scale digital marketing strategy which aims to raise the company’s online presence and help to position the brand at the forefront of the luxury designer slipper market.
  The campaign encompasses a wide range of online marketing work in an effort to give the Lazy Dogz brand, launched last year, a consistent voice and a strong presence on the web. With a new range
  
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• Branded Video Review with RedPill featuring Kenzo, Three, and Georg Jenson

  16-09-2016 16:37
  
  Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
   
  KENZO World - The new fragrance
  Video of KENZO World - The new fragranceKENZO World social ad.
   
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  Rati
  
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• Canada Goose rolls out global campaign to promote its fall and winter collection

  16-09-2016 16:33
  
  Canada Goose, the 59-year-old Canadian outerwear brand whose pricey parkas exploded onto the scene when Kate Upton wore one of them on the cover of the 2013 Sports Illustrated swimsuit issue, is rolling out a global campaign to promote its fall and winter collection.
  The out-of-home and digital campaign, called ‘In Your Element,’ features Canadian model Crista Cober and model-turned-actor Travis Fimmel. According to Canada Goose, the campaign was inspired by Canada’s “har
  
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• MDC Partners hires Cheil's Lotta Malm Hallqvist to aid European growth

  16-09-2016 16:22
  
  MDC Partners, which counts 72andSunny, The Media Kitchen, KBS Albion, CP+B, Kwittken and Anomaly among its agencies, has named Lotta Malm Hallqvist as its first managing director, chief marketing officer in Europe to drive growth in the region. 
  Malm Hallqvist will also be asked to drive partnership opportunities while reporting to Bob Kantor, MDC's chief marketing and business development officer. This will create a centralised point of contact for the businesses located in Europe.&nb
  
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• Captain Birdseye's back! And he's battling a hungry octopus

  16-09-2016 16:16
  
  You can tell the beardy seafood fan is the star of this ad because it begins with a jazzy musical stab
  
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• Paleo Foods adds Chia & Hemp Protein to Grain-Free Granola range

  16-09-2016 16:16
  
  Start-up cereal brand Paleo Foods has added Chia & Hemp Protein to its Grain-Free Granola range
  
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• Bells of Lazonby Raspberry Macaroon Slices: acid test

  16-09-2016 16:16
  
  The free-from category just keeps growing as more and more people choose to give up gluten and other allergens
  
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• Resorts World appoints RBH as lead creative communications agency

  16-09-2016 15:54
  
  Resorts World Birmingham has appointed RBH as its lead creative and marketing communications agency, having worked together on a project basis since October 2015.
  RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.
  With over 50 outlet shopping stores, Resorts World Birmingham has been working in partnership with the agency to increase their customer relations
  
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• The rise of eSports' influence on brands

  16-09-2016 15:50
  
  eSports is a simple concept: competitive video gaming. One team of individuals compete against an opposing team in a particular game.
  Despite its simplistic basis, easy access participation and desirable incentives have engendered eSports a gaming behemoth, catching the eye of gamers from all over the planet.   
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  The 2016 Dota 2 International competition saw 16 teams (consisting of 80 players) battling for more than $20 million in prize money. Smaller prizes include Call of D
  
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• Kraft Heinz puckers up for 'emotional' Love Soup campaign

  16-09-2016 14:44
  
  Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
  
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• Lucozade Ribena Suntory takes on Fever Tree with ‘super-premium’ tonic brand

  16-09-2016 14:00
  
  Lucozade Ribena Suntory (LRS) is the latest soft drinks company to enter the craft movement with the launch of a new range of tonics that will place it in direct competition with Fever Tree.
  The new Merchants Heart brand is being positioned as a “spirit enhancer” and comprises six different flavours, including Pink Peppercorn and Hibiscus, which have been specially paired with various spirits such as gin and vodka.
  Designed with a craft feel in mind LRS, is hoping Merchants Heart wil
  
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• People on the Move: Hires and departures at Facebook, IBM, Procter & Gamble and more

  16-09-2016 13:55
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
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  Facebook
  Steve Hatch, Facebook’s top man in the UK and Ireland has been promoted to the role of regional director of Northern Europe.
  Having served as director of UK and Ireland for nearly three years, Hatch moves up taking up oversight of more of the social network's m
  
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• Survival of the fittest: From media agency to data consultant

  16-09-2016 13:20
  
  It’s a jungle out there for media agencies. Stretched thin in order to keep abreast with the blistering pace of innovation, data centricity, etc, they must compete with the likes of Google and adtech companies while also implementing complex and different technologies to deliver for their clients.
  The martech industry, seeking to simplify and consolidate the vast marketing ecosystem, should be offering a golden ticket solution. But is the technology the media agency’s saviour, or is
  
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• Media Bites 16 September: Morrisons, Waitrose, Booker

  16-09-2016 13:15
  
  There is plenty of coverage in this morning’s papers on the recovery at Morrisons.
  
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• Wall's reformulates sausages as part of chilled meat revamp

  16-09-2016 13:15
  
  Wall’s has reformulated its core pork sausages as part of a brand overhaul
  
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• Meat trading boosts Hilton Food Group

  16-09-2016 13:15
  
  The successful launch of a meat trading business in the UK has contributed to a surge in profits at Hilton Food Group
  
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• "Marked decrease" in seafood fraud mislabelling in Europe

  16-09-2016 13:15
  
  Seafood fraud is still a big problem globally, but there has been a “marked decrease” in mislabelling in Europe
  
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• City snapshot: Quorn sales overcome "sluggish" UK market

  16-09-2016 13:15
  
  Quorn grows sales in the face of tough UK market, but sales growth slows year-on-year. Plus, new CFO at Moy Park and Morrisons shares soar on better than expected results.
  
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• HSBC set to take over British Cycling sponsorship from Sky following Rio medal success

  16-09-2016 13:09
  
  HSBC is reportedly set to replace Sky as the sponsor of British Cycling in a multi-million deal that will see the banking group capitalise on the explosion of interest around the sport following Team GB’s medal-laden success at the Rio Olympics.
  Official confirmation of the deal is expected to come this weekend when HSBC holds its first cycling festival in Birmingham on Sunday (18 September).
  News of a new sponsor for British Cycling has been expected after Sky announced last year that it
  
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• e3 collaborates with Sitecore and Rackspace to launch The Experience Series events

  16-09-2016 13:09
  
  e3, one of the UK’s largest independent agencies, has announced the launch of ‘The Experience Series’, three events taking place in November and December 2016 with partners Rackspace and Sitecore.
  At each event, expert speakers will consider key aspects of the future customer experience - Secure Experience (SX), Artificial Experience (AX) and Content Experience (CX) - to enable brands to provide more seamless, immersive engagement for their target audiences.
  Outlining the think
  
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• BBC grumbles over ‘disappointing’ pay transparency rules

  16-09-2016 13:01
  
  The BBC has expressed its ‘disappointment’ at the planned implementation of new rules on mandatory pay transparency for all employees earning more than £150k per year, warning that it could impact its on screen presenting talent.
  Pay disclosure is a key plank of the draft charter unveiled by culture secretary Karen Bradley but outgoing BBC Trust chair Rona Fairhead expressed ‘disappointment’ with the measure.
  Fairhead remarked: “We don’t agree with the g
  
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• Learning the lessons of ‘traingate’: brand collisions, collateral damage and the value of authenticity

  16-09-2016 12:49
  
  Much has already been written about Jeremy Corbyn’s infamous Virgin Trains East Coast (VTEC) London to Newcastle trip on 11 August. Following the journey Mr. Corbyn released a film suggesting a lack of available seats on the train, and also calling for renationalisation of the UK’s trains by way of a solution.  Almost a week later, Sir Richard Branson released a counter-film based on Mr. Corbyn’s journey, using the on-board CCTV, to dispute his claims.
  It is unlikely that
  
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• Gin renaissance helps boost spirits sales by nearly £110m

  16-09-2016 12:43
  
  Gin sales have surged 16.1% to £338.3m on volumes up 16.2%, delivering growth worth £47m
  
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• Apple employees allege the office culture is 'sexist' and 'toxic' in leaked emails

  16-09-2016 12:35
  
  A report containing a series of leaked emails from Apple employees has prompted the company to respond to claims that the its work environment is "toxic" and "sexist," and that managers took no action when male staff made jokes about rape. 
  The allegations were first published by millennial magazine Mic, which obtained the emails and accounts of a dozen unidentified women who claim to have been subjected to a "very toxic atmosphere" within the tech giant's walls.
  The leak came fro
  
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• Tesla accused of ‘pushing the envelope’ on safety

  16-09-2016 12:22
  
  Tesla has come under fire for having ‘pushed the envelope’ on safety by former business partner Mobileye following a fatal crash in which the electric car pioneer’s Autopilot system was implicated.
  Amnon Shashua, chairman of the computer vision company, claimed to have severed ties with the manufacturer over concerns that a push to roll the system was premature.
  Speaking to Reuters Shasua said: “It [Autopilot] is not designed to cover all possible crash situations in a sa
  
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• A look around the new Paris offices of BETC as it moves agency to fringes of the city

  16-09-2016 12:22
  
  As with many of the world's major cities, creativity emerges in unexpected places – flourishing at the fringes. London has Dalston and Peckham, New York has Williamsburg, and Berlin Kreuzberg.  
  BETC is looking to harness the dynamic energy of the fringes by moving its offices to the Parisian suburb of Pantin, where the community will form an integral part of the advertising agency's future.Les Magasins généraux
   
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  The new hub, Les Magasins gén
  
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• Morrisons impresses the market as Ocado is hammered

  16-09-2016 12:01
  
  Morrisons improved its second quarter like-for-like excluding fuel sales performance to 2% from 0.7% in the first quarter
  
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• McCain makes debut in chilled with fresh potato ranges

  16-09-2016 12:01
  
  McCain is to make its first foray into chilled with the launch of two first-to-market ranges aimed at small households
  
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• Echo chamber or political melting pot? Social media’s influence on politics and democracy

  16-09-2016 12:00
  
  Up until now the focus of Social Media Week London has, quite rightly, been on the positive developments in the digital and social space, and on the ways in which the algorithms and invisible forces that underpin the internet have refined and improved our online experiences.
  Therefore it was refreshing to hear a bit more from the cold side of the pillow at Thursday morning’s session “Social Media Penetration: Implications for Civil Society”, chaired by Edelman’s UK chief
  
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• Waitrose Reins In Expansion Plans To Focus On Improving Performance Of Existing Stores

  16-09-2016 11:52
  Along with disappointing half year results yesterday, Waitrose revealed that it was reining in its expansion plans and will instead focus on making its existing stores more attractive places to shop. In what the group described as a (more…)
  
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• Waitrose Reigns In Expansion Plans To Focus On Improving Performance Of Existing Stores

  16-09-2016 11:52
  Along with disappointing half year results yesterday, Waitrose revealed that it was reigning in its expansion plans and will instead focus on making its existing stores more attractive places to shop. In what the group described as a (more…)
  
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• Asda Criticised For Low Key Start To Price Offensive

  16-09-2016 11:49
  After last week announcing thousands of new price cuts and a marketing campaign highlighting the quality of its own label lines, Asda has come in for criticism over its low key approach to the launch of the initiative. (more…)
  
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• London named world’s most expensive city for tech startups

  16-09-2016 11:48
  
  London has been crowned the world’s priciest city in which to establish a tech startup, with the cost of commercial office space in Shoreditch soaring higher than San Francisco or Brooklyn according to commercial property consultants Knight Frank.
  The survey put the annual cost of leasing 600sq/ft of office space in Shoreditch at $67k, higher than equivalent markets in Brooklyn and San Francisco, which would set prospective occupants back $63k and $62k respectively.
  This has stoked concern
  
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• London named world’s most expensive city for tech start-ups

  16-09-2016 11:48
  
  London has been crowned the world’s priciest city in which to establish a tech start-up, with the cost of commercial office space in Shoreditch soaring higher than San Francisco or Brooklyn according to commercial property consultants Knight Frank.
  The survey put the annual cost of leasing 600sq/ft of office space in Shoreditch at $67k, higher than equivalent markets in Brooklyn and San Francisco, which would set prospective occupants back $63k and $62k respectively.
  This has stoked concer
  
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• Complaining Cow Grills Tesco’s Dave Lewis and Matt Davies

  16-09-2016 11:46
  Tesco’s CEO Dave Lewis and UK CEO Matt Davies have been quizzed by a consumer rights guru known as ‘The Complaining Cow’. Helen Dewdney, whose blog offers advice on how to complain and take legal against companies that (more…)
  
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• Tesco’s Overhaul Of Wine Offering Paying Dividends

  16-09-2016 11:44
  Tesco’s recent overhaul of its wine offering appears to have paid off with a significant uplift in sales. Back in June, Tesco kicked off an initiative aimed at making its wine offer easier to shop. This included simplifying (more…)
  
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